Tokyo, Japan.

Sony Corporate Headquarters.

Sony's President Kazuo Hirai, Sony's Game Division President Ono Kitazawa, Head of PlayStation Series Game Consoles Takeshi Fujimoto, and Sony's most prestigious Santa Monica studio director TimMoss gathered for a meeting.

Kazuo Hirai, president of Sony, coughed lightly and said, "Gentlemen, Microsoft's Xbox, our biggest enemy in the game console platform, has been sold to Huaxia Mythology Group more than a month ago. After more than a month of observation, we found that the operation of the Mythical Group for Xbox is still in accordance with Microsoft's previous methods, but although the Mythical Group, a company with no background, has acquired Xbox, it has not yet been able to master the entire Xbox market like the previous Microsoft to stabilize the market, this is our biggest opportunity! While the mythical group is still unstable, we quickly suppressed Xbox, and the rest of Nintendo will not be a problem! Ladies and gentlemen, now I invite you to come over to discuss how to snipe Xbox, please feel free to speak! ”

Takeshi Fujimoto said: "President, although Nintendo's Wii is still a certain gap compared to the PS series consoles and Xbox outside, we can't underestimate them. According to the intelligence, in the last month, Nintendo has quietly lowered the price of the console, and last month's sales increased by more than 40%! While we suppress Xbox, we must not forget Nintendo's potential threat to us, otherwise in Huaxia's words, it will be to drive wolves at the front door and tigers at the back door, which is too much to lose! ”

Kazuo Hirai nodded and said, "Fujimoto-kun is right, gentlemen, do you have any other opinions?" ”

Tim Moss said, "President, I think we can bundle our Santa Monica studio's latest 'God of War 4' with the PS4 console, and also tie in two classic games from a few years ago at a discounted price. In addition, we can also run a promotion in a short period of time to capture as much of the market as possible during the gap period of Xbox, especially in North America, where our sales were not good before. ”

Kitazawa Ono pondered for a moment and said, "Tim, you have a point, at the moment our goal is not to make profits, but to expand the market as much as possible. It must be fast, otherwise it will be too late to regret it when the mythical group recovers. In addition, Santa Monica and other game studios are stepping up to launch new video games, and the companies we have previously worked with are trying to tie them to our ships as much as possible. ”

Kazuo Hirai said: "What you say is very reasonable, but we can't ignore Xbox, after all, it has become an inseparable part of many European and American families, and it is difficult for us to shake the feelings of these players for Xbox in a short period of time." Coupled with the fact that the Mythical Group also acquired Xbox together, plus their existing Capcom and the newly established eight-foot mirror studio, not counting the game companies that have worked with Xbox before, so at the moment, Sony and Nintendo are far behind in terms of the number of video games to choose from. We must pay special attention to this and not give Xbox any chance! ”

……

"Chairman, Sony's PS3 and PS4 and Nintendo's WiiU are starting to sell at a reduced price, and not only that, but even the TV games sold on these two platforms are starting to be discounted, what should we do now?" On the phone, Adams, the president of the newly established Mythical Qihang Electronics, said anxiously.

Li Haoyu's heart tightened, knowing that Sony and Nintendo had finally begun to exert their strength, and anyone who was in trouble with their competitors would not mind stepping on two feet and falling into the well. What's more, Sony and Nintendo are both Japanese companies, and it is even more about the antagonism between the people of the two countries, and they are happy to suppress similar companies in China.

"How's our Xbox sales going today?" Li Haoyu hurriedly asked, Xbox is an important part of his entire game empire dream, if it suffers Waterloo, then it will have to pay more than ten times the price in the future to regain a foothold in video games.

So no matter what, Li Haoyu has no way out, in the face of Sony and Nintendo's sniping, all he can do is to fight!

Adams said: "Chairman, the situation is not optimistic. Normally, we can sell 500,000 Xboxes a month, but in February '16, we only sold 200,000 units, which was about 70% less than last month's sales. Originally, our old Xbox players are not in a hurry to buy now, they are waiting for our competition with Sony and Nintendo to come to an end, because players know that it is always them who profit from the competition of our manufacturers. ”

Li Haoyu couldn't help but be silent, and said after a while: "The sales in January are far lower than usual, will there be a reason why the sales channels have not been fully opened?" ”

Adams said on the other end of the phone: "Chairman, there is this factor, but it is not the main reason. ”

"Is Xbox's sales channel global?" Li Haoyu asked.

