Chapter 371: Acquisition of PS Console
Li Zaiyong said coldly: "Chairman Li, don't be too happy, our Samsung is bound to win the PS host business!" ”
Kazuo Hirai was immediately happy, and the depression disappeared a lot, Lee Jae-yong and Lee Haoyu competed for the PS console, and the cheapest one was definitely Sony. Although the final price may be higher than the market price before it falls, for Sony, the sale of the PS console business, which means that their more than ten years of dismal business is finally making a wedding dress for others, thinking of this, Kazuo Hirai's heart began to gloom again.
All this could have been avoided, but the Japanese government and major banks have seen that Sony's decline is inevitable, and they have refused to provide further financial support for Sony. Originally, Sony's investors, after seeing that Sony's general trend had gone, immediately sold their shares out of the air, striving to make themselves lose a little less.
After more than 60 years of ups and downs, Sony has become the top company in the world step by step, and all products marked with Sony's brand can reassure all consumers. Now Sony is like a devastated building, which collapsed under the action of Li Haoyu, the last grass that overwhelmed the camel, and its main businesses were sold one by one, only the home appliance business has not been sold. However, at present, the competition of home appliances is becoming more and more fierce, Sony used to have a brand advantage, and now Sony home appliances have no advantage at all in competitors.
Li Haoyu didn't care about Kazuo Hirai, who was very depressed in his heart, he smiled and said to Li Zaiyong: "Mr. Li, the business is talked about little by little, as for the PS host business, who can buy it after the most difficult business, in our old Chinese saying, it is, 'Who will kill the deer, it is still unknown'!" ”
"Chairman Li, I don't know what price you want to use to acquire the PS console business and the PSP handheld business?"
Lee Jae-yong has to admit that Lee Ho-woo is an out-and-out genius in the game field, and he can develop the Shinhwa Group from a small company to a giant with a decisive influence in the game industry in the entire world in just three years, and this ability is not as good as Lee Jae-yong. But now that Lee Jae-yong is the president of Samsung, and as the head of one of the world's largest companies, Lee Jae-yong believes that he will definitely be able to take the PS console business into his arms.
"4.5 billion US dollars, President Kazuo Hirai, our Shinhwa Group is very sincere in acquiring the PS console business and the PSP handheld business. Mr. Li's bid is only 3.5 billion US dollars, and our offer is 1 billion US dollars higher than his, if you are still not satisfied with this price, President Kazuo Hirai, we can continue to discuss! Li Haoyu smiled and said his offer, with IBM as the backing, he is really not afraid to come to Samsung for real.
Lee Jae-yong was half angry, if it weren't for Lee Hao-woo and the-stirring stick, he was confident that he would win the PS console business at a price of $4.5 billion. Now that Li Haoyu has reported the price to such a high price, it is impossible to win it at this price, maybe Samsung will have to pay an extra billion US dollars.
"Chairman Li, is your company bound to win the PS host business?" Lee Jae-yong asked with a blank face.
Li Haoyu said with a smile: "Mr. Li, didn't I say just now, the purchase of PS host business is very beneficial to our Myth Group, so we will do our best to acquire it." ”
Lee Jae-yong snorted and said, "Five billion dollars!" President Kazuo Hirai, this price has greatly exceeded the actual value of the PS console business, so please consider it. If you agree, we Samsung are willing to help Sony through this difficult time, and Sony to reach a strategic alliance, in the market we Samsung can make some concessions, so that Sony stands up again! ”
Kazuo Hirai was moved, if it can really form an alliance with Samsung, it is really good news for Sony, which has gone to the general trend, at least it can still make a difference in the home appliance market. After Sony gains a firm foothold in the future, it may not be able to rise strongly again, as if Sony has become one of the most well-known companies in the world step by step decades ago.
Li Haoyu clapped his hands and said in a slurp: "Mr. Li is really a good plan, Samsung doesn't seem to have much share in the home appliance market, right?" I don't know how to give up to Sony in the home appliance market, does your company plan to give up part of the low-end market to Sony, and Samsung monopolizes the market for high-end home appliances? ”
Lee Jae-yong glared at Li Haoyu fiercely, and said, "Sony and Samsung are natural allies, we don't have any conflict of interest, President Kazuo Hirai, you have to think about it carefully!" ”
Li Haoyu said casually: "The largest market of Samsung Group should be in our Huaxia, your company's electronic products, such as mobile phones, computers and accessories, have good sales in Huaxia, but in terms of home appliances, then I really dare not compliment." I'm very strange, Mr. Li, you said that you Samsung and Sony don't have any conflict, is your company planning to withdraw from the home appliance market? And then hand over all this part of your company's market to Sony? ”
Lee Jae-yong snorted and said: "The global home appliance market is so big, it can definitely allow us Samsung and Sony to coexist peacefully!" ”
Li Haoyu chuckled: "It's just that the total demand for high-end home appliances in the home appliance market is much less than that of low-end home appliances, but the profit is not much more than that of low-end home appliances, Samsung is really so willing to let Sony share this hard-earned market?" ”
Lee Jae-yong froze, Li Haoyu was right, he didn't plan to cooperate with Sony, a company that is now a third-rate company, forever, and it was just an expedient measure to promise Hirai Kazuo just now, and now Li Haoyu said so, unless he signed a long-term contract with Sony, it was really not enough to win Hirai Kazuo's trust.
