"Xie Lu, sister-in-law." He Mu politely took the plate in Elena's hand, but he didn't expect that this was still a lover of Chinese cuisine.

"You're welcome." Elena said very boldly.

"First of all, what kind of scale is your new film?" At the dinner table, Du Wen asked He Mu.

"I won't hide it from you, this is a film that I invested with my own money, a small-budget comedy, the production cost plus publicity expenses are almost five million, the director is also a new director, I have made some garbage films that I can't name before, this time I spent a year writing a script, and I was recommended by Xu Zheng, and finally came to me, I decided to do this project. The biggest attraction of this film is the double-starring lineup of me and Xu Zheng, the other actors have not yet been determined, and I don't plan to invite any big names. ”

It was the first time He Mu had talked about this kind of thing, and Du Wen was not an ordinary businessman, and there was some friendship between the two, so He Mu didn't hide it at all, and said everything, Du Wen didn't show any disdain for his so-called small-cost script written by a non-famous director, but asked very professionally, "I want to know what story this movie probably tells, what form should Xiao's products use to insert into the movie, how much can it be done, how many times can the name be mentioned, and there will be a few seconds of footage." ”

Du Wen is too familiar with the use of product placement, he is far more professional than He Mu, He Mu just has such an idea, but he has never thought about how long his movie can provide the brand of Xiao, "Let me think about it, almost all of this movie was shot in a supermarket." And there are also a few times when several of the main actors will use drinks, and I don't want to make the product placement too obvious, so the name of Xiao will not appear more than three times. There will be no more than five close-ups of the trademark, and the total appearance time is about a minute. He Mu still doesn't want the movie he made to become an advertising film, although it is a commercial film, he also doesn't want the placement of advertisements to affect the audience's viewing experience.

After listening to He Mu, Du Wen was not disappointed, but more interested. "You're saying the film was done entirely in a supermarket?"

"That's right."

Du Wen said excitedly, "That's too big to do, there are too many business opportunities here." Maybe you'll be able to recoup your investment before the movie is released. ”

He Mu pouted, "Come less, although there are all kinds of products in the supermarket, I can't implant all the products at once." How much time is left to tell a story. ”

"Of course, you don't have to implant them all. But it shouldn't be a problem to implant more than a dozen brands, do you know how much income Feng Xiaogang's "No Thieves in the World" product placement is? Du Wen asked.

Although He Mu is a filmmaker, his knowledge in this area is not as good as Du Wen's, "I don't know how to do it." ”

According to friends in the advertising circle, the advertising revenue of "No Thieves in the World" is almost more than 20 million, accounting for more than half of the film investment, of which China Mobile alone has more than 6 million, and the "If You Are the Truth" that he has not yet released seems to have tens of millions of advertising revenue. Of course. The combination of you and Xu Zheng is definitely not as strong as Feng Xiaogang, Ge Wei, and Andy Lau's super appeal, but it is not too difficult to operate well with five million. After all, you are still very marketable in the advertising industry today, and I suggest you find an advertising company to plan well and strive to maximize the profits. ”

"Then do you agree or disagree with the placement of Xiao's advertisement?"

"Agreed, why not, and I'm going to be the lead sponsor." Du Wen said proudly.

"And how much are you willing to spend on advertising?" He Mu asked with glowing eyes.

"In this way, the cost of your movie is almost one-tenth of that of "No Thieves in the World", and the mobile investment in "No Thieves in the World" is 6 million, and we are happy to contribute one-tenth of 600,000?"

"Six hundred thousand!" He Mu grew his mouth, he didn't expect Du Wen to offer such a high price, he originally thought that even if Du Wen could agree, at most 100,000 would be about the same, after all, "Night. The production cost of "Shop" is only 3 million, 600,000, equivalent to one-fifth of the production cost, which is really unexpected.

Seeing He Mu's expression, Du Wen thought he was dissatisfied, and explained: "Don't be too little, now not any small-budget movie can pull product placement, not everyone can have Feng Xiaogang's treatment, not to mention that the box office of "No Thieves in the World" is more than 100 million, and then you think about the countless pirated viewing and TV broadcast behind this movie, you can imagine the advertising value of Feng's comedy, now in China except for Zhang Yimou's small group of people, they are far from reaching this price, if you think it is less, like this, If the box office of this movie exceeds 30 million, I will raise the implantation fee to 1 million, but we must ensure the unique position of Xiao in the film, you can modify the script now, the script must be approved by the company's advertising and promotion department, rest assured that we will not go too far. ”

1 million! No wonder Feng Xiaogang likes to engage in advertising placement so much, he thinks that if he has done this, the pressure as an investor will be much less, or even almost none.

