The movie "My Sassy Girlfriend" has long been published in South Korea with novels and comics, and the theme song "i-believe" was sung by Lee Hyo-ri, the captain of the most popular girl group Fin.K.L. sang in the music program, defeated HOT and won the first place in one fell swoop, making countless fans like this song. When the movie premiered in South Korea, she also showed up to cheer, and the fans who attracted her attention also began to pay attention to the movie.

With such popularity, it is also directed and starred by Chen Tiandu, and South Korea's best newcomer actress Jun Ji-hyun plays the heroine, adapted from a Korean script, and many other Korean elements make more Koreans interested in it.

But that's about it.

Extra-filming sex is available everywhere, and no matter how good the publicity is, there will be people who are reluctant to watch a Chinese movie and instinctively reject it.

Korean film experts are also not optimistic about the box office of this film in South Korea, "It will not exceed the box office of "Infernal Affairs"! That's pretty much the same thing.

But I never expected that after the movie was released, I used Korean dubbing, saw the familiar scenery of Nanshan, and the love story mode familiar to Koreans, and immediately fell in love with this movie, and it was out of control.

"Chosun Ilbo" made a large report: "A splendid sunny love journey, especially the plots of kendo and desertion that are very in line with the Korean scene in the original book are retained." The first half of the first half will make you laugh until your stomach hurts, but the second half will move you to tears. The plot also progresses smoothly, allowing you to immerse yourself in that strong love atmosphere all the time, showing the excellent level of the Oscar-winning director. ”

It's all good reviews. It's really eye-catching.

And after watching the Korean audience who ate crabs for the first time. By word of mouth. Naturally, it attracts more Koreans to the cinema.

Those Koreans who originally came to see this movie with a judgmental eye have completely liked this movie after watching "Sassy Girlfriend", and some people even called him "the best romantic comedy movie of the year that can be compared with the campus theme of "Friends"! ”

Koreans are arrogant and compare everything with theirs.

"Friend" is a Korean film starring Zhang Dongjian and released in March this year, which created 8.13 million people in 15 weeks of release, and the box office performance of more than 30 million US dollars in South Korea's small local area created a box office miracle in South Korea this year. It has nearly tripled the record of 2.51 million viewers in Korean film history for "JSA" starring Lee Byung-hun last year......

This achievement is enough to make Chinese films ashamed. The fact that South Koreans can raise "My Sassy Girlfriend" to this rating shows that they already think highly of the Oscar-winning director from China.

On the movie page of Yahoo Korea's website, there are many posts on the forums about the viewing experience of "Sassy Girlfriend", and there are no traces of human carving in it, and they are all real moviegoers.

The majority of voices who say that the movie is very funny and touching: "A hundred times better than a novel, the Oscar for Best Director is a cow." The picture is so beautiful, full of pleasing to the eye. And the plot is so funny, laughing until my stomach hurts...... Strongly Jianyì everyone to see, how can Chen Tiandu in it be so funny, and Jun Jixian. All I can say about her in the movie is: 'Wow. Goddess, it's so perfect, I'm already in love with her! ’”

"I love the last shot, both wearing student clothes, taking out their ID cards and walking into the bar angrily."

If they hadn't seen Chen Tiandu, they would have thought it was a pure Korean movie. Then I looked back and asked, it turned out that there was still investment from a Korean company, but this is also a branch of the matrix, which can barely be regarded as a Sino-Korean co-production, and it is still a change of soup and not a change of medicine.

Then various discussions about the movie also began, and the beautiful film company that invested the script in the movie is the Matrix Family Entertainment Agency located on the edge of the Han River. But these do not affect the audience to watch the movie, and the box office is increasing day by day.

Three days after the release, the attendance rate was already as high as 86%!

This Nima ...... In my memory, I only had it when "Titanic" was released. The Korea Film Promotion Association, one of the film's distributors in South Korea, was also stunned, everyone was suspicious of their eyes, copies of "Sassy Girlfriend" were constantly being taken away, and there were dozens of purchase managers in different theaters waiting in line for the latest copy to be released.

- It's too much to underestimate the Oscar for Best Director, even if it's a foreign-language film.

"But you have to admit that they shamefully translated into Korean, which made Koreans misunderstand and made it clear that they were here to earn the Korean box office."

But there will always be someone who can be happy wantonly, and Ahn Jung-na, the Korean publisher of "Sassy Girlfriend", receives the latest news every day and can't keep her mouth shut with joy. Several little girls in the company saw her laughing all day long, shouting for a treat to eat meat, and she did the same. After eating the meat, take them to the cinema to rewatch the movie, which is probably Yuna's favorite thing to do.

Every time this little girl saw the plot in Chen Tiandu's small hotel, she was excited...... Uh, seems to be the wrong word. Even if no one brings it, I guess I will have to sneak over to see it more than ten or twenty times.

