Chapter 503 Scene 503 College Dropouts
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In the face of the collective enthusiasm of science and technology enthusiasts, there is no way for theaters to increase the number of screenings, because without them, there are no extra copies......
The current situation is that Sony has entered a dilemma, Sony has transferred half of the screen number of "Lion into the Sheep's Mouth" to "Life Remote Control", but it is far from enough, due to the number of screens arranged at the beginning, the other six movies have occupied their own territory in theaters, if Sony wants to apply temporarily, then he must pay a price 40% higher than usual, and rent additional screens from the other five hands.
But the risk is that if the audience of "Life Remote Control" is very small, only in a small part of the technology house on the West Coast, then renting the screen at a high price will not be counterproductive, but it will reduce the attendance rate of the film, which was also a niche group when it was released, and it was like this when the single screen exceeded 10,000 at the beginning, but the overall box office did not increase the number of screens, but the attendance rate declined, and only got 40 million box office.
If it hadn't won the Oscar for Best Foreign Language Film and caused a sensation in the United States, causing a second hit boom, it finally reached an astonishing result of 128 million.
After all, no matter how high the quality of "Life Remote Control" is, it is not as good as "Crouching Tiger, Hidden Dragon", and it is much worse than other films in terms of promotion, and in the end, the weak Sony distribution department has only increased to 2500 screens.
But although everyone knows that "Life Remote Control" still has potential, no one thought that his potential was explosive! The box office performance of the second week stunned everyone...... This dark horse is too fierce, isn't it...... With a weekly box office result of 28.89 million, he won the third place in the box office list~!
not only overwhelmed the strong "Mission Impossible 3" and "Level 1 Alert", but also stepped on the previously popular "Ice Age 2", only the recently released strong film "Silent Hill" and "Scream 4" led the movie with a slight advantage of 40.12 million and 32.8 million respectively.
The emergence of such a spoiler has turned the situation that was originally arranged by the six major arrangements into a trip to troubled waters, and the film companies and entertainment media throughout North America have been shaken, and film critics and fans have also been shaken, looking at the rankings and speechless. Many people don't even know what kind of film "Life Remote Control" is? Sci-fi? Comedy? Or a touching drama?
With only 2,500 screens, it beat "Ice Age 2" and "Mission Impossible 3" with more than 7,000 screens, and even "Silent Hill" and "Scream 4", which have 10,000 screens, are a little better than him.
In addition to Li Xiaole's expectations, this result made Tom Cruise, Scarlett, Matthew and others stunned, and Tomx scolded excitedly: "Li~! You bastard ~ Your movie box office is 4 times higher than mine ~! You're a genius~! After speaking, he kissed Li Xiaole excitedly, and the dying Lianmei came back to life!
In fact, as early as the first week after the weekly box office rankings were released, some media began to pay attention to this movie, and some reports also reported on it, labeling the movie as a "dark horse"; And with "Life Remote Control" entering the top 10 list in the second week, and after winning the third place in the third week, this movie also detonated a major city in the western United States.
"Right now, I'm in front of the ticket office of a movie theater in San Francisco, and even though it's noon, it's like a gathering of tech enthusiasts, it's very lively." On the news program of the West Coast CBS channel owned by Columbia, a middle-aged black female reporter held a microphone and told the camera:
"These tech enthusiasts gather here to wait to see the next "Life Remote Control", because the tickets for the first show have been sold out."
As soon as the screen camera turned, I saw those men in the ticket hall with dull expressions, wearing eyes that looked like high-achieving students, some drawing design drawings on laptops, and some holding various self-made remote-controlled robots, walking around the theater hall.
The female reporter walked a few steps, called out to a young white man in his early twenties, pointed the microphone at him, and asked with a smile:
"Hi, hello, are you here to watch "Life Remote Control"?" The white guy straightened his baseball cap a little shyly and said "yes......" to the camera.
