Chapter 716: Momentum
Shukang's eyes lit up! "Please ask the leader to explain it to me in detail, I don't regret it.
Too layman, Xia Xiang shook his head secretly, if he didn't pull Zhao Kang, Zhao Kang would either be a fiasco, or he would be acquired by Yuan Mingliang and then manipulated, he didn't even have a concept of what an intelligent community was, and it did have a big distance from the real estate industry.
Since Xia Xiang intended to guide Zhao Kang to follow his path, he did not sell Guan Zi again, and explained to him in detail what an intelligent community is and the market prospect of an intelligent community.
Zhao Kang listened, first with a solemn face, then his face relaxed, and finally with a smile, he nodded again and again: "Okay, great, the intelligent community is the first in Yan City, and it is the first in Xiama District, there must be a sales market." Thank you, Secretary Xia, thank you very much, I would like to toast you. ”
Xia Xiang and Zhao Kang clinked glasses: "The intelligent community is not only intelligent in informatization, but also intelligent in building materials, such as the use of new thermal insulation glass, new insulation materials, new radiation protection paints, etc., which can also attract a lot of attention when publicizing externally." ”
Where did Zhao Kang understand this, and his eyes widened: "It's really insightful, it turns out that there is so much attention to building a house?" ”
Sun Xianwei interjected and said: "If you are particular about your work, you are also very particular about finding a woman." Some women are easy to use, some women are fierce women, and some women are better than you, you have to have a vision to understand them, in order to ensure that you are not wronged, and you will not be played by them at the same time, and at the same time, you will waste your money. ”
"Mr. Sun, we are discussing the house, don't talk about whether women are good?" Zhao Kang glanced at Sun Xianwei with a little dissatisfaction.
Sun Xianwei is not ashamed: "The principles in the world are all the same, whether it is looking for a woman or building a house, there is a common point that it is necessary to both serve the people and waste not a penny, and this balance is not easy to grasp." ”
Xia Xiang smiled: "The words are not coarse, Zhao Kang." If you want to know more about new materials, you can go directly to the new building materials factory to find the director of Yan Xiao, and she is responsible for introducing you to the recommendation, and the hour building materials factory is the only new building materials manufacturer in Xiama District, if the first batch of new building materials is purchased by Wentai real estate, after playing the market effect, you can preconceived and give priority to the supply right of the hour building materials factory. ”
Zhao Kang squinted his eyes and smiled: "Thank you, thank you very much Secretary Xia for your rejuvenation skill, it's really a good idea, it's worth a thousand gold." ”
Xia wanted to sell Yan Xiao's new building materials to Zhao Kang, and of course he also had the intention of not flowing into the fields of outsiders. Moreover, if Zhao Kang's Wentai real estate can really play the reputation of the intelligent community, once successful, there must be a lot of developers who imitate it, which will bring a steady stream of customers to the new building materials factory, saving the need to wait for the new building materials to be produced, and then try to promote it to the market, not to mention, but also spend a lot of advertising costs.
Borrowing Zhao Kang's hand to promote the hour building materials factory is also a way to kill two birds with one stone, at least it can bring the first business to the hour building materials factory and relieve the financial pressure.
Zhao Kang also knew a little bit about the new building materials factory and knew that there were shares of Gu Yu, so he didn't care too much about Xia Xiang deliberately selling to him. Gu Yu's industry, without Xia wanting to sell it, he must also support it.
"I asked the advertising agency to design the advertising words as soon as possible, adjust the design plan, and implement the intelligent zone." Zhao Kang got Xia Xiang's clever plan, and couldn't help but be overjoyed, and immediately took out the phone and was about to call his subordinates.
