Chapter 675: Strategic Partners

"Presumably Mr. Nichole didn't just ask our family for the price?" Wang Xiaodong said, "At present, we are the only one who has the ability to provide graphene products in batches, and Mr. Nicol does not deny this, right?" ”

"Yes, that's the case at the moment." Nichol nodded, he couldn't hide this from anyone in the industry, he didn't need to play anything with Wang Xiaodong in this place.

Wang Xiaodong said: "We have also learned that several major chemical material manufacturers in the world have begun the development of graphene process and the construction of related equipment, and the upfront investment required for the production of graphene is very large, which determines that the price of graphene is difficult to reduce significantly, which also asks Mr. Nicol to understand." ”

"Uh......" Nichole turned his head to look at Solom, and found that the other party's eyes were also full of doubts, obviously not knowing what Wang Xiaodong wanted to say. The price of graphene is high, which they are psychologically prepared for, after all, this is a very magical material, and as a new material, the high price in the early stage is also reasonable, Wang Xiaodong has no need to go around such a big circle to explain this.

"Mr. Wang, can you tell us directly, what is your company's graphene quotation?" Nicol couldn't help it, interrupted Wang Xiaodong's nonsense, and asked bluntly.

"$100 per gram." Wang Xiaodong replied obviously.

"$100 per gram!" Nichole almost wanted to jump, "You guys ...... clear"

Florian, CTO of Mammon Company, has been to Hongze, he has learned about the supply price of graphene from the relevant personnel of the School of Materials, Wang Xiaochen, that is, Wang Xiaodong's sister, personally promised to various companies that after the mass production of graphene. The supply price is expected to be less than $20.

Florian has taken people to make calculations, and Nicol has also consulted Warren Company, Ninzuka Chemical and other companies for verification, and the information collected from all sides shows that under normal process conditions, the cost of graphene can be controlled within 10 US dollars per gram, if the scale of production is further expanded. Costs can be cut by half or more.

In cases where the cost does not exceed $10 per gram, the price of the finished product generally does not exceed $20 if the market is fully competitive. But if there is only one supplier and the market is in a state of monopoly, the price is not easy to say.

Companies that have a technological opportunity can have a variety of strategies for pricing monopoly products. One is called the skimming pricing method, which is to set an extremely high price and maximize the profits from customers who are eager to get the product, just like skimming out the floating oil and eating it when drinking a soup. There is also the type of repressive pricing, which is to keep the price very low. Keeping only small margins is done in order to quickly occupy the market, while also making potential competitors abandon their attempts to enter the market because it is unprofitable. Between these two extremes, there can be other pricing strategies, depending on the overall strategy of the business.

Due to Wang Xiaochen's commitment in advance, Marmon has always defaulted to the purchase price of graphene within $20 per gram when formulating its product strategy. In their opinion, Daqin Group's choice of this price can guarantee the necessary profits. At the same time, it can also effectively expand the market share, which should be a reasonable price.

Who would have thought. Wang Xiaodong's mouth is $100 per gram, which is completely beyond the expectations of the Marmon company, how can Nicol not be in a hurry.

Wang Xiaodong didn't wait for him to finish, and quickly added: "I'm talking about the offer, excluding the preferential ingredients." ”

"Offer?" Nichole was stunned for a moment, "How is the discount?" ”

"Our group is sure. For customers whose demand exceeds 1.5 kg per day in the next year, that is, the annual demand is more than 500 kg, as the group's gold customer, a 50% discount can be given on the price. Wang Xiaodong stretched out a slap. A "five" gesture was made.

"That's $50 a gram......" Nichole replied softly, a condition that the Marmon Company could meet, but the price was still unattractive.

"For customers with a demand of more than 10 kilograms per day and an annual demand of more than 4 tons, as a diamond customer of the group, they can be given a 50% discount on the price." Wang Xiaodong repeated the gesture just now.

"This ...... Is there a difference between the two? "Nichole is crazy, the gold medal is 50% off, the diamond is also 50% off, does this distinction still make sense?

