Chapter 676: For the sake of corporate visibility
Solham and Nichol have thought too much, this cooperation agreement personally worked out by Qin Hai, Ning Zhongying and others, there is no conspiracy in it, to really say it, it is full of conspiracy. That's right, it's some completely open strategy that you willingly accept.
Graphene is a very widely used new material, its raw material is very simple, that is, ordinary graphite, the preparation process is a layer of window paper, but where there is a little strength of chemical manufacturers, after a short period of efforts can break through, so as to form the ability of mass production.
Daqin Group is only relying on the first-mover advantage to temporarily occupy the dominant position in the market. In this short period of time, if Daqin Group adopts the strategy of skimming pricing, it will certainly be able to obtain a high profit margin, but because the price is too high, it will limit the application of this material, and the total sales volume cannot be too high, and the total profit will not be significant.
Instead of picking and squirting to make black money, it is better to reduce the price to the lowest point in one go, and then use this as a condition in exchange for some other benefits. There is also an advantage to pushing down the price, which is to put the follow-up manufacturers in a situation of losing money and consuming the strength of the other party. Sooner or later, Daqin Group will have to meet these material giants in the international market, and the more the other party consumes, the less pressure Daqin Group will encounter in the competition in the future.
The terms mentioned by Yu Yong mention some cooperation projects, including requiring the other party to transfer part of the patented technology, help purchase some advanced equipment, and cooperate in material scientific research. In Solham and Nichol's view, these conditions are ordinary and not excessive, but they ignore one point, if it is not linked to the graphene supply policy, then Daqin Group will even offer a higher price. The Mammon company will not agree to these cooperations lightly.
It is not that the company has not carried out technical cooperation with other enterprises, but the situation of enterprises is different, and the conditions of cooperation are also very different. If the other party of the cooperation is a European and American enterprise, because there is no technical gap between the two parties, the cooperation is a kind of mutual behavior, and the quotation of Mameng Company will be controlled within a reasonable range. It's impossible to ask for a sky-high price. However, if the partner is an enterprise from developing countries in Asia, Africa and Latin America, Mammon is not so easy to speak, and only charges a license fee of 1 million yuan to European and American companies, and enterprises that fall into developing countries may receive 10 million or more. There is no other reason, it is to use the technical advantage to bully you, and you can't accept it.
Daqin Group has some advantages in the research and development of materials, but the disadvantages are also very obvious. After all, the gap in technical level cannot be completely reversed by relying on one Qin Hai. The Mameng Company has a lot of technology that Qin Hai needs, and if it is directly introduced to the Mameng Company, the price offered by the other party will be completely unaffordable for the Daqin Group. Now it is possible to exchange it with the graphene thing. For Daqin Group, of course, it is the most ideal, and the profit lost on graphene for this is not worth mentioning.
Qin Hai knows a so-called "Murphy's Law", that is, if I can't convince you, at least I have to make you stunned first. Wang Xiaodong and Yu Yong introduced a lot of conditions to the Mameng company one after the other, and Solem and Nicol were already stunned before they knew it. Their attention was drawn to the price of graphene, and they had no time to think about the intrinsic value of those conditions of cooperation. Ignoring the key point that Daqin Group is a developing country company, they think in terms of the standards of cooperation with European and American companies. Of course, I will feel that the price offered by Daqin Group is very attractive.
"Two gentlemen, don't worry about our sincerity." Xiao Dongping spoke with a stern face, "We are a responsible enterprise, and we will never rely on the first-mover advantage in technology to grab improper profits." We value our relationships with European companies, including Marmont, and we can supply you at the lowest price if you are willing to acknowledge our strategic partnership. ”
"$5 per gram?" Nicol confirmed.
"Not higher than that." Xiao Dongping replied dryly.
"Could you please leave the agreement behind and let us discuss it. And then I'll give you an answer? Nicol said.
Yu Yong immediately handed over a thick stack of texts and said, "All our cooperation conditions have been written on this, you can understand and discuss them in detail." ”
Xiao Dongping said slowly: "However, I take the liberty of saying that our graphene production is limited. Therefore, not all enterprises can be given such preferential conditions. If your company is interested in cooperating with us, we hope to be able to give us an answer as much as possible, otherwise, I am afraid that there will be other companies that offer us better conditions, and then ......"