Xia Xiang stretched out his hand to stop him: "No hurry." Only playing the banner of an intelligent house may not be able to make a beautiful turnaround, and there needs to be corresponding promotional activities. For consumers, your ads are overwhelmed, but the price is high. They won't be tempted, they won't come to see the property. If you don't look at the property, you can't impress them, and there will be no transaction volume. ”
Zhao Kang was now completely mastered by Xia Xiang, and immediately looked bitter: "Secretary Xia save me, what are you going to do, you just put it on the face of the chief, tell me in one breath, okay?" I really can't stand your surprise like this. ”
"It's not that three big beauties are waiting for you in bed, what's there to stand it?" Sun Xianwei teased again, reached out to hug Jiajia, took the opportunity to touch Jiajia's face, and smiled, "The leader is right, you can't just look at the advertisement, you have to look at the curative effect." Jiajia don't look thin, but thin has the beauty of thinness, and the taste is not enough for outsiders. ”
Zhao Kang was really speechless for Sun Xianwei to compare women in everything, so he had to pat him on the shoulder: "Brother, women are wonderful, but the body is their own, and the body comes first." I know a person who lingers in the flowers every day, but before he is old, his body collapses, and now he takes medicine every day to live. If you think about it, none of the ancient emperors had a long life, so they knew that the color was a bone-scraping steel knife. Sun Xianwei didn't listen to persuasion, and touched Jiajia's chest again: "The individual eats and is full, and the individual is comfortable, yes, you continue to get to the point." I continued Zhuofu. ”
Sun Xianwei was originally adding chaos, he was a supporting role and a harlequin, and the main protagonist was Xia Xiang, he knew it very well in his heart.
Zhao Kang shook his head helplessly, and turned his head to Xia Xiang with a smiling face: "Leader, please instruct, I will be taught." ”
"Your price has been set high, it is impossible to reduce the price again, the price reduction is to slap yourself in the mouth, but to lose your trust." In Xia Xiang's estimation, in the face of the pressure of Cheng Dacai, Yuan Mingliang will definitely have corresponding countermeasures, among which the most likely means to take are promotions, which are not known but secretly dropped, such as buying a house and sending a garage, sending a car, sending decoration, sending furniture, and so on, in fact, it is a disguised drop "Two grams to reduce the price is also for face!" Look good at these six stalks in the bright year's couplets to strangle you! Before, let Zhao Kang test the water first, and then block Yuan Mingming's back road.
The first is to increase Zhao Kang's confidence and let him see the market prospects, so that he will not panic in the first round, and it will be easy for Yuan Mingliang to complete the acquisition, and the second is to continue to create problems for Yuan Mingming, so that Zhao Kang can gain a firm foothold in the real estate market in the turbulent Xiama District as a spoiler. The third is to let Zhao Kang gradually mature after some tempering and learn to do a good job in industry.
"It's impossible to reduce the price, but it has to be reduced, what should I do? You can only launch a series of promotional activities, such as selling houses and giving away cars, parking spaces, and furniture. Basically, except for the wife, other daily necessities can be sent, which is equivalent to a price reduction in disguise. There are signboards of intelligent communities. If there are promotions and creative advertising, you don't have to worry about no customers coming to your door
After Xia Xiang finished speaking, he put a piece of stupid egg in his mouth, tasted it, and praised: "It's really an authentic stupid egg, and now it's difficult to buy a real stupid egg." Now the eggs in chicken farms are all products of scale and have no characteristics. There is also no nutrition. Now people are back and they are starting to eat stupid eggs, stupid chickens."
Xia wanted to divert the topic in order to give Zhao Kang space to think.
"Yes, yes, now that trendy girls are not popular, several CEOs I know have set their sights on the countryside and are ready to find a suitable Chai He girl." Sun Xianwei lost no time in interjecting again.
This time, Zhao Kang ignored Sun Xianwei's words. Instead, he picked up a glass of wine and fell into contemplation, and after about half a minute, he stood up and saluted Xia Xiang with a standard military salute: "Secretary Xia, my old Zhao Pingsheng is not very convincing, and he used to be the most convincing to the chief, but now I am convinced of you." You are really a master, a real master. I couldn't even think of what I said just now, even if I broke my head. You're so clever! ”
On the way back, Sun Xianwei was much more honest, his hands were not put around, and he did not hold Jiajia, but said seriously: "The market for new building materials is very broad, but the price must be relatively high, my real estate can also give it a try, the leader let me come today, is it also intended to let me promote the new building materials community?" ”
"You guessed it, you calculate the cost yourself. Get in touch with Yan Xiao to see how her factory's production capacity is and whether it can guarantee timely supply. With the intelligent community of Wentai community to start, you can promote the new building materials community, should also play a role in being unconventional, and make more efforts, which is not an innovative idea. Of course, it's up to you to get the idea, and I'll just provide a reference. Xia Xiang just nodded a little, because he didn't dare to overestimate the market prospects of new building materials.
