Just as Shishi was rolling in depression on the bed, He Mu's phone called again, "Sister Shi, how is it, is it enough to vent?" ”

"Not enough, why did you hang up on me, you ......" Shishi didn't dare to lose her temper, and she only dared to complain a few words when He Mu hung up the phone, "You just wait for me for a while, okay?" Shishi was already a little quiet.

"Shishi, it really doesn't matter if this play is not acted, this is a small-budget movie, it is my experimental work as a filmmaker, don't worry, when Brother Mu is more capable in the future, I will let you act in the whole blockbuster." Although He Mu hung up the phone decisively before, he was still worried that Shishi would feel uncomfortable, the two had not cooperated since "Xin Shi Niang", not only Shishi wanted to cooperate again, He Mu also wanted to find the feeling of filming together, but this drama really can't be postponed, otherwise the strategies formulated before will be in vain.

Shishi is a very sensible girl, but she was a little messy about He Mu, until she felt that she was really hopeless, so she gave up completely, at this time they had been grinding for an hour, and Shishi's voice was almost hoarse, "Remember what you said, you must let me play your heroine when the time comes." Shishi said in a hoarse voice.

"Let's get your acting skills done first, kid." He Mu teased.

"I can even play the female devil now, and Director Li praises me for acting well." Shishi said proudly, she felt that she had chosen nightshade instead of Yukimi and Zixuan really chose the right one, although Xuejian was also two roles, and Zixuan played three lives, but the contrast between the two nightshades was not as big. In short, she played very enjoyable this time, and she also felt that she had made great progress.

"Good, good, deviless. You'll definitely have the opportunity to show your acting skills in the future. He Mu calmed Shishi like a child.

Shishi is definitely not good, in the same way, Yang Mi Tang Yu, who struggled with her in Hengdian, was not considered, and He Mu had to turn up the phone book again.

Zheng Wei? The class that delayed her for more than a month almost made the head of their department come to the door, and this was not considered.

Sun Li? seems to be filming Tiger Wolf's new drama "Little Aunt Duohe", this can't pry the corner.

Tong Liya? Lin Yuan? Li Qian? These are all more suitable, and their appearance and personality are relatively close to Tang Xiaolian. The acting skills are also good, but they are not famous and lack topicality. can be used as an alternative, He Mu marked it.

He Mu has been in the entertainment industry for so many years, and has really accumulated a lot of female friend resources, rummaged through the phone book, and found Li Qin'er, a suitable candidate. Although this little girl debuted not long ago. But starred in "Chang'an Chaos" and "Dream of New Red Mansions" one after another, although "Dream of New Red Mansions" has not yet been broadcast, but the popularity of "Chang'an Chaos" alone is enough for Miss Qin'er to play the heroine in a small-budget movie.

Of course, this is only known to He Mu, who has a private phone, and his choice cannot be limited to these people, that night, He Mu announced his first film plan as a producer through three channels: blog, personal official website, and tiger wolf official website. and co-starred by him and Xu Zheng, the heroine is undecided. No other information was disclosed.

I believe that the news on Tiger Wolf's official website will make those agency companies and individual actresses who have ideas contact Tiger Wolf, and if she can play the heroine in He Mu's drama this year, she is basically destined to be popular, although it is not clear whether this rule applies to movies, but the TV series is very effective.

At this time, "Night. The publicity of "Shop" has begun to start, after He Mu announced this news soon appeared on major portals, with He Mu's current popularity, and try to be as low-key as possible, once the news appears, it will be published quickly, unlike Huang Xiaoming and Zhu Bingbing's news announcements too much, some overconsumption, He Mu is a serious underconsumption, so every news of his is very concerned.

Soon, this new film, which has no other information other than the two leading actors, immediately became a hot topic of discussion, and the focus of the topic was what kind of film it was.

As we all know, Xu Zheng is famous for comedy, although he has also acted in suspense films such as "The Third Man" with Gao Yuanyuan, but the audience does not buy it, so comedy is the most likely. And He Mu has starred in four movies since his debut, including two costume blockbusters, an action movie, an inspirational literary film, comedy is a genre he has never been exposed to, if it is really a comedy with Xu Zheng, this makes fans who like He Mu sweat for him, and at the same time full of expectations, what is He Mu like to act in comedy, before "A Good Man in the Tang Dynasty" was not broadcast, I really don't know what He Mu is like if he is not in shape.