Adams said: "Let Director Park answer this question, she is in charge of the sales side of the entire Xbox, Director Park, you come over and introduce it to the chairman." There was a sound of footsteps on the other end of the phone, and soon after that, Park Geun-hye's voice rang, "Chairman, I'm Park Geun-hye." ”

Li Haoyu asked in a deep voice: "Director Park, how is the global sales channel of Xbox?" ”

"Chairman, relying on the sales network left by Microsoft before, our Xbox has been officially sold in Europe, America and major Asian countries last month. The channel is mainly in the mode of retail plus supermarket and online shopping, for the time being, there is no sales network coverage, we have opened the method of international online shopping, and entrust a special logistics company to send the Xbox purchased by players to their homes as soon as possible. Chairman, in half a year at most, I can make Xbox's sales and after-sales channels all over the world! ”

Li Haoyu smiled bitterly and said: "I'm afraid that Sony and Nintendo won't give us so much time, Director Park, what should we do in the face of the fierce attack of their two companies?" ”

Park Geun-hye said after a half-silence on the other end of the phone: "Chairman, although the prices of Sony and Nintendo have been lowered across the board, our prices still have a certain advantage. In addition, the current number of Xbox games is sufficient, and there are many classic games, I believe it can still impress many players. In addition, Xbox already has a wide reputation in the world, and we are not inferior to Sony and Nintendo in terms of quality and game quality, so I think we can do some promotions appropriately, and the rest will wait for Sony and Nintendo to make any moves. ”

Respond to all changes with the same!

Park Geun-hye's words reminded Lee Haoyu of such a famous quote from Huaxia, indeed, although Sony and Nintendo are menacing now, but this kind of attack alone cannot shake the foundation of Xbox.

Sony is not only the largest film company in the world (three of the original eight major Hollywood film companies; Columbia Pictures, MGM Pictures and United Arts Pictures) is also the largest music company in the world, merging Columbia Records and Bertelsmann Music and acquiring all of EMI's music rights business, and is one of the largest electronic and video game producers in the world.

It is such a company, with an annual turnover of more than 100 billion US dollars, but a net profit of only 1 billion US dollars, which is even worse than today's Mythical Group.

Nintendo's annual turnover is about $25 billion, and its net profit is only more than $500 million.

Naturally, these two companies can't post more than a billion dollars a year on console platforms like Microsoft, which has deep pockets, and even make a small profit on the console platforms they sell, which leads to the highest hardware configuration and the best performance among the three major console platforms.

Now Sony and Nintendo cut prices at the same time, in addition to forcing Xbox to start cutting prices at the same time to drag down the mythical group, the main reason is to seize the market while Xbox is still unstable, and it will be too late when Xbox comes to its senses in the future.

"Director Park, you are right, now in addition to consolidating the original market of Xbox, we also need to try our best to occupy other markets, so that our Xbox market share will steadily increase." Li Haoyu said half encouragingly, and suddenly remembered that a few days ago, Deng Bin took a few people to the headquarters of American Mythical Qihang Electronics to discuss the matter of the TV game box with the engineers of Xbox, I don't know how Lu Dao is now, he asked casually: "Director Park, have you seen the people from the headquarters a few days ago?" ”

Park Geun-hye said: "Chairman, I've seen it, and the idea of a game box that they came up with is very good, and it is very suitable as a replacement for Xbox in underdeveloped countries. Joseph talked with them for more than a day, and now there is a prototype of the design, it is estimated that it will be designed in a few days, and this kind of game box is much simpler than the game console. ”

A smile appeared on the corner of Li Haoyu's mouth, and he said: "Director Park, you should also put the sales of the game box on the agenda, and strive to prepare it as soon as possible, so that our game box will be an instant hit." Well, in a few days, Mythical Sailing Electronics will open a Chinese headquarters in Huaxia, responsible for the sales and after-sales of Xbox and game boxes in Asia. Pay special attention to the market in Huaxia, after all, the number of gamers in Huaxia has surpassed the United States to become the first in the world, plus there are not too many people who buy Xbox, so the game box is the top priority! ”

PS: Asking for flowers and votes, I finally pushed it for the first time, the big guy voted more or less according to his own situation, if it wasn't for the last few days of the closure of nothing, I would be embarrassed to go out to meet people, and the results were miserable!

By the way, in order to meet the closure push, these days three more, as long as there is no power failure and computer breakdown, three more are guaranteed to drop!

Sell cute rolls and ask for tickets