When these two contracts were placed in front of Li Xiaole, Li Xiaole also felt unhappy, it seems that this kind of advertising sharing contract, there are still few TV stations in the mainland that can accept it, Hunan Satellite TV schedule is not good, can only consider Jiangsu Satellite TV, this TV station's planning ability is ignored by the industry, and its strength is very strong.

However, in later generations, Jiangsu Radio and Television Group seems to be more enthusiastic about movies than TV dramas, and has participated in the filming of "Nanjing Nanjing", "The Great Cause of the Founding of the People's Republic of China", "October Siege", "Let the Bullets Fly", "The Great Cause of the Founding of the Party", "Jinling Thirteen Hairpins" These works, its Happy Blue Ocean Cinema Line, also holds the only cinema distribution qualification in the provincial radio and television system.

Thinking of this, Li Xiaole did not hesitate anymore, and chose the contract of Jiangsu Satellite TV and signed his name.

SARS ravaged summer file,It is definitely the most brutal war in the TV industry,The viewership share at this time is more than 30% higher than in previous years,Advertising costs will also climb to a new high,Jiangsu Satellite TV can accept such a contract at this time,It shows considerable courage。

But Li Xiaole is not without pressure, if he can't recover the cost of 15.5 million, it means that his performance score at the end of the year will not be up to the first grade, which means that his dream of taking over as the director of the second studio within two years will be shattered.

Time has passed day by day, and the movies released in cinemas in major cities have changed, and the summer season in early June was originally the strongest period of the year at the box office of the movie, with blockbusters gathered.

Peter Jackson's epic masterpiece "The Lord of the Rings 2: The Two Towers" swept the global box office of 800 million US dollars and landed in the mainland, the romantic comedy "Manhattan Cinderella" starring American music diva Jennifer Lopez dominated the AIQING film market, Wang Jing, known as the king of Hong Kong commercial films, directed the comedy "Extinct Good Man", and Zou Yun-fat's first Hollywood film "Bulletproof Monk............

But even if it is a blockbuster, you can look at the box office list, "The Lord of the Rings 2: The Two Towers" has a national box office of 420,000 in a single week, "Bulletproof Monk" has 270,000, and "Manhattan Cinderella" is only a pitiful 90,000......

In contrast, "Angel of Death" starring Li Zhi in Hong Kong set a record of 4 days in Hong Kong during the SARS period with zero box office, and Li Zhi was recorded in the history of Hong Kong films like his grandfather, Lai Man-wai, the father of Hong Kong films.

Looking at all kinds of reports about Li, what really made Li Xiaole laugh was that Sun Li turned her house into a pet shelter during the period and adopted fifteen stray dogs.

On the TV screen, in Haiyan's new home "Jade Guanyin", Zhao Bensan's golden signature "Liu Laogen 2", and Li Youbin's "Women Are No Longer Silent" The three annual strong dramas are on the air, "Conquest" and the new version of "Heaven and Dragon Slayer" are still warm, and half a month later, there will be the much-anticipated "Huanzhu Gege 3 Heaven and Earth".

Among these TV series, there is a TV series "Soldier Assault" with a unique theme, which has aroused everyone's strong interest, female viewers are looking forward to the muscles of the men in the film, and men want to see the so-called active military equipment in it.

Li Xiaole, a director who is in the limelight, challenged the small screen in the mainland for the first time, can he continue his myth of South Korean ratings?

is different from the media that is extremely satirical, a large number of female fans who have lost their appetite by the early publicity are looking forward to it.

"If the ratings of "Soldier Assault" are not good, will Li Xiaole have any more aiqing dramas, "My Girl" is really good-looking, I really hope he will make a college student theme of "Carry Aiqing to the End". Netizens love Zhu Yulin to initiate a post, obviously watching the Korean version of "My Girl" on the Internet

"Film and Television Maniac" said to the post: "What an idiot, "My Girl" is produced in South Korea, if "Soldier Assault" fails, then Li Xiaole will definitely not dare to shoot a TV series in the mainland, and he will return to South Korea to shoot it, and also shoot "Will Love", what kind of bad movie is that, just that demented Li Yapeng, who just ruined Guo Jing, can he compare with Li Dongxu and Li Junji?"

As the party concerned, Li Xiaole is taking the crew of "Soldier Assault" to start a propaganda offensive and participate in various interview activities.

In an exclusive interview with "Entertainment Without Limits", the host Shu Gao asked a question that everyone wants to know: "Director Li, what are your expectations for the ratings of "Soldier Assault" this time? How much do you think it can achieve? ”

Li Xiaole thought for a while before answering: "I expect that I should be able to get the highest rating share of 10%, and the highest should be 20." For Li Xiaole, this is a very conservative estimate, but to others it sounds completely different.

