Chapter 469: The Road After Potatoes

After returning to Beijing, He Mu almost always mixed with Li Wenhua and Xiao Fang, and sometimes slept directly in the office of He Mu or Xiao Fang in the company when it was too late, and they discussed a lot in the past few days.

Li Wenhua has no objection to He Mu's mortgage with the shares of Tiandi Media, he is also using his 38% shares of Tiandi Media to fight for loans, but he feels that since he wants to take out a loan, he must borrow more and make it bigger, so he suggested that He Mu mortgage the Shuimu Forest that is in full swing to get a loan of 100 million.

This proposal received a warm response from Xiao Fang, but He Mu was very hesitant, if it was 50 million, he was confident that the dramas produced by the company this year could earn him more than 50 million net profits, but he didn't dare to guarantee 100 million, but if he borrowed for two years, the interest was not a small amount, and he still preferred to take out a one-year loan.

"Let me think about this again, I really can't think of what I can do with a loan of 100 million, this amount of money is not much, it is a lot less, I want to build a big cinema, but it is not enough, and the small theater can't watch it, and there are not so many projects for me to invest in making movies, alas, if I really can't think of it in the end, I should honestly borrow 50 million, just enough."

They have decided to buy the building, Xiao Fang is going through the relevant procedures, and they hope that everyone can move in around the Spring Festival.

Over there in the deep town, Ye Xuan is going through the procedures for dissolving the Xuantian special effects, and the members of the original CG technique department of the disbanded Xuantian special effects will all follow Ye Xuan to the north, and at the same time, the senior animator Niu San has also contacted Ye Xuan, and they have made an appointment to go north together.

He Mu, Xiao Fang, and Li Fat, the three giants, got together and talked the most about Tudou.com and its future development, although Tudou does not belong to them yet. It's about the same, though, it's just a matter of time. Xiao Fang has decided to join forces with Tiandi Media and Shuimu Forest to acquire all the shares of Tudou in Wang Wei's hands at a price of 1.1, and take out another 20 million as the development fund of Tudou. A total of 130 million yuan will be invested, and subsequent additional funds will be subject to the situation.

They have also determined the distribution of investment and the distribution of spoils after the acquisition, and the tiger wolf will pay 55 million, accounting for 42% of Tudou's shares; Mizuki invested 45 million, accounting for 33%; Tiandi invested 30 million, accounting for 20%, and the remaining 5% of the shares were decided to be distributed to the veterans of Tudou.com. Without these people, the operation of Tudou.com would be problematic, in order to seek stability. He decided to use the shares to trap these people and let Tudou complete a smooth transition, after all, none of the three of them were from websites, but the three of them had the right of first refusal to acquire the five percent of the shares. In order to prevent the outflow of shares.

Judging from the capital contribution and shares of the three people. The most disadvantaged is Li Culture, and the most advantageous is Xiao Fang, but the most advantageous Tiger Wolf Film and Television will be responsible for delivering video content to Tudou at a very low cost to attract popularity for the website, and the operation of the website will also have to worry about Xiao Xiao, Shuimu will also provide some video content to the website, and Tiandi Media does not have this need at all, they can even sell the novel adaptation rights to Tiger Wolf and Shuimu, and they will produce content for Tudou. You can still earn it from this, so it's basically fair.

Since I bought Tudou.com. Xiao Fang's third brother decided to make it China's No. 1 video website,It may also be listed in the future,Be China's Yotube,And for the time being, they are still a certain gap from Youku.com,Even LeTV、56.com is not far behind them,Not to mention the video channels of the big web portals,To be honest,Tudou does not have obvious advantages compared with it。

If there is no advantage, then create an advantage, everyone is a sharing website, what you want is enough users, high adhesion, and a loud reputation, to do this, the best way is to improve the quality of shared content.

For this purpose, He Mu, Li Pang, Xiao Fang, and even the people around them offered suggestions one after another.

Nowadays, people go online to watch videos either to watch the news or to have fun. The news section of Tudou.com originally existed, and basically all the major events in China can be found here as video resources, but the popularity is not high.

