Chapter 325: Weiran's Appointment
Janeway looked at me with a smile on her face for a while, and finally said, "I knew that as long as I forced you, you would definitely be able to." ”
I didn't know how to deal with her words, so I simply closed my eyes and lay on my back in the office chair, my nerves were too tense today, and I needed this way to relieve myself.
A faint smell of perfume wafted into my nostrils, and I knew it was Janeway who had come to me, and in order to prevent her from continuing to say something that I didn't know how to answer, even my breathing became even, and I made it look like I was asleep.
"Don't pretend, shouldn't you tell Mi Cai about this latest news now?"
After being exposed, I opened my eyes, but there was still an inexplicable concern in my heart, and finally said to Janeway: "The more I think about this matter, the more inappropriate I feel, after all, the customers of Polaroid Department Store are innocent, and leaking their information now will more or less bring trouble to their lives!" ”
Jian Wei said to me after a moment of silence: "This is really inappropriate, but in this industry, I must tell you that many companies now share customer information, for example, the decoration company that cooperates with our company will exchange a large amount of customer information with some real estate companies, training institutions, and even banks, and the relevant legal system of the country is not perfect, and the supervision is not enough, so it can be said to be leakage, and it can also be said to be resource sharing between businesses. For example, 4S stores will push their customer information to cooperative insurance companies, but can you define this as a leak? So who hasn't received one or two inexplicable advertising messages in their lives, and consumers generally don't care, the reason why this Zhuomei leak incident will produce a crisis is because of the artificial operation, which amplifies the negative effects of this incident, which you should know very well. ”
I still felt that something was wrong in my heart, and I was speechless.
Jian Wei said again: "There are really too many similar things in the shopping mall, just like Wei Ruli said, this kind of behavior is just a common means in the business war, if you don't lead the disaster to Baoli now, it is likely that Baoli will use this incident to completely defeat Zhuomei Zhaoyang in the next stage, you must understand that there must be no sky city in the shopping mall that you are pursuing, and there is no crystal clear road for you to go, you must adapt to the cruelty of the shopping mall, otherwise you will not be able to go far on this road." ”
I thought, maybe this is the so-called business business, people pursue some things at the same time, but also lose others, and such gains and losses have to be measured by yourself, whether it is worth it
In the afternoon of the next day, the public relations team headed by Wei Ruli was very efficient to get the customer information of the Polaroid Department Store, and artificially amplified the negative effect of the data leakage, which immediately caused an uproar in the industry, and only two days later, there was an incident of two high-end shopping malls leaking customer information at the same time, which caused various conjectures from people inside and outside the industry, some people said that it was because of the competition between the two shopping malls, which led to this mutual damage incident, and some people analyzed that it was because of the weak security awareness of the two shopping malls. Not paying enough attention to the confidentiality and management of user information led to such a leak, in short, the water was completely muddyed, and Zhuomei finally got a respite at this time
With the continuous development of the incident, coupled with the guidance of Wei Ruli and Sun Rui's public relations team, the pressure of public opinion is more and more inclined to Polaroid, because Zhuomei has been stabilizing Polaroid Department Store for all these years of operation in Suzhou, and Zhuomei is preparing to go public, and has opened the distance from Polaroid Department Store, so there is no need to create such an incident to damage Polaroid Department Store, on the contrary, Polaroid Department Store, which has always been in a weak position, has enough motivation to create such an incident against Polaroid Department Store, and later Diamond Department Store customer information was leaked, It's just a for a tat from Zhuomei, of course, this is just a public speculation, and no one has direct evidence to verify the authenticity of the speculation
Under the pressure of public opinion, Polaroid held two press conferences in the following week to clarify, but Jumeit never made a public response to the incident, so the public's doubts about Polaroid became louder and louder, and Jumeit has used this opportunity to make a compensation plan for users who were leaked information in this incident before Polaroid.
In this compensation plan, in addition to monetary compensation, the VIP access was upgraded for the customer again, and the largest promotional activity in the entire mall since the opening of the mall for a week in a row to give back to consumers.
Originally, such a leak incident would lead to the loss of a large number of VIP customers, but the same information leakage incident occurred in Polaroid Department Store, which is also a high-end shopping mall, and other low-end shopping malls in Suzhou could not meet the consumption needs of these customers, and in the end, there was almost no loss of Jumei's VIP customers.
