"Oh? What kind of business is it? Fang Tianhe asked.

"Juice." Huang Wenbin said, "Apple juice." ”

"What kind of big business is apple juice?" Of course, Fang Tianhe knew that Huang Wenbin had a yellow apple trading company in his hand, selling small yellow apples specially used to squeeze juice, marketing the entire provincial capital, and one of the fist products of Xi Shi Bun Shop was authentic raw apple juice, but although the profit of this business was very high, the scale was not large, that is, it was sold in the provincial capital, and no one knew it when it came out of the provincial capital.

"Apple juice has the potential to be big business." Huang Wenbin said.

"Big business? Impossible. Fang Tianhe said, "A few dollars a cup of bargain, how much profit can be made." ”

"It's the bargain market that's big." Huang Wenbin said.

The more people who use bargains, the bigger the market. For example, KFC McDonald's is larger than any high-end restaurant; Snowflake Tsingtao Beer is higher than Moutai Wuliangye's sales; Pork and chicken are sold more than beef and mutton. The richest man in the world sells PC operating systems, not supercomputers or large digital libraries.

It's the same with the beverage market, just look at Coca-Cola and Pepsi. There are also many big beverage manufacturers in China, and in the future, Jia Duobao and Wang Laoji will face off, that is how lively and lively it is, you sponsor a star, I sponsor a show, you do an event, I make a promotion.

Fruit juice drinks are a large part of the drink, and apple juice is one of the major parts of fruit juice, theoretically speaking, there is indeed a possibility to do bigger. But in fact, when it comes to fruit juice, everyone's first impression is orange juice, and there are independent brands of oranges or something, and apple juice can only take a back seat with grape juice or something.

The reason why Huang Wenbin wants to do the apple juice business is naturally not to challenge himself beyond history, but to raise funds. Wahaha can sell the richest man in China by selling water, what is impossible for Huang Wenbin to sell juice to raise 2 billion? Although it is said that the richest man in China of Wahaha Boss only stayed for a year, Huang Wenbin's two billion will only last for a few months.

"I don't know anything about the beverage business, but I know that it is very difficult to make a business billions in one or two years." Fang Tianhe said, "If you speculate on land, one building will cost tens of millions, and ten buildings will cost hundreds of millions." Or do foreign trade, a shipload of tens of millions, ten ships of goods is hundreds of millions. But how can something like apple juice be scaled up? It is not a necessity of life, something that is only occasionally drunk, the market in the provincial capital is so large, and the supply is so much, and the business volume is only several million a year. ”

"More than a few million." Huang Wenbin said, "The provincial market alone has a turnover of tens of millions a year. ”

"That's not much, and you don't make juice alone, how much can you make just by wholesale apples." Fang Tianhe said, "And most of your apples are in stock, the apple trees have been cut down, if you expand the scope of sales, can the supply keep up?" Even if you start planting apple trees now, it will take two or three years to bear fruit. ”

It's a problem, but it's not insurmountable. "Now we've developed new technologies." Huang Wenbin said, "The consumption of small yellow apples has been greatly reduced. Squeeze the juice of a small yellow apple with four ordinary apples, and then mix it with water, you can make a large bottle of juice, which tastes only slightly worse than pure small yellow apple juice. ”

"No wonder apple juice doesn't taste like it used to be!" Fang Tianhe suddenly realized, "You profiteers! ”

"You're psychological, I've done a double-blind experiment, and the taste is no different at all." Huang Wenbin said.

The so-called double-blind real yàn method is actually a real yàn method to rule out the effect of the placebo effect, and later it was also used to exclude observer preference. Ten cups of fruit juice are taken out, five of which are small yellow apple juice, and five are one small yellow apple plus four common apples, and the taster is not told which cup is which, but to tell them which one is - this is called single blindness.

Double-blind is even stricter, even the designer (that is, Huang Wenbin himself) does not know which cups are real and which ones are fake, and only after all the real yàn numbers have been recorded will the truth be revealed - this is double-blind. This is because Huang Wenbin himself has a tendency, he hopes that those who are real will not be able to drink it, and if Huang Wenbin's interference is not ruled out, the conclusion drawn by Shi yàn may be problematic.

It is precisely because the truth is so scientific that Huang Wenbin dares to boldly say that there is no difference in taste at all - everyone's success rate is around 50%, high or high is not more than 60%, low is not less than 40%, and the overall success rate is just 50%, no more, no less, that is to say, it is all blind guessing.

"I said it was only a little bit worse just now, but now it's no difference?" Fang Tianhe said, "Even if there is no difference, it is only a fivefold expansion of the supply, which is still not much." ”

"That's enough for two years." Huang Wenbin said.

"What about two years from now?" Fang Tianhe asked.

"Two years later, new apple trees will grow." Huang Wenbin said.

"It's not yours that grows, it's a farmer's." Fang Tianhe said, "Now that apple juice is so easy to sell, the newly planted little yellow apples must be grabbed by many people, even if you sign a contract, it is useless, and people don't care about you." If many people grab it, the price will soar, and the profit will be greatly reduced, and it is not worth doing. ”

"This problem can be solved very quickly." Huang Wenbin said.

