This phenomenon is the result of the statistics of various ratings survey companies, whenever the male protagonist with a fit body takes a bath, it is usually the point with the highest ratings for female audiences, so in later TV dramas, as long as the male protagonist is in good shape, the first three episodes will definitely stuff him with a field to take a bath and let him show his figure, which has become a ratings law.

"So you have footage of them topless training on TV?" Lei Ting suddenly realized, looked at Li Xiaole and said with contempt: "Are you asking the actor to sell his body?" ”

"What's such a healthy shot, Sister Tingting is you thinking too much about yourself~" Li Xiaole said with a smile, Lei Ting could only be speechless, thinking that she had pushed Li Xiaole down three or four times, and there was really no room for refutation on this topic.

"You contact Xu Zhen and ask him to help us choose a beautiful one of those topless photos to make a poster, remember to tell him not to take a good picture of Wang Baoqiang, and then post it on the website.

"Don't take a good picture of Wang Baoqiang?" Lei Ting looked at Li Xiaole in surprise.

"Well, he and I are propaganda targets." Li Xiaole showed a wry smile.

"Got it, it's interesting." Lei Ting laughed coldly, and immediately contacted Xu Zhen to start deploying various tasks...... All the handsome guys hold the moon, praise this Wang Baoqiang, the ugly thing, and the female audience is strange if they don't scold to death.

Early the next morning, the latest poster of "Soldier Assault" was hung out on the website of China Film, in the sun, Tweezer Yuan, Wen Zhang, Hu Ge, Sun Honglei wearing camouflage pants, naked bronze upper body, letting sweat flow freely on the body, holding a gun and laughing on the training ground.

This eye-catching photo was quickly reprinted by fans, and in the film and television section of the Tianya Forum, this post with the new poster of "Soldier Assault" was the most popular reply.

Most of them think this promotional photo is very cool, and the netizen "Michael Contraception" replied and exclaimed: "Crazy Li is going to make a big production, looking at the photo has a bit of the charm of American production, it is much stronger than those military films that are in the dirt, these men are cool and scum~"

Anonymous netizens replied: "It's so good-looking, these men are handsome, just rush this photo and I'm going to watch this TV series, saliva~"

However, there are also a considerable number of complaints, and a person named "Crazy Thirteen Youths" replied sarcastically: "Where the hell is this soldier assault, this is obviously "The Dwarfs and the Seven Snow Princesses", this Wang Baoqiang is really disobedient, and he also puts him in the middle, Sun Honglei is next to him, this is typical of shady~!" ”

Most of the netizens who participated in the reply had the same opinion as the netizens who "dragged thirteen young people", and the other actors were very surprised, but this Wang Baoqiang was really out of place.

At the same time, Li Xiaole also asked Lei Ting to spread a video on the Internet, which was a set of sweaty videos of their shirtless bodies shot in the filming of "Soldier Assault", and the whole video was filled with a strong masculine smell, it seemed that just by watching the video, they could smell that male hormone was evaporating, making women look at Mu Xin fascinated.

Of course, this video does not have any erotic elements, and is completely healthy and masculine.

And Li Xiaole's request for Lei Ting to spread the websites is also very clear, they are all idol drama forums like Hallyu Empire, Pig Paradise, and Korean drama community, and all the registered netizens in them are mainly young women.

There are not many people who participate in the discussion of the post, they are all smiling emojis, indicating that they are hosting the landlord, but the number of downloaded videos far exceeds other posts of the same type, when all kinds of long-haired beautiful men are popular on the Chinese movie screen, suddenly a large number of masculine and macho men appear in the sky, and the visual shock for female audiences is obvious.

However, while the exposure rate of "Soldier Assault" has increased significantly, the previous negative news about Li Xiaole's appointment of Wang Baoqiang and cronyism has revived, and it has once again become a topic of conversation after dinner.

Southern Weekly even published the relevant photos on the entertainment version with the original page, and the commentator Jiang Chusheng wrote:

"Li Crazy once again sacrificed a surprising work, the combination of military themes, and the stunned old-earth male protagonist, no matter who looks at it, this is a waste of acting resources to support the actor's drama, so compared to this, normal people may still appreciate those nouveau riche who invest in confidantes."

The production team of the variety show "Kangxi is Coming" far away in Taiwan, perhaps inspired by this incident, also produced a discussion program of "Who is the best-looking topless male star in the circle", allowing a group of female artists to openly discuss who is the most fitted male star in the circle in their minds, and the program also intentionally or unintentionally inserted the visually impactful poster of "Soldier Assault".

In this era when TV dramas are still being promoted, it is still very rare for a TV series like "Soldier Assault" to become popular before it is broadcast, and this kind of eye-catching exposure has made many TV drama planners suddenly realize that mother's ...... This is really a good trick, and I hurriedly and secretly wrote down this case in my small notebook, thinking that in the future publicity case, I must let the male protagonists also be bare-chested as the focus of publicity.

