(There are many introductory things in this chapter, and some people may not like to read them, but the old donkey specially wrote a lot of free words.) The situation in the country is written here, and there will be very few in the future, I hope you don't mind. ）

What era is this, 2001, the era of "no movies" in China.

A domestic film low-cost comedy love story can win a box office score of 41.5 million yuan in the first week, which is simply a miracle, surpassing all previous box office records.

In front of the ticket counter of Broadway Cinema on the 6th floor of the new Dongan shopping mall, a pair of young men and women bought two tickets for the movie "My Sassy Girlfriend" with a price tag of 25 yuan. The "Legal Daily" reporter asked the pair if they knew the concepts of "box office", "first day box office", "first weekend box office", "total box office" and so on.

They said that they knew something from Boying.com and movie reports, and knew that the "box office" refers to the total amount of movie tickets sold during the movie release in theaters, but there seems to be no such thing in China, they are all watching Hollywood movie reports. I knew that Chen Tiandu's movie won the weekend box office championship again, and I knew this concept.

Not far from the new Dong'an shopping mall, a middle-aged viewer who was about to watch "My Sassy Girlfriend" told the reporter that he read the newspaper and learned something about the box office, "China has not counted the box office, also because there were no domestic films before." And even if there are statistics, it seems to be quite chaotic here, I can't figure out whether it's true or not, anyway, it's all for China Film himself. ”

In this era, if any director dares to say that his movie has a box office of over 100 million, it must be a wild talk. Even if the Li case, who won the Golden Globe Award for Best Director, came back, he didn't dare to say such things.

But this qiē does not apply to Chen Tiandu. It doesn't work at all. From the first film "The Sixth Sense" to the time when it almost broke the 80 million box office of "Saving Private Ryan". This is destined to be a miracle creator. Sure enough. The second film "The Matrix" directly grossed over 100 million, becoming a rare film with a box office of over 100 million in recent years.

Until now, years of media touting, years of audience pursuit, years of regular fan training, to the release of his small movie "My Sassy Girlfriend", it has also achieved an unattainable box office, which really makes media reporters "full of gold stars".

But this qiē is still unbelievable. Then there is naturally skepticism, and a considerable number of people question the authenticity of this box office.

"The film and television industry is a big talk, the media blindly pursues it, and the public will be suspicious." Ren Xuelu, a veteran film and television reporter with 30 years of reporting experience in the film and television industry, was puzzled by this. Contrasting with it is another "landscape" ——— "box office rumors", which stimulate the sensitive nerves of all parties in the industry from time to time with its sharp aggression, and China Film, as the distributor, also came out to join the matrix and held a press conference to respond to this question.

Lin Zhiling said at the press conference, "Everyone knows all kinds of loopholes in the domestic box office, in fact, we would rather not count the box office, but for the latest number of the website, we still spend a lot of manpower and material resources to do this work." Fortunately, he received great help from China Film Group. Rao is like this, Boying still employs more than 400 college students across the country. Participate in box office statistics. Unexpectedly, a lot of messy phenomena were also found. ”

A few photos were released, one of which was "My Sassy Girlfriend", but the back was printed with the name of another movie that I had almost never heard of. There was a theater schedule of ten shows, but only two were reported.

"Wow, it's so dark!" The reporters were boiling, "What's going on?" Director Lin, please elaborate. ”

Lin Zhiling's expression was slightly heavy, but her baby voice made people unable to stand up. A crisp and pleasant voice said: "Actually, when "Infernal Affairs" was released, we had already noticed this kind of problem, and we didn't announce it until now. In order to prevent the recurrence of the box office underreporting incident of "Infernal Affairs", "Savage Girlfriend" increased box office supervision and sent special personnel to supervise and supervise. ”

She then gave evidence, "This is also a credit to the Matrix Anti-Piracy Foundation." Ticket theft, omission, concealment, and even collusion to sell pirated copies, who knows how many problems there are. The phenomenon of underreporting and underreporting in theaters is very common, just because before our "My Sassy Girlfriend" was released with the theater this time, it broke the unreasonable distribution system between the theater company and the producer, and increased by 5 percentage points more than usual. After this agreement was signed, it stimulated the pockets of some people, and it was really shameful to take such a risky and do this kind of thing. ”

