Since last night, the executives of the subsidiaries of Fan's Investment Group have begun to come to the Shanghai headquarters to report one after another, and they can be regarded as full of people for a while, so that the ladies at the front desk reception are very busy.

Finally, the statistics were made, and there were a total of five hundred and eighteen people who came over, although the headquarters could arrange some rooms, but there was no such large capacity, so they booked rooms in major hotels before, anyway, there are many hotels with good relations on the company's side, and they contacted more than a dozen at will, and they arranged people scattered.

"For a meeting, I am afraid that the cost will exceed tens of millions, which is indeed a waste." Fan Wuxi looked at the slip issued by the headquarters, signed it, and said with a frown.

But that's what he said, in fact, Fan's Investment Group has never held this kind of face-to-face meeting, from the beginning it was either a small-scale meeting, or a video work meeting, which is a relatively economical kind, and it is indeed the first time that such a large-scale mobilization of teachers has been held.

But this also made Fan Wuxian fully understand how much the cost of meetings is, thinking about the meetings held every day in the capital, he couldn't help but be a little staggered, this expense is estimated to be enough for the expenses of a small city, right?

Fan Wuxian is used to getting up late in the morning, so everyone's meeting doesn't start until almost ten o'clock.

At this time, I took a look at the participants, and I felt that my company can really be regarded as full of talents now, covering animal breeding, plant planting, clothing design and manufacturing, meat processing, beverage industry, hardware, Jiaodian, chemical industry, textile, financial investment management, IT product manufacturing, home appliance design and manufacturing, rare earth resources development and management, petroleum and mineral development, arms production, aircraft manufacturing, automobile manufacturing, network marketing, software development, airline management, aircraft route development, Traditional media and online media and many other fields.

But then again, the industry is bigger, there are more problems, and the problems that need to be solved are endless, before the meeting, there are many executives who have drafted some topics, and intend to put them forward at the meeting, and everyone will discuss them, of course, most of these are actually from the macro aspect of the enterprise to adjust the issues, basically all of them are focused on the idea of long-term development, not that now these companies of Fan's Investment Group have had very serious problems.

Fan Wuxi's senior executives from the headquarters spoke first, welcomed the arrival of all colleagues, and gave some explanations on the company's recent development, and then Fan Wuxian spoke.

"Well, I'm happier to see that everyone is doing well." Fan Wuxian spoke very casually, he casually pointed to the clothes worn by an executive, and said with a smile, "Look, this is also a product of our company." ”

Everyone immediately laughed, in fact, the production scope covered by Fan's Investment Group is basically all-encompassing, and you can see all kinds of Fan's Investment Group's products everywhere, including clothing, food, housing and transportation.

"The spread is too big, and there will be more problems, and what we are facing now is a development problem after entering the new century, so in order to unify thinking and let everyone have a clearer consideration, we have called everyone back." Fan Wuxian said to everyone, "Now our opponents are no longer domestic enterprises, but international enterprise groups that are taking advantage of the arrival of the new century to continuously infiltrate the country from various fields, and they have to face the infiltration conspiracy in the industrial chain one by one. ”

Infiltration conspiracy in the industrial chain? After listening to this statement, everyone felt a little fresh.

"Of course, I'm not very good at meetings, so everyone is in the form of a discussion, and you can talk about it wherever you want—" Fan Wuxian said to everyone, "Well, you can eat whatever you want on the table, and it's a pity to waste it." ”

Everyone laughed again, saying that although Mr. Fan was a little older, he still did not change his demeanor and was easy to get along with the employees.

"How so? There are a little more industries that we need to cover, um, so I'll start with the first two industries that I came into contact with, meat processing and the beverage industry. Fan Wuxian thought for a while and said.

Fan Wuzhi made a career, it started from pig breeding, and then the beverage industry provided him with a large amount of cash windfall profits, although at this time compared with other industries, these two industries are mediocre, but eating and drinking these two aspects have always been related to the most important part of the national economy.

"From the point of view of meat processing, our leadership position in the industry is unshakable, and if there is a real opponent, it is also due to our own negligence." Fan Wuxian said very seriously, "For us, who have multiple large-scale production bases and have the most advanced production lines and production technology in the industry, the external competitiveness is negligible, what we have to do is to continuously improve our R&D capabilities and intelligence gathering capabilities, understand the needs of our users and changes in tastes, and on the basis of retaining the freshness of the product itself, provide reading packaging, make a fuss from the aspect of cold fresh meat, and represent cooked meat products of modern food, such as luncheon meat and sausages, If it is not enough to only have convenient surnames and diversified tastes, it is also necessary to pay attention to fresh nutrition and give consumers a healthy and traditional feeling. Now that everyone is not very in favor of eating those convenient meat products, everything is back to nature, so our thinking must change accordingly. ”

After listening to this, the three Wang brothers who were sitting below nodded again and again, and from time to time recorded some of the main points that Fan Wuxian said.

"The beverage industry is also an interesting industry, but the competition we face in this area is fierce." Fan Wuxian then changed the conversation and changed the direction, "Manufacturers in the beverage industry almost all produce by themselves, and even outsourcing has a tight control over the bottling plant. What does this mean, drinks make money, profits are big! Otherwise, how could Coca-Cola and Pepsi or something develop to such a large scale? And also raised a large group of shareholders, all of whom live so nourishingly? ”

Everyone laughed again, and the actual situation is indeed the case, from the perspective of the terminal market, the beverage industry seems to be marketing king. Therefore, after taking the whole beverage industry as the main research object, and comparing and studying the sales strategy and market trend of the leading brands in the market, we can summarize the essence of the beverage industry.