Later, He Mu found the crux of the problem after watching the industry boss Youku, there are too few entertainment news on Tudou.com, which is a big flaw, and now there are many people chasing stars, and many people hope to find the news of their idols on the Internet, this is a very huge group of users, much more than watching political and current affairs news, He Mu suggested increasing investment in Tudou entertainment, and they can also follow Dragon TV, Southeast Satellite TV, and Hu Nan Satellite TV. Make a program that broadcasts entertainment news by yourself to attract users, such as "Entertainment Attack" or something, the name should be domineering, and the content should be fresh.

Speaking of which, Xiao Nan also made a good suggestion, she said, "I see that Uncle you often watch the weekly box office in the mainland, but those are just numbers and words, can you make a video and talk about the box office situation of the previous week on the first day of the week?" ”

"That's a good idea!" He Mu's eyes lit up, in recent years, the domestic statistics on the box office have become more and more formal, more and more accurate, although last year's box office must be corrected every January, but the error rate is already very small, and it can basically be used as a certain reference for watching movies to provide the audience, but it is very difficult for ordinary people to see these data, and only in some more professional websites will provide accurate weekly box office data, such as Yien data, movie box office data center, etc.

"I think Tudou can cooperate with Yien and Bill Center, and get the weekly box office data for the first time, how much is the weekly box office, how much is the cumulative amount, how much is the ranking, whether it is up or down compared with last week, what is the future trend, what is the audience's reputation, we can produce and broadcast it at the fastest speed on Monday, there are many such things in the United States, with the trailer and promotional video of the film, it can stimulate the audience's desire to watch the movie, but there seems to be no such program in China." He Mu determined this show in a few words, and I believe that it will definitely attract a lot of popularity to the website.

Talking about the box office, Xiao Fang casually asked how much the box office of "Avatar" was, it has been released in the mainland for more than a week.

He Mu said with emotion, "The box office in the first seven days of the week was 287 million, and an average of 30 or 40 million was received every day. He Mu has been very concerned about the mainland box office of "Avatar", it can no longer be described as unstoppable, it is simply a gold-sucking monster, I am afraid that the mainland will become the first box office of "Avatar" overseas, no wonder Cameron went to China to promote this movie, He Mu admitted that he had underestimated the ability of "Avatar" before, 600 million, 700 million is by no means its end, and one billion is even possible.

"Don't digress, what do you say about "Avatar", let's talk about the road after potatoes," Li Wenhua knocked on the table, "I think a low-cost and funny online drama is also a good way to increase the number of users, do you remember the little fat man Lu Zhengyu who won the fourth place in the original short film of Tudou back then?" Li Pang asked He Mu.

"I'm a little impressed, how do you talk about him?"

"The web comedy "Hip Hop Quartet" directed and starred by him is very popular on Youku, and it is the first online drama in China with more than 100 million clicks, which is deeply loved by netizens, and there are also "College Students Living Together", "Zhao Catches the Donkey Elevator Adventure" These web dramas and funny videos of Internet celebrities such as Beast Yi Xiaoxing and Hu Ge have very high clicks, if we can have a group of excellent, very interesting and only belong to the potato of the web drama and online video talent, I believe that within a year, Tudou's registered users are definitely going to rise by 10 percentage points. Li Wenhua said confidently.

Li Wenhua said, Xiao Fang recorded, "Lu Zhengyu is right, Yi Xiaoxing is right, Hu Ge is right, these people should be rootless duckweed, they should want to be recognized by the mainstream film and television industry, I think if we tempt them with fame and fortune, they will definitely obey." ”

Li Pang waved his hand, "This is not enough, these online dramas and online video experts have a common problem that is grassroots, which also means shoddy production, so we also have to have our own online drama production team." ”

"Shoot your own web series?" He Muxiao asked in unison.

"That's right, you're going to have to turn to Heaven and Earth Media for this, we have a wide variety of scripts to choose from." Li Pang smiled brightly, and he felt a kind of pride in bringing people to the ditch...... (To be continued......)

PS: [ps: second update~]