Chapter 470: Xiao He Cultural Building

Although the books now distributed by Tiandi Xuanhuang are no longer limited to online novels, or even novels, professional books, comics, magazines, and photo collections are all within the business scope of Tiandi Xuanhuang, but it is undeniable that Tiandi Xuanhuang is still the book company that publishes and distributes the most online novels in China, accounting for about 40% of this part of the market share, and other companies share the remaining 60%.

A very important reason is that Tiandi Media adheres to the fine tradition of doing everything for writers, treating online writers and traditional writers equally, and they will always do everything possible to increase the income of authors.

However, an online novel can be physically published is already one in ten thousand, and it is even more rare that it can be selected and adapted into a TV series, after all, there are still many problems in online literature as a kind of literature, such as general writing, general ideology, wide open harem, imagination is too whimsical, etc., and film and television works sometimes cannot show this kind of imagination, so they have to be abandoned, and there are very few that can be made into TV series, such as "Flight Attendant", "Good Man of the Tang Dynasty", "Step by Step", after all, TV dramas have to be considered for the mainstream viewers, and they are subject to a lot of rules and regulations, and they can't be interpreted to the fullest, and online dramas just provide a platform, a platform for adapting online novels into film and television works.

On the Internet this acre of land, because the Internet is basically young people. They are highly receptive to new things and whimsical things, and the supervision of online dramas by relevant departments is still very loose, and many TV stations do not allow them to be broadcast through the Internet. Here let Li Wenhua see the business opportunity of dumping the adaptation rights of online novels, but there were not many online dramas adapted from online novels before, "The Adventures of Zhao Catching a Donkey Elevator" is one, and most of the rest are based on their hobby of film and television performances, and several professional or non-professional people form a small group of self-entertainment, which is sought after by netizens after being transmitted to the Internet, contributing clicks and popularity to the video site. The website will mean that giving some money is counted as a reward, which is very informal.

And Li Wenhua thinks that it is not enough to rely on these loosely organized film and television lovers and Internet celebrities, and his advice is. They provide the right to adapt the super popular online novel, and they work with Tiger Wolf or Mizuki to create the script, and Tiger Wolf selects actors other than the third rate, and the production team is of average level. Produce web series at a very low cost. And it premiered on the platform Tudou. We can't compare to the big-name stars and excellent productions of those dramas broadcast on TV stations, we are more funny, more peculiar, and shoot the types that the audience wants to watch, but the TV station does not dare to broadcast them.

Li Wenhua gave an example, "For example, I have two gangster-themed novels here, one is called "Super Teacher" and the other is called "Once Upon a Time in the Northeast: Twenty Years of the Underworld". These two novels, one funny and the other hot-blooded, follow the normal TV series production procedures. It is impossible for them to be filmed, but if it is an online drama, it will be much easier, and I believe that with the circulation and popularity of these two books on the Internet, many people will find our website with their names, and even the starting point Chinese network may also help us promote the drama version of "Super Teacher". ”

He Mu nodded, he has read both of the novels that Li Pang said, and they are indeed the best in online texts, with a certain adaptation value, and it is definitely the kind of theme that can attract netizens, "Li Pang's suggestion is very good, we can take the form of weekly dramas to shoot online dramas, put on one or two episodes every week, broadcast while filming, and adjust the script creation in time according to the feedback of viewers, American dramas and Korean dramas are still worth learning." If our production ability is strong, we can even have different online dramas updated every day, seven days a week, as well as our self-made entertainment news, box office broadcasts, plus those small team works on the Internet, we can also support or buy out, so that we already have very rich content resources. He Mu has not said that the animated series produced by Lotus Leaf Animation in the future is also a great magic weapon for Tudou to attract users.

Xiao Fang thought thoughtfully, Li Wenhua's suggestion is nothing more than to lower the threshold of film and television, and use the Internet as a platform for dramas, which will find a good way out for the redundant film and television practitioners in China, and even fulfill the star dreams of many young people, this idea is good, "Culture, you must have planned this a long time ago, tell me, what other good novels do you have there to recommend to me, I can choose one to test the water first, if the effect is good, then there will be more than ten or twenty." ”

"Really, great! I don't have anything else here, it's just that there are a lot of books, I'll make a list for you later, you can pick whatever you want. Li Wenhua said.

Xiao Fang nodded and smiled, "Actually, I also have an idea, do you remember the Potato Creative Short Film Contest five years ago?" ”

"Of course." He Mu Li Culture said in unison, this contest is of great significance to He Mu, a well-made short film "Female Trick" became popular all over the Internet, and it also gave He Mu the first taste of popularity, to be precise, his acting career should have been counted from that time.