Taking Coca-Cola and Pepsi as a starting point, we can find many problems by conducting an in-depth analysis of the nature of the beverage industry using the concept of virtual value in the research process.

The so-called virtual value refers to the value of a bottle of beverage after deducting the actual value of the beverage liquid, its nutrition, function and other actual value. After studying the virtual value, it is easy to conclude that the proportion of virtual value of different types of beverages is different, leading to different market laws.

The smaller the proportion of actual value, the higher the consumer's demand for feelings, and the more important it is to create virtual value. On the contrary, consumers have stronger demands for the nutrition and function of beverages.

"Specifically, the actual value of carbonated beverages is very small, it is biased towards the cool taste, and consumers do not have high demands for their nutritional value. Therefore, how to create virtual value, satisfy consumers' desire for feelings, and create specific drinking sensations has become the magic weapon for the success of this product. "Fruit juice drinks pay more attention to taste, but the nutritional content of fruit juice itself increases the proportion of actual value." At the same time, the difference in the proportion of actual value of fruit juice drinks due to different concentrations leads to different strategies. Low-concentration fruit juice drinks, the actual nutritional value is low, the taste is dominant, and the strategy is close to carbonated drinks. Medium-strength fruit juice drinks, with equal taste and nutritional value, are strategically selected to go hand in hand with actual value and virtual value. The nutritional value of high-concentration fruit juice is high, and consumers are more willing to pursue the nutritional value of fruit juice, so it is important to highlight the actual value of fruit juice. ”

Everyone listened very carefully, in fact, although the content of Fan Wuxian is said to be from the two aspects of food processing and beverages, some of the concepts contained in it can be transplanted to other aspects, which are very meaningful.

I talked about it so casually, everyone's interest was lifted, and I felt that I benefited a lot from what you said and I said, and it was much better than usually only talking on the video.

One of the executives raised some problems in regular management, such as how to improve the work efficiency of employees, etc., but the gap between the industries is relatively large, so everyone also talked about some of their own management experience, not very satisfied.

When Fan Wuxian talked about this problem, he thought about it for a while, and then said, "It is difficult to have a universal solution to this problem, so I also chose to tell an example, you can listen to it casually and see if there is anything worth learning from." ”

Fan Wuxian tells the story of a foreign entrepreneur, a family-owned machining business that has gone through three generations of successors. The current chairman is a man with the courage to do big things, and after he took over, he nearly doubled the size of the company, and the number of employees has increased dramatically.

For a while, the chairman found that the company's profits fluctuated cyclically, and in the first week of each month, performance and profits declined. This is a phenomenon that has never happened before the expansion of the company, so he arranged for the personnel department of the team to be responsible for the investigation.

Two weeks later, a research report was on the chairman's desk.

It turned out that some time ago, the staff was expanded, and the company recruited a large number of young adults in the northern mountainous areas. On the days at the beginning of each month, when they are paid, they go to the bar together after work.

People in the northern mountains have a habit of drinking wine, which is to mix some of the juice of a local wild fruit with wine. The wine with wild juice added has a mellow taste and a good taste, but it is very stimulating, and people are very excited after drinking it, but they are very tired when they wake up.

In order to attract business, the bar owner naturally responded to the request and specially brought in the juice of wild fruits from the northern mountains.

Because they went together, the scene was lively, so every time the employees drank too much, which made them extremely sleepy when they went to work in those days, which naturally affected their work efficiency.

The reason was investigated, and several managers suggested that either the bar owner should be consulted and told them to abandon the practice of adding wild juice to the liquor, or the employee from the north should be fired.

The chairman thought for a moment and dismissed the proposals, believing that they were the rights and freedoms of the bar owners and employees, and that he had no right to interfere. He wanted to find a solution from the perspective of the company itself.

After careful consideration, the chairman of the board of directors decided to reform the salary system, and he changed the original implementation of the first day of the month as the first day of the fixed month to the beginning of the month, the middle of the month, and the end of the month.

Of course, employees who are willing to receive salaries in the last two payrolls can get half a month or a month of interest accordingly.

After the implementation of this system, employees no longer drink together at the beginning of the month as before, and the efficiency of the enterprise has returned to the original state of good surname.

"The story told by the boss is a bit similar to the story of the three and four." Wu Zhi Xiaoji has always been willing to study Chinese culture, and after listening to the story told by Fan Wuxi, he immediately laughed.

Of course, the chairman's approach is much better than the owner of the flirting monkey in the idiom allusion, at least he has skillfully improved the treatment of employees without changing the original welfare package, so that they can have a small choice to increase their income.

"Although it is only a little bit of interest, it has changed the habits that employees have formed for a long time, and this incident has made me feel a lot of emotion." Fan Wuxian said, "So I think that in our regular management, the management of the surname Gang must be there, and the means of the Rou surname must also be there, and sometimes, through the adjustment of these Rou surname policies, it may play a better role." ”

After everyone listened, they talked about it, but they also thought of a lot of their own management experience, so the exchange became more enthusiastic, until the time to eat, did not stop.

Of course, the reason why Fan Wuxian gathered the executives for a meeting was not just because he wanted to tell them a story and summarize his management experience, in fact, he still has a more important thing to solve, and bringing these people together is to be able to deal with some things more conveniently.

Sometimes, when there are no signs to show it, holding a meeting is the best way to adjust the leadership team, and the arrest of the Gang of Four was not also in the name of a meeting?

(To be continued)