On the first day, the two leading actors were announced, and the genre was announced on the second day, yes, it was a comedy, He Mu announced through his blog that the genre of the new film was comedy, "This is Mr. Xu's strength, and it is not an unfamiliar field for me, because I usually like it." ”

On the third day, He Mu announced the name of the movie, which he wrote with a brush, and then took a photo and uploaded it to the Internet, with the word "nightclub" written on the banner, but what does the big ink dot between the two words mean, is it a punctuation mark or is the ink dipped too full and accidentally dripped off?

He Mu did not give an explanation, which made netizens sigh that He Mu's calligraphy was beautifully written, but also had doubts about the meaning of the title, if it is a "nightclub", it should be a comedy about the nightlife of young people, if it is "Night. store", then there are more possibilities, more unpredictable, and more full of expectations.

This is the end of the first stage of publicity, the name of the movie has a certain degree of popularity and dissemination, and the two selling points of the movie have also appeared, He Mu and Xu Zheng, one has a very high appeal among young people, and the other has a very good audience with a ten-year acting career, especially loved by comedy audiences.

Night. The market positioning of "Shop" is very clear, it is aimed at young people who like or know He Mu and audiences who love comedies and have a good impression of the crazy series represented by Xu Zheng. The store was released in early February, just after 2.14 Valentine's Day, and the implicit love between Li Junwei and Tang Xiaolian was prepared for young couples who collectively estrus at this time.

After the end of the first phase of the propaganda work, it has entered November, and the "Night. The permit for the filming of The Shop has also come down, and Chen Li suggested opening an official website on which information such as new characters and the progress of the film could be announced. However, at this time, He Mu saw that "Night. Shop". bar, and the popularity is not low, He Mu feels that the communication function and effect of the nightclub bar are better, there is a lively feeling, and the cost is lower than the production official website, basically no cost is required, so he decided to release the news about the movie in the future.

If you don't know how expensive firewood and rice are, there was Lao Cai in charge of the accounts when "Tang Nan" was, and now He Mu is completely in charge of the production costs, he is very complacent about saving a website production fee, saving money, and the publicity effect will not be reduced, this is the most important thing.

The second stage of publicity started with the heroine, He Mu sent someone to release a survey on the heroine candidate in the nightclub bar, the heroine candidates are He Mu's own actress friends and young actresses who are more active at the moment, like Shishi Yang Mi, who can't coordinate on the schedule, is not listed at all.

This poll looks at the popularity of the actresses, more precisely, the popularity of the Internet, in this regard, of course, Li Qin'er, who is popular in the corner of "joy", won completely, the netizens in the bar thought they were entertaining themselves, but they didn't expect that after the survey results came out, He Mu announced on the blog the next day that "Night. The heroine of "Shop" is Li Qin'er, which gives them the illusion that they have influenced the casting of the film, they feel respected, and it seems that they are closer to this movie, and it also makes them think that this movie will be a good movie before they see it, and decide to actively help promote it when the time comes.

And the real situation is that He Mu had already contacted Li Qin'er before this so-called investigation appeared in the nightclub bar, and decided that she would play the female number one Tang Xiaolian, which was a decision made by He Mu after comparing more than ten candidates, and after completing the big project of "Dream of New Red Mansions", Qin'er also readily agreed, and her agency had no objections.

After that, there was that investigation, if the direction of the selection was not Li Qin'er, He Mu also had a way to make the final result become her, and then she announced the heroine candidate, creating a feeling of respect for netizens, He Mu Xu Zheng Li Qin'er is the three main protagonists of the film, in addition to several secondary roles such as tires, Zhu Liao, boss lady, robbers, etc., He Da's principle of production is to only pick the most suitable, not the most expensive, when Ning Hao selected the team of "Crazy Stone", they were basically unknowns, But now they have all become independent comedy celebrities, so non-famous actors are not necessarily non-famous all the time.

The main supporting roles in this part are basically selected by He Mu and Yang Qing, Xu Zheng also gave some suggestions, except for Zhang Jiayi, who He Mu handpicked to play the robber, the others are not familiar faces, and they basically can't be named, but they are all suitable for the roles in the film, He Mu believes that people will remember them after the release of this movie.

In Night. In the script of "Shop", there are many characters who play customers, and they often only appear for two or three minutes, although they are short, but they are all highlights, and it can be said that they constitute "Night. There will be a dense laugh every few minutes, these characters He Mu wants to invite some more familiar comedians, his connections are not enough, only one Guo Degang was invited, and the rest of the guest actors were basically negotiated by Xu Zheng, which made He Mu feel a little ashamed of his gratitude, ashamed that his salary was higher than Xu Zheng. (To be continued......)

PS: [ps: Today's third update, because the monthly pass and recommendation have gone up to a higher level, and now I still owe 4 chapters ~ There are more debts ~]