"How do you fix it?" Fang Tianhe asked.

"I'll settle it now, do you want to go with me?" Huang Wenbin asked.

"Okay, I'll see how much business you can make." Fang Tianhe said.

The solution is naturally to plant apple trees yourself, and if you want to plant apple trees, you naturally have to find the company that originally developed this kind of small yellow apple trees. This matter is not a secret, as soon as I asked, Huang Wenbin had already contacted the general manager of this company two days ago. Now there is nothing else to do anyway, just to continue the negotiations.

Out of the city, go all the way to the north, between the poor mountains and bad waters, around the bends and bumps for two hours, you will see a large sea of flowers, like the peach blossom spring, that is the provincial city of agricultural science institute research and development base. Huang Wenbin drove all the way into the car and stopped at the side of a small two-story building.

"It's a nice view." Fang Tianhe got out of the car and looked around curiously. Hundreds of acres of land around the small building have been opened up into fertile fields, some grow vegetables, some grow flowers, some plant trees, and there is a clear small ditch flowing throughout. There were three or five people in the fields, all wearing white coats, but holding hoes and sickles in their hands, which contrasted with each other.

"It's good, but it's definitely not as good as Sister Fang's appetite. Sister Fang, you like pure natural vegetables without pesticides and chemical fertilizers, and the Academy of Agricultural Sciences is researching how to use pesticides to apply chemical fertilizers. Huang Wenbin was talking, when he suddenly saw a person walking in front of him, and hurriedly went up to say hello, "Professor Qian!" ”

The man was carrying a big bucket in his hand, and when he heard Huang Wenbin calling him, he turned his head to look at it, and hurriedly put down the bucket and walked over, "Why is Boss Huang here?" Stretched out his hand to shake hands with Huang Wenbin, but there was a heavy smell of urine on his hand, and he smelled it, so he quickly retracted his hand, "I'm really sorry, I was making farm fertilizer just now." ”

"It's fine." Huang Wenbin grabbed Professor Qian's hand and shook it vigorously, "This is Miss Fang, my partner." Fang Tianhe said, "This is Professor Qian, a professor of agriculture at the Institute of Agricultural Sciences, and a former deputy dean of the Agricultural College of Provincial University. "Later, I was squeezed out here, and I can't say that.

"Hello Professor Qian." Fang Tianhe hesitated for a moment and didn't stretch out his hand.

"Hello Boss Fang." Professor Qian didn't care, "The two of you went to my office for tea. ”

Professor Qian's office is not small, but it is full of all kinds of books, and there is less space for people to sit. Huang Wenbin let Fang Tianhe sit on the sofa, sat on a small wooden stool, and leaned on a pile of materials. Professor Qian boiled water to make tea, Fang Tianhe was so angry that he pushed open the window and saw a large area of farmland outside, just taking a big breath of fresh air, a moth flew in through the window and rushed into Fang Tianhe's mouth.

"Phew!" Fang Tianhe hurriedly spit out the moth.

"There's a lot of bugs here." Professor Qian closed the window with his hand, picked up the moth and looked at it, "This is Spodoptera exigua." ”

"Why don't you install a screen?" Huang Wenbin asked.

"It used to be, but there was no money to repair it if it was broken." Professor Qian said, "The allocation of funds from the Institute of Agricultural Sciences is insufficient, and a little money is used to repair the real room, and the things in the office can only be carried first." I'm okay here, but the screen window is gone, and many people even have broken ceiling fans, so they can only buy their own floor fans. ”

"It's so painful." Huang Wenbin said.

"What's the solution, this is a clear water yamen." Professor Qian said, "If you want to open your own company and engage in tertiary production, you will lose money every time." You say that we also have technology and talents, and when you guide others, you are very clear, why can't you go into battle yourself? ”

"Starting a company is not just about agricultural technology." Huang Wenbin said, "We still need to manage talents or something." ”

"I think the technology is not good enough, I usually explain it to others, anyway, it's not my own, I don't know how much is nonsense, if it's cured, it's right, and if it's not cured, it's to blame the farmers for not being educated and not doing everything they say. went into battle and did business on his own, only to see that he was full of mouth cannon experts. Professor Qian said, "In particular, the Huangguang No. 1, which has been cultivated for 20 years to succeed, is known as weighing the scientific research achievements, and once promoted, it will definitely increase the annual income of farmers by more than 2,000 yuan. ”

"Huangguang No. 1 is the little yellow apple we use to squeeze the juice." Huang Wenbin explained to Fang Tianhe.

"Isn't that a success?" Fang Tianhe asked.

"Success." Professor Qian said, "Huangguang No. 1 was originally a very targeted fruit tree variety developed to adapt to the acidic soil of the barren laterite semi-sandy soil in the mountainous areas of our province. This is indeed the case when it is planted on a small scale, but as soon as it is promoted, it mutates, and the fruit is so sour that no one buys it at all. We were so tired that we were almost scolded to death by the peasants, saying that I had harmed them with fake and shoddy products. ”