Sony's president, Kazuo Hirai, left quickly in a negative mood at the press conference, which was considered a sign of Sony's inability, and Kazuo Hirai was criticized by Sony investors. Sony's board of directors, taking into account Hirai's current poor reputation, has intended to reconvene all members of the board and let Hirai leave the post temporarily.

As long as anyone with a little vision can see that Sony has now fallen to the bottom, it is difficult to return to the former world-class enterprises with unlimited scenery.

Not long after the press conference, reporters in the United States broke the news that Sony planned to sell its Sony Audio-Visual and Sony Records.

Want to buy Sony Audio is the famous American Disney Company, which has acquired independent film giant Miramax and 3D animation upstart Pixar, and then in 2012 for $4.05 billion to acquire the famous Hollywood director George Lucasfilm founded Lucasfilm, the ownership of Lucasfilm's fist product "Star Wars" series of movies.

Now Disney has extended its tentacles to Sony Audio, whose stock price has plummeted, but it is said that Sony and Disney have not yet negotiated the price, Sony wants to sell at a price that has not fallen, and Disney wants to buy at the current stock price.

Sony Records' is Warner Records and Universal Music, the two top record companies in the world, in the past, these three record companies were the three largest record companies in the world, and now the parent company of Sony Records is crumbling, and Sony Records will inevitably be sold, but it has not yet been determined who will end up with Sony Records.

Just when the people in the world had just calmed down, South Korea's "Chosun Ilbo" broke the news that Samsung, a national enterprise in South Korea, wanted to acquire Sony's PS host business and PSP series handheld business, and Samsung also intended to acquire Sony's home appliance business.

This news really stirred up a thousand layers of Lang, Sony Records and Sony Video have basically been confirmed to be sold, and now Samsung also wants to take Sony's PS host business and PSP handheld business in one go, if this acquisition can really be realized, then Sony will be completely reduced to a third-rate enterprise, and there will be no day to turn over!

In the face of so many messages, Sony, led by Kazuo Hirai, remained silent, and Samsung did not refute the rumors or confirm the authenticity of the report of the "Chosun Ilbo", which made many people suspicious.

In Tokyo, Japan, in the president's office at Sony's headquarters, Kazuo Hirai was sitting on the front of him, and across from him sat a middle-aged man under forty years old, who seemed to be discussing something fiercely.

"Three billion dollars! Mr. Kazuo Hirai, three billion US dollars, our Samsung acquisition of the PS console business and the PSP handheld business, as well as all the game studios under your company, this is already our bottom line! The middle-aged man has a smile on his face, and he is the president of Samsung, Lee Jae-yong. Since the last time he was snatched away from Microsoft by Li Haoyu, he has not given up his desire for game consoles, and he has stepped up his own development while contacting Nintendo, wanting to acquire Nintendo's WII console, but Nintendo resolutely rejected Samsung's offer.

At this time, Lee Jae-yong heard about Sony's turmoil, and when he felt that Sony was about to run out, he approached Kazuo Hirai and wanted to buy the PS console business and the PSP handheld business at a low price.

Kazuo Hirai said unmoved: "President Li, this price is too low, I can't accept it." PS4 is running well now, PSP2000, PSP3000 and PSPE-1000 sales momentum is also good, plus several of our Sony studios are the best studios, the price of $3 billion is too low, we Sony can't sell these two businesses cheaply no matter how short of money we are now! ”

Lee Jae-yong frowned and asked, "Mr. Kazuo Hirai, at what price do you plan to sell these two businesses to us?" ”

Samsung does not plan to give up the two businesses of consoles and handhelds, especially game consoles, which are an important part of Samsung's entertainment terminal in the living room. It's just that Samsung entered the console market late, and when it wants to enter, the entire market has been carved up by Microsoft, Sony and Nintendo. They also know that entering the host market now is just throwing a lot of dollars into the water, and it costs more than ten times more money to win the market, which is not as good as direct acquisition.

So when Microsoft wanted to sell the Xbox business, Samsung wanted to buy it, but unfortunately it was destroyed by Lee Haoyu's sideways foot, and now that Sony is in crisis, Lee Jae-yong will not let go so easily.

Of course, in terms of price, Samsung has to ensure that it will not suffer a loss, so Lee Jae-yong will try his best to push the price down, anyway, the price will be all over the sky, and the money will be repaid on the spot!

"Five and a half billion dollars! The PS console business and the PSP handheld business, plus all of our Sony studios, were transferred to Samsung! Kazuo Hirai also knew that this was a one-shot deal, so he doubled the price of Lee Jae-yong.

