Now it is about to enter the 08~09 New Year schedule, He Mu actually wanted to put "Supermarket" in this schedule, which really surprised Xu Zheng and Yang Qing, this production cycle is too short.

But if you think about it carefully, it seems that what he said is not bad, Chinese people especially like to go to the cinema in pairs to watch some happy movies at the end of the year and the beginning of the year, which is also an important reason why Feng Xiaogang's comedy films and Cheng Long's action comedy movies can dominate the Lunar New Year file more than ten years ago, if "Supermarket" is in other schedules, I am afraid it will be a little weaker.

"But you also have to consider that the Chinese New Year is full of strong players, although the schedule advantage is more obvious, but the competitive pressure is still great." Xu Zheng said that he also has a certain amount of research on the film market.

"So we have to choose a best release date in the long Lunar New Year file, and now there is more than a month to enter the New Year file, and most of the movies have basically determined the schedule, walking around those blockbusters," He Mu said, "I have checked the film schedule for the next three months, and I think the more competitive ones include "Mei Lanfang" in early December, "If You Are Honest, Do Not Disturb", "Ip Man" in the middle of the month, and "Red Cliff" in early January. "Crazy Stone" in the second half of the year, February is the tail of the Chinese New Year file, and there are basically no strong new films. ”

He Mu looked at Xu Zheng, "In my opinion, the filming and post-production of "Supermarket" will not take long, and even the preparation for release will be completely completed in mid to late December, but "If You Are Honest, Do Not Disturb" is a comedy with the labels of Feng Xiaogang and Ge Wei, we will definitely not be able to resist, and it is best to avoid "Red Cliff" in January. Down", Brother Xu. You think the quality of the film "Crazy Racing" is good. ”

"Crazy Stone" was so popular that it became popular with a large number of unknown newcomers, so much so that I heard that Ning Hao was going to make "Crazy Racing", a movie that obviously had the mark of madness. And the starring role is Huang Bo, who became popular with "Stone", all stone fans and comedy fans are crazy about it, although the production cost of the movie "Racing" will not be too high, but the box office will definitely not be too ugly.

Although Xu Zheng is still only a cameo in "Crazy Racing", he is a member of the "Stone Gang" and has a good relationship with Ning Hao and others, and he must have seen the finished film. "I can't reveal too much, and while the film may not be as cohesive as 'Stone' in terms of plot, it's better made. And it's also very good-looking, the box office of seventy or eighty million should not be a problem, it is a very competitive film, and China Film advanced "Red Cliff" to early January. In fact, it is to take care of the market of "Racing". ""Red Cliff" and "Racing" both have investment from China Film. Stretching out the two-week period between the two is to maximize the benefits.

Xu Zheng couldn't say in front of Yang Qing that "Supermarket" was not as good as "Crazy Racing", but the fact is that "Supermarket" is inferior to "Racing" regardless of film investment, script level, or directorial appeal, and his words already have this meaning, the only thing that "Supermarket" can compare to "Racing" is probably He Mu is more handsome than Huang Bo.

He Mu's original intention was to launch "Supermarket" in late January, before the Chinese New Year, so that it could compete with "Crazy Racing" at the same time. Although it's the same comedy genre, it's a bit of a crash. However, under the pretext of paying tribute to the publicity strategy of "Crazy Stone", it should be good to use the strong fan popularity of Stone Gang members Xu Zheng and He Mu as the selling point, but if the reputation of "Crazy Racing" is too good and the momentum is too strong, "Supermarket" may be a little difficult to get ahead, and it may even become cannon fodder in the comparison with "Racing", so don't go head-to-head with it.

"Then let's set it for the beginning of February." He Mu made a final decision, and caught up with the tail of the Lunar New Year stalls in early February, although the market is certainly not as hot as the previous year, but the competitive pressure is also small, if "Crazy Racing" hits the box office, it may increase the audience's attention to such films.

After the schedule is determined first, all the work will serve the film release at that time, He Mu first signed an agreement with Yang Qing to produce and distribute his film by Tiger Wolf, as for the production funds, He Mu invested it himself, and when the time comes, the money will be handed over to the Tiger Wolf Company, or he will handle it, there is no need to tell Yang Qing about this, and then He Mu got some information and documents provided by Yang Qing, and was ready to send the script of "Supermarket" to the Film Bureau for project approval.

"Wait, I think of a big question, is this movie really called this name all the time, and "Supermarket" seems a little too ordinary." He Mu felt the need to change a new name, although the name "supermarket" is appropriate, but I am afraid it is difficult to arouse the interest of ordinary audiences, and it lacks obvious selling points.