More and more South Korean newspapers began to report the latest news of "My Sassy Girlfriend", saying that "Jun Ji-hyun has become a new popular super idol in China, Hong Kong and other places, and is loved by countless Chinese audiences." He also played a drunken father of Song Mingzhi who poured three glasses, and Choi Min-sik, who has been playing the role of a big villain and a big villain in South Korea, has also increased in popularity a lot, and was praised by the Korean media.

Everyone is talking about "Sassy Girlfriend", and I don't know what the specific box office number is, but this crazy situation, this is clearly a dark horse movie that will sell well!

"Crazy...... It's crazy, how many years has we not had this situation in the Korean Film Promotion Association? The old worker in charge of copying muttered, looking at the impatient buying managers, anxiously urging him from time to time, "Why isn't it okay?!" How often to copy! ”

In the same period, there was a lack of opponents, and the number of screens reached 200, but the box office statistics appeared a week later, which made people shout: "Dark horse!" ”

With a box office score of 1.58 million viewers, there is no suspense to win the top position, and in second place is a "Hi, dharma" also known as "Big Guy Fighting Monk" with 370,000 people, and the third is the action film "Killer Company" released on October 12. The fourth is "My Wife is a Hooligan", which has climbed to 4 million people at the box office and has been in theaters for 7 weeks.

After learning this number that shocked everyone, the matrix family immediately joined forces with the "Film Association" and began to increase the number of theaters outside of Seoul, Busan, Daegu, Incheon, Gwangju, Ulsan, and all those theaters that have not yet signed a contract with them.

Even if the attendance rate drops next week, the scale of the theater will reach as many as 300.

South Korea's 1.58 million moviegoers in the first week, with an average ticket price of 5~7 US dollars, won more than 9 million US dollars at the box office in a week, easily breaking the box office results of the first week of comedy movies released in South Korea.

Countless media have reported that after watching the movie, Korean girls rushed to imitate Jun Ji-hyun, punching and kicking their boyfriends, changing their innocent image from the past.

Not only in South Korea, but also in Japan, which scored 500 million yen in the first week, continuing the good results of Chen Tiandu's films in Japan. 500 million yen at the current exchange rate of 122 yen to huàn 1 US dollar, equivalent to 3.84 million US dollars, is also a brilliant result.

Compared with other Asian regions, South Korea has become the largest box office producer, and the domestic market has finally become strong, and it is only about the same as Japan.

But this achievement is enough for the domestic media to brag about. "Chinese films have recovered rivers and mountains, and the pioneer is Chen Tiandu." "A pleasing movie-watching journey, "My Sassy Girlfriend" creates a good story! "A breakthrough in domestic films, the director of the light of the Chinese has found another way, and he has left his predecessors far behind on the road to marketization. ”

"Innovation is the best way for a film to exude vitality. This year, the pillow style is no longer popular, the barbaric style is popular, did your woman beat you? The man who was afraid of his wife raised his head. Sassy girlfriend stands up for you! ”

There are countless similar reports, which are nothing more than "the rise of domestic films", "Chen Tiandu is mighty and domineering" and so on.

But there is also a little annoyance, Kong Yiji came back from Japan, Chen Tiandu's movie body photos were bought by several fashion impurities as the cover and published, and it was a lot of money, Kong Yiji had already agreed to make his own decisions first, and it made Chen Tiandu's teeth itch, "I will never shoot a drama in the future." ”

In fact, after training a good muscle, he still has a little bit of a showy fetish, otherwise he wouldn't have taken himself off so lightly this time - "Such a good figure, what are you doing with it, and you're not a woman!" ”

So in the second week, the number of screens released in "My Sassy Girlfriend" reached 348. This youth romantic comedy continues to receive 860,000 people, and the total number of moviegoers in two weeks has reached 2.44 million, which is the second record at the box office in South Korea if it was last year!

What does that mean by numbers this year?

It means that "My Sassy Girlfriend" has become the sixth most watched Korean film in history (including American films) in just two weeks. Of course, this is also because the box office growth of Korean movies is too strong, otherwise it is the third!

In addition to Chen Tiandu's expectations, this result completely shocked Ahn Jung-na, as well as the starring Jun Ji-hyun, who is very concerned about the domestic situation in South Korea, and the supporting roles Choi Min-sik, Kim Hae-sook and others.

For this unbelievable cultural effect of "Savage", reporters from South Korea's three major TVs also began to smell the news, in fact, as early as the first week after the weekly box office list was released, SBS began to pay attention to this movie, and mentioned in the entertainment news that the movie was labeled as a "dark horse"; And with "My Sassy Girlfriend" winning the weekly box office championship in the second week, young people all over South Korea were detonated by this movie.

And on this trend, Chen Tiandu brought Jun Ji-hyun to South Korea, and he will have a day to participate in the event. Promote the movie, meet with fans, hold press conferences, etc., a full day! (To be continued......)