Chapter 275: Low-key start-up

Although Xu Zheng became famous much earlier than He Mu, the roles of Brother Pig, Li Wei, and Zhu Yunwen all occupied the screen for a long time and became smash hits, but the entertainment industry is like this, a generation of newcomers replace the old, Xu Zheng is quite good, and he was not photographed to death on the beach by the back waves, but he is still not as popular as He Mu in the film market where young people are the main consumer groups.

Just like he united with more than a dozen actresses such as Zhu Bingbing, Xiao Song Jia, Huang Shengyi, Yi Nengjing, etc., the box office is only more than 10 million, and He Mu's almost monoclonal antibody's "One Shot 147" received 22 million box office after the most, which shows He Mu's strong box office appeal, as a new idol, a popular student in the mainland, it is normal for He Mu to press Xu Zheng on salary, in He Mu's opinion, Xu Zheng urgently needs to star in a movie that can prove his comedy talent and box office appeal, and establish his own comedy brand.

As a producer, the actor's salary also needs to be discussed by He Mu, combined with Xu Zheng's previous salary and "Night. The actual situation that the filming time of "Shop" is very short, He Mu and Xu Zheng's agency CAA negotiated a salary of 300,000, and He Mu's own is 350,000, although He Mu has had a salary of 800,000 yuan in "One Shot 147" before, and even the supporting roles in the painting skin have 450,000, but "Night. The difficulty and cycle of filming are very short, the degree of hard work is much lower than that of two films, and it is a movie invested by himself, there is no need to arbitrarily raise his value, 350,000 is slightly lower, but it is reasonable.

In addition, in addition to serving as a producer, He Mu also has to serve as a producer, in order to make it easier for himself, he also put Tao Qu Dora, who is doing the late stage of "A Good Man in the Tang Dynasty", as a co-producer, Tao Qu Duo is still very happy to be able to participate in a movie as a producer. Promise to take back some of the time during the filming of the film to supervise. Lao Tao is from the Beiying directing department, and He Mu also hopes that he can give some professional help to Yang Qing, who has climbed up from the bottom.

The biggest expenditure of the whole movie is the salary of He Mu and Xu Zheng of 650,000 yuan, and the director's director fee (including script) of 200,000 yuan. The rest of the actors, Li Qin'er's qualifications are there, and it is the first movie, and it will be 100,000 yuan, so the total salary of the three leading actors and directors is less than 1 million, accounting for more than half of the personnel remuneration.

In the movie budget made by He Mu and Tiger Wolf colleagues, the personnel remuneration project is about 1.8 million yuan. The salaries of the other actors are very good and cheap, because they are small crews, and the staff is not complicated. The director's department, the photography department, the art department, the recording department, the logistics department, the production department and other departments combined do not need more than 40 people.

In addition, the shooting capital project, photography, recording, lighting and other equipment are directly leased from Tiger Wolf, and this part of the expenditure is about six or seven hundred thousand, and the rent of the filming location will be a big problem. Because it will affect a supermarket that will not be open for at least a week. It will also cause some damage to the supermarket itself, and these losses determine that the rent will not be cheap, but later Wen Bichun negotiated the advertising placement of the National University 36524, and this problem is not a problem.

Guoda 36524 convenience store is a modern commercial chain enterprise, operating in Hebei Province, with hundreds of franchise stores, has been among the top 100 chain enterprises in the country for many times, but businessmen are ambitious. After the top 100, I want to enter the top 10, and now NUS 36524 continues to lay out in Hebei Province. In addition to monopolizing the top spot in the province, he also actively seeks to get out of the strategy, and this year opened the first chain store outside the province in Tongxian County, which is close to Langfang, which has just been built, loaded and put on the shelves, but the store that has not yet opened is the filming location provided by the other party to the crew.

He Mu Yangqing personally went to inspect it, not only is it very close to the city, but the store is also very spacious, which is very suitable for transforming into "Night. Shop". In addition, 36524 will not only provide a filming location, but also take out a sponsorship fee of 500,000 yuan, and will cooperate with the film to promote it in hundreds of 36524 stores in the province when the movie is released, and it is free.

36524 provides these conditions, venues, sponsorship fees, free publicity is really very good, estimated total value of more than one million, far more than the 600,000 advertising cost of Xi On, it seems that the chief sponsor of the film is going to change, the purpose is to open 36524 fame outside the province through this movie, this year's advertising fee is expensive, if you insert advertisements on TV, you can't stop millions if you want to achieve the same effect, and movie placement advertising provides a new idea for businesses.

Of course, these conditions are not given in vain, first of all, the 36524 LOGO in the movie must appear on the storefront and the clerk's clothes, the store must be given at least three close-ups, and the store name must be said more than three times, which determines that the 36524 LOGO will almost accompany the whole movie, because the clerks are going to wear store clothes, but for a movie completed in the supermarket, the trademark on the store uniform and the store will definitely not be less, the tone is empty, it is better to use the sponsor's trademark, As long as you don't deliberately leave the lens on the logo of the clothes, I believe it will not affect the viewing effect.

