If it weren't for the critical period of preparation for the release of "Juno", Chen Tian would definitely be willing to stay a few more days. ￥f，

The current matrix is undoubtedly the most beautiful one among the independent film companies. Its crazy investment methods are even more surprising, and bank loans also cost a huge amount of money to swallow Marvel, a comic giant, and independent investment dares to break 100 million yuan repeatedly. ...... the Wall Street Journal called it "Crazy Christmas Chan!" ”

The Chinese media does not like to call him by his English name, but they are very enthusiastic about his repeated large-scale investment in blockbuster films, and fans are also very concerned.

Of course, none of the American companies think that this will be a healthy way of development, and large-scale investment has its advantages, as well as the disadvantages of "high risk and slow return of funds". It may seem like nothing, but it's making money, and it's low-risk, which is the right long-term strategy, and it's the mainstream that Hollywood independent studios recognize.

In fact, within the matrix company, some people have repeatedly discouraged Chen Tian from blindly making large investments, and strongly advocated that the company learn from Lionsgate, take out part of the funds every year to cast a net for fishermen, and buy more cheap independent films, tens of thousands of dollars, hundreds of thousands, even if the box office is not good, you can also tap the potential in DVD, videotape rental, etc.

However, Chen Tiandu, who is full of fresh ideas, still dislikes that his company is too small and can't be spread out, so how can he waste the already pitiful resources to make a big deal with a small one.

He's the boss, he's the boss, he's in charge.

And Chen Tiandu's continuous success model and the rapid development of the matrix. has made the "beliefs" of these independent production companies begin to blur. No one knows where Chen Tiandu's success will stop. It's like walking a tightrope. If you're not careful, you'll fall off a cliff. Those who watched were terrified.

But they will still envy the Matrix's earning power, as well as the six crazy "stutters" that are eager to "stutter", which is also unique among independent production companies.

The investment in "Juno" is only $15 million, but the publicity cost has directly increased to $30 million, which is twice the production fee. It's almost time for the publicity of "The Matrix".

Chen Tiandu set a publicity budget for a small production of zuò, and naturally he will not make a small fuss. But this time, it was difficult for them to release the film independently. In fact, it is similar to the promotion method of "The Matrix", but the cost is much higher. The biggest reason for this is the lack of resources from Warner and DreamWorks.

And Fox, Sony, Disney, and Paramount channels all say no to "Juno".

I don't know if these giants have been in tandem in private or spontaneous behavior that does not need to be tandem at all. This is a clear crackdown on emerging companies. A few years ago it was the suppression of DreamWorks, and now it's the turn of the matrix. Only Warner, which has been working happily with them recently, is still willing to share publicity resources with them.

Faced with this situation, Chen Tiandu was also helpless.

Or rather, it was expected.

This is the mall, and the mall is like a battlefield. The two sides can laugh and toast each other on the pie, but when faced with the entanglement of interests, they should be ruthless and will never be soft.

"This is a hurdle that must be overcome, if the promotion of "Juno" is not successful. How can the announcement of "Pirates of the Caribbean" break through the siege next year. Chen Tiandu loudly encouraged all employees at the company meeting to actively use their brains to come up with countermeasures.

According to him. The Matrix has already regarded the announcement of "Juno" as a rehearsal for "Pirates of the Caribbean".

Success, not failure.

Under many plans, the promotion and distribution of "Juno" went hand in hand.

In terms of hard broad, there has been a breakthrough this year. The matrix has its own TV station, and it is a must to broadcast a trailer on MM TV. Outdoor posters and LED advertisements in major ticket warehouse cities in the United States and Canada will not be left behind; I didn't even let go of advertising in newspapers and magazines.

The projects of Soft Broadcasting include TV talk shows, and a magic weapon that does not cost much, viral marketing.

How do you make a viral marketing campaign for Juno?

Chen Tiandu and the staff of the company's distribution department discussed for a long time, but they didn't have a good idea. can only kill the mouse by the blind cat, release the trailer first to test the audience's reaction, and then make adjustments according to the actual situation.

The first wonderful trailer was first launched on the official website of the matrix.

The first batch to see the teaser trailer of "Juno" were all die-hard fans of Chen Tiandu. Previously, due to the influence of the media, some fans inevitably had little confidence in the movie. Until now, when I saw the trailer, these doubts were immediately dispelled.

In this 2-minute trailer, Natalie Portman puffs up her big belly, shaves her hair short, has a pipe in her mouth, and says to Tom's Brick with a ruffian face: "I'm pregnant." ”

This one shot alone has made many fans shine.

A 16-year-old kid walked all the way to drink a large vat of orange juice in order to make the raw materials for three pregnant-tests. I call En-no with a cute hamburger-type phone, and I have to shake it up with a bad phone call in the middle of the call.

Say to the boy, "I think I should nip it in the bud because, as the physiology class says, once you get pregnant, you're likely to have a baby." "Generally, that's it, like moms and teachers." ”

The boy's classmates said, did you know that Juno is pregnant? …… Just like our moms and teachers? …… Do you know it's yours? …… You're amazing! …… I think you should have grown a beard. ……

This is a pregnant girl with a vivid image, and her personality is definitely not dull. Natalie used her wonderful performance and facial movements and tone of speech to create a complete image of Juno.

