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Because according to the previous agreement between Sony and Disney and Fox, they should not have a strong movie this week, and "Life Remote Control" directly threatens "Silent Hill" and "Scream 4".

The six major Hollywood companies have a tacit understanding that there will be no 3 A-grade movies released every week during the summer and Christmas schedules, and 2 A-grade movies will not appear in the same week in other time periods.

It's not that the six of them collude with each other to squeeze other competitors, it's just that the six of them have about 10 strong films every year, if they are put together, it is not good for the big six, if there are 4 A-level films released at the same time to compete for the box office, it will be a disaster for each other, so the film screen is formulated according to the proportion.

What if someone wants to release an A-grade movie temporarily? Then we can only rent screens at a price of 40% from other distribution formulas, which can be regarded as making up for more losses.

For example, Paramount hit Tom Cruise in advance of "Mission Impossible 3", and spent a lot of money to rent a screen that originally belonged to other film companies, which led to a confrontation with "Ice Age 2", which also made Paramount pay at least 20 million in distribution costs, which led to the aggravation of the losses of "Mission Impossible 3" in the domestic market.

But this is also a struggle at the strategic level, Paramount has to do it, compared to the ownership of the "Mission Impossible" series, 20 million is nothing.

And although the box office of "Life Remote Control" surprised Sony, but now it has given them a problem, their strong file at this stage is that "Lion into the Sheep's Mouth" has used up its own proportion of screens, not "Life Remote Control", and they have no more screens to allocate to this movie two weeks later.

Sony is not unable to support Luen Mei ruthlessly, and their question is whether "Life Remote Control" can really maintain this growth momentum again and become a blockbuster with more than 100 million US dollars?

If you increase the distribution cost of 20 million and rent the screen at a high price, the box office can really exceed 100 million, of course, everyone is happy, and the 20 million can still make a profit, but in fact, Sony's marketing department has calculated several times, but finally came to this almost impossible conclusion.

The reason for this is that the suspense of Luen Mei's proud mobile phone will be solved in three days, and when the mystery is revealed, the box office of the movie will plummet......

In the end, Sony weighed again and again, but it only kept the number of films scheduled for "Life Remote Control" not reduced, but it did not plan to add one more screen, which is actually the greatest support.

This also further verifies Wagner's prediction that the box office of "Life Remote Control" should be around 50 million.

In this regard, Li Xiaole has already been prepared, and he used to do Weibo marketing on the Internet, which was originally just the initial effect of the movie's release, because when more people pay attention, the mystery of the iPhone will be revealed sooner or later, and the cycle of this information discussion is only about 15 days at most.

As long as Weibo marketing lures the first audience into the cinema and gets a good response, most of the young people targeted by Weibo have already bought tickets to see this movie, and if everything develops naturally, the box office will drop significantly...... Probably 50 million to 60 million at most is the box office limit of this movie.

Many domestic film directors have fantasized about making a great film to the United States, simply using the quality of the film to get a high box office, and then win an Oscar or something, in fact, these people don't understand the ecological environment of Hollywood at all.

In the Hollywood system, a complete set of rules has long been established, and it is not at all for outsiders to participate, and those traditional media that can have the role of promoting movies, such as the film review edition of the Los Angeles Times, although there are many film critics who write articles, but there are only two types of manuscripts.

The first is called scolding manuscripts, which are film review drafts that specifically allow readers to vent and scold bad movies, usually this kind of manuscript is played freely by film critics, and anyone who is not pleasing to the eye can be scolded, this kind of manuscript is completely free, and it is also the audience's favorite to watch.

The second is the film company's favorite favorite draft, which is commonly known as "advertorial", and the movies that can generally be on the "advertorial" are all movies that the six major companies have greeted in advance, and the price is that the six major media pages buy millions or even tens of millions of dollars of page advertisements every year on the pages of major authoritative media.

Of course, this kind of "advertorial" is definitely not a shady scene, and the film critics who write the "advertorial" are absolutely notarized, they will only write film reviews that they really think haode movies are, in Hollywood, credibility is the life of film critics. There will never be a film critic who is stupid enough to cheer for a bad movie,

But Hollywood has a large number of good movies released at the same time every day, and everyone is subjective, some critics like Paramount's "Mission Impossible 3", some prefer Fox's "Ice Age", and others are optimistic about Lianmei's "Life Remote Control".