"When the leader didn't seem to make a mistake, of course not this time." Sun Xianwei has a blind trust in Xia Xiang, because of the first Shilipu vegetable wholesale market. But let him make a lot of money, and now he can still bring him huge profits, he has always admired Xia Xiang's creativity.
"I will start from the energy-saving effect of new building materials, and then calculate an account in detail, if solar hot water, solar street lights, new thermal insulation building materials, coated thermal insulation glass, etc., can save thousands of yuan in a year, a house according to the service life of the year. It can save more than 10,000 yuan, which is also a considerable amount. Add some new building materials to bring quiet, comfortable and safe living experience, hehe. The sales prospects of my community are there. The more Sun Xianwei spoke, the more excited he became, and his eyebrows fluttered and said, "I know that it is definitely beneficial to follow the leader, and it is really, haha, I earned it again today." ”
Sun Xianwei is much more experienced than Zhao Kang, and he has a much deeper understanding of real estate building materials.
Dacai Group's mountains and rivers are connected to the city by relying on mountains and rivers to win, Wentai community relies on intelligent communities as a selling point, Jiangshan real estate is located in remote areas, with affordable housing as the entry point, Sun Xianwei's Tian'an real estate focuses on the energy-saving brand of the new building materials community, and Nanxin and Guangsha real estate are located in the center of the district and the bank of the Xima River as the biggest highlight. At the same time, there is the mood of the fun community, so that Xia Xiang's layout has been completely planned, surrounded on all sides, and with their different positioning, with the momentum of thunder, heavy punches!
On Monday, Wentai Real Estate suddenly announced that it would build Wentai Community into the first intelligent district in Yan City, advocating a new intelligent life, and launching a series of promotional activities!
As soon as Wentai real estate gained momentum, sales immediately rose, and even the reporter took the initiative to ask for an interview to learn more about the details of the first intelligent community in Quanyan City and even the province.
And Wentai Real Estate's promotional activities are also quite strong. It has caused a lot of repercussions, in short, Wentai Real Estate's move is like a heavy bomb, and the real estate market in Xiama District has exploded a way out.
Xia Xiang smiled knowingly after receiving a few phone calls in the office. Zhao Kang's efficiency is good, he starts fast enough, and his banner will inevitably stir up a storm in the real estate market in Xiama District.
Even if it is not a chaotic flower that gradually charms the eyes, it can achieve the brightness of the bewildering yuan and make Fu Xianfeng anxious, and the goal will be completely achieved.
Xia Xiang guessed correctly, Er'er Xu did defend the fire, "Fu Jingfeng was also impatient
Because of no coincidence, Zhao Kang's timing was very accurate, and it was when Zhao Xiaofeng's funds arrived that he announced a new strategy and promotion plan in a high-profile manner, which was equivalent to directly giving Fu Xianfeng and Yuan Mingliang a disembarkation of Weida Cai Group's Shanshui City As soon as the market opened, Yuan Mingming's summary data showed a sharp decline in sales, but it was still within an acceptable range. As soon as Zhao Kang's plan was launched, sales volume was reduced by more than two percent.
Yuan Mingliang couldn't sit still, so he hurriedly interviewed Fu Xianfeng to discuss countermeasures.
In a quiet teahouse, only Fu Xianfeng and Yuan Mingliang sat opposite each other, and the two were silent for about a few minutes without speaking, and the atmosphere was very solemn.
"I said earlier, there is no need for Zhao Xiaofeng's taming funds to enter the market, now that the money has arrived, it can't be refunded, whether it comes in handy or not, the profits must be paid, Secretary Fu, isn't this equivalent to digging a pit for yourself? . Yuan Mingliang was angry when he thought of Zhao Xiaofeng's blade, and now he has really become a hot hand, not only hot, but also troublesome.
Fu Xianfeng knew that he was a little wrong, and he also knew that Yuan Mingming's complaint was a bit angry, and it was indeed Yuan Mingliang who raised objections at the beginning, but out of family planning and political considerations, he still decided to pull Zhao Xiaofeng on the boat. Unexpectedly, the situation suddenly became tense.
