At the beginning of July, the films that have been released in theaters for a period of time include "Toy Story 3", which has the highest record of animated films, "Kung Fu Dream" created by Cheng Long and Smith Wilson's son, "Spy Sea" and other blockbusters co-produced by Zhou Yunfa and Gong Li, as well as "Post-80s" with youth-themed movies that has driven the box office by word of mouth, "Ip Man Prequel" fried by Ip Man Cold Rice, "Ocean Paradise" starring Li Lianjie and the article, and "People in Embarrassment" by Xu Zheng Baoqiang and other small-budget films.

After films such as "The King of Guns" entered the market, the audience's choices began to increase, and there was room for more than a dozen in larger movie theaters, but except for "The King of Guns", the rest of the new films did not break through, Forbidden City Pictures gathered Xu Zheng and the happy base camp family's undisciplined and unbounded comedy "Xi Youji" 5.8 million in the first week, with a very bad reputation, ranking seventh on the list, and even the actor Xu Zheng publicly expressed his regret for taking this bad movie after the movie was released, which disappointed the audience who liked him. And promise never to make a similar mistake again.

Produced by Xingmei Pictures and directed by Zhang Yang, the urban emotional film "Unmanned", which gathers a number of big-name stars, is even worse than "Xi Youji", and it is only 5.6 million in the first week when the film schedule is far better than "Xi Youji", even if there are Liu Ye and Gao Yuanyuan's bold and passionate performances, but it is not as good as the farce of "Xi Youji". Of course, neither film was very successful, and it was basically crushed by the old films, and people began to look forward to several new films in the next week.

These days, He Mu has been busy with continuous rotation, and Tudou has opened a new online program called "Light and Shadow Star Talk", inviting the creators of the upcoming movies to talk about the front and back of the film creation. The broadcast cycle is not fixed, and the first episode of the program is the invited male and female protagonists of "The Decisive Battle of Chama Town".

This is just one of the many promotional programs that He Mushi participated in, in just one week. Promotional talk shows and screening activities keep the two of them busy, especially He Mu, although "Zi Bu Silent" has completed all the filming parts, but the East Film Festival is imminent, it is now the beginning of July, and he must submit an application in September at the latest, otherwise he will miss it. He only has more than two weeks left, so he is not easy as a director.

The most important film festivals in Asia, the East Film Festival and the less influential Busan International Film Festival, are both in October. In addition to "Zi Bu Silent", which aims at the East Film Festival, "Art School Girl" is also expected to participate in the screening of these two film bureaus to carry out overseas promotion work.

In the second week of July, the World Cup in South Africa came to an end. The summer season of domestic movies is also becoming more and more intense. A total of six new Chinese and foreign films will be released this week, and the intention is obvious, nothing more than wanting to get a piece of the pie before the "Tangshan Earthquake", it seems that everyone has lingering feelings about this behemoth, but He Muke is not only satisfied with making a profit, he wants to set up the comedy sign of "Brake Town" before the earthquake comes, and resolve the grief with laughter.

Tuesday Half Price Day by Tom. Cruise and Cameron. The Hollywood blockbuster "Dangerous Spy War" starring Diaz began to be released on a large scale. greatly diverted the schedule of "The King of Guns", which posed a certain threat to the film. During the summer season, there will be some restrictions on Hollywood movies, otherwise it is difficult to ensure that the box office ratio of domestic films exceeds 50%, and the country has relevant regulations, and more than half of the annual box office must be contributed by domestic films, so the two super schedules of the general summer file and the Chinese New Year file are easy to become the self-reserved place for Chinese films, and occasionally a Hollywood movie appears, it becomes a scarce commodity, and it is highly sought after by Hollywood fans, even if the quality is average, as long as there are big-name stars and good big scenes, Generally, the box office will not be too bad, just like Tom's "Dangerous Spy War".

By Friday, "The Decisive Battle of Brake Town" was finally going to be released, and the promotion of "Brake Town" was actually carried out very early, although He Mu did not participate so much, it still left a deep impression, and then caused a lot of topics, this new work of the new director has become highly concerned due to the joining of He Mushishi.

There are also three movies released on the same day, namely the comedy "Tang Bohu Dots Autumn Fragrance 2" produced by Magic Oriental Pictures, directed by Zhou Xingchi's former old partner Li Lizhi, and starring Huang Xiaoming, Zhang Jingchu, Zhou Libo, etc.; Zhou Xingchi's old work "Yangtze River No. 7" animation version of the afterword "Yangtze River No. 7 Loves the Earth"; and director Liu Zhenwei, who has an indissoluble relationship with Zhou Xingchi, has been hidden for many years because of Gillian's old work "Hibiscus Out of the Water".

It can be said that in addition to "Brake Town", the other three movies have a little to do with Zhou Xingchi, and they are all comedy genres, within one day, there are four comedies, western comedies, costume comedies, animated warm comedies, fashion love comedies, although they are all comedies, but there are still certain differences in genres, who can stand out, this is really hard to say.