Xiao Fang said, "This short film competition is only the first very successful, and then it didn't make any waves, only three sessions, in the final analysis, there are still too few good works, and there are not enough influential short films and directors and actors, so it has little effect on enhancing the influence of the website, I think we can resurrect this project now, but we don't call it a competition, we can co-sponsor and provide funds to shoot a series of short films with the same theme, now it's called a micro film, and if you want to participate in this project, you can submit a script to us, We select about ten of the best, preferably not too many, and then provide them with financial and technical support to help them complete their works, and finally put this series of micro-films on Tudou.com one after another, so as to attract the attention of netizens. ”

"Then how can you guarantee that there will be a work that will cause a sensation and successfully attract netizens, you must know that there are not many directors with such a talent." He Mu questioned that the chance of this kind of micro-film being a high-quality product is too small.

Xiao Fang has actually thought of countermeasures a long time ago, "We can cause a sensation when this project is just established, because we can find some celebrities to participate, a few celebrities plus most of the grassroots, to complete the project together, and use the celebrity effect of celebrities to attract attention to the grassroots, such as you, yes, it's you, if you He Mu come to participate in this project and start filming your micro-film directorial debut, do you think netizens will refresh the homepage of Tudou every day?" ”

He Mu's fingers trembled and pointed at Li Wenhua and Xiao Fang, "You are not good people, Li Pang set up a trap for Brother Fang, and Brother Fang you set up a game for me again, you have already planned it, right?!" ”

Xiao Fang said innocently, "Eh, it's premeditated to call it so premeditated, I have long heard that you kid wants to be a director, but the movie is not so easy to shoot, take a micro-film to practice first, this will be good for you." ”

I have to admit that Xiao Fang's words make a bit of sense, the first time he got started was a feature film He Mu didn't know the bottom in his heart, he originally wanted to find a commercial film to practice, but no advertising company dared to use him, "Okay, Brother Fang said so, how can I not agree, but I have a request." ”

"Say."

"It's up to me to decide the theme of this short film series."

"Yes."

"Then I'll decide now, the theme is 'youth', it's not out of the way." As a man who is about to become a father, He Mu feels that he is no longer young, so he especially wants to take something about youth to remember.

"Okay,That's the theme.,If you choose ten works after the most Lu is called'10 degrees of youth',Eleven works are called '11 degrees of youth'," Xiao Fang is quite far-sighted,"The development plan of Tudou.com is here today.,Everyone can tell me if you have any good ideas in the future.,I'm now more interested in Tudou.com than the tiger wolf.,I just found out that I'm so suitable for the Internet.,By the way,I'm going to see our building later.,The two owners go together.。 ”

"Okay, I'll go identify the door." He Mu raised his hand in agreement.

Li Wenhua waved his hand, "I'm not going, I have to go back to review my homework, and the exam is coming soon." ”

"Did I hear it wrong," He Mu dug his ears, "Haven't you graduated for more than a year, why do you still have to take the exam?" Is it ghostwriting for Yezi? ”

Li Wenhua despised He Mu, "You don't care about your friends too much, don't you know that I'm going to take the graduate school entrance examination!" ”

"Graduate school entrance examination?!" He Mu really didn't know what to say, "Which school?" ”

Li Wenhua cleared his throat and said in a tone, "A graduate student of the Beiying Director Department, a disciple of Teacher Tian Zhuangzhuang!" In the future, Zhao Wei will be my senior sister. ”

He Mu: "......"

It's not that Xiao Fang, who has more than 10 million cars, has not driven a car, and he has many princeling friends who drive luxury cars of this level, but he never expected He Mu to be able to drive such a car, seeing that he was happy to hunt and meditate in the driver's seat, He Mu was in the co-pilot's position, and He Mu kept nagging Xiao Fang along the way, "You said that Li Pang is such a pseudo-literary young man who doesn't match the movie, what kind of director does he study, I don't have a serious study, he actually went to study, and he also took the graduate school of director Tian Zhuangzhuang, which makes my face go where to rest, Do I dare to make a movie for me! ”

Xiao Fang comforted, "Don't take it too seriously, there are more directors who haven't studied directing seriously, Zhang Yimou, Feng Xiaogang, Ning Hao, aren't they all from the director department." ”

"The main thing is that he hit my self-confidence too much, and he will be a master of the directing department in the future, and I dare not say movies in front of him with a high Chinese." He Mu held his mouth.

Xiao Fang Ha Lu Ha Yile, "Then let's not mention Li Xiaopang, let's talk about our building, how can we get a new name after changing the owner, what do you think is a good name?" ”

"The animation studio I opened with Ye Xuan is called Lotus Leaf, so our building is called Xiao He Building, right?" He Mu proposed.

"If you don't mention Li Xiaopang, you really don't mention it?" Xiao Fang glanced at He Mu.

"Forget it, forget it, it's called Xiao He Cultural Building." He Mu waved his hand and said helplessly.

…… (To be continued......)

PS: [ps: First Update~]