Chapter 309: Increase the film schedule!
Chen Li does have a reason why he can't sleep, Chinese people like a good start, and they believe that a good start can bring a good ending, so for the company's opening work, Chen Li, as the general manager, is very concerned, because this movie will affect the next fortune of Shuimu Forest to a certain extent.
Night. If the store is successful, the whole company is full of energy, and the employees who want to find another job will also reconsider, but if the "Night. The store failed, and if it wasn't even so successful, I'm afraid that the team that wasn't very united would be even more difficult to bring.
So whether it was success or failure, from Chen Li's slightly excited tone, He Mu guessed that Lao Chen must have brought him good news, he listened carefully to every data reported to him by Chen Li, and carefully analyzed it.
Now that it is approaching the early hours of the morning, there will basically be no more ticket sales, according to the box office data obtained by Chen Li from various theaters, today's "Night. The store received a total of about 5.2 million box office (including zero point and screening), a total of 1,300 shows, based on the national average ticket price of 32 yuan, the number of moviegoers on Saturday was 160,000, an average of more than 120 people per game, reaching the level of the first week of "Pleasant Goat and Big Big Wolf"!
This is definitely the rhythm of the big bang, He Mu almost saw the movie theater play "Night. The screening hall was full, and Chen Li also described to him the grand occasion of the cinema's hard to find tickets, "According to our people's observations, watching "Night. There are a lot of them, and they all said they were funny when they came out, and even some of them originally wanted to watch "Crazy Racing", but when they saw "Night. More people watched the shop, so they ran over! ”
He Mu nodded, "Crazy Racing" was very good at the box office. Night. The Shop really made money by advertising it in its opening credits, but we can't forget that these two movies are of the same genre and are the main competitors. Of course, it's good to be able to win, but if you can't, you will naturally sacrifice the other party to fulfill yourself.
"Why are you so happy?" After He Mu answered the phone, Zhang Zilin asked lazily.
"Because Lao Chen brought me good news, I'm full of energy now, baby~"
"Nasty, I'm tired."
"Then I'll pinch it for you."
"Don't you ...... Belch...... Don't ......"
Soon the wheezing sound came again, and the movement of the two was a little loud. Even the potatoes downstairs were alarmed, and in the dark he pricked up his ears and listened patiently to the analysis. YOYO GLANCED AT THIS LITTLE HILLBILLY WITH DISDAIN, THINKING TO HERSELF HOW RARE AND WEIRD, SHE HEARD THIS KIND OF VOICE A LOT.
The data reported by Chen Li to He Mu was omitted because of some theaters that were not statistically counted, and there may be more when the statistics are at the end. Maybe "Night. The store can break through the 10 million mark in the first two days of the week. With the production scale of this movie, the production fee plus the publicity and distribution cost is 5 million, and the product placement and placement advertising also have a huge income, and the box office will be more than 10 million.
As one of the top five cinema chains in the country, the Beijing New Film Association has a strong strength, with theaters all over the country, and the company's vice president Gao Jun (Note 1) is not only an operator but also an actor, often making cameos in various film works. is a veteran filmmaker. He didn't rest on Sundays, others had weekends off. But they are the busiest on weekends, and urban people who have been busy for a week are more and more fond of coming to the cinema to watch a movie on the weekend to relax, and just after the New Year, there are still many people who have not started to work, so there are many people who watch movies.
On this day, he came to the company, looking at the attendance of yesterday's films, how to adjust the scheduling time and quantity mainly depends on the previous attendance rate, the high attendance rate naturally gives priority to arranging the good time period, in order to maximize the benefits, and the low attendance rate will arrange some poor time periods, and even cut the film schedule, but at the same time, it is necessary to ensure that the theater is rich in film sources, and cannot let a movie dominate, only one movie is a bit of a monopoly, which is not conducive to the development of the theater.
Gao Jun looked at it from high to low according to the number of films scheduled in theaters, and the first thing he saw was "Dragon and Phoenix", well, the performance was good, with an average of 90 people per game yesterday, and it lived up to the fact that all major theaters gave it the most and best films, according to this trend, it can have 40 million in the first week.
The next "Crazy Racing" performed even better, with an average of 102 per game, which is really crazy, this is still so effective in the second week, and the third most filmed is "Red Cliff" in the fourth week. Down", there are only 50 people per game, and this film is estimated to be like this, the quality is stronger than the previous part, but the box office is far behind, it is all burdened by word-of-mouth, and the film can be greatly cut next week.
The fourth highest film is "Pleasant Goat and Big Big Wolf", this film is really amazing, it is definitely the blackest dark horse in 09, the cost of 6 million is now more than 60 million box office, and this is the third week, with an average of 110 people per game! I really don't know how far it can go, can it still break 100 million, the children's world is really incomprehensible, it should be the fourth week of emission reduction tablets, this trend is still a little less.
