In He Mu's view, the most threatening thing in this schedule is Feng Xiaogang's "Tangshan Earthquake", because of the filming of the film last year, Feng Xiaogang, who was a frequent visitor to the Lunar New Year file, was absent from last year's Lunar New Year file war, which is somewhat regrettable, but this year he will present "Very Do Not Disturb 2" in addition to "Tangshan Earthquake", a total of two movies, for fans who like him, it is the best.

The theme of the earthquake is Feng Xiaogang has long wanted to shoot, but because of the Wenchuan earthquake in 08, the people are in the stage of trauma recovery, and decided to suspend the plan, in 09 years, this film adapted from the novel "Aftershock" began to be officially launched, Feng Xiaogang has not been satisfied with the positioning of a comedy director, he is eager to reach the height of Zhang Yimou and Chen Kaige, so he filmed the costume blockbuster "Night Banquet", but the reputation is rotten, he filmed the war film "Assembly Number", this time he succeeded, The word-of-mouth box office has been a bumper harvest, the main theme has also seen spring, and Zhang Hanyu has become popular, making him a first-line red star, and now he has accumulated energy, left behind the burden of comedy, and challenged the audience's tear ducts with the suffering "Tangshan Earthquake".

Feng Xiaogang's directorial fame, Huayi Brothers' public relations ability, coupled with the big theme of the Tangshan earthquake, as well as Chen Daoming, Xu Fan, Zhang Jingchu, Li Chen, these big names and small wrists, this film can be described as violent, Wang Zhonglei shouted that the box office broke 500 million is not without a target, although this theme is not festive, but this is the first time that the film that positively depicts the disaster of the year, or after all, it is easy to get the government's support, and the investors include Tangshan Radio and Television Media and China Film, the official background of this film is obvious. Maybe it will really be as Wang Zhonglei said, to become the new champion of Chinese films, and "Avatar" can have 1.3 billion. What about 500 million Chinese films, after all, the market capacity has been increasing.

Judging from the announcement of Huayi Brothers, "Tangshan Earthquake" will land in theaters nationwide on July 22, so He Mu chose to put "The Decisive Battle of Chama Town" into the market on July 9, and "Tang Bohu Dots Autumn Fragrance 2" and "Yangtze River No. 7 Love the Earth" will be released on the same day, two weeks after "Tangshan Earthquake".

It's not that He Mu is afraid of Huayi Brothers, but afraid of "Tangshan Earthquake". This is just a compromise made to maximize the box office of the movie, in his opinion, ten "Tang Bohu Dots Autumn Fragrance 2" or ten "Yangtze River No. 7 Love Earth" are not as terrible as one "Tangshan Earthquake". It is a wise choice to avoid the edge of "The Great Earthquake" and make enough money at the box office before it is released, and once it forms a good word-of-mouth effect before "The Great Earthquake", it will compare all the comedies of the same period. Then the joyful "Brake Town" can easily face the bitter "Great Earthquake".

After all, not everyone likes crying disaster movies. When the movie theater is full of wailing, a comedy that can make people happy is very necessary, as long as "Brake Town" can knock out those comedies in the same schedule, the opportunity for "Brake Town" will come.

The main creators of "The Decisive Battle of Shama Town" He Mu, Shishi and other main creators have already seen it, and the stable performance of Li Weiran, the gold medal advertising director who directed a feature film for the first time, is gratifying, although some of the handling is not so good, but it is still a domestic comedy with a unique style, and its quality is not inferior to the popular "People in Embarrassment" in June. Moreover, the cast of "Brake Town" is far better than "Embarrassment", and the investment lineup is also several times that of the other party. In all aspects, the appearance of "Brake Town" is much better.

Quality is the key to winning at the box office, but not all, publicity and distribution should not be underestimated, Mizuki found an experienced creative team and Li Weiran to produce three hilarious trailers, from the first in mid-June, the second at the end of June, and the final trailer a week before the release on July 2, the three trailers are fully rolled out, and they can be seen on major video websites and movie information websites, and the clicks are among the best, even if they are not the best, they will be topped out.

Judging from the comedy elements revealed in the creative trailer, this is a crazy movie full of laughter, and He Mu pretending to be dirt and poetry and poetry are also very interesting.

In order to promote this film and let more people know and want to see it, He Mu and Shishi frequently released relevant information, trailers, and promotional activities of reprinted movies on Weibo, and the official website, official Weibo, and official post of "Shama Town" are also running in an all-round way, and actively interact with Shishi and He Mu's fan official website and personal post bar to promote the film together.

In terms of fan loyalty and enthusiasm, He Mu's Muyu and Shishi's little lion are very strong, although sometimes they will cause trouble, but they can also help a lot when they have a critical moment when the movie is released.