Nicol only felt a chill on his back, and hurriedly said: "Minister Xiao, don't worry, we will definitely do our best to reply." ”
"Then we'll take our leave." Xiao Dongping said, stood up, and arched his hand to the people in the Mameng company opposite.
Solem led people to send Xiao Dongping out of the company gate, and said countless kind words such as welcoming Xiao Dongping and others again. Watching the three of them get into a cab and leave, Solham looked at Nichole and asked, "Nicole, what do you think about this?" ”
"If I didn't know who they really were, I would have almost wondered where they came from." Nicole muttered.
"yes, $5 a gram of graphene, that's an unbelievable price. If this price is true, then we can reduce the price of our products by another 30%, which means that our sales will more than double, and our profit margins will not be affected at all. Solham said excitedly.
"They can have raised the price by a factor of three, even if it's $20 per gram, we'll accept it, so why would they take the initiative to lower the price?" Nichol said puzzled.
Solem said: "I just thought about it, maybe this is a strategic need of theirs. Their chairman is a man of great talent, he definitely wants to enter the European market, and graphene is just a stepping stone for him. They put special emphasis on establishing a strategic partnership with us and hoping to obtain some of our technology patents.
In my opinion, the patents are just a cover-up, because the licensing fees for these patents are not very high, and what they really want to achieve is our recognition of them, so that they can show that Marmon is one of their partners in their promotional materials, which is good for their corporate awareness. ”
"It must be like this!" "I've been in contact with a lot of Chinese companies that are willing to pay a lot of money to gain European recognition, and this Daqin Group must be the same." ”
Speaking of which, these two people have a fairly in-depth understanding of China. At that time, there were indeed many Chinese companies that were willing to pay a lot of money to find Western partners in order to get a little "foreign". In fact, some enterprises under the banner of Sino-foreign joint ventures do not need any foreign partners, and the purpose of hanging this banner is only to increase their own qualifications.
There is an interesting thing: in order to prove that their technology was imported from abroad, some companies will print the portrait of an old foreign man on the promotional materials, saying that this is "Professor Forhergill" or "Dr. Hoermann", followed by a year of birth and death, and that this person is the inventor of this technology.
This method worked well in the past, but in the age of the Internet, it has come to an end. Some people collected promotional materials from several companies, and found that the avatar used on it was actually the same person, and this person had different names, majors and ages in different companies. After tracking it down, it was found out that this old man was actually just an old farmer in California, and he had never invented any new technology or registered any new patents in his life, let alone professors and doctors, and maybe even junior high school was taught by correspondence......
In Solham's view, Daqin Group is such a company. Although Daqin Group synthesized the owner of the graphene patent by chance, this does not change the fact that it is only a discredited Chinese company. If such a company wants to enter the international market, it is indispensable to pull a few tiger skins as its own banner, and Mameng Company is obviously a tiger skin targeted by them.
If it is interpreted in this way, then it is understandable that Daqin Group made profits to Mameng Company.
"I think we can provide the conditions that the Chinese want. The patents they want, which are a bit outdated for us, don't have much impact on us. Mr. Solham, what do you think? Nichole asked.
Solem nodded and said, "I completely agree, I will let Florian and them evaluate it in a while to see which patents can be licensed to the Chinese, and also calculate how much our profits can increase if the price of graphene can fall below $5." ”
"So Warren and Shintsuka Chemical, do we still want to continue to contact?" Nicol asked again.
Solem smiled sinisterly, "Of course you have to contact, and you can't tell them the conditions of the Chinese...... You have to say that the supply of the Chinese is completely unreliable, and we are desperate to get their support. ”
In fact, the thing is very clear, if Daqin Group can supply a large number of goods at a very low price, Warren Company or Nizuka Chemical will blindly enter this market, which will mean a great risk. But the Marmon Company will not tell them about this risk, for the Marmon Company, one more supplier in the market, the company can obtain more bargaining power, as for the Warren Company and the new Tsuka Chemical will be pitted, it is not a matter of Solham.
Dead friends do not die poor, this has always been the law of shopping malls. (To be continued......)