Chapter 345: Bona and Huayi's big move

People like He Mu and their age have basically watched "Journey to the West", and are deeply affected, the first thing that comes to mind when talking about Journey to the West is the film's starring Zhou Xingchi, but there is one person's credit that cannot be erased, that is, the film's director Bodhi ancestor Liu Zhenwei, the Hong Kong ghost director has directed excellent comedies such as "The Saint of Gambling", "East Becomes West", "Unparalleled in the World" and other excellent comedies, "Cyborg" is his product after combining science fiction and comedy.

The producer of "Cyborg" is several film and television media companies led by Pony Galloping and LeTV Pictures, neither of which started as a serious filmmaker, Pony Gallop used to be mainly engaged in advertising and TV series, and has invested in a number of Gao Xixi's TV series, "The Sky of History" is their entrepreneurial work, 07 years have invested in Wang Xiaoshuai's "Left and Right", "Cyborg" is their first commercial production, in addition, they also participated in the investment of Ning Hao's "No Man's Land", which made He Mu very red-eyed, when He Mu knew that " At the time of the project "No Man's Land", Pony Galloping had already collected all the funds with China Film, and Shuimu Forest couldn't get involved at all.

LeTV Pictures knew that there was some relationship between LeTV and LeTV when they heard the name, to put it bluntly, they were both born to the same father, the two are brother companies, there is no affiliation, and their boss is Jia Yueting. "Cyborg" is the first film invested by LeTV Pictures after its establishment in 08, although it is rumored that Boss Jia established this company, and the investment in this movie is all to support his girlfriend Gan Wei's position, but He Mu feels that Boss Jia is probably not for such a simple purpose, as a successful businessman worth hundreds of millions, he must have seen the high profits brought by the vigorous development of the film industry to get involved. Moreover, the film production company and his LeTV network can complement each other, making it easy to build the whole industry chain.

He Mu paid attention to "Cyborg" first because his friends Sun Li, Wu Jing, and Hu Jun all starred, and then began to pay attention to the producer of the film. Pony Galloping and LeTV Pictures. They are also newcomers in the film industry, and their qualifications are similar to those of Shuimu Forest, they are all at the stage of crossing the river by feeling the stones, but they dared to bet on this "Cyborg" with a "claimed" investment of more than 100 million yuan for the first time in commercial films, which of course has the prerequisites for the two companies' other businesses to be profitable, but it also fully demonstrates their courage, enterprising spirit and sense of innovation.

Especially the arrogance of investing in blockbusters makes He Mu's heart itch, although it is now limited to limited conditions. Shuimu Forest can only start small and slowly figure it out, but big production + good story is the secret to international success. It is difficult to get out of the limited format of small-budget films, and large-scale productions are also desirable for anyone who is obsessed with the film industry, and large-scale productions symbolize the use of the best actors, the most beautiful scenes, and the use of the most advanced techniques to achieve all imaginary pictures. Turn dreams into reality. I believe that there is no filmmaker who does not have a desire for this.

He Mu specially ran over and glanced at the poster of "Cyborg" twice, although I can't see anything now, but at least there is a little bit of sci-fi blockbuster flavor, although China's sci-fi foundation is very poor, and there is only one "Three-Body Problem" that science fiction can take, but this genre must be filmed, otherwise the genre in the mainland film market can only watch Hollywood movies, which is a very sad thing. So even if director Liu Zhenwei didn't do very well after the worst, it is worth affirming that he dares to shoot science fiction.

Completed the promotion of "Very Perfect". The next day, He Mu and Zhang Yuqi will promote "Glass Heart", Tao Quduo just cut out a trailer that he is satisfied with yesterday, this trailer is similar to the "Female Trick" of the year, He Mu has a feeling of cold hair after watching it, Lao Tao really has a talent for making horror movies. He Mu didn't say anything, and was still ready to use this one, because horror is also a major feature of "Glass Heart", but that is just the shell, He Mu hopes to reveal several levels and true meaning of "Glass Heart" little by little through the next and next trailer.

There were also a lot of movie publicity campaigns on the day before the promotion of "Glass Heart", but this day was more like a special show for Huayi Brothers and Bona.

First of all, Bona announced to the world on this day, the original Poly Bona changed its name to the current Bona International Film Group, Yu Dong previously bought back most of the company's shares from Poly Group, so that the company returned to his control, and accepted a total of 100 million yuan of capital injection from Jingwei Venture Capital and Sequoia Capital, and the strength has reached a new level, which not only strengthens Yu Dong's control over the company, but also improves the ability of the production process for this strong distribution company. I believe that Bona International will have a big movie move in the near future.

Wang Zhongjun invited Han Sanping and Feng Xiaogang held a press conference to publicize that they would cooperate with IMAX, a well-known entertainment technology company in the world, to jointly launch three IMAX Chinese films, among which Feng Xiaogang's new film "Tangshan Earthquake" will be the first one, and at the same time, director Xiaogang put down his arrogance that his new film will hit the box office of 500 million. The movie will be released in more than 20 countries and regions in Asia", which means that the total box office will hit 500 million, which should not be considered bragging, and it may take more than a year for Wang Zhongjun to know how much he said about it.

It's not the first time He Mu has heard of IMAX, the first time he heard these four letters was from his father, a movie layman, who said that he renovated a movie theater in Shicheng and wanted to introduce IMAX equipment, the price was very expensive, but the viewing effect was very cool, and after the introduction, it would become the only IMAX theater in Hebei Province, which was also worth it.

At first, He Mu was only surprised when he heard his father's words, because he didn't have any concept of IMAX at that time, and his father was able to say a fresh movie term that he didn't have a concept of, which was what surprised him, is this still the pork tycoon who couldn't even figure out the projection program!

Then He Mucai learned from his father what IMAX is, IMAX is a company, and it is also a technique, Feng Xiaogang's "Tangshan Earthquake" is the first case of a film in China that integrates this technique, the technique has long been applied abroad, especially in the United States, where the film industry is highly developed, many visual effects blockbusters have used IMAX shooting techniques, such as "Poseidon", "Harry Potter and the Half-Blood Prince", etc., some of their special effects clips are filmed using IMAX techniques. Cameron is also a strong proponent of the technique, and has also directed an IMAX3D movie about "Titanic" called "Ghosts of the Deep", and predicted that IMAX theaters will replace traditional theaters in the next five or six years.

The IMAX screen in the United States is the most in the world, in addition to some planetariums in China, only some super-large theaters have this configuration, the viewing effect is very shocking, but He Mu has never seen it, and he has never been to the United States, he has not seen a movie there, otherwise I am afraid he would have been exposed to this fresh viewing experience a long time ago.

…… (To be continued......)

PS: [ps: The second update, I owe 13 chapters~]