In addition to the two major sponsors of Guoda 36524 convenience store and Xiao Beverage, Wen Bichun also brought Yida chewing gum, Master Kong instant noodles, Tsingtao beer, Baisha cigarettes, Kebik potato chips, Arowana edible oil, Canon DV machine, Beijing Ping An taxi and other product placement advertisers for the movie, with an advertising amount of up to 1 million, but the setting of some contract terms requires "Night. The box office of "Shop" must reach a certain number to be paid in full, and now only a part of it can be paid, He Mu is confident that the merchants will spit out all the advertising fees, as Du Wen said, only with advertising revenue, the production cost will almost be recovered, and I am afraid that such a good effect is due to He Mu's strong popularity and the fact that the merchants are optimistic about the prospects of the movie.

When Wen Bichun reported this situation to Xiao Fang, Boss Xiao was speechless for a long time, he didn't expect He Mu to be so able to toss, even if the box office of this movie is not more than 10 million, He Mu is also profitable, he has made a profit on this investment, it seems that he is really old, maybe He Mu really has the ability to break out of the sky by himself, and he can let go with confidence.

At the beginning of November, "Red Cliff. "Shang" shocked landed in Japan, with a three-day box office gain of 960 million yen, equivalent to 64 million yuan, and mobilized 820,000 people, which exceeded the three-day performance (950 million) of this year's foreign language film champion "Raiders of the Lost Ark 4" (950 million), and far exceeded the first three-day performance of the previous Chinese film box office champion "Hero" in Japan (780 million), and directly pulled down the championship of "The Dedication of Suspect X", which won the four-week weekly crown, and the reputation is super good, according to this trend and popularity, surpassing "Hero" is no problem, it really deserves to be the first blockbuster in Chinese. After achieving a good result of 1.5 million people in South Korea, "Red Cliff" also ushered in a good start in Japan.

Although He Mu in "Red Cliff. There are only a few shots in "I", but this is also his first work to land in Japanese theaters, which is of great significance, and the name He Mu is also mixed in the Japanese media's discussion of this super blockbuster, and he has already impressed the Japanese.

In the second week, "Red Cliff. At the same time, after more than ten days of arrangement, the Guoda supermarket in Barrel County has become what the script requires. The filming of "Shop" is finally on the right track, and it may be inappropriate to use "finally", after all, the preparation period is only more than half a month, which is rare even in small-budget movies.

The filming period of the film is expected to be 12 days, and if nothing else, this time is completely sufficient. There was no grand and cumbersome start-up ceremony, nor did he notify reporters for interviews, but He Mu posted a blog saying that the movie was turned on and the filming location was kept secret, and claimed that he would be able to meet everyone in February next year, which cast a layer of mystery over the movie.

The movie was shot in the order of the main line of the script, and the branch part about the characters was filmed later, and the only actors who appeared on the set on the first day were He Mu, Xu Zheng, Li Qin, Wang Dongfang who played the tire and Zhao Yingjun who played Zhu Liao.

Wang Dongfang is a friend of Xu Zheng in the field of drama, an actor of the National Theater, and a classmate of He Mu's friend Huang Haipeng. Zhao Yingjun debuted as an online singer, Yang Qing had seen him before and felt that he was very talented in comedy, so he was kindly invited to play Zhu Liao, the biggest laugh in the film.

"Qin'er, you're here." After Li Qin'er came, He Mu gave her a big hug, and the little girl was now followed by two agents and assistants, full of stardom.

"Brother, how did you become like this?" Li Qin'er saw He Mu's appearance of wanting to laugh but not daring to laugh, although she had already read the script, and knew that the actor Li Junwei was just an ordinary boy, but she didn't expect He Mu to really dare to self-destruct his image, black-framed glasses, steel braces, and that stupid demeanor, so that she almost didn't recognize that this was his second senior brother with a handsome look.

"It's okay, I have a good foundation, no matter how ugly I am, Idols, look at Mr. Xu Zheng again." At this time, Xu Zheng also came out of the dressing room.

This is the first time Li Qin'er has seen Xu Zheng in real life, it is common on TV, in her impression, Mr. Xu Zheng has always been a clean and cheerful bald head, and at this time, Mr. Xu Zheng, who appeared as He Sanshui, has a beard, a Mediterranean head, a bald head in the middle, and sparse hair around him, which cannot be said to be ugly, but can only be said to be a bit subversive.

"Hello Mr. Xu, this is sticky, right?"

Xu Zheng pulled the thinning hair on the back of his head, and said affectionately: "I have grown them, I haven't seen them for a long time!" Xu Zheng deliberately kept his hair and beard for the convenience of filming, so as not to trouble when applying makeup, he didn't have long hair, but his hair was a little less, and after the hair was straightened out, he had to let the stylist make it into the current Mediterranean style, which was obscene and joyful.

…… (To be continued......)

PS: [ps: Today's first update, the monthly pass is powerful, now I owe 5 chapters, pay it back slowly, this is pain and happiness~]