I ended the call with Janeway, and before I had time to say goodbye to CC, I picked up the car keys on the table and drove to Janeway's advertising agency in the car that Mi Cai had left me.

In just fifteen minutes I drove from the south to the north of the city, almost ran into Janeway's advertising agency, and pushed open the office door without knocking, and then the group of people sitting in the room looked at me with the same gaze.

Janeway got up and said to everyone, "Everyone is here, let's go to the conference room first, and then I'll introduce you to each other." ”

Everyone got up one after another and walked to the conference room next door, and I walked side by side with Chen Jingming, who I knew best, and asked in a low voice: "Mr. Chen, what kind of public relations crisis broke out in Zhuomei this time?" ”

Chen Jingming said with a solemn face: "Zhuomei's VIP customer information has been leaked in a large area, and now the customers who are harassed by other merchants are very annoyed, and they are already planning to ask for an explanation with Zhuomei through legal channels, you know that Zhuomei's VIP customers represent the most elite group in Suzhou, and their sense of rights protection is very strong, and there will be media intervention soon, I am afraid it will be difficult for us to settle down!" ”

At this time, my heart is full of shock, one is the uncertain prophet who shocked Mi Cai, this public relations crisis, as expected, stems from the customer's trust crisis, the second is Mi Zhongde's approach, this trust crisis is stronger than Mi Cai expected, because customers are willing to hand over personal information, even private information, to a group, that is a great trust, now these information has been artificially leaked, is the biggest disrespect and blasphemy for customers, but these customers also represent the top group in Suzhou, As Chen Jingming said, the tricky Cheng dù far exceeded expectations.

After everyone came to the conference room, they took their seats, and after Jian Wei introduced me and Chen Jingming to the members of the team, she tapped the table with a pen and said very strictly: "Everyone is the elite of the public relations industry, I don't need to emphasize too much about this incident, I hope that before the media intervenes, I can come up with a practical public relations plan to minimize the losses caused by this crisis, or even completely resolve it." ”

Wei Ruli and Sun Rui, public relations experts sitting next to Jian Wei, nodded at the same time, and said: "Mr. Jian, don't worry, since you spent a lot of money to invite us to solve this public relations crisis, we will definitely do our best to complete the task, we have many years of accumulation in this industry, and we also have a certain right to speak in front of the media, so we will try our best to delay the media's intervention." ”

Jian Wei nodded and said, "You must also do your best to come up with the plan, and you must not affect Jumei's listing on the NASDAQ, otherwise even if this public relations crisis is solved, the task will be a failure." ”

Wei Ruli and Sun Rui finally showed a solemn face, the difficulty of this mission is not to solve the superficial public relations crisis, but more importantly, it cannot affect Zhuomei's listing plan, so it must be very efficient, and have the ability to transform the original crisis into a positive image, not only will it not affect Zhuomei's listing, but it will become a positive driving force for listing, so that it can be regarded as a perfect solution.

This time, Wei Ruli and Sun Rui didn't promise anything to Jian Wei, but just whispered to each other, and Jian Wei finally asked me, "Zhaoyang, do you have a good idea?" ”

Even public relations experts like Wei Ruli and Sun Rui were in a dilemma, what good ideas could I have at this time, so I shook my head at Jian Wei and said: "Now I can only think about how tricky this public relations crisis is, as for the solution, there is really no!" ”

Janeway looked disappointed, but didn't say anything, after all, everyone understood: if the crisis can be solved in the conversation, is it necessary to create such an elite public relations team to deal with it!

At this time, Wei Ruli finally opened her mouth and said to Chen Jingming: "Mr. Chen, can you give us a list of leaked customers and contact information now?" We are prepared to let the members of the team who are good at negotiation first appease their feelings. ”

"No problem, it will be delivered to your work mailbox in five minutes." As soon as Chen Jingming finished speaking, he made a phone call, and what he needed at this time was such efficiency.

Sun Rui said to Chen Jingming: "We also hope that Zhuomei can prepare a compensation plan as much as possible, of course, we will try our best to make this public relations crisis not produce compensation, but there must be a plan." ”

Chen Jingming nodded: "Understood." ”

At this time, I finally recognized the ability of the top public relations team, although there is no systematic solution yet, but it has been subjectively solved, and even the emergency plan is involved, and I, a layman, obviously can't do such a discipline, let alone the ability to control the media intervention, so Mi Cai used two pieces of gold advertising space this time, which is equivalent to 5 million yuan of service costs in the name of the person.

After the preliminary discussion, Wei Ruli and Sun Rui took their team to Zhuomei under the leadership of Chen Jingming, ready to understand the immediate information, and in the huge office, only me and Jian Wei with a worried face remained, obviously this crisis caused her great pressure, after all, she signed a gambling contract with Mi Cai, if it was not solved perfectly, then the huge cost of forming a public relations team this time will be borne by her advertising agency, and Mi Cai's side will be even worse!

Under such a burden, my mood began to get nervous, and the more nervous I was, the more I couldn't think of a good solution, so I could only hope for the public relations team led by Wei Ruli and Sun Rui.

Jian Wei frowned and said to me, "Zhaoyang, I have high hopes for you, but why don't you even have a solution at all?" ”

I was speechless for a long time, but I still kept my patience and said: "I've told you, I have no experience in dealing with it, if I can solve the crisis as soon as it comes, then what do top PR experts like Wei Ruli and Sun Rui do?" ”

"I don't allow you to shirk responsibility with inexperience, I know that you have the ability and ideas, anyway, you must come up with a solution for me If this public relations crisis of Zhuomei cannot be solved, I will personally lose at least 1 million."

"Jian Wei, are you a little unreasonable, when everyone was there just now, you didn't force me so much!"

"I don't care, you must come up with a solution, and it must be better and more feasible than Wei Ruli's theirs!"

I was upset, and subconsciously took out a cigarette from my pocket and lit it, and after taking a sharp puff, I replied, "Isn't this the temper of Miss Rude?" I want to have ideas that solve problems, and I'm definitely the most positive of them all! ”

Jian Wei still refused to give up, and said angrily: "This time the thread of my cooperation with Mi Cai was led by you, do you want to let it go like this?" Zhaoyang, I sue you, if you can't come up with a solution that satisfies me today, you don't want to get out of this office! ”

Originally, this public relations crisis had already upset me, and after being so unreasonable by her, I finally burst into a foul mouth in anger: "I*** you are still finished!" ”

Jian Wei ignored my anger at all, raised her hand and slapped the table heavily and said, "If you are a man, you will carry this matter down, what are you doing with so much useless nonsense,!" ”

Her constant verbal aggression finally annoyed me, walked up to her in two steps, almost pressed her face to the table with her fingers and said, "Okay, isn't it just to carry this matter, I'll carry it, I'll give you a satisfactory plan!" ”

Jian Wei suddenly lost the unreasonable momentum she had just had, sat back in her chair, looked at her watch, and said calmly: "It's three o'clock in the afternoon, and tomorrow morning at nine o'clock, you come to me with your solution." ”

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