"Brother Wen," He Mu began to call affectionately, "Do you think I have any better implantation strategies for this movie, I know that you are a master of advertising, give me some advice." ”

Du Wen thought for a while, "First of all, Huiyuan's products can't appear, and now it's Xiao's biggest competitor in China." ”

"This is a must, I don't usually drink Huiyuan's, I only drink Xiao." Now Xiao has not only developed carrot juice, peach juice, orange juice and other fruit beverage series and Xiao mineral water, and the market share of the same type of products in China can almost reach the top five.

"By the way, the one you endorsed before, that chewing gum is good, I think the merchant should agree to ad placement."

He Mu wrote it down, and Du Wen said again, "Oh, by the way, do you have any special requirements for the supermarket where you are filming?" ”

"Nothing special, just big enough, because there are some other designs."

"I recommend you a retail giant in our province, 36524, they are very important partners of Xiao, and now they are eager to go out of the province to develop franchise stores in other provinces, but the popularity has been limited to the province, I think it should be good if you cooperate with them, of course, these are just some of my suggestions, after all, I don't know what your script is, and it's not good to command randomly, you can find some professional advertising companies to plan it, product placement advertising is a trend, especially urban type movies."

Today's words with Du Wen made He Mu very inspired, but he also knew that he had to stay sober and couldn't really make the movie an advertising showcase, otherwise the movie would really ruin him, if it was just as an audience or actor, although He Mu didn't hate the product placement of advertising, he definitely didn't like it, but he had to consider this problem with the burden of being a producer, what he could do was to try to make the advertising placement less abrupt and silent.

Tiger Wolf Film and Television also has a department responsible for contacting advertising, and the advertising placement of the TV series version of "The Days of Living with a Flight Attendant" was done well, but the movie version strives for high-quality products, so it rejected advertising placement worth two million, and the result is that it lost more, and after the drama version of "Flight Attendant", Tiger Wolf did not produce excellent urban dramas, so the advertising placement did not do well, but He Mu still contacted Wen Bichun, who was in charge of this part of the company, and he came forward to negotiate the details of cooperation with Xi Ao, and developed "Night. Shop" script in other advertising values.

After giving some work to others, He Mu began to think about the heroine, and the actress he knew was naturally the first choice, he took out his mobile phone, looked at a personal name in the phone book, and the first thing he dialed was Shishi, "Hey, Sister Shi, are you still busy?" ”

Tang Xiaolian is a beautiful and intelligent girl, calm and calm in the face of danger, although He Mu doesn't think how witty Shibao is, but she is usually very calm, not easy to have too many mood swings, which is somewhat similar to Zilin, but there are subtle differences. In short, He Mu feels that Shishi is the most suitable candidate for Tang Xiaolian, then she is the best candidate, and the director can't say no, unless Shishi herself says no.

"Of course you're busy, you're so busy, what's the matter, have you returned home, I thought you were still in Japan." Shishi laughed and said, Everyone knows that He Mu is beating people in Japan, and when Shishi is filming in Hengdian in those days, she can always hear people talking about it, whether it is the actors and cameras or other staff, hearing their praise for He Mu, Shishi also feels honored.

"I've been back early, and I've been busy shooting commercials lately, oh, by the way, when will your "Sword and Fairy 3" be filmed?"

"What, miss me? Aren't you afraid that Sister Zilin will be jealous? Now Shishi can joke with He Mu very easily.

"Your sister Zilin is angry, we haven't seen her jealous for so long, don't interrupt, when will the filming be finished, I have a drama I want to find you, the number one female in the movie, are you interested?" Shishi has not made a movie yet, He Mu feels that when Shishi has enough accumulation in the field of TV dramas, she will have to step into this circle sooner or later, and now that she has the opportunity, He Mu still hopes to take her with her, Tang Xiaolian's performance is not very difficult.

"What, really!" Shishi was obviously excited, "When, my scene will be finished soon!" ”

"How's it going next month?"

"What, next month, doesn't it take a few months to prepare for the preliminary stage, don't you be in such a hurry, okay?" Shishi began to persuade He Mu to slow down, so as not to walk too fast and fall on his heels.

He Mu immediately understood, "To be honest, when will you finish filming?" ”

"Tomorrow, next year." Shishi bit her lip and said that she hates "Fairy Sword 3" a little now, and it has been a month since "Good Men of the Tang Dynasty" was completed at the same time, and they are still far away.

Next year! He Mu smiled, "What, I'll hang up first, go to bed early." ”

"Hey, hey, don't ...... He Mu, you have no conscience! Shishi shouted viciously at the phone.

…… (To be continued......)

PS: [ps: The second watch, there will be a third watch later, I'm sorry, I wanted to struggle, but I was still lazy, but the old Buddha who owes the debt will not forget, and now I owe 3 chapters~]