"Wow~~! There is still such a thing, why there was no news at all before. "Breaking the existing distribution ratio of theaters, this is a big deal, such a big thing, there is no news beforehand. ”

In fact, this is not to blame the media, because who has nothing to pay attention to the box office of domestic films before, and Chen Tiandu doesn't care too much about the domestic box office. But this is a deep water, and two women who don't know the height of the sky rashly stabbed into it.

If it is replaced by Wang Zhongjun and others, they will definitely fight a war of words and find Zhongying to solve it. But Chen Tiandu is also a radical, if you don't know, forget it, if you know it, you can still see it? With the support of their bosses, they don't care about anything else.

"Director Lin, Director Lin. Can you talk specifically about the unreasonable system, where is it unreasonable, and what is the specific distribution ratio of matrix films? ”

Lin Zhiling immediately smiled and closed her mouth and didn't answer, who would find out this kind of question, the matrix itself still wants to open a theater.

Whether it is appropriate or not depends on whose point of view, let's first look at the current calculation method. Assuming that the total box office revenue is 100, of which the film special fund is 5% of the total box office revenue, the business tax is 3.3% of the total box office revenue, and the remaining 91.7% is 57% of the theaters and cinemas (of which the cinema chain can share 3%~5%), and the producer and distributor can only account for 43% at most.

If the distribution and production are not a family, the distributor will first deduct the cost of copying, printing, publicity and promotion and other related expenses, and then divide the remaining with the investor at a 55 rate. It can be seen that the closest to collecting money is the theater, and the earliest and latest income is the investor. From this point of view, it is unreasonable for investors.

But this is another reasonable chain, what is lacking now is the supervision of the box office of the theater, and the supervision and evaluation of the reasonable publicity investment of the distributor. Even if the production and distribution strive for two more points. There is no particular significance to the improvement of the whole.

Unless one day it's like the United States. When the box office is not an absolute revenue metric for theaters. Two weeks before the film's release, when the distribution ratio of production and distribution was greatly increased, let's talk about rationality.

"The theater was stunned." Lin Zhiling actually still hasn't said this sentence, but after thinking about it, she still offends some people less. Then sweetly introduced a spokesperson for China Film, one of the film's distributors.

China Film Han Sanpin personally came out and announced: "At the end of this year, a timely new cinema system will be issued to speed up the integration of idle cinemas across the country, just to get rid of this rotten appearance." We are interested in breaking the current deadlock of domestic films, and we are also willing to work hard with all like-minded people for the rise of domestic films...... Competition brings audiences back to the cinema! ”

It's no wonder that China Film will support it this time. Whoever gets to this will have to find a way out.

In the past few years, the box office of domestic films has been less than half of the total box office in the country, and the establishment of the cinema system will have a better performance that is truly market-oriented. In fact, since China's film distribution and distribution entered the marketization in 1993, it has never gotten rid of the shadow of professional management.

The people are calling for the prosperity of domestic films, and the people above are also disgusted with not seeing domestic films.

Therefore, the box office revenue from the screening and distribution of domestic films is also a non-market-oriented indicator for government management departments to consider a film reflecting the year-end performance of the distribution agency. While various institutions attach importance to this non-market-oriented indicator, they will inevitably fall into a vicious circle that goes against market-oriented operations. "My Sassy Girlfriend" is one of the lucky ones who benefited.

This year's blockbusters such as "Fast and Furious" and "Pearl Harbor" were released in China, triggering a box office frenzy. But after all, it still belongs to Hollywood movies. The box office of domestic films has been sluggish, and the revenue of foreign blockbusters in the same year has formed a strict contrast, how to make this contrast not particularly embarrassing in the year-end summary report?

"My Sassy Girlfriend" became a lifesaver.