"It's already happened, and it's no use complaining. Besides, even if there is no Zhao Xiaofeng's blade billion, things will still happen. Now we can use Xiaofeng's funds to buy Shanshui City and Wentai Community, so as not to let them disturb the market and disrupt our deployment Fu Xianfeng played with the teacup in his hand, the teacup was crystal clear, like white jade, and the crystal yellow tea was matched, which was very good-looking.
But in the eyes of Fu Xianxian, there is no sense of beauty, and he is not in any mood for taste and appreciation now. It is true that things happened too suddenly, Zhao Kang was like a sudden enlightenment, as if he had a stroke of genius to accurately position the Wentai community, and the promotional techniques were also very superb, which attracted the attention of many consumers, coupled with the siphon effect brought by the fame of Dacai Group, the current sales of the houses controlled by Yuan Mingliang are decreasing day by day. You have to come up with a way to deal with it
Otherwise, it's just sitting still.
"Could it be that Xia Xiang ignited Zhao Kang?" Fu Xianxian's intuition believed that there would definitely be a shadow of Xia Xiang among them.
I also suspected that Yuan Mingming nodded and looked out the window.
The sun is shining outside the window, the temperature is rising, and spring is coming late in the north, but now some willow trees have shown young leaves, indicating that the footsteps of spring are close at hand, and he has always thought that it is difficult for him to adapt to the climate in the north, but he has been in the Xiama area for more than half a year, and he does not feel uncomfortable at all, perhaps because of his full dedication, he completely ignores the impact of the climate.
Yuan Mingliang had no way not to doubt Xia Xiang's role in this, because Xia Xiang himself had a very good business acumen, and he and Zhao Kang knew each other. However, Zhao Kang seems to be taking Li Han's route again, which makes Yuan Mingliang a little difficult to draw conclusions, Xia Xiang has a general relationship with Li Han, Zhao Kang has a relationship with Li Han, how can he help Zhao Kang?
Yuan Mingliang did not have enough understanding of the complexity and duplicity of politics, he only analyzed it from a business point of view, and decided that unless Xia Xiang had significant commercial interests in it, Xia Xiang would definitely not help Zhao Kang make an idea, because the best-selling Wentai real estate would not only affect the housing in his hands, but also affect the sales of Shanshui City.
Xia Xiang will not help a Zhao Kang and it will be difficult to become a talent!
Yuan Mingliang told Fu Xianfeng about his analysis again.
Fu Xianfeng listened, lowered his head and thought for a while, and suddenly smiled: "I think we all overestimate Xia Xiang, there is no need to push anything on Xia Xiang." Xia Xiang is a human being, not a god, he has no great ability, and he will not help Zhao Kang for no reason. Zhao Kang may have been enlightened by a master, no matter who it is, it doesn't matter, the important thing is that we should come up with a way to deal with it now
Yuan Mingliang was right when he thought about it, instead of guessing who ignited Zhao Kang, it was better to quickly arrange the next step, anyway, he wouldn't believe that Xia Xiang already knew his hype plan, and he didn't believe that Zhao Kang was the first cannon that Xia Xiang used to deal with him.
"I already have a countermeasure" Yuan Mingliang long-lasting shopping mall, and he is not a person who is at a loss when something happens, "The first step at the moment is to also carry out promotional activities, because the low price of Shanshui City and the disguised price reduction of Wentai Real Estate are equivalent to directly declaring war on us, since we want to fight a price war, we can't be cowardly." I believe that whether it is Dacai Group or Wentai Real Estate, they are making money, and they will not maintain the current low price without reason, and the price will rise one day. ”
In contrast, Yuan Mingliang thinks that he has tens of billions of dollars in hand, and the alliance between Dacai Group and Wentai Real Estate is far from his opponent, and the two have no possibility of joining forces at all!
Defense: Approaching the end of the year, it is still a day by day, compared to the old days when the great god justifiably took leave for the New Year. Lao He's promise is to keep changing during the New Year! Therefore, the official god deserves the care of the brothers and gives more support to Lao He's intentions and efforts. During the Chinese New Year, it is easiest to be discouraged, in order to still persevere in the coming year, brothers, show your enthusiasm, don't let Lao He slack off! ,