Gao Jun continued to watch, "Happy Family 2009" averaged 65 per game, and sure enough, he was not adapted, I'm sorry for such a high schedule, emission reduction film! "Australian Troubled Times", the average of the new film is only 60, who will watch you Wolverine talk about love during the Chinese New Year, the United States pounces on China, emission reduction films! "Ten Promises with Dogs" is indeed a touching Japanese film, but the average game is 50, which is a bit unacceptable, endure the pain and reduce the emission reduction film!
Night. Shop"?
Night. Shop!
I haven't seen it! One...... One hundred and three per game! Gao Jun turned the report over and over again, yes, it is indeed an average of 140 people per show, there are not many new film rehearsals in this film, in order to compensate for the film's schedule, it is all prime time, but the average number of people per game of 140 is too brutal, and it is almost full at night! The first day of "Crazy Racing" was not so high!
Gao Jun contacted the managers of several of its theaters by phone, he asked for detailed information and feedback, after hearing the popularity of this movie reflected by the theater owners, Gao Jun immediately decided to increase the film schedule next week, there will be an increase and a decrease, and a new film will be released next week, and there will be enough film schedule for the new film, Gao Jun looked at several movies on the report, "Happy Family 2009" minus, "Australian Troubled Times" minus, "Chibi. "Next" is reduced, and "Ten Agreements with Dogs" is also reduced, and the films that have been reduced are added to "Night. Shop", what, there are not so many copies? Isn't there still a digital cinema, contact the filmmaker to buy a digital copy! At this time, if you don't make money, you will be a bastard!
In addition to the new film association, United Cinemas, Wanda Cinemas, Pacific Cinemas, and China Film Star Art Cinemas are all working on "Night. Shop" decided to increase the film schedule, and some even cut part of the new film "Dragon and Phoenix" in the same week and added it to "Night. Shop", the market response of this movie is too good, the audience likes it, and the word of mouth spreads, so no one will watch it.
On Monday, He Mu sat in the conference hall of Shuimu Forest, and Chen Li reported on "Night. The results of the first two days of the release of "Shop", and this result also made the Mizuki employees in the seats excited, because they also have a share of the credit in this report card.
"According to incomplete statistics, "Night. The two-day box office performance of "Shop" reached 11 million, and the number of moviegoers exceeded 300,000, with an average of 120 moviegoers per game! Ranked first in last week's attendance! Although we had a small schedule and only two days to play, we finished sixth on last week's box office charts, and I believe that this full week of our Night. "Shop" can also achieve better results, and everyone needs to continue to work hard in the next period of time, so let Mr. He say a few words to everyone. Chen Li gave the right to speak to He Mu after the most reluctance.
He Mu coughed lightly, "The meeting is over!" ”
In his office, He Mu checked the rough statistics of last week's box office, Huayi Brothers, Huaying, and China Film jointly released "Dragon and Phoenix" received 46 million, and the results in the first week were quite good, ranking first, but the reputation was bad and the plot was too old-fashioned, but then again, the story of Cinderella can attract a large number of audiences no matter what country it is, and such a story can satisfy many people's fantasies about love.
In second place is "Crazy Racing" jointly released by China Film and Warner Hengdian, which received 30 million in the second week, with a total of 52 million. The third place on the list is "Pleasant Goat and Big Big Wolf" jointly distributed by Bona Film and Magic Capital Oriental, the magical cartoon has collected 23 million in the third week, and the box office has reached 64 million!
The fourth place is "Red Cliff. Next", the weekly box office of 20 million has shown a declining trend, and it is time to completely withdraw from the film market after struggling for a few more weeks.
The fifth place is "Happy Family 2009" released by Light Pictures, which received 15 million in the second week, with a total of 22 million, and the regional differences in this film are obvious.
The sixth place is "Night. Shop", the box office of 11 million in two days may not be nothing, but looking at its film schedule and attendance rate is enough to shock a group of industry insiders.
This is the first time that Shuimu Forest has appeared on the big stage of the Chinese film market, her debut can be called amazing, accurate market positioning, the best schedule selection, and endless publicity methods, which won the premiere scale of medium films for this small film, and the funny plot, excellent performance to ensure a super high attendance rate, a little shock to the theater bosses, even if "Night. The Shop didn't get the scheduled treatment of "Dragon and Phoenix" and "Crazy Racing", but presumably they shouldn't be able to treat "Night. Shop", He Mu has received several calls asking to buy digital copies.
Looking at the data sheet in his hand, He Mu said to himself: Ordinary heart, normal heart, this is just the beginning...... (To be continued......)
PS: [ps: Chapter 2~]