Of course,Soft propaganda is powerful,Hard advertising can't be ambiguous,"The Decisive Battle of Chama Town" is jointly invested by Shuimu and LeTV Entertainment,The production cost is 21 million,The actual cost is 19 million,There are still 2 million left,In addition, the two sides took out another 8 million,(Shuimu 3 million、LETV 5 million),Make up 10 million publicity costs,Handed over to Shuimu Forest for publicity and distribution,In the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen,"Decisive Battle of Shama Town" exaggerated and funny posters and promotional photos abound, The promotional advertisements of the film also hit Youku、Tudou、LeTV and other major video sites,Tudou and LeTV because of the relationship with Shuimu、LeTV Entertainment,The cost is not much,The main thing is that Youku's asking price is too ruthless,Who made it the industry leader。 From these advertisements, they can be directly linked to ticket booking websites such as Time.com and Guevara, so that viewers can buy tickets and watch movies through online payment.

Shuimu Forest's publicity layout for "The Decisive Battle of Brake Town" is mainly focused on the Internet, because the film is aimed at young people who are easy to accept new affairs, after all, the jokes of "Brake Town" are relatively trendy, and these young people are basically obsessed with the Internet, so focusing on the Internet can get twice the result with half the effort.

Entering July, when "Brake Horse Town" is about to be released, there are two good news, one is directed by Wang Lihong, Wang Lihong, Liu Yifei starring in the love comedy "Love Notice" announced that it will be jointly released by Shuimu Forest and China Film, Shuimu Forest's film promotion is known for its novel means and clear goals, so it can always achieve unexpected results, just like "People in Embarrassment", a small cost of millions played 40 million box office in Shuimu's hands, and the producer made a profit of nearly 10 million.

The producers of "Love Notice" are several small companies, Bahe Mut, Hao Shanshui Co., Ltd., Shanshui International Entertainment, Shengshi and Ying Film and Television Culture Company, plus a nominal China Film, in addition to China Film, these companies are either investing in movies for the first time, or they were established for this film, and they have no distribution ability at all, and in recent years, in addition to account-sharing blockbusters, there are fewer and fewer independent releases of China Film in Chinese films, usually China Film pulls a private company to jointly publish, and private companies are more energetic. It is well known that the distribution is more attentive, it is too unreliable to put all the eggs in the basket of China Film, it is estimated that the scope of distribution will only be limited to a few theaters in which China Film has shares, so it is urgent to find a private distribution company, and Mizuki Forest has become their first choice because of its recent excellent results, after a series of negotiations, Mizuki took over the distribution of "Love Notice", and it is scheduled to be released in August, continuing the wave of crazy comedy of "Decisive Battle of Chama Town" in July, and creating a romantic comedy.

Another good news is from the United States, after three months of unremitting efforts, plus director Wen Ziren was distracted to shoot "Latent", "Cold Heart" has finally completed all production, and the finished film has come out, but He Mu may not be able to appreciate it, he has no spare time to go abroad in the short term, unless "Cold Heart" is officially released on a large scale in the United States.

Of course, "Cold Heart" will not be released in such a hurry, and Rubik's Cube Pictures has reached an agreement with Disney on the promotion and distribution of "Cold Heart", and Disney's touchstone company will be responsible for the promotion and distribution of "Cold Heart" in North America. At the beginning, the touchstone was only willing to pay 9 million to buy out the North American distribution of "Cold Heart", which cost 13 million US dollars to produce, and the other copyrights were left to the Rubik's Cube. However, Jeff thinks that 9 million is a cheap sale, and the calculating James. Wen used a small cost of 13 million to shoot the effect of 20 million small and medium-sized productions, and he felt that it would be easier for him to accept the 13 million North American distribution rights buyout, but the touchstone vetoed, but they were still reluctant to have a special style of "Cold Heart", and finally decided to cooperate with magic in the form of shares. Of course, the touchstone is a large company backed by Disney resources, even if it is a share, the touchstone responsible for publicity and distribution is also the lion's share, and "Cold Heart" is almost going to win more than $50 million at the box office in North America, and Jeff's decision is wise.

In short, "Cold Heart" basically doesn't need to worry anymore, there is a touchstone to test it for it, and meet the audience around Halloween in October, this will be the first movie starring He Mu to be released on a large scale in the United States, and whether it can take a solid step in Hollywood depends on it.

On July 1, three new films, "The King of Guns", "Hip Travel", and "Unmanned", were released, and the three films fired the first shot of the summer file in July. Among them, the Hong Kong-style police film "The King of Guns", which was released by Bona, directed by Er Dongsheng, and starring Gu Tianle, Wu Yanzu, Li Bingbing, etc., is undoubtedly the most blockbuster, while "Unmanned", which is released by Bona and directed by Er Dongsheng, and starring Gu Tianle, Wu Yanzu, Li Bingbing, etc., is undoubtedly the most blockbuster, while the literary film director Zhang Yang gathers Liu Ye, Gao Yuanyuan, Chen Jianbin , Lin Xinru and other big names "Unmanned" looks like it is about to hit the street, and its performance is not as good as "Xi Travel"...... (To be continued......)

PS: [ps: second update~]