Chapter 395: Connotation and Box Office
"Boss Flash 2" is a comedy about a gangster boss who behaves bizarrely, with big star Robert De Niro playing the troubled gangster and Billy Crystal playing his psychiatrist. Because this film is produced as a sequel to the popular "Boss Flash" in 1999, it is also pinned on by Warner.
In 1999, the first episode of the hit "Boss Goes Away" debuted with $18 million and went on to grossing $107 million. They expect that this film, which has already overinvested a bit (mainly Robert De Ronney's overpaid), can succeed "Harry Potter" and continue to dominate the pre-Christmas schedule, so they have to pay attention to the film schedule.
won 2,365 theaters at the premiere, and in this Christmas stall where every inch of land is contested, this film schedule is already terrifying. It is estimated that theater operators are also watching the face of "Harry Potter" being a big hit.
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Universal's small and big crime thriller "Black Gold Empire" was not so lucky, winning only 867 theaters. This made Universal quite dissatisfied, and the head of the global distribution department personally called the general manager of AMC Cinemas, "Carl, my good friend. There are too few films scheduled for "Black Gold Empire", I think this film will be more promising than "Juno", how about we reduce the schedule of "Juno" and increase the schedule of "Black Gold Empire"? β
"No, Durau. You know, it wasn't my decision alone. β
Carl wasn't buying it, saying, "According to our research, Juno is quite popular right now. And this is a Christmas Chan movie, and his excellent record in the past deserves an excellent film schedule. β
"Hell, it's just a small-budget production. It's not a big production with an investment of more than 100 million. β
"Yes. But there was already a precedent at the time of "The Sixth Sense". What's more, they invested $30 million in a publicity budget. Cinemas can't turn a blind eye. After all, no one wants to be an enemy of the dollar, do they? β
In a crowded Christmas stall. The 3,682 theaters of "Harry Potter and the Chamber of Secrets" and the 3,347 theaters of "007 Who Fights" have not decreased in the slightest, but fortunately, they have not continued to increase. "Juno" tried all means to finally win the premiere scale of 2,253 theaters. This film schedule can't match the treatment of director Chen Tiandu at all, but who made his investment too little.
However, the matrix and the theater chain also signed a floating clause, if "Juno" unexpectedly has a good attendance, the theater must give them a screening.
The release time is getting closer and closer, and there is no way to get more from other sources. Chen Tiandu decisively turned on the face brushing mode. Take Natalie Portman, Anne Hathaway, Tom Hiddleston, Christian Bale, Winslet on a promotional tour.
The time is very close, and the highest-rated channel of the MM TV network has continuously inserted fifteen-second film clip commercials; On the entertainment page of the largest newspaper in the United States, interviews with the film's leading actors began to appear frequently.
Some film critics' columns, those who should be sprinkled with money, will be sprinkled with money. also through evaluation, expectation, speculation, etc., trying to attract people's attention; Warner's media also borrowed modest resources to cover the film. Chen Tiandu's relationship with film critics is not very good, they have scolded Chen Tiandu a lot before this, and it is unreasonable to slander, the most typical example is of course when "Pirates of the Caribbean" started filming.
They always want to regain their dignity on various occasions. Because film critics are really having a hard time, and audiences are less and less buying their accounts. At first, they were not optimistic about Star Wars. Not optimistic about "Titanic", not optimistic about "The Matrix". Not optimistic about "Harry Potter" and "The Lord of the Rings". As a result, these movies are big hits. And the movies they are optimistic about are too few to sell out.
In this case, film companies are giving less and less money to film critics. Because the choice of movie fans has become more and more mature. Film critics' earnings plummeted, and they jumped even more cheerfully in an attempt to attract money to their pockets. But if it weren't for the award-winning movie, there are really few big companies that pay attention to this group of "flies" now.
It's like throwing a bone, and they swarm at it, without any discipline.
Of course, in order to make the film full of topics, Chen Tiandu also did everything this time.
He even discussed with Natalie whether to hype up the scandal between them. To say that Natalie is really pregnant is hype anyway. Natalie hesitated for a moment and said it didn't matter. But when it came to the juncture, Chen Tiandu vetoed it himself.
When Natalie was still a little disappointed, an even more sensational scandal broke out for no reason. The person involved is actually between her and Anne Hathaway, and the relationship is Lala. also took great pains to post a few photos of intimate interaction with the crew, which was really popular, and fans couldn't believe it.
Natalie was "mad", and called Chen Tiandu again to scold Chen Tiandu, Chen Tiandu generously admitted it, and let her scold enough, which made her relieved. Natalie's attitude towards how to publicize it is actually indifferent, the point is that Chen Tiandu asked her opinion before, but this time he made the decision without asking. Being ignored made her very unwilling, so she called to find the field.
Before the release, Chen Tiandu sacrificed the last killer feature, which is a double-edged sword. The slightest carelessness can hurt others and hurt yourself.
Juno's early premiere did not choose to invite a large number of media reporters and professional film critics, but chose to select the majority of the audience in the student section of young people, and only a few tickets were given to reporters from well-known media, who of course were "problematic".