It's outrageous~! It's outrageous~! One of the most watched modern military dramas in the mainland is CCTV's "DA Division" last year, which is known as a cost of hundreds of millions, with first-class actors such as Wang Zhiwen, Xu Qin, and Wei Zi to help, what is the final viewership share? The premiere averaged 4. 5, up to 7. 8。

As soon as Madman Li came up, he said that he wanted to get the highest 20 ratings share, which made many people think he was really crazy......

Now that everyone knows the filming level of Crazy Li, it is not surprising to shoot a TV series above the level, but the average rating share is 10%, and the highest is 20?

Even if you shoot well, but the subject matter is there, it is already a miracle that you can exceed 10% at most, and 20 is simply a fantasy!

In fact, other people don't know that Li Xiaole is really not exaggerating this time, because as far as he knows, although the viewership share of "Soldier Assault" is not high for various reasons, the original version of "My Regiment Leader, My Regiment" did create an average rating share of 27. 5, the highest rating share 45. 6 miracles.

This result is much higher than the mess "Bright Sword" that was popular on CCTV in 2005.

As long as there is enough publicity, with the special period of the SARS summer file, the ratings will not be too bad.

If you want to get haode viewership share in the mainland, you must have a clear market positioning, and form a fan effect for the audience, the original version of "Soldier Assault" was broadcast from the end of December to January, which was precisely the period when the student group was preparing for the exam, and the chaotic broadcast method led to the fact that although the word-of-mouth haode was amazing, the audience share was only up to 5%, and many young people watched this series through the Internet.

And at that time, Shaanxi Satellite TV, which broadcast "Soldier Assault", did not pay attention to the original version of "Soldier Assault" at all, and the publicity was so-so.

Now it's very different, yes, this set of "Soldier Assault" is of excellent quality, and it has been upgraded several grades from the original in every aspect, plus Li Xiaole has planned several rounds of marketing strategies, which has made "Soldier Assault" hot before it was broadcast.

Jiangsu Satellite TV, which got the first round of broadcast rights, produced in accordance with the requirements of Li Xiaole's contract, and the pre-broadcast advertisements of TV dramas that were rarely used by mainland TV stations in this era were broadcast on satellite TV stations throughout the day, and even the building of Jiangsu Satellite TV made a large poster of "Soldier Assault".

In terms of publicity, it can be said that we have done our best.

Therefore, Li Xiaole's real expectation for this "Soldier" assault is that the average viewership share of the premiere will reach 15%, with a maximum of 30%, and then cultivate a group of "soldier fans" first, and then sell it at a good price in the second round of overall promotion, and when it is broadcast on multiple TV stations, the viewership share can be maintained, or higher.

If this number is not reached, it will be a failure for Li Xiaole.

On the military website Iron Blood Network on the Internet, military fans are also looking forward to the launch of this set of modern military films, which can be said to be highly anticipated, which naturally benefits from the broadcast of Li Xiaole's pilot film in major military regions, creating a very high reputation in this special group.

Although this is not an official propaganda advertisement, but think about it, there are 2.3 million active military personnel in China, and there are also those who are retired and professional, and they have word of mouth, and this invisible influence is huge, but no one has discovered it yet.

A trend of watching "Soldier Assault" and watching military films is brewing, and it will explode in savings at any time.

Night fell on Chinese mainland, with the words "Prevent the SARS Annihilation War and Ensure the Health of the People in the City" and "Scientific Prevention and Control Defeat SARS, and Everyone Wears Their Mouths to Reject the SARS Invasion." The streets are far from lively.

In the past, college students were eating loose meals in the food stalls, crying, shouting and wanton catharsis, and the noisy scene of the dance hall and movie theater was overcrowded.

After 8 p.m., the most brutal ratings battlefield is about to begin, which is the highest arena in China that produces more than 12,000 TV dramas every year, and the largest cake in the world's largest TV producing country.

Not only because this is prime time, but also because after 10 o'clock in the evening, Hong Kong dramas and Taiwan dramas can be played, which is another fierce battlefield, thanks to the 98 Hong Kong drama "Dragon Babu" swept the mainland TV industry, and even lowered the ratings of the Spring Festival Gala.

But even so, there are still strong films in prime time, in Haiyan's new home "Jade Guanyin", Zhao Bensan's golden signature "Liu Laogen 2", and Li Youbin's "Women Are No Longer Silent" The three annual strong dramas are on the air, and "Conquest" and the new version of "Heaven and Dragon Slayer" are still warm.