Night. The news of the box office success quickly spread from the Shuimu Forest to the tiger wolf, and the two companies are now just a wall away, and they can be heard talking here and there.

When He Mu slipped to the tiger wolf next door, many people cast envious and adoring eyes on him, when he was in the tiger wolf before, no matter what the tiger wolf achieved, it was a Xiao Fang success, just like now "Night. The box office success of "Shop" will be regarded as the success of He Mu, and only such success can win respect for him, rather than being regarded as an appendage of Xiao Fang as before.

He Mu came this time to find Tao Fun, this guy has already completed the post-production of "A Good Man in the Tang Dynasty", and to be honest, because of the filming of "Night. Shop" also separated from Xiao Fang, He Mu paid little attention to this TV series, and basically didn't ask much in the later stage, as the producer of the show, he was a little incompetent, but fortunately, there was Lao Tao who stuck to his job conscientiously, and now that the film was completed, Tao Qu asked him to take a look.

Time is limited, He Mu has only watched the first two episodes and the last episode, which can definitely be called a tiger's head and phoenix's tail, as for whether there is a leopard's belly, it is not clear, but looking at the quality of the beginning and the end, the middle will not be bad, this is Tao Quduo's first work in the true sense, and he does not allow himself to fool around, if he has no ability, it will be fine, since he has the ability to do a good job, then he must do his best, and do not leave regrets for himself.

This drama is the first time He Mu has seen such an unserious and funny self, although "Night. The Shop is also a comedy, but in Night. There are very few opportunities for him to play in "Shop", and Wang Zihao in "A Good Man in the Tang Dynasty" is really incomparable, but this traversal farming drama is too avant-garde. He Mu is worried that people of a certain age may not be able to grasp the laughter in the play, and they are likely to repeat the mistakes of "Chang'an Rebellion".

After watching TV, He Mu asked Tao Quduo how the script was. "If you can, this book can be used as the second work of Mizuki Forest."

Tao Quduo immediately flashed, "Really! That's great! You also know that my biggest wish is to become the best horror film director in China, but after reading your revised script, I think your version is more suitable, I mean it's easier to have a high box office, and it has more suitable people than my book. "Tao Quduo will not admit that his writing is poor, but the one he Mu wrote is more marketable.

"Then it's settled. Let's discuss the script again, it's still a little immature, and the title has to be changed. How does "Female Trick" sound like a horror movie, we have to take a milder name, and when the time comes, I will tell Brother Fang to lend you it. ”

"I'll just resign from Tiger Wolf," Tao said with a lot of fun. "I really want to follow you right now. You don't want me, do you? ”

"But is this appropriate, isn't it digging into the wall?" He Mu hesitated.

Tao Quduo shook his head, "Actually, Mr. Xiao told me a while ago that I would go to Shuimu to help you, but at that time, "Tang Nan" had not yet been produced, so I didn't go immediately, and now the production of "Tang Nan" has been completed, and it is their business to sell the film later, so I can completely let go." ”

Now there are a few signed directors of Tiger Wolf who can take charge of themselves. The role of Tao Quduo is not so important, and Xiao Fang is also worried that He Mukai's company will not be able to support it alone. So I thought about asking He Mu's friend Tao Quduo to come over to help.

Since Tao Quduo said so, He Mu could only stretch out his hand to Tao Quduo, "Welcome to join the Shuimu Forest." ”

Enter "Night. In the second week of the release of "Shop", the taste of the New Year has decreased, the overall market has declined, and the attendance rate has also decreased a lot compared with last week, but it is also in line with the laws of the market.

This week's Night. The attendance rate of "Shop" continues to lead the group films, and the daily schedule has also risen from less than 10% to 15% or even higher today. "Shop" has been supported by a total of 11,000 shows, with an average weekly attendance rate of 65 people per show, and a weekly box office of 21 million!

In this week, there were no too strong new films, in foreign language films, "Black Book" ranked sixth with 6 million, and in Chinese films starring Guo Tao and Huang Bo, directed by Forrest Gump, the song and dance comedy "Happy" adapted from Jia Pingwa's novel of the same name also began to land in theaters on a large scale. The impact of "Shop" is the largest, and it also makes this week's film market a performance time for the Stone Gang, Guo Tao, Huang Bo, Xu Zheng, these actors who became attached to "Crazy Stone", have a total of three movies competing in the same scene this week, and they are all comedies. "Racing" because it has been half a month since its release, the momentum has decreased slightly, and "Happy" is only a box office hit in Shaanxi Qian's hometown, but it can't be sold elsewhere, the box office in the first three days is reported to be 3.5 million, the facts once again prove that the Chinese are different from Indians, song and dance films will not work in this land, Forrest Gump has a lesson this time, I don't know who the next unlucky person to challenge the song and dance film is.