"What, the early premiere of "Juno" didn't invite film critics, what are they doing, are they really vegetarians for film critics?"
On the evening of November 30th, the long-awaited moment for fans finally arrived, and the most intense battle stage of the Christmas schedule was approaching, the premiere of "Juno".
On the red carpet, Natalie Portman appeared in a strange look, and next to her was Tom, the "lucky little British curly", who was holding her arm. It is indeed a strange look, wearing a men's suit and bow tie, and a sexy mustache on his lips and his hands in his pockets. Completely the image of a woman dressed as a man. Tom, who was nicknamed "Lucky British Curly" by netizens, is the complete opposite. actually wore a scottish skirt, held Natalie's arm in a woman's posture, and greeted fans movingly.
"Hahaha. What are they doing. Show their humor cells in advance. β
Fans are having fun. Natalie was scolded, muttering to Tom, "That's a retarded idea, are you right, Tom?" β
Tom Hiddleston didn't buy her account, "It's not because you won't walk the red carpet arm-in-arm with Anne Hathaway." If you have the ability, you go and talk to Chen, how do you guess his reaction will be? β
"What's the reaction?"
Natalie scoffed, "I must have promised to forget the light behind my back." This bastard is completely in the eye of money, a copper-smelling movie businessman. β
Tom has a headache, he has just come out of the ivory tower, and he has not been affected by the reality of society, and he still respects Chen Tiandu very much. "Nat, I think that's the work, and we starred in this movie. And it feels great about each other, and that's enough, isn't it. After all, not everyone in Hollywood can star in a movie that suits them. β
"......" Natalie felt speechless at this moment, and said dejectedly: "Okay." You win. β
On the other side, Christian was completely surrounded by journalists.
"Bell. I heard that you and Winslet were kidnapped to participate in this movie, do you hate this movie so much? β
"No, no, it's every actor's dream to work with Chen, because he's really good."
Of course, Christian would not admit it, even if this was true, he shook his head very exaggeratedly: "This is a very young crew, a group of young and energetic young people together, it will make people feel ten years younger." If I missed this movie, it would make me feel regretful, and now, it's my honor. β
He was very patient to answer any questions, and it was not until Chen Tiandu appeared on the red carpet that he was relieved.
"Chen, Chen, hello. I'm a reporter for the Chicago Info, what do you think of the famous film critic Robert Albert's statement that this movie has no connotation and is just a playful and vulgar comedy? β
Chen Tiandu stopped in a good mood and said, "I don't know much about this Mr. Robert Albert, I heard that he is quite famous in the circle of film critics. But I don't remember where I had shown the movie Juno, so where did he see my movie. If a film critic can make such an irresponsible statement before the movie is shown, who can convince him with his words? Of course, everyone has freedom of speech. No one is a fool either, and the eyes of fans are bright. β
The reporter was immediately excited, and hurriedly asked: "Then you mean, this movie is very connotative, right?" Are you saying that Robert is a big liar who specializes in cheating manuscript fees? β
"I didn't say that."
Chen Tiandu ignored him anymore and accepted the photo with a smile.
Connotation? It's definitely a sensitive word. Is Robert Albert a fool, of course not, on the contrary he is smart. If this movie can't impress some people in terms of content after its release, it will really answer Robert's words. His words seem to be unashamed, but in fact, he has left a big way back for himself. It's just that this back road needs to be gambled in advance.
And Robert's judgment, Chen Tiandu is 27 years old at most, did he get married, did he have children, does he know what pregnancy looks like? These reasons are the best weapons for film critics to attack him. For these reasons, the probability of him winning the bet is still very high.
In the feeling of the media, "Juno" is a small-budget literary film, and Chen Tian will release it on Christmas in order to impact the major awards in the coming year. So if there is no "connotation" behind this ordinary campus comedy, I am very sorry, even if it is very funny and has the potential to be a box office hit......
That was also Chen Tiandu's failure, disappointing, the beginning of Waterloo, and next year "Pirates of the Caribbean" will completely end his aura.
This is the so-called higher you hold it, the worse it falls.
But I don't want to think about it, if Chen Tiandu made "Juno" into "Schindler's List", there will be young people willing to watch it.
The age group determines the audience group, what is the age group of fans who like to watch Robert De Ronnie play a hooligan?
Middle-aged people over 35 years of age.
This is according to the statistics of the Hollywood professional data research company.
In the face of a younger crew, of course, it attracts younger audiences. Although they don't have much spending power, they don't worry about a few dollars in movie ticket prices. They are impulsive, emotional, and easily influenced by the outside world, so youth movies often can't be reasoned with, just like "Harry Potter". Critics used to say it was a children's movie, and now every guy with a swollen face won't admit to saying that.
Chen Tiandu has such a large number of loyal fans who are crazy about him among young people, plus the equally popular Natalie Portman, Anne Hathaway and others, plus the theme of teenage pregnancy in the film, all determine the younger audience of the main fans of this movie.
In order to cater to a younger audience, it is necessary to be interesting first, and then play a little on the basis of fun.
Connotation? He'd rather have the box office. (To be continued......)