Chapter 1584: Soldiers are treacherous, but they are not tired of deceit
On the second day of the press conference, Orchid and NBJ once again lowered the market down, still firmly controlling the hearts and minds of the market. Follow? Dream?. lā
T-K Group and Orchid Company, the first meeting of NBJ, lost inexplicably.
Yes, inexplicably wonderful.
"Smack-" The thick folder was slammed onto the desk in the conference room.
T-K Group is in charge of the Z country market, is the Chinese-American Jos, he originally thought that the health care brand market in Z country, launched a general attack, the products fully entered the Z country market, the publicity efforts increased, the Z country health care brand market, has already been in his bag.
However, reality slapped him hard.
Before their second-step publicity strategy was launched, the other party chased them a series of fierce attacks, caught them off guard, and the company's reputation and brand image were greatly damaged.
Chu Jingnan stared at the scattered stack of documents for a while, and said in English, "Do you know where you lost?" ”
Before this, Chu Jingnan's thoughts were the same as Jos's, but the response of the health care brand industry in country Z was greatly unexpected by him, and even made him a little shocked.
Such a tricky method is simply numbing to the scalp.
can't help but make him think of Wen Wenya, that smart, amazing, and ruthless woman, she used this specious media offensive to reveal the identity of his illegitimate son of the Xiao family, forcing him to go far away!
Could it be that the boss behind Orchid Company is Wen Wenya?
He instinctively shook his head, denying the momentary doubt in his mind.
How could Wen Wenya be the boss of Orchid Company!
Joss looked at Chu Jingnan fixedly: "Chu, what do you mean by this?" ”
Chu Jingnan slowly leaned back in the chair: "Haven't you seen it clearly?" Orchid and NBJ have formed an alliance. ”
He recognized Jos's ability, but this is not country M, but country Z, which is backward in development, and his set of advanced business ideas and competitive methods are completely ineffective in country Z, because it is limited by the national conditions of country Z and cannot play its original role at all.
Jos said disapprehantly: "Chu, this is an obvious thing. ”
Although he admired Chu Jingnan's personal ability, and he also admired it quite a lot, but this did not mean that he would think that Chu Jingnan was better than him.
The corners of Chu Jingnan's lips were faintly hooked, with a hint of mockery: "The T-K Group and the NBJ have clashed several times in the past year, and they have been severely suppressed by the T-K Group, and the NBJ can't play so many tricks. ”
He thought that he had made it clear, and if Joss didn't understand, then he would have to abort the commission.
Jos wasn't stupid after all, and instantly understood what he meant: "You mean, all this was done by that Orchid company?" Oh, I can't believe it's so despicable and shameless that they would do it. ”
During this period of time, NBJ played like a dead end with the T-K Group, which had caused a great negative impact on the T-K Group, which had just entered the health care brand market in country Z, and the T-K Group has been focusing on NBJ's body, ignoring the Orchid Company, which has not been exposed in the acquisition war, as if it has no sense of existence.
Unexpectedly, he actually let the words take advantage of the void.
Chu Jingnan had reminded him several times before that their enemy was the Orchid Company, and there was no need to fight with NBJ, he didn't care about it, but in this way, reality slapped him hard.
Chu Jingnan laughed: "Obviously, this is their means of attacking the west, NBJ is responsible for containing the T-K Group, and Lanxin Company is responsible for fighting peripheral warfare, there is an ancient saying in country Z, which means that all means are to win the decisive point, if you want to fight with them, it is not enough to throw money, you have to play better than them." ”
Moreover, Jos, they are too arrogant!
The people of country Z have thousands of years of spiritual civilization, their intelligence is incredible, their minds, even more developed than ordinary people, they may be in the field of technology, can not compare with others, but play with scheming, play with means, play with brains, there is no country in the world can compare with the people of country Z.
Jos understood what he meant, and his face became completely solemn: "I just don't understand, the consumers of country Z are really too ignorant, and the tricks of Orchid Company's dirty, smearing, and framing are so obvious that everyone can see that this is a bad competitive method, but they actually believe it." ”
This is what makes him feel incredible, and he looks down on country Z more and more.
A sneer flashed through the corner of Chu Jingnan's warm eyes: "I admit that T-K Group has spent a lot of effort to fully enter the market of country Z this time, understand the national conditions of country Z, and even investigated the current market demand for health care brands in country Z, and made an extremely correct decision, but as an outsider, your understanding is only one-sided." ”
"The people of country Z are not ignorant, they will believe these tricks of smearing, planting, and framing for three reasons."
After suffering such a big loss from the people of country Z, he is still so arrogant and conceited, thinking that the people of country Z are stupid, a trace of ridicule flashed in the corner of Chu Jingnan's eyes.
After hearing this, Jos couldn't help but be surprised, and quickly asked, "What are the three reasons?" ”
Chu Jingnan clasped his hands to his chest and looked at Jos: "The first reason is that the weak posture of Orchid Company and NBJ has firmly controlled people's hearts, in other words, consumers themselves are prejudiced against T-K Group!" ”
"The second reason is that Orchid and NBJ are both local companies, and they understand the needs of consumers and their mentality better than you as outsiders, so they are the right medicine."
"The third reason, you still know too little about the national conditions of country Z, country Z is a large country with a large population, aside from work, media, and the Internet is one of their mainstream lives, in your opinion, the Internet is just a spice of life, but most people in country Z will spend a lot of time on the Internet, movies, gossip, are the focus of their lives, and the network offensive is a big weapon in country Z."
Jos was speechless, even if he didn't want to, he had to admit that Chu Jingnan's three points hit the nail on the head and hit the root cause of the problem.
Chu Jingnan picked up his document and prepared to leave the conference room, walked a few steps and reminded him: "I guess their next move is to directly cut off your propaganda plan, so that the most important part of your general offensive strategy will be directly stillborn." ”
Hopefully, T-K Group's next move will not disappoint him.
With that, he turned and left the conference room.