When the editor of the Los Angeles Times got these three film review manuscripts, he would directly shoot the "advertorial" of "Life Remote Control" and only choose between the other two articles.

There is nothing unfair about this, to put it bluntly, this is the hard power of the distribution company, fairness is based on the same strength, and the advertising expenses of the six major people on these traditional North American media are nearly 100 million US dollars every year, so they have the ability to promote so many films every year, which is the strength accumulated for decades, and it is not something that can be subverted by a good movie from you outsiders.

For example, "Crouching Tiger, Hidden Dragon" and "Heroes" were as successful as the Chinese side bought out and sold the six major distribution divisions at a fixed price, and the Chinese production companies did not make much money at all.

In Sony's hesitation, without traditional channels as a publicity backing, "Life Remote Control" will only reduce the degree of attention, if you want to continue to maintain the heat, you must need a new publicity point as support, and as early as last week, when Luen Mei began to prepare for a celebration banquet with 50 million beautiful scenery, Li Xiaole came to San Francisco alone, the reason is very simple, he wants to participate in the rehearsal of the iPhone press conference, as the chief designer of the iPhone, He was responsible for the introduction of the iPhone at the launch event.

"Is this your manuscript?" When Jobs listened to Li Xiaole's rehearsal on stage, he looked at Li Xiaole in surprise.

"Yes...... It's a bit old-fashioned. Li Xiaole was also a little embarrassed, this is the original text he used to watch Jobs's "iPhone" press conference...... He just repeated it.

"I feel the need to increase the proportion of your speaking time this time." Jobs looked at Li Xiaole for a while, and couldn't help but smile at him.

"That's not good, is it?" Although Li Xiaole was excited in his heart, he still had to be modest and modest on the surface, and he looked embarrassed.

"If it weren't for your lack of popularity, I think you can come alone at this press conference, to be honest, your appearance and temperament, you have your grasp of the atmosphere of the speech when you go home, it seems that you are much better than me, Li, can you tell me, is there anything else you can't do?" Jobs lamented.

"I wouldn't be such a flattering person like you, leaving no traces." Li Xiaole also laughed.

"Okay, don't be kidding, remember, you guys get ready, get interviewed." Jonathan saw the intimacy between the two and shouted angrily.

"Which media is it this time?" Li Xiaole grabbed the manuscript of his speech and asked a little nervously, this is the first time he wants to put it on the table as a spokesman for Luen Mei Company, or do he want to speak English...... Although he is no longer as immature as he is when he participated in "Night and Night Ten Thousand Hearts" in South Korea, he is still a little apprehensive when he thinks that he is participating in a press conference that will go down in history in the future.

"I called John Huey, and he promised to send someone to ......," Mr. Jobs said with a smile as he watched Mr. Lee's speech, which is his usual propaganda tactic of having a print media outlet rehearse exclusively before the conference.

"Who?" Li Xiaole said confusedly.

"Editor-in-Chief of Times Group." Jonathan said in a sour tone, looking at the Chinese kid who replaced him with an ignorant look, he was very helpless.

"Yes......" Li Xiaole touched his head and secretly took a breath, he didn't expect that the first media interview he gave to the United States was "Time Magazine", it seems that this time there is no need to entertain himself only in the Asian version.

After a brief preparation, the Time interview officially began.

When Steve Jobs introduced Li Xiaole as "the biological mother of the iPhone", Lev Grossman, the chief editor sent by Time Magazine, pointed at Li Xiaole in surprise and asked Jobs: "You mean that this young Chinese man is the chief designer of the iPhone?" ”

"That's how it should be said." Jobs humorously said:

"He's not just a designer, the concept of the iPhone is what I came up with, I'm like its father provided a top quality sperm, but it was conceived in Li Xiaole's 'womb', he perfected all the design ideas of the concept, their skeleton, flesh and blood, and even their personality...... The birth of the iPhone is basically due to his mother. ”

Saying that, Jobs smiled and pulled Li Xiaole's shoulders upstairs, looking intimate, and the photojournalist next to him hurriedly pressed the shutter.

The freeze-frame photo was placed on the front page of Time magazine published two days later, with the headline: "Epoch-making product, the crystallization of Steve Jobs and the 'Chinese wife'." ”

As the director of "Remote Control of Life", Li Xiaole's first appearance in traditional media is so eye-catching, and at this moment, no one can predict that at Apple's press conference a few days later, this young Chinese will become the protagonist of a sensation in the United States.