On the contrary, because Polaroid Department Store has been tired of coping with the huge pressure of public opinion, and it was only after Zhuomei that it came up with a compensation plan, which appeared to be insincere, resulting in the loss of some VIP customers to Zhuomei, and Zhuomei has created unprecedented sales results in the week of holding large-scale promotional activities, so this public relations crisis not only did not cause the loss of Zhuomei's customer source, but also seriously injured the competitor Polaroid Department Store. In the end, it was a huge promotional campaign that created its own sales results, which was an unexpected result
This is a night of celebration, I am also in the ranks of being invited, but this celebration banquet, but Chen Jingming instead of Mi Cai held for Zhuomei, and at this time Mi Cai is also in the United States to make the final preparations for the impact of the listing, and the news from the United States is that the public relations crisis of Zhuomei did not have a negative impact on Zhuomei's listing, on the contrary, it recognized that Zhuomei is a group with the ability to deal with the crisis, which has increased the bargaining chips for the success of the listing.
At this celebration banquet, Chen Jingming also kept his previous promise and handed over the advertising space transfer contract that Mi Cai had signed to Jian Wei, and Jian Wei gladly accepted it, which means that the public relations crisis ended with a near-perfect ending.
After the dinner, I didn't leave immediately, but chatted with Chen Jingming about the aftermath of the incident.
During the chat, I asked Chen Jingming: "Mr. Chen, after this incident has passed, Mi Zhongde should no longer artificially create factors that are not conducive to Zhuomei's listing, right?" ”
Chen Jingming smiled with a relaxed expression, and said: "He is already powerless if he wants to make it, although this crisis incident has not been broken, but the members of the board of directors are not stupid, they know that it must be his Mi Zhongde, now he has lost the hearts of the people, and his control over Zhuomei is getting weaker and weaker, and Mi Zong, who is far away in the United States, is close to controlling Zhuomei." ”
"Close to? What do you mean by that? ”
After Chen Jingming was silent for a while, he said: "In fact, Zhuomei's board of directors already has the intention of weakening Mi Zhongde's rights, but Zhuomei's largest investor, the young boss of the Blueprint Group, Weiran, has not expressed his position, so this matter has been stranded, but it is an indisputable fact that Mi Zhongde's prestige in Zhuomei is getting lower and lower. ”
I was surprised by his answer, and asked, "How could he not have taken a stand on the matter of weakening Mi Zhongde?" After all, this is extremely beneficial to Micai and the listing! ”
Chen Jingming shook his head and said: "I really don't know much about this, maybe it's because Mr. Mi remembers the blood relationship with Mi Zhongde, and Mi Zhongde's contribution to Zhuomei over the years, so he didn't make a dead move, and Mr. Wei Ranwei, as Mr. Mi's most staunch ally, is merciful!" ”
I thought about it for a moment and felt that this was indeed a reasonable explanation, so I nodded in agreement
That night, I went back to the old house where I had lived with Mi Cai for a long time, and at about 11 o'clock in the evening, she took time out of her busy schedule to call me, and I certainly knew that she was thanking me, even though we didn't need it between us.
With my thoughts on her, I quickly connected the phone, and before she could speak, I asked, "How is it, should you be relaxed now?" ”
Mi Cai smiled very lightly and said, "Yes, I really thank you this time, and thank you Jian Wei and the public relations team she formed." ”
I replied to her seriously: "Actually, there is no need to say thank you at all, especially to me"
"Yes, we shouldn't say thank you to each other, so I've said before that you're sent by your father to protect me and Takumi, and I'm safe to have you."
Mi Cai's words made my heart swell with a sense of joy and accomplishment, and it took a long time to ask her, "You have been in the United States for almost two months, when will you come back?" ”
"There are still a few last few processes to go through, and then you can go back to China and wait for news."
Mi Cai's answer finally relaxed the mood that I had been suppressing recently, and sighed: "Is this to clear the clouds and see the moon?" I've really been waiting for this day for you to come back for a long time! ”
Mi Cai smiled and asked, "Do you remember that you said that you would marry me after your career is successful?" ”
"Well, keep remembering"
"Can you tell me about your current career?"
With a little sense of accomplishment, I replied: "I have now acquired Le Yao's bar and CC's music restaurant, and the two inns in Xitang are also making high profits, and a profitable system will soon be formed. ”
I don't know if Mi Cai is serious or jokingly replied: "At that time, it will be considered a small career, isn't it a little too late?" ”
"Why do I think you hate to get married, and wish I could have a successful career and live a married life with me now?"
Mi Cai seemed a little embarrassed, so that she didn't respond to me immediately, and in her silence, another call came in, and I just took advantage of this to give Mi Cai time to be silent, and switched to another incoming call, only to find that it was an unfamiliar number that I had never seen before.
I answered with doubts, and a familiar voice came from the other side, and said to me straight to the point: "Zhaoyang, right?" I'm Weiran, I'm in Suzhou now, I want to meet you tomorrow, I don't know if you're free? ”