Chapter 1583: Heavy Damage to the T-K Group!
Orchid Company and NBJ have lowered prices together, and the price reduction arc is almost the same, which makes the media and the business community smell the signs of a formal alliance between the two companies, and everyone has realized that the market competition with multinational companies has entered a white heat.
The first step for T-K Group is to enter the health care brand market of country Z.
However, the counteroffensive response measures of Orchid Company and NBJ are weak!
With the assistance of Ling Qingxuan's media, the tragic situation of Orchid Company and NBJ has been known to the public, and this move has firmly controlled the hearts of the people.
The second step is to plant a false accusation! Framed, smeared! Crack down on the corporate image and product image of T-K Group in the health care brand market of country Z.
In the health care products industry, there is more or less a black history, as well as black fans, T-K Group has been founded for many years, and this situation is far more than that of Orchid Company and NBJ, for example, some consumers are not suitable for this kind of product, and various symptoms appear after taking it, and normal people's psychology will think that the product is not good.
Wen Wenya entrusted Tianchao private detectives to investigate all product quality incidents since the establishment of T-K Group, as well as consumer accidents, and then used them, the media spread them wildly, hired Internet water army, and hyped it up.
Immediately afterwards, she framed the quality of T-K Group's products, she turned out the T-K set of quality inspection reports many years ago and posted them on the Internet, using the water army to spread the sky, the quality inspection report many years ago and the current standard are naturally different, the masses do not know the truth of the matter, and the post did not say whether the quality inspection report was many years ago or now, specious rhetoric, even if it is discovered, it is only a means of commercial competition, and it cannot constitute legal responsibility.
In addition, the network structure is complex, and even if T-K Group wants to pursue it, it may not be able to do so.
Subsequently, she bought off the black fans of the T-K Group and smeared the T-K Group, even if the T-K Group knew that these people were deliberately smearing them, but they couldn't think of any other way than to appease, because most of those black fans had bought their products, consumers felt that the products were not good, and said some bad words, what else could the merchants do? Eat them and you can't make it.
Her movements were fast and ruthless, and when the T-K group reacted, all they could do was pale and meaningless explanations, clarifications!
However, even if everyone believes in T-K Group, the idea of preconceived notion has already made them subconsciously start to reject this product.
"Hahahaha, Miss Wen is really a good means, this move hit the T-K Group in disgrace, and it was simply very happy."
This morning, T-K Group held a press conference to clarify that the negative news about T-K Group on the media network is all false, accusing country Z enterprises of bad competition methods, this move has not been recognized by consumers.
Because, the planting, framing, and smearing on the Internet are not groundless, they are all based on facts, and T-K Group can't deny it even if it wants to.
Therefore, the content of their press conference has further deepened consumers' impression of T-K Group's domineering.
Luo Desen was very excited, and immediately called Wen Wenya.
"It was also the NBJ's full cooperation that made my plan go so smoothly." Wen Wenya is studying the content of the T-K Group's press conference to see if there is any information content that she can use to combat the T-K Group.
Luo Desen was very excited, and immediately said: "Why don't we strike while the iron is hot, and simply completely discredit the reputation of T-K Group and the image of its products." ”
The product image was ruined, and T-K Group's ambition to encroach on the health care brand market in country Z was also shattered.
Wen Wenya muttered: "No, our peripheral plan will end here, too much, we show people as a weakling, if we chase and fight the T-K group, it will make consumers disgusted, and then our flank counteroffensive strategy will start immediately, and in terms of head-to-head confrontation, we still have to hand it over to NBJ." ”
This time, to deal with the general offensive of the T-K group, Wen Wen Ya formulated a three-step strategy, peripheral warfare, flank counteroffensive warfare, and frontal assault warfare.
Hung up Luo Desen's phone, Yan Shaoqing knocked on the door and entered.
Wen Wenya's slightly sharp face had a hint of a smile: "How was the meeting?" ”
Today's meeting was presided over by Yan Shaoqing, and Wen Wenya did not participate.
Yan Shaoqing and Wen Wenya sat on the sofa in the office together, and Wen Wenya made tea herself.
Yan Shaoqing smiled: "Orchid Company's second-step counteroffensive plan to deal with the T-K Group has achieved comprehensive success, and everyone is very excited, and they have praised you for your leadership and wise decision-making!" ”
Discrediting T-K Group's corporate reputation and product image is a major blow to T-K Group.
Especially Zheng Yifan, he was shocked and amazed by Wen Wenya.
How many people are helpless in the face of the acquisition of multinational companies, and they can only endure it, but Wenwenya chooses to resist.
Although they know that it is right to resist this decision, the image of foreign capital as fierce as a tiger is deeply rooted in the hearts of the people, and everyone often has doubts about Orchid Company, Wenwen Ya, and the health care brand market of country Z.
Can we win?
However, Operation Warm Elegance shows that multinational companies are not scary! Multinational corporations are not invincible.
The fragrance of the tea slowly overflowed, and the warmth and elegance said indifferently: "To hit the T-K Group hard, is the result of everyone's unity, although we have achieved a strategic victory, but it is only temporary, and then we will face a more severe situation, everyone must cheer up." ”
In the end, T-K Group is a world-famous large enterprise, and it will not be slumped by Orchid's small means, but will strengthen its vigilance against Orchid because of this matter.
Yan Shaoqing nodded, and asked while drinking tea, "What should we do next?" ”
Drinking warm and elegant tea is a kind of enjoyment, even if you don't know tea, you can taste it.
"Continue to lower the market price in response to the press conference just released by T-K Group." It's good for consumers to see, we are all so suppressed that we can't raise our heads, and you are still making nonsense in front of the media, accusing us of bad competition, which is simply a thief shouting to catch a thief.
T-K Group faces the media, no matter how glamorous the language.
However, where is the Orchid Company and NBJ directly reducing prices and benefiting consumers, which is impressive?
In country Z, you have to abide by the rules of country Z, so that everyone will buy your account.
"Okay, I'll arrange it." Yan Shaoqing glanced at the young girl seriously, and suddenly felt some sympathy for those who were against her.
This girl's heart is very soft, but when it comes to the enemy, she has the means to sweep away the leaves and destroy the dead and decaying in the autumn wind.