Kazuo Hirai also came back to his senses at this moment, thinking about it carefully, the conditions given by Lee Jae-yong are really just like a castle in the air, and it is impossible for Samsung to give up the share of the home appliance market, so what Lee Jae-yong promised just now is just empty words, and only God knows whether he can do it.
"President Kazuo Hirai, our Mythical Group has also invested 5.1 billion US dollars, you have to think carefully about it, the Huaxia market is Sony's largest market!" Li Haoyu doesn't really plan to help Sony expand the market in China, he doesn't have a good impression of the vast majority of Japanese, he hopes that Sony will collapse soon, but the PS host business has not yet arrived, so he also learned from Lee Jae-yong to draw a big pie for Kazuo Hirai.
"Chairman Li, President Li, I can see that both of your companies are very sincere, and I am also very willing to sell the PS console business and PSP handheld business to you, but there is only one business, so I must choose a company that is more in line with Sony's interests, please forgive me."
Kazuo Hirai showed hesitation on his face, Samsung and Shinhwa Group are bound to win the PS host business, and they do not hesitate to offer generous conditions to Sony, now it depends on which one has better conditions, which is more in line with Sony's interests.
Lee Jae-yong pondered, five billion US dollars is nothing to Samsung, it depends on whether the PS console business and PSP handheld business are worth it for Samsung to buy at a high price. The most important thing is that Samsung can't come up with too much money to fight with the mythical group, and the mobile operating system jointly developed by Samsung and Intel, Taizer, has already begun to promote. If you want to grab market share in Google's Android, Apple's IOS and Microsoft's windowsphone (WP), the three hegemons that have occupied the vast majority of the mobile operating system market in the world, Samsung and Intel are all giant-level manufacturers, and they are also a little unbearable in the promotion in recent years.
If you want to achieve something in the mobile operating system, you not only need to invest in the development of an independent operating system, but also the Taize operating system is jointly developed by Intel and Samsung, and more than 3 billion US dollars were spent in the development stage alone, and the promotion behind it is astronomical. People who buy mobile phones choose mobile phones in addition to looking at the hardware configuration of the mobile phone, it depends on the operating system of the mobile phone, and more importantly, whether there is a wealth of application software for them to download, if there is not too much application software, not many people will choose to use the mobile phone of the Taize system.
"Five and a half billion dollars, President Kazuo Hirai, please think carefully!" Lee Jae-yong snorted.
Li Haoyu said with a smile: "Our Mythical Group has contributed 5.6 billion US dollars, President Kazuo Hirai, please give us an answer quickly." He didn't feel sorry for the money at all, anyway, Romanty said that the money for the acquisition of the PS console business was all paid by IBM. Of course, if the price is too high, IBM will definitely ask for an increase in the percentage of shares.
Kazuo Hirai thought twice and said, "Chairman Li, President Li, please wait a while, and I will discuss with my colleagues before giving you an answer." ”
Li Haoyu said: "This is how it should be. ”
After Kazuo Hirai came out, Li Zaiyong spread his hands and said with a wry smile: "I said Li Dong, can't you give us PS Samsung?" Why don't you take the PSP handheld business, and I only need the host business? ”
Li Haoyu said with a smile: "No way, your Samsung is already a giant in the electronics industry in the world, so don't mix with the game field." "He and Lee Jae-yong have a good personal relationship, don't look at the-for-tat just now, but now they can be regarded as friends in private.
Lee Jae-yong shook his head with a wry smile and said, "It's up to Kazuo Hirai and their decision, if he is willing to transfer the business to your Mythical Group, our Samsung will never get involved in the game field again!" ”
After about half an hour, Kazuo Hirai discussed with Sony's current executives, and finally decided to sell the PS console business, PSP handheld business, and Sony Global Studios to Shinhwa Group!