This is a completely domestic film, and who can be sure that Chen Tiandu will not make Chinese films in the future, this is a rare opportunity. China Film cooperated with the matrix to launch strongly, although it was not China Film Company that was directly responsible for the distribution of the film, but China Film Company made the greatest cooperation, and moved the release date of blockbusters such as Li Lianjie's "Cosmic Pursuit Order", which was originally scheduled to be released at the same time, to after the Spring Festival, to make way for "My Sassy Girlfriend".

"My Sassy Girlfriend" benefited, no one else had anything to say, who said that he was the only one who could make a big box office movie.

Of course, another movie that benefited from it, as well as Feng Xiaogang's upcoming "Big Names", they are completely stained. The matrix is in front of them, and they are enjoying themselves in the back, maybe they are still stealing the fun at this time.

This cooperation allows audiences in Beijing to have the opportunity to watch this film in any theater they go to in the past month. The successful realization of this move with non-market elements also depends on the monopoly of a city cinema chain.

Therefore, the most concerned about the reform of the cinema chain is the mainland directors and producers, including Feng Xiaogang, Zhang Yimou, Wang Zhongjun, Zhang Weiping and others. Zhang Yimou's "Hero" has long been shut down, why is it a secret, he is waiting for the release schedule in the mainland at the end of next year, if the content of the film runs out in advance, in this nearly a year of waiting, I am not sure who will draw a scoop on the gourd and shoot a twin of "Hero" to call the board, and the investment of hundreds of millions of yuan will be in vain.

is more tired than Zhang Yimou is "Heroes of Heaven and Earth", a film that has been completed, and the release date is scheduled for next year, in order to wait for a luck similar to "Big Shot".

Director Zhang Yimou is particularly pleased with this: "The box office is not necessarily the main criterion for judging good movies, but as long as your distribution and screening system is a normal and diversified competition in the market, then a good movie will definitely have a good box office return." ”

The next day, the news caused another sensation. The reporter went to the theater to take a look, and sure enough, he found many student inspectors. Someone told the reporter that he came every day and got acquainted with the people in the theater.

In fact, why does the matrix work so hard to "suppress" the box office?

An unnamed staff member of the China Film Group Corporation told the Legal Daily: According to international practice, the box office split between the film company and the theater is based on the screening time, and the film company's share is gradually decreasing.

"For example, the box office share in the first week is 80% to 90% for the filmmakers in the first week, and 10% to 20% for the theaters; In the second week, the filmmaker got 70%, and the theater got 30%, and then decreased. The domestic box office share ratio is generally 30% to 40% for the filmmaker, and 60% to 70% for theaters and theaters. This account is obvious, if a movie box office is 10 million yuan, the producer gets 4 million yuan. So said the above-mentioned staff.

Then a little concealment and delay, even if it is an evening newspaper for a week or two, the profits will all go to the cinema. It has something to do with money, and the ghost doesn't care.

In recent days, the shady scenes in theaters have broken out one after another, which has also made audiences across the country look sideways. No wonder domestic movies can't get up, it's all these moths who are doing it.

But the reform has kicked off, and careful people in Beijing will find that the two theaters of China Film Cinema and Beijing Theater have quietly withdrawn from the movie trailer of Beijing Cinema, and opposite the Shuang'an Shopping Mall in the North Third Ring Road, the original Aohua Cinema has been renovated and renamed Huaxing International Cinema.

These three theaters have a common ——— China Film Star Art Cinema Line, the newly established inter-provincial cinema chain in Beijing, these three theaters in Beijing, breaking the long-term market monopoly of the Beijing New Film Association on the Beijing film market. This is a positive response of China Film Group to the State Administration of Radio, Film and Television and the Ministry of Culture's "Implementation Rules on Reforming the Film Distribution and Screening Mechanism".

And "My Savage Girlfriend", which is in the spring breeze of reform, is spreading and spreading hard in this incomparably caring environment.

But this qiē, as the main master, Chen Tiandu actually didn't care. After his trip to Hong Kong, he flew directly to South Korea to promote his new film. At this moment, in the South Korean airport, a dense figure is already waiting. (To be continued......)