He Mu, Huang Xiaoming, Liu Ye, and Chen Kun are all known as the first-line popular students in China, Liu Ye has the Golden Horse actor in hand in terms of awards, Chen Kun is the double actor of Huabiao and Baihua, and in terms of popularity, He Mu and Huang Xiaoming are slightly better, and the box office of the starring movies is also a little stronger than those two, and the second week of July can see the box office appeal of several first-line students, this week, He Mu, Huang Xiaoming, and Liu Ye all have movies in theaters.

On Thursday, the major theaters can basically see the next day's film schedule, and the number of new films can be regarded as the theater's potential assessment of the film to a certain extent.

Judging from the Friday film schedule seen on Thursday night, "The Decisive Battle of Shama Town" is definitely the most optimistic new film, with a daily film schedule ratio of 17.7%, second only to the 19.5% of "The King of Guns" and 17.9% of "Dangerous Spy War", which is the first of the new films, and greatly dilutes the market share of the two blockbusters.

On the same day's new films, Huang Xiaoming's "Tang Bohu Dots Autumn Fragrance 2" was scheduled for 14.7, "Out of the Water Hibiscus" was 10.3%, "Yangtze River No. 7 Loves the Earth" 8.4%, and Liu Ye's old film "Unmanned" only had 5.1% of the film schedule.

On the first day of release, judging from the feedback from all the theaters, among several new films, "The Decisive Battle of Brake Town" had the best market performance, with the highest audience evaluation, and the attendance rate was as high as 58%, which was the highest on the day, while the attendance rate of the other three new films did not exceed 50%, and the 45% attendance rate of "Tang Bohu 2" is not bad, like "Out of the Water Hibiscus" is less than 20%, which is compared with many old films, this result indicates that the film schedule of "Brake Town" will go higher, and sure enough, after the film schedule came out on Saturday, "Brake Town" has slightly exceeded " Dangerous Spy War", ranked behind "The King of Guns" with a ratio of 18.1%, and the reputation of "Brake Town" is not bad, especially compared with the other three new films, it is particularly good, which makes He Mu very pleased.

In the past, He Mu's new films were released, and the scheduling rate on the first day was usually more than 20%, but because there were too many new films released on the same day, and there were many strong old films, there were only a dozen, but on Sunday, "Brake Town" was successfully promoted to the first place in the film schedule, and the film scheduling rate in ten cities was 20.2%, which fully shows that "Brake Town" successfully pleased the audience.

The film is also very good on the Internet, although the elites of Douban Time also said some ugly things, but there are also a lot of praises, overall it is still a masterpiece, and the praise is mainly focused on the performance of several actors.

"He Mu impressed me the most this time, he was young and handsome, he was able to play such a rustic and cunning village chief vividly, it was too unexpected for me, praise!" Four-star - autumn rain and wind killing (Douban)

"The best performance is definitely Shishi, she can be so ugly and handsome, this is the first time I have seen Shishi's short hairstyle, Sa!" Five-star - Hanging River De Cow (Douban)

"I was very impressed by several supporting roles, Huang Haipeng was domineering enough, Li Liqun was insidious enough, and those two fools were also very eye-catching, I just felt that some of the performances were too much, and overall they were still very funny." Eight points - pen autumn (time.com)

"I came to see handsome guys and beauties, but Brother Mu Shimei was ruined like this, and she gave a bad review!" Five points - FDSAGREVCD (Time.com)

By the Monday of the third week of July, the statistical rankings of various websites on the box office had appeared, but the box office reports of Tudou video were becoming more and more popular, and He Mu was also the first to see last week's box office on it.

Because a lot of new films were released that week, driven by new films, the market reached a peak of 160 million, and the summer file was really a hot schedule.

The films ranked six to ten are just passing by, and "Unmanned" starring Liu Ye ranks seventh, with a weekly box office of 6.5 million, which is stronger than the first week.

The fifth place at the box office is "Toy Story 3", which was released for a month, although the final chapter of the series has received more than $1 billion at the box office worldwide, and as high as $410 million in North America, but the performance in the mainland market is not so crazy, 13 million this week, a total of 91 million, optimistic about the long-term over 100 million.

The fourth place in the box office list is Huang Xiaoming's new film "Tang Bohu Dots Autumn Fragrance 2", which has an account of 15 million, although Xiao Ming was ridiculed for being responsible for 2 this time, and the overall reputation of the film is not good, but it is undeniable that with the cost of the film, such a market performance is already qualified.

The third place in the box office list is "The Decisive Battle of Brake Town", which won 24 million in three days, which is not worth mentioning compared with the first Friday million of "Du Lala's Promotion", and even less than the 29 million in the first week of "Very Perfect", but slightly stronger than the 24.5 million in the first week of "Glass Heart". It's not that "Brake Town" is not performing well, it's just that this week is too crowded, the competition is too fierce, new films are pouring into six at once, and the old films are also very strong in the last little heat, "Brake Town" failed to sweep the same schedule like "Durala" after all, and the same film was overwhelmed.

…… (To be continued......)

PS: [ps: Today's one more, tomorrow's three more to make up, this chapter is really difficult to write, because there is no network in the dormitory now, and I'm afraid there will be no network, but these chapters have high requirements for data, and you have to check the information on the Internet, so you can only use your mobile phone to check a little bit, write a little bit, sorry, I originally wanted to have three more today~]