"Five and a half billion dollars?! Mr. Kazuo Hirai, your asking price is too high, at most $3.3 billion, which is more than Sony's stock price today, otherwise Samsung will lose a lot! Lee Jae-yong shook his head like a drum, and raised his offer by $300 million.

Kazuo Hirai said: "President Li, this price will definitely not be high, more than a year ago, the mythical group spent four billion dollars to acquire the Xbox business and Microsoft Game Studios, you must know that the Xbox business will be more than one billion dollars a year." Our PlayStation consoles are different, they have been quite profitable over the years, and our global studio under Sony's portfolio is strong, which is much higher than that of Microsoft Game Studios. The most important thing is that President Li, what you want to acquire together is the PSP handheld business, and my price is definitely not high! ”

Lee Jae-yong thought about it, and just as he was about to say something, Kazuo Hirai's secretary knocked on the door and walked in, whispering a few times in his ear.

Kazuo Hirai's face was blue at first, and then he didn't know what Lu Dao remembered, and his face softened again, and said, "Please come in Chairman Li!" He said to Li Zaiyong: "President Li, Mr. Li Haoyu, the chairman of Huaxia Mythology Group, is here, I heard that President Li, you and he are friends, why don't you meet together?" ”

Lee Jae-yong's face is green, Li Haoyu is really everywhere, he was involved in buying Xbox last time. Now that he wants to buy PS, Li Haoyu has come out again, is Samsung destined to not be able to do something in the game?

Although Lee Jae-yong and Lee Haoyu have a good personal relationship, and sometimes they exchange phone calls, when it comes to business, there is really nothing to talk about.

Soon, Li Haoyu came to Hirai Kazuo's office under the leadership of Hirai Kazuo's secretary, Li Haoyu saw Li Zaiyong, and seemed to have already known that he was here, and said in English with a smile: "Mr. Li, I haven't seen you for a long time, and I look younger and younger." President Kazuo Hirai, hello, it's an honor to meet you! ”

Kazuo Hirai and Lee Jae-yong did not have the slightest problem communicating in English, Kazuo Hirai smiled, as if Lee Haoyu was an old friend he had known for a long time, and not the culprit who caused Sony's collapse in a short period of time, "Chairman Lee, your youth is really beyond my imagination, with your leadership, I believe that Myth Group will become the world's first-rate game manufacturer sooner or later!" I don't know what Chairman Li is doing when he comes to Tokyo this time? ”

After shaking hands with Kazuo Hirai, Li Haoyu said: "Sony is one of the most well-known companies in the world of games, and now I heard that Sony is interested in selling the PS console business and the PSP handheld business, so I want to see if I can buy anything." ”

Lee Jae-yong was half angry and said, "Chairman Li, hasn't your company already acquired Xbox, do you still want to buy PS together?" ”

Li Haoyu smiled and said, "Why can't you do it?" Once Mythical Group acquires PS, our host will occupy about eighty percent of the market in the world's host market, becoming a well-deserved No. 1 host manufacturer in the world. You can also influence a lot of console game manufacturers, such as Ubisoft, EA, Sega, Glorious, Nangong Meng, these game manufacturers will definitely be happy to have a good relationship with us, do you say yes, Mr. Li? ”

Although Lee Jae-yong was so angry, he had to admit that Li Haoyu was right, when the Mythical Group dominated the vast majority of the world's console market, these manufacturers who wanted to make a profit from console games had to look at the face of the Mythical Group.

Li Zaiyong snorted and said: "Although Chairman Li is right, I would like to know if the Ludao Mythology Group has the financial resources to acquire, as far as I know, it seems that your company can't come up with so much money now, right?" ”

Kazuo Hirai was stunned for a moment, indeed, although the Mythical Group is now a first-class game manufacturer in the world, but because their development speed is too fast, financial convenience has always been their flaw. Many acquisitions were funded by Li Haoyu himself, and the real financial resources of Mythical Group are not too much, and they are really too far behind Samsung.

Li Haoyu smiled and said, "Maybe President Kazuo Hirai and Mr. Li still don't know what to do, just a few days ago, our Mythical Group has reached an agreement with IBM. IBM will inject 5 billion US dollars into Mythical Qihang Electronics to complete the acquisition of PS host and PSP handheld business, after the completion of the acquisition, Mythical Qihang Electronics will be reorganized, IBM will get 40% of the shares, will not interfere with the operation of Mythical Qihang Electronics. Now do you think that our Shinhwa Group has the ability to complete the acquisition of PS and PSP? ”