Chapter 346: Publicity of the Film Festival

The continuous application of new techniques is a major trend in the development of films, and Huayi Brothers, as a leading enterprise in the domestic film industry, took the lead in combining this traditional shooting technique with IMAX technology, which is very meaningful, but it remains to be seen what effect Feng Xiaogang will have after breaking away from the Chinese New Year comedy, he has twice failed to take the usual path, once "Night Banquet", once "Assembly Number", one success and one failure, I don't know what kind of reputation and box office this "Tangshan Earthquake" is.

In addition to announcing their own major events, the newly-born Bona Film and Huayi Brothers also have their own new films to promote, Bona has "Silver Empire", "October Siege", Huayi has "Chasing Movies", "The Wind", etc., and it is not a problem for large companies to produce several movies at the same time.

In the evening, there was a high-profile Asian Film Forum, with the theme of "Diverse Forms of Regional Cooperation in Asia", hosted by Huayi Wang Zhonglei, and speakers including famous director Huang Jianxin, Chairman of PropNex Yu Dong, and American producer Bennett. Wals, Julian. Alcantera as well as South Korean producer Lee Ji-yoon and Japanese producer Iseki Hatsu.

He Mu also participated in this Asian Film Forum, but he could only sit below and listen, he was not qualified to go up and talk to those people, he was not only low in qualifications but also young and had few achievements, and he wanted to be on an equal footing with those above to see the results, Wang Zhonglei on the stage noticed He Mu and glanced at him contemptuously, the meaning is obvious, I am on the stage, you are offstage, and the judgment is made.

He Mu clasped his hands to his chest and glared back with a smile: You can't be on it forever. I don't know if Wang Zhonglei understood his eyes.

The Asian Forum was mainly about cooperation, and Wang Zhonglei and Yu Dong both strongly called for a co-production. Especially in the cooperation between Asian countries, the participating guests also mentioned a lot of their experiences when making co-productions, and He Mu learned a lot of experience from them. I also learned a lot of things that he didn't know before, which was a small gain.

The reason why it is not a big gain is because they are also moving forward in exploration, among which there are successful examples, but there are also many failures, how to make a good co-production, this can only be said clearly if I have done it myself.

Although Wang Zhonglei and Yu Dong are optimistic about the co-production. However, He Mu believes that co-production is just a means, and it is a special means in a special period, and this cannot be regarded as a panacea to save Chinese films.

Mu himself is more determined to be an independent means of Chinese film production. Because co-production means mixing, it means that there needs to be games, arguments, and determination of dominance, so that the film is easy to get out of taste, just like "Very Perfect". If you look closely, you can still see some Korean style. This is an urban love film and it is harmless, if this style is mixed in historical costumes and other films, it is easy to mislead young people watching the movie.

In general, this kind of forum should be attended more, He Mu is not a simple actor, he is already a veritable filmmaker, the owner of a film company, and successfully produced the low-budget miracle "Night. Shop. And there are two films that have completed production and are about to be tested by the market, and he should put himself at the level of Yu Dong and Wang Zhonglei to think about the problem.

On the fourth day of the Upper Film Festival. He Mu and Zhang Yuqi brought the first trailer of the movie "Glass Heart" and a set of character posters, the main mystery card of the film also took over the mystery in front of the public for the first time, but the appearance after the veil was unveiled is a little chilling, why is the style of this trailer a little scary?

Someone asked this question, He Mu swore that this film is not a horror film, but the style is a bit thriller, and some people thought of He Mu's short film "Female Trick" that was widely circulated on the Internet from the style and content of the trailer, and then checked carefully, the director of "Female Trick" and the director of "Glass Heart" are the same name, so that there will be more discussions about the plot of "Glass Heart" immediately, of course, this will be a few days later, and He Mu has returned to Beijing at that time.

He Mu did not insist on the closing ceremony of the Shanghai Film Festival, and he left after the Asian Newcomer Award and the Film Channel Media Award were announced at the Shanghai Film Festival on the 19th. Among them, there is no suitable film for the Asian Newcomer Award Mizuki Forest, but the Movie Channel Media Award "Night. "Shop" is a shortlisted work, and finally won the most media attention screenwriter award (Yang Qing), the most media attention actor award (Xu Zheng) and the most media attention newcomer award - actress (Li Qiner) three awards.

Although He Mu did not win the award, he was very happy, Qin'er won the first important award in her short life because of this film, and Xu Zheng and Yang Qing also had their own income and their own place, which was enough. In addition, He Mu is optimistic about Lu's "Let's See" surpasses "Night. Shop", won four awards, becoming the biggest winner of the unit, and its Chinese Zhang also won the most media attention newcomer award - actor, He Mu is no longer a newcomer, otherwise it is still very competitive.