In the comparison of the three comedies, "Night. Shop" is far ahead, and the box office surpasses "Red Cliff. Box office blockbusters such as "Down", "Crazy Racing", "Pleasant Goat and Big Big Wolf" directly jumped to second place, second only to "Dragon and Phoenix" with 23 million, and higher than "Crazy Racing" with 19 million. Down" and "Pleasant Goat and Big Big Wolf" ranked fourth and fifth, respectively.

This achievement is crazy compared to the production cost of the film, and some evaluations even compare this film with "Crazy Stone" back then. Both films are low-budget comedies with comparable production costs (Night. "Shop" has a high publicity fee, "Stone" does not), if the success or failure of "Night. "Shop" is a lot stronger, after all, although "Stone" is crazy, it is only more than 20 million at the box office, and it is more of an industry topic with far-reaching influence, and "Night. "Shop" has now easily broken through the 30 million mark, and the box office of 50 million can be expected, although one is 06 and the other is 09, the market capacity is different, not very comparable, but it is enough to prove that "Night. The commercial success of Shop.

But it is precisely because of "Night. Shop" was a commercial success, and "Night. The shop has also caused some controversy, and sometimes people will be jealous if it is too successful.

First of all, the problem of product placement that was not noticed at the beginning began to be emphasized by the media, and the issue of product placement was never actively mentioned in the promotion of the movie, and the problem of product placement was never mentioned silently, and no one mentioned this problem after the first week, indicating that their handling was still very good, and it did not cause disgust, but after the second week, the box office of the movie was high, and the discussion about product placement began to increase. The advertising placement of "Shop" is even more heart-wrenching than "If You Are Honest, Do Not Disturb", the media person listed more than 50 kinds of products that appeared in the film, and played it into "Night. "Shop" should be renamed "Advertising Store", but the problem is that they only have more than a dozen kinds of implanted ads, where are the 50 kinds, can the goods that pass by in the movie also be regarded as product placement ads, or that the trademarks of those goods must be marked with mosaics to be considered unimplanted, you must know that this is taken in a supermarket, and a wide variety of goods must be inevitable.

In addition to the problem of product placement, some people made some sour statements about He Mu's performance in the film.

"He Mu's performance is very poor, maybe he is really not suitable for comedy, I only laugh when I see Xu Zheng and Zhu Liao in the whole movie, but when I see He Mu with steel braces, I only feel a toothache."

"Is this the actor-level performance level, I really don't know how Montreal awards are awarded, look at Liang Jiahui's old drama bones, whether it is a comedy or a drama, they can be transformed freely, but He Mu's comedy performance really can't laugh."

"In Night. In "Shop", Xu Zheng is undoubtedly the most dazzling, and He Mu, who is the main box office attraction, I can only say that it is not as good as Li Qin'er, at least it looks comfortable. ”

Among the many comments on the actors in the film, He Mu became the most disliked character because he was "not handsome" and "not funny", and some people even questioned his acting skills, in the face of this questioning, He Mu did not speak, he expected it when filming, Xiao Gangya really has no laughs, he is responsible for the love part, but unfortunately the comedy elements of this movie are too rich, and the love between him and Qin'er is not so concerned, if you look carefully, you can still see that He Mu's acting skills are very exquisite, After all, He Mu himself is a very imposing person, and he has done it vividly to play such a weak boy.

Regarding the first two doubts, He Mu didn't take it to heart, some people said that there were many product placements, and He Mu's acting skills were poor, so naturally some people would refute it, and a large number of people would refute it, because this statement itself is untenable, but it is just an increase in "Night. The topic of "Shop" may be helpful at the box office, but the sound about the plagiarism of Korean movies in the film makes He Mu a little worried.

In fact, this kind of worry was felt by He Mu when the film was released, and ordinary people may not think there is any problem, but for people like him who have a very high number of films, they can see at a glance that "Night. There are obvious traces of imitation, in He Mu's opinion, this can be regarded as a tribute to the classics at most, "Night. The jokes and charms of "Shop" are more of Yang Qing's original, "Night. The success of "Shop" is also due to the director's grasp of the rhythm of the film, the careful calculation of the jokes, and the wonderful performances and hard publicity of the actors.

However, this level of imitation has been criticized as "naked plagiarism" and "no original spirit" in film forums such as Douban, and some people have even risen to the height of "Chinese films have no other ability than plagiarism and follow the trend". The implication of "Shop" was pulled out to "whip the corpse", which is nothing more than to once again explore the inheritance relationship between "Stone" and "Two Big Smoking Guns", and the ratings of both films have been reduced to a certain extent.

…… (To be continued......)

PS: [ps: The first update, now there are 1600 recommended votes, a total of 10 chapters are owed, three more today~]