"Is this still Queen Amidala?"

Many Star Wars fans clicked on the trailer because of Natalie, but when they saw Natalie's new image, they all thought that their eyes were dazzled.

"Oh my God, is this still the always glamorous Natalie Portman?! This, this...... I have reservations. ”

Even so. Juno's spectacular performance continues: "Why is everyone looking at me? Because your belly is spherical. She spread her hands wide. Make a hilarious gesture of hugging the globe. Anne Hathaway: "Wow. When did you start learning geometry? ”

In a few words, there is no doubt that the lively and funny style will be expressed.

"Wow, the trailer looks pretty cool."

Most fans have given a positive evaluation to this trailer, after all, there are really not many movies with the theme of teenage pregnancy in this year. And Juno actually dared to go to school with a big belly, and the teacher's expression of staring at her big belly really made the boys and girls scratch their hearts. They desperately want to know what the movie is about.

Natalie also watched the trailer for the first time, and she watched it eight times. only then did he call Chen Tiandu, "Hey, I watched the trailer, it's pretty good." ”

"That's all?" Chen Tian was busy, clipped the phone to his right cheek and shoulder to speak. "Then you don't have to tell me, I know my level, there are too many people who praise me, there are no new words, I'm tired of it."

"......," Natalie was speechless, "Did I compliment you?" I'm saying my performance is great...... Suddenly find out that you are so narcissistic. ”

"Thank you." Chen Tiandu said cheekily: "If you are bored, then prepare." ”

"Prepare what?" Natalie was curious.

"Get to work. We're going on a crazy propaganda journey, and you'd better recharge now. Don't complain about the hard work. ”

“…… Shet, I suddenly regret calling you. ”

The matrix collected the recent comments of some fans about the trailer, and made targeted publicity adjustments. Focus on Juno's funny lines to promote, let Juno's charm be "released" in advance, and make her a sought after object in the hearts of young people, a virtual pop figure, this is the target of propaganda, and the matrix is good at Internet viral propaganda.

With the popularity of publicity, the traffic on the official website of "Juno" has also begun to surge, and more and more young people have become interested in it and want to see the content of this movie on the theme of teenage pregnancy.

Chen Tiandu sensitively noticed this trend and immediately ordered: "Find a research company to conduct a social survey and analyze the age groups that pay attention to movies." ”

Because "Juno" has passed the review, the rating is PG-13, and he is very concerned about the attention of young men and women.

At this time, the world's long-awaited "Harry Potter and the Chamber of Secrets" has been in theaters for two weeks, and it won $87 million at the box office in its opening weekend, which completely shows that this series of films is by no means short-lived. All companies look at Warner with envy, jealousy and hatred, including the matrix.

The next week, he fought head-on with "007 Who Fights", still winning $60 million at the box office, and in the third week, there was a box office upsurge against the trend, constantly reversing "007" to regain the box office championship, and even won nearly $70 million at the box office in a week, pushing the North American box office to a height of $200 million.

The movies released at the same time are all at a disadvantage, and it also makes many companies that are ready to release new films sore to watch. With the hot release of "Harry Potter", as the main opening advertisement, "Juno" has also begun to be well-known to North American audiences.

In MGM's chairman's office, EO Teddy Cage and producer Michael Doug are worried about the box office trend of "007 Who Fights", "The matrix's small-budget movie "Juno" seems to have been released very well recently. Michael Doug said: "Yes, I've heard that the publicity budget is twice as much as the investment budget. It seems that this young man does not want to give up because of the small cost. This kind of publicity is not just for awards. If we take it lightly, it could be quite a shock to the third week of 007. ”

Teddy didn't really care, to be honest, this "007" invested $150 million, was blocked by "Harry Potter", and did not meet the expected box office results at all. Failed investments are always about finding a scapegoat, and producer Michael Doug is one of the best candidates. The other scapegoat is "007" Pierce Brosnan.

He is too old, and the "007" he played did not bring freshness to the audience. is completely old-fashioned, and it has already annoyed fans with more and more tricky tastes. If nothing else, this will be the last time he plays 007.

"In terms of contacting the theater chain, I don't want to reduce the schedule of "007" because of the release of "Juno".

"But there's not much we can do about it. If the attendance rate of "Juno" is very good, the theater chain will naturally adjust the number of screenings. ”

"That's going to be done, it's going to have to be done. You know, this is the beginning of our third week of release! Teddy was on the verge of throwing his fist, and Michael had to shut up.

Compared with MGM at sunset, he also focused on Warner, who has recently looked down on the matrix, and Universal has directly regarded "Juno" as a "mortal enemy".

Because Warner's "Boss Side Flash 2", which has been the box office champion for a long time, is about to be released, and "Black Gold Empire", which Universal wants to fight, will also face "Juno" head-on.

The release is imminent.

Fierce battles, on the verge of eruption! (To be continued......)