Wang Xiaodong glanced at Nichol with eyes that hated iron and steel, and said: "What I said is 'again', that is, on the basis of five folds, and then five folds. ”

"You mean, $25 a gram?" Nicole kind of understood. The supply price of large customers is definitely lower, and almost all enterprises will adopt such a price strategy, but it is rare to have a five-fold discount like Daqin Group, and a five-fold discount on the basis of a five-fold discount. After thinking about it carefully, in fact, Wang Xiaodong's first $100 is just a blocking price, the purpose is to exclude small customers, and the next $50 and $25 are the real prices.

"Yes, for the average diamond customer, our supply price is $25 per gram." Wang Xiaodong said.

"You mean, there are other special cases?" Nicol heard Wang Xiaodong's subtext, since there are general customers, there must be special customers, but I don't know what this special means.

"For more details, please explain to your company." Wang Xiaodong pointed at Yu Yong and said.

"Mr. Solem, Mr. Nichol, hello, my name is Yu Yong......" Yu Yong stumbled and spoke, this part of the content had been arranged for him to talk about in advance, and he had practiced it many times, but when it came to facing customers, he still couldn't help but be a little nervous.

"It is an honor to be able to present our group's cooperation policy to your company. In order to better connect with customers and strengthen strategic partnerships, our group has specially determined a number of special preferential policies for customers with strategic cooperative relations on the basis of preferential price policies for diamond customers.

First, for customers who have technical cooperation with our group, depending on the depth of technical cooperation, we will give preferential treatment ranging from 10% to 30% on the supply price of products. The so-called technical cooperation refers to the technology transfer, patent authorization, cooperative research and so on of our group.

Second ......"

Once Yu Yong began to speak, he gradually reached the realm of no distractions, his words became more and more fluent, the expression on his face became more and more comfortable, and he even brought a faint smile, giving people a sense of confidence and frankness.

Xiao Dongping sat on the side and watched, and couldn't help nodding slightly. He couldn't understand Yu Yong's English, but what Yu Yong was going to say, he knew in advance. Watching Yu Yong talk eloquently, he secretly praised in his heart, this young man is really a sales material, hammer it well, and you can unload your burden in the future.

Solem and Nichole listened to Yu Yong with some impatience at first, in their opinion, the Chinese did something too cumbersome, it is better to give a price directly and happily, and then everyone bargains, which is also the usual practice in the mall. But listening to it, they heard some flavors, and in the middle of these terms that Yu Yong said, the room for Mammon Company to operate is very large. And if we do it in the way that is most beneficial to the Marmon company, the supply price that can be obtained in the end can actually reach ......

"$4.7!" Nichole wrote a number on the sticky note in front of him and silently handed it to Solem. It was the result of his quick mental calculation, and it shocked him.

"I'm sorry, gentlemen, we just calculated that if we are willing to establish a broad strategic partnership with your company, then it means that we will be able to obtain graphene raw materials from your company for less than $5 per gram...... Excuse me, is there a problem with our calculations? ”

Solem couldn't help but speak, the numbers he calculated by himself were almost the same as Nichol's results, or even lower, because there were some things at the level of cooperation that Nichole didn't dare to decide, but Solham could make a decision.

Yu Yong translated Solham's question directly to Xiao Dongping, Xiao Dongping nodded, and said: "Your calculation is completely correct, if we can establish the most extensive cooperative relationship between the two sides, we can provide you with graphene at a price of less than $5 per gram." ”

"But......" Nichole stammered, not knowing what to say. He couldn't believe that the price was real, but the other party was so conclusive that it was impossible to question it. In Marmon's projection, it is also completely acceptable for Daqin Group to set the price of graphene at about $20 per gram, which can make Daqin Group get the most profits, so why do they need to drop it below $5 in one go?

Indeed, the $5 was based on a series of conditions such as Mammon's willingness to transfer some of its patented technology to Daqin Group and its promise to sell certain products to Daqin Group at non-discriminatory prices in the future, but these conditions were not harsh conditions, and Daqin Group did not need to make such big concessions.

Is there some catch?

Nichole had read the clauses he had just recorded several times, and could not see anything wrong with them, each of which was in favor of the Marmon Company. Commercial agreements are not so easy to deceive, after all, before the final signing of the agreement, both parties will carefully review and evaluate, and it is not generally difficult to deceive each other by relying on rhetoric. (To be continued......)