Chapter 271: Nintendo's reaction
"Watanabe-kun, how are our WiiU sales?" In a conference room at the headquarters of Nintendo Corporation in Kyoto, Japan, several middle-aged men sat precariously and a man sitting at the top asked.
A slightly chubby man said solemnly, "President Iwata, since the official launch of the WiiU in November 2012, the WiiU has sold a total of 18 million units so far. Sales of WiiU hardware totaled 4.2 million units in 2013 and 500,000 units in the first month of 2014, up 40% from the same period last year. President Iwata, our price reduction strategy is working now, what should we do next? ”
Satoshi Iwata's face softened slightly, and he couldn't help but sigh in his heart when he thought of Nintendo's flagship product, WiiU.
Although it is said that the three major console platforms recognized in the world are Sony's PS series consoles are the first, Microsoft's Xbox series consoles are the second, and Nintendo's Wii consoles have always been at the bottom, but judging from the sales of the three console platforms, Wii does not seem to be worthy of the reputation of the three major console platforms. Since the official launch of the WiiU, WiiU's sales have been far inferior to the other two consoles, and there are only a few good games that make it difficult for WiiU.
Nintendo has been in deficit for several years because of this, and this time the new generation of console platform WiiR is partly funded by borrowing shares, and the other part is barely maintained by bank loans, Iwata Satoshi really can't imagine that if the new generation of WiiR is still Waterloo, Nintendo may become a part of history for more than 100 years.
As the president, Satoshi Iwata has already boiled out gray hair in the past few years, but what makes him excited is that Microsoft finally sold the Xbox business because it couldn't bear the long-term losses, and the acquisition of the Xbox business was a little-known Chinese game company - Huaxia Mythology Group.
Although Satoshi Iwata had already heard of the name of this Chinese game company, he didn't think that a company that had just been established for two years could immediately run Xbox normally, because the foundation of the mythical group was too thin, and this was the opportunity for Nintendo's rise!
After analyzing it for a while and several think tanks, I decided to take advantage of the fact that the Mythical Group is now unstable and began to seize the video game market, and since the Mythical Group officially acquired Xbox, WiiU began to quietly reduce prices, and it has had a preliminary effect in a month.
"Watanabe-kun, we still have to continue to reduce the price, well, let's reduce the price by another 5% on the current price." Satoshi Iwata said unquestionably.
Ichiro Watanabe hesitated: "President, if the price is reduced, it is estimated that there will be objections from the board of directors." At present, our prices are basically not making a penny, and we have to reverse the channels and other fees, so the board of directors is already very dissatisfied. If WiiU sells at a loss like Xbox, I guess the board of directors will have to nominate a new president. ”
Satoshi Iwata's face was hideous, his hand slapped on the desk fiercely, making a "bang", and the papers and teacups on the table jumped, "These old stubborns in the board!" Our temporary price reduction is to expand the market, temporary losses ushered in an infinitely better future, and they won't count this business?! ”
Kazuhiko Inoue hurriedly said: "President, you are angry, as long as we understand the directors of the board of directors, I believe they can understand your distress, president." ”
Satoshi Iwata let out a sigh: "I hope these old stubborns can be enlightened, this is Nintendo's last and only chance, if you give up this opportunity, then Nintendo is really in danger." He paused and said, "Inoue-kun, how is the development of our WiiR, and when will it be launched?" ”
Kazuhiko Inoue: "President, due to a shortage of funds, our WiiR R&D progress is still relatively backward. At this rate, it will take at least a year and a half to complete the first WiiR test, and it will be at least two years before it goes into production. ”
Satoshi Iwata thought about it and said, "I'll figure out a way to solve the problem of funding, and from now on, you will do your best to speed up the development of the WiiR!" ”
"Hey!"
Kazuhiko Inoue stood up and bowed deeply, "President, Inoue must do your best!" ”
Satoshi Iwata looked at Ichiro Watanabe again and said, "Watanabe-kun, you also have to let game studios like MonolithSoft and RetroStudios make as many excellent video games as possible as quickly as possible!" ”
Ichiro Watanabe smiled bitterly: "President Iwata, we also want to speed up, but because of the lack of high-level game talents, the progress can't be fast. ”
Iwata Satoshi frowned and said, "If there are not enough talents, go and recruit!" ”
"President Iwata, we started advertising jobs at the beginning of '14, and there are very few applicants today. We have no choice but to select a lot of potential fresh graduates to join, and it will take some time for them to take charge of themselves. ”
Satoshi Iwata stood up and paced back and forth in the office, and after a while, he said, "Watanabe-kun, we have so many game talents in the Great Japanese Empire, how can we not recruit talents?" ”
Inoue Kazuhiko said at this time: "President, although we have a lot of talents in the Great Japanese Empire, most of the really high-level talents have already joined other game companies, and it is difficult to poach them. If we pay a high price to poach a few people, although it can alleviate the crisis of talent shortage to a certain extent, it will also greatly offend other game companies......"
Iwata Satoshi smiled wryly, there are too many game companies in Japan, like Konami, Nangong Yume, Glorious, Square Enix, and Sega, each of which is not vegetarian. ALTHOUGH NINTENDO'S GAME DEVELOPMENT STRENGTH IS NOT INFERIOR TO THEIRS, IT IS JUST THAT MANY OF THEM HAVE A COOPERATIVE RELATIONSHIP WITH NINTENDO, AND MANY OF THEIR GAMES ARE RELEASED ON THE WII PLATFORM. Therefore, these game companies are equivalent to Nintendo's food and clothing, and offending them is tantamount to cutting off an arm.
He waved his hand and said, "Needless to say, I know the way, you just need to do your best." Watanabe-kun, you have to go to a lot of game companies that don't work with us this day, and it's best to convince them to join our Wii platform. ”
Ichiro Watanabe said solemnly: "Yes, president, I will do my best!" ”
PS: Something went wrong today, and I came back at more than three o'clock in the afternoon, and I worked hard to make up these 2,000 words, please forgive me. In addition, I just found out that my book was actually on the front page, 5555555, thank you to the editor, thank you to the friends who have been chasing my book, thank you, without you there would be no me today