Chapter 42: If you have the ability, you can call the police
Mi Cai in the room didn't respond to me, maybe I was really choked by what I just said, I knocked on the door again and said: "Then I won't enter your room, just throw the cleaned cockroaches in for you to test, to prove that I have indeed helped you do a good job, and I have never perfunctory you." ”
Mi Cai said to me in a nervous tone: "No need to test, you take it quickly." ”
"Oh." I answered, raising my hand and throwing the cigarette butt wrapped in toilet paper and a half-dead cockroach out of the window.
I said to Mi Cai again: "Now the bathroom can be used, to ensure that there is not a single cockroach." ”
"Oh, then you can go back and rest."
"It's hard to get a taxi so late."
Mi Cai finally walked out of the room again, her long hair was tied up, and she changed into a thicker woolen coat with a houndstooth pattern, holding the car keys in her hand, and said to me, "Then I'll send you back." ”
I stood motionless, of course, to stay on my laurels, for I had promised Lily not to go back to Robben's for the night.
Mi Cai, who had already walked to the door, turned around and asked, "Why don't you leave?" ”
I sighed and said helplessly, "I can't go to my friend's place today." ”
"What's going on?"
"Alas...... He took a woman back for the night. I lowered my voice, my tone filled with sadness that I had nowhere to go.
"It's been a week, haven't you found a place to live?"
"This time is busy, I have run twice in Hengdian alone, where is there time to find a house, besides, how can it be so easy to find a comfortable house for you to live in!" I said and looked around the room again, full of nostalgia.
"Then you go to the hotel."
"Don't go, how expensive it is to stay in a hotel! I have to save up to pay off the debt I owe you. I said and sat down on the sofa, lay down again, and directly used my actions and rice color to make it clear that I would live here tonight.
Mi Cai walked back to me, frowned and asked, "What do you mean by that?" ”
"That's what it means to stay here tonight." I replied with a smile.
After a while, Mi Cai said to me patiently, "Don't let me think you're a scoundrel, okay?" ”
"I'm a scoundrel, and besides, in order to help you today, the taxi fare cost more than 20 yuan, and I don't even ask you about the money, what's wrong with you letting me stay here for one night."
"I'll give you your taxi fare, and I'll book it for you at the hotel, it's always okay, right?"
As soon as I turned over and stood up from the sofa, I almost faced Mi Cai, and said angrily: "You know, I can't get used to your posture that you can do anything with money, do you think I'm a person who is short of money?" …… Sue you, I'm just here tonight, and if you have the ability, you can call the police, and say that I trespassed into the house...... You are a tenant, are you embarrassed to call the police and say that I, the landlord, trespassed into the house, of course you are embarrassed, because you used two stinky money to forcibly occupy the house where I have lived for more than two years, and it is you who are at fault......"
I talked nonsense, but I blocked all the words that Mi Cai could say, just glared at me angrily, and I lay down on the sofa again, putting on a resolute posture of not leaving.
Mi Cai didn't have anything to do with me, she had always been calm and stomped her foot hatefully, and then walked to the door with her handbag.
"Where are you going?" I asked, twisting my head.
"I'll go."
"Let's go, don't come back......"
After Mi Cai left, I sneaked into Mi Cai's house, found a set of unused bedding from the cabinet, moved it to the room where I used to live, made the bed, and lived in peace of mind.
……
The next day, I didn't get up until eight o'clock, I didn't have time to buy toiletries, I used Micai directly, and after quickly solving breakfast at the familiar snack bar downstairs, I hurriedly boarded the bus to the company.
After coming to the company, after attending the regular morning meeting, the manager Chen Jingming left me alone, and I knew that he cared about the full marketing planning that I was responsible for.
Chen Jingming asked me: "How is it, do you have the idea of full marketing planning this time?" ”
I nodded and said, "Well, this time I plan to realize customer value as the core of the plan, this is to strengthen our brand image, I think to achieve customer value first, customers will better realize corporate value for us." ”
"Your idea is not wrong, we have been operating for many years, in the 4P (product, price, channel, promotion) has been very mature, now officially into the ranks of the top department stores, what we need to do urgently is to improve the image, better realization of customer value is the best means to enhance the corporate image, your marketing ideas are very in line with the strategic needs of our department stores at this stage."
I nodded in response, having worked at Polaroid for more than two years, I certainly have my own understanding of the strategic environment in which the company operates.
Chen Jingming said: "I will transfer one person from the graphic design group, the engineering group, and the display design team to join the task force to assist you in completing this marketing plan. ”
"Okay."
"By the way, I got the news that our biggest competitor, Jumei, will hold a large-scale promotional campaign for our Polaroid Department Store in the near future, and the purpose of their doing so is to overdraft consumers' consumption demand in the short term and achieve the purpose of suppressing us in a phased manner."
Jumei's shopping malls have large-scale promotional activities at this time, which is not surprising to me, this is completely a strategic need, our Polaroid department stores and Jumei's shopping malls are in the same business district, also focusing on the high-end market, the conflict of interest is very intense, and GUCCI in our company set up a cabinet, but also let us in a real sense and they are in a parallel position, they feel threatened, naturally to suppress strongly, however, although our Polaroid department stores meet the standards of the top department stores, but there are still some gaps with Jumei, At present, there are 11 international first-line brands operating in Zhuomei, slightly more than us.
I asked Chen Jingming, "So is there a promotional plan that our planning department is going to deal with in the near future?" ”
"Yes, and to do our best, our promotional activities should be done before them, to undermine the strategic intentions of Zhuomei, although the time is very tight, but we must ensure the effect of the activity, this is a test of the mobility and execution of our planning department, we can only succeed and not fail." After a pause, Chen Jingming added, "Because of the significance of this promotion plan, I have asked Fang Yuan to end his marriage leave in advance, and I will report back to the company tomorrow, and you will complete this promotion plan together." ”
I breathed a sigh of relief in my heart, if Fang Yuan didn't come back, I really wouldn't be able to carry such an important case alone, but this also shows from the side that this promotion plan has multiple strategic implications for our department store, otherwise Chen Jingming would not have ended Fang Yuan's marriage leave in advance.
Chen Jingming took out a copy of the document from the drawer and handed it to me, saying: "This is the latest personnel file of the Jumei Shopping Center that the public relations department has just gotten in hand, and the senior management of their company has changed a while ago. ”
I flipped through the personnel file that I had received from Chen Jingming, and as soon as I saw the first page, I was shocked because the new CEO of Jumei, Diamond Mall, was a person I knew no better.