Xu Zheng and Yang Qing nodded at the same time, Yang Qing thought for a while, "Or call it a crazy supermarket?" ”

He Mu and Xu Zheng shook their heads at the same time, although "Crazy XX" is not Ning Hao's patent, and everyone has the right to call this name, but "Crazy Stone" is too famous, and Ning Hao's new film is also "Crazy XX", if they are still "Crazy XX", it will easily give people the feeling of a copycat, and once "Crazy Supermarket" is not as good as "Crazy Racing", I am afraid it will affect the perception of other audiences about this movie.

After negating the "crazy supermarket", He Mu and the three of them successively put forward names such as "Supermarket Robbery", "Supermarket Robbery", "One Thought Difference", "Nightclub", etc., and finally He Mu made a final decision, "It's called "Nightclub", it sounds like young people, after all, our main audience is young people who like comedy. ”

After all, supermarkets are only open at night, and they are still different from nightclubs in the eyes of young people, so it is better to add something between the night and the store." ”

So, "Night. The name "Shop" was determined, and He Mu Yangqing sent it to the Film Bureau for project approval, which should be approved within a week.

On the 26th, the Tokyo International Film Festival closed, and there were no Chinese films, only Chen Kaige and Russian director Nikita. Mihaikov won the Kurosawa Akira Award together, and it is worth mentioning that He Mu made a big fuss in Tokyo, the impact of that incident has gradually faded, but He Mu's name is out of the blue, and now he has a fairly high reputation in Japan, and there are two movies "Red Cliff" next year. "Down" and "One Shot 147" have been released in Japan one after another, and I believe that his fame will be further consolidated by then.

After meeting with Yang Qing and Xu Zheng, Yang Qing continued to improve the script and write a storyboard script, while He Mu often chatted with the boys in the film department in addition to completing the advertising shooting tasks assigned above, and now they are all He Mu's soldiers.

Chen Li suggested to He Mu: "If the filming starts in November and is released in February, the time in the middle is too short, I suggest that the publicity should start from the start of filming or even from now on, after a two-month publicity period, it can still have a better effect, by the way, Mr. He, how much will the publicity and distribution cost cost?" ”

"Low-budget films are easy to be ignored by the market, so they can't be saved in publicity, otherwise there will be no sense of existence at all, and the publicity cost will probably account for two-thirds of the production cost?" He Mu asked Chen Li, the expert.

Chen Li thought for a while, "The original publicity cost of "Flight Attendant" was only 1.5 million, and Mr. He dared to spend two million on such a small-budget movie, Mr. He was so courageous. ”

"You think it's okay."

"Pretty improvised."

"Okay, you can write me a promotional plan from now until February, the more detailed the better, and fully mobilize every factor that can attract the audience to the cinema." He Mu began to give orders.

"But Mr. He, who is the heroine, this is very important for us to publicize." Chen Li asked.

"Heroine, Tang Xiaolian," He Mu squinted, "Let me think about it again, you write a plan first, I'm going to shoot an advertisement." ”

Audi A6L advertisement is more troublesome to shoot, need to block a section of highway to complete the shooting, fortunately He Mu car skills passed, can be very good to complete the director's various difficult requirements, but it also took three days to finish the commercial, and when He Mu returned to the Beijing villa, it was already evening, he saw Du Wen walking the dog with his wife, He Mu This is the first time to see Du Wen's mysterious wife, I really didn't expect that Du Wen's wife turned out to be a blonde foreigner.

Du Wen introduced He Mu to his wife, and introduced He Mu to his wife Elena, Elena is very beautiful, and it is the kind of thing that kills things together, the age should be less than thirty, a few years younger than Du Wen, can point Chinese, but not proficient, He Mu can also point English, but not proficient, so the dialogue between the two often needs Du Wen as a bridge.

After chatting for a while, He Mu thought of something, "By the way, Lao Du, how about I want to talk to you about a business?" ”

"What business?" Du Wen asked curiously.

"You know about product placement, right?" He Mu asked.

"Do you think I'm a rich man who doesn't learn anything, buddy is advertising in the United States, and the model of implanting advertising in film and television works is already very mature in the United States, and some domestic commercial film directors represented by Feng Xiaogang are also trying to do this, I don't know?" Du Wen was obviously dissatisfied with He Mu's contempt.

"Just remember that you are rich and powerful, and forget that you are still a returnee who has seen the world, I am not right, it is like this, I am going to make a movie recently, do you want to cooperate?" In order to minimize the investment risk this time, He Mu started the idea of product placement, because the whole shooting scene is a supermarket, so he first thought of Xiao carrot juice, although the situation of Xiao carrot juice is very good now, but Du Wen has never reduced his investment in advertising, and even increases every quarter.

"Then it depends on what kind of conditions you can come up with, let's go, go into the house and talk," Du Wen invited He Mu to his house, "By the way, try my wife's craftsmanship." ”

…… (To be continued......)

PS: [ps: First Update~]