The female reporter asked again: "weishenme, you are so eager to watch this movie, you would rather sacrifice the time to eat at noon." ”
The white guy held up his glasses and said with some embarrassment:
"Actually, my roommate asked me to come, I'm a student majoring in electrical engineering at Stanford University, and our roommates discuss every day about the phones in this movie, as well as when Apple's high-tech products in it will be mass-produced, and if I don't come, I don't know what they talk about."
The female editor stopped a Chinese office worker who had just come out of the movie and was still wiping his tears, and asked him: "What do you think of Apple's technology products after watching this movie?" ”
That buddy was teary-eyed, and it took him a long time to react, and when he saw the camera, he cried directly into the camera: "Dad~I love you~Dad~~~"
The hostess is inexplicably wonderful......
The program director cut the scene back to the live broadcast room, and the host smiled and said, "Let's listen to the Stanford professor's opinion on this matter." ”
As soon as the picture turned, it cut to the interview video of a middle-aged bald professor, who looked helpless and said with a mouthful:
"Before, my students talked to Apple's new technology every day about the appearance of this movie, and after they watched the movie, they discussed what the meaning of life was every day, why they didn't go to class in a daze, ~ no enterprising, I really don't know what happened to them......"
The camera pans to another white expert on sociology, who says solemnly:
"Recently, Jobs's influence on Facebook has been expanding, and more and more polytechnic students have begun to be confused by him, especially after watching that movie, and many of them even listened to the bastard Jobs and submitted a withdrawal application.
They all said they didn't see the value of staying in college, they didn't know what they wanted to do in life, they didn't know what the university could help them find, and they wanted to go home and find a job with their parents...... And say that college is just a place where they spend their parents' savings~!? (Jobs' famous quote)"
These students were all very, very motivated honor students, and I really don't know what the magic of that movie and Steve Jobs was...... Turned them into such decadence!? ”
Although CBS is owned by Columbia, it is not advertising "Life Remote", but reporting on a social problem that has occurred in several famous universities in the West Bank in the past two weeks, that is, a large number of science and engineering students from many famous universities have applied to drop out of school after watching "Life Remote".
those who pay attention to the livelihood of the society and see the problem of youth value rebellion; And those who pay attention to movies see more. Whether it is the media or fans, the biggest question is, what is going on with this movie? Is there really that much magic?
The "remote control craze" on the Internet is also continuing, and veteran filmmakers are beginning to pay attention to the event, although they are all dismissive.
Facebook's Steve Jobs is basically promoting this movie, and eighty percent of them signed product placement ads, just like Chevrolet's product placement in the just-filmed "Transformers", which is just a gimmick~
Therefore, many film media are sneering at "Life Remote Control": "The most touching comedy? I'm just watching an Apple commercial. "Compared to screaming and screaming 4, it is a real haode comedy, a movie that relies on topic hype, and I don't know what to say at all." "Comedy, engaged in crying and crying, I really don't understand what Chinese humor is."
The so-called peers are enemies, and the media affiliated with the other five major media will naturally not stop there, and they have begun to investigate the relationship between Apple and Luen Mei, and whether there is an agreement on product placement.
When they are determined to investigate, it is easy to get the truth, there is no impermeable wall on Shijie, and sure enough, they found out the cooperative relationship between Luen Mei and Apple.
So, "Hollywood Letterman" immediately got the truth, and a cleaner who worked at Apple said: "Yes, I saw people from Luen Mei come to us more than a month ago, they met with Jobs, and I watched them leave together in the evening." ”
I remembered to go to the reception department of Apple again, and although the service staff of the reception department did not talk about it, they said a key message: "In three days, Apple will hold an iPhone press conference, please come to the media." Of course, this sentence did not attract the attention of investigative journalists.
The evidence is conclusive, and the Hollywood Letter Man came to a conclusion in a sarcastic tone in the article: "Although this unknown movie kidnapped Apple for publicity, I believe that three days later, when Apple unveils their new mobile phone, then this movie that relies on publicity to gain popularity will be completely dead." ”
Similar negative reports have been reported in many media, and there are even those who have named and criticized the third-rate bundled marketing of "Life Remote Control".
Hearing this depressing news, Sony's distribution department, which had been extremely excited, became more and more silent......