"Director Li, do you really plan to sell the rights to the premiere exclusive broadcast?"

In the spacious and bright café, there are not many guests, and at the table in a quiet corner by the window, Wang Fuan, the promotion manager of China Film TV series, took a sip of coffee, his mouth was as bitter as his heart.

The 44-year-old elegant man wore black-rimmed glasses, his hair was neatly combed back, and if it weren't for the obvious frown at the corners of his eyes, I am afraid that others would have thought that he was at most thirty-five years old.

Wang Fuan used to be a voice actor, dubbing for many foreign dubbed films, and has worked in Beiying for 20 years, and he knows everything in the TV industry, and he is usually known for being a cutting-edge TV person who is used to open up new ideas.

But today, he was really a little bit big by Li Xiaole of the second studio.

"Well, yes, we take the 1+N method, but we must make a contract for us to share the account with the TV station that premieres, I want one-third of the advertising fee, and ask them to make a short film to promote the channel throughout the day." Li Xiaole, who was sitting opposite, also took a sip of coffee and said frankly:

"I know there's no precedent for this kind of contract, but I think we can try to talk to the TV station about the account-sharing agreement, the rules are dead, and the people are alive."

"Director Li, you just came back from South Korea, I'm afraid you don't know the situation on our side." Wang Fuan patiently explained to him:

"Maybe in your mind, in South Korea, the United States, this kind of weekly drama, the advertising account sharing producers are more profitable, but their TV stations are only concentrated in a few TV stations, but the situation in our mainland is a little different......

We have more than 100 TV stations, except for CCTV, no TV station has an absolute advantage, if you sell with the exclusive account sharing of the first broadcast, I will give an example, even if it is the top 1.2 million advertisements per episode, according to one-third of the international advertising account sharing amount, you will recover 400,000 in one episode, and after 30 episodes in the first round, you will only recover 16 million, and it is likely that you will not reach this number, right? ”

"Yes." Li Xiaole nodded calmly, the premiere advertisement will definitely not reach this number.

"But if you face all other TV stations in a separate buyout way, even if each buyout is only 50,000 per episode, and you directly sell 20 TV stations, then your income per episode is 1 million, so that the 30 million funds recovered are more and more secure, and the buyout contract actually protects the interests of the producer, not the TV station, do you understand when I say this?"

Wang Fuan's voice was very magnetic and convincing, but Li Xiaole was unmoved and calmly put forward his arguments:

"I think so, if this theme is directly bought out, it may not be able to sell his true value, and only after the premiere of the advertising fee can his buyout price be increased."

"What Director Li means is that you are confident that after the premiere, the second round of buyouts of other TV stations will increase?" Wang Fuan asked.

"Yes." Li Xiaole nodded, he just wanted to persuade Wang Fuan to say such a reason, in fact, he also felt that the account sharing of the premiere was also a big part of the profit.

Wang Fuan looked at Li Xiaole's expression, and knew that he had made up his mind, in Wang Fuan's opinion, Li Xiaole's idea was very naïve, if he signed an advertising share at zero price, the buyout TV station could be broadcast in a time period with no advertising revenue, so no matter how it was broadcast, this TV series basically didn't need to spend any money.

Moreover, there are many problems in the operation of this account-sharing model in the mainland, and there is no one to supervise it at all.

But in the face of Director Xiao Li, a big celebrity in the group, Wang Fuan has no room to refuse, anyway, this money is also digested internally by the second producer, not only the overall interests of the group, thinking of this, Wang Fuan nodded, and after saying goodbye to Li Xiaole, he went to contact the relevant TV station.

Knowing that China Film was going to sell account-sharing TV dramas, all major TV stations couldn't laugh or cry, so many of their satellite TV stations belong to government units, and the system has strict regulations, how can it be possible to change the rules because of a TV series.

Everyone watched the sample film and thought it was very good, but the subject matter was very problematic, although the conditions for the first round of solo broadcasting were very attractive, and the TV series could be shared, this concept was indeed unprecedented.

Most TV stations basically inquired about the situation and stopped asking, and as for CCTV, Wang Fuan didn't dare to contact him at all.

In the end, only two showed interest, the first was Hunan Satellite TV, which had a cooperative relationship with Li Xiaole, and the second was Jiangsu Satellite TV, which was tepid in China and was facing a period of reform.

Hunan Satellite TV's film buying department has always been known for its unique business vision, and it can always grasp the pulse of the market, after watching the sample of "Soldier Assault", a deputy manager surnamed Zheng of the film buying department finally agreed to sign a contract according to Li Xiaole's proposal, but because the summer file has arranged several strong films including "My Girl" and "Huanzhu Gege 3", it will not be broadcast until the end of the year.

And Jiangsu Satellite TV seems to be a trying mentality, and a contract was sent in the name of Director Zhou Li, which showed full sincerity, but it seems that the attitude towards investing in Li Xiaole's film is greater than the interest in "Soldier Assault", Director Zhou seems to want to establish a long-term and stable cooperative relationship with China Film......