The day after returning to Beijing, the 9th Chinese Film Media Awards were announced in Dong'guan, although He Mu was shortlisted for Best Actor with "One Shot 147", but he lost to Fan Wei of "Ears are Blessed", and Wang Xueqi, who was also shortlisted for Best Supporting Actor with this film, lost to Yan Shisan in his other role "Mei Lanfang", and still congratulated him.

"One Shot 147" is not for nothing, at least Li Chenge won a Best New Actor Award, this kid later called He Mu and said that he wanted to take the Beiying exam, He Mu's eldest brother naturally expressed his support, and said that when he arrived in the capital, he remembered to come to him as a big brother, although the two would hardly meet when filming, but they formed a good friendship during publicity.

may have expected that the possibility of winning the award was not very high, so He Mu did not rush to Dong'guan, but accompanied a woman and two dogs at home to spend a few days of leisurely home life, by the way, to see if the comic "Zi Bu Yu" he was watching was updated, until Xu Jinglei called him to talk, this leisurely life was interrupted.

Xu Jinglei completed the script of "Du Lala's Promotion", and Zhang Yibai, who had successfully recovered from drugs, was also released, but he looked a little depressed and didn't talk much.

Although the script creation cycle is a bit short, Lao Xu is not fighting alone, she invited Wang Yun, the screenwriter of "Red Apple Paradise" and "Jumping Out", as well as herself, in addition, she also invited 13 executives and human resources of the world's top 500 companies as screenwriters, just to write the workplace style of the script more realistically, of course, they are also practical about this, more as a means of publicity and strategy, this is the tone set by Mizuki at the beginning of Xu Jinglei's creation of the script, and Lao Xu also readily accepted, she has always been an actor, and later a director, and she has no experience in the workplace and has no right to speak, so it is necessary for professionals to join.

The main purpose of this meeting is to let He Mu receive the goods and check the script, if the script is fine, he will start discussing the actors, Lao Xu hopes to start the film next month, she has been idle for a long time, and her hands have long been itchy.

He Mu's selling point of "Durala" is very clear, the influence of the original work + workplace dark war + fashion display, the storytelling of the novel is average, He Mu doesn't expect to write any shocking scripts after the most lucrative, sure enough, the script submitted by Lao Xu is very average, and even the temperament of struggle and hard work in the original work has been diluted, only male and female love and intrigue are left, which can be regarded as a middle-to-lower adaptation, of course, a good director can make a good dish even if he only has this little material in his hand, He Mu believes in Xu Jinglei's strength, And even if He Mu is asked to give his opinion, he really can't say a better adaptation plan for a while, although Xu Jinglei and the script they wrote are weak in storytelling and a little deviated from the theme of the workplace, but the story is complete, easy to operate, and with some voice and color adjustment, it is still very selling.

"I'm okay with that." In half an hour, He Mu read through the script and gave his opinion, Xu Jinglei and Zhang Yibai looked at each other and smiled, and the next step was to determine the actor.

Xu Jinglei and He Mu have no intention of acting by themselves, but they both have the idea of letting each other star, nothing else, mainly for the box office.

He Mu feels that although Xu Jinglei is a talented woman and takes the route of temperament and talent, it should not be difficult to play a workplace beauty, and Xu Jinglei's first commercial film directed and acted by herself, this gimmick is still very sufficient.

Xu Jinglei's opinion of He Mu is a genius, he wrote and starred in "True Treasure" Xu Jinglei watched it completely, there are not only knowledge and skills in it, but what is even more rare is that each episode of more than 40 episodes of the TV series is as compact as a movie, and the large framework can be so rigorously structured, He Mu's screenwriting ability is not ordinarily strong, such a young man is what she appreciates, as for whether He Mu can play the role of the leading actor, it is not a problem, although he is young, but his aura is strong, it is not a problem to play a foreign company executive, In addition, Xu Jinglei likes He Mu very much, so she hopes that He Mu can play the male lead in her own movie, and the most important thing is that He Mu's joining will increase her confidence in the box office, this is her first time in the field of commercial film directing, when writing the script, she racked her brains carefully, for fear that too literary and artistic could not attract the audience, and now it is time to choose the leading actor, of course she hopes to find an acting school that can attract the box office, and He Mu is the best choice.

Because the two of them said in advance that they would not act, they didn't say it explicitly, but Xu Jinglei proposed the heroine candidate He Mu did not agree, Xu Jinglei asked He Mu to recommend Wang Wei's candidate, He Mu said that several candidates were also rejected by Xu Jinglei, and they did not reach a consensus on the choice of the hero and heroine for half a day, so they had to discuss another day, and first determine the supporting role, this He Mu was fully handed over to Xu Jinglei to be responsible, and he was still thinking about how to let Xu Jinglei take over the role of Du Lala...... (To be continued......)

PS: [ps: There is something to do today, let's change it first, the first change~]