Chapter 533: Scene 533 The Cruel Red Sea

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Li Xiaole looked at Mina's worried look, but he didn't explain much, just calmly made a gesture to let Mina out. "Mina, I've already decided, don't worry, by the way, you still have to start preparing for the filming of the third episode, and when the first episode is broadcast, you will have to catch up with the schedule as soon as the advertising funds are in place." He was going to take Mina for a few episodes, and then hand over the rest of the filming to her.

After all, after the autumn season, Tom Cruise's "Assassination of Hitler" will also be drawn, and he will start preparing a new movie for release during the Christmas period, and the time is still very short.

Seeing that Li Xiaole was so resolute, Mina had no choice but to nod reluctantly, but when she went out, the soles of her feet were weak...... She didn't know how Li Xiaole could be so calm, as if she wasn't worried at all, she sometimes really wanted that she also had Li Xiaole's almost blind confidence, so she wouldn't have to bear so much pressure.

That afternoon, when they learned that The Walking Dead was going to run a time-limited bid, all the advertisers who were interested in "The Walking Dead" couldn't help but laugh, but it was the first time they had heard that a TV station would run a time-limited bid for the first episode of a series...... Everyone actually has some expectations for this series, but with a limited-time bidding, this is that Pirate TV thinks too highly of himself, does he think that this series is an Oscar?

However, although everyone was very dissatisfied, in the end, the advertising contract for the first two minutes was still closed by 7 manufacturers for 2.2 million yuan per 30 seconds.

After calculating, the first advertising revenue of this drama with an investment of 12 million was only 880,000 US dollars...... This made the colleagues of other TV stations who learned the news almost laughed out of their big teeth, hahaha~~ This is simply too interesting, this topic has been hyped to the sky "The Walking Dead", in the end, there is only such a little income, this is probably the drama with the lowest investment return in recent years~~

After this news spread in the industry, the happiest one belonged to Sony, which had just thrown off HNP, Li Xiaole did not sell "Plants vs. Zombies" to Sony this time, which made Sony extremely unhappy, and now even the most ordinary clerks will laugh at Li Xiaole when chatting in the café at noon:

"I thought this pirate TV station was so powerful, but it turned out to be bragging......" "It's less than 90,000 US dollars, if I were an investor, I would probably commit suicide......" "Ha, the latest record in the New York TV industry is going to be broken by this Chinese stupid boy~ The investment income ratio is 400:3~~ I'm afraid the pirate company will file for bankruptcy immediately when it comes to this broadcast~~~"

At this time, the "New York Times" is doing a new interview for Li Xiaole, the content is about the miracle of the birth of "Plants vs. Zombies", and after chatting about the birth of this little game, senior editor Eddie Walson asked Li Xiaole a topic that his fans are most concerned about:

"Li, I think your fans want you to reveal the information of your new work "The Walking Dead" this time, I heard that although this series has a lot of investment, the advertising is not very good? Will you be cutting this series in half after filming two episodes? ”

"Of course not." Li Xiaole said calmly:

"I conservatively estimate that the average viewership of this series should be around 3 million, and maybe 6 million in the later stage." The first season of the original "The Walking Dead" is probably this achievement, Li Xiaole thinks this is a passing line in his heart, after all, AMC is a cable TV station, and Pirate TV is a wireless TV station that can be watched in the United States, so it should be higher than him to be normal.

As soon as this issue of the "New York Times" was put on the shelves, Li Xiaole's words immediately became everyone's new joke, haha, what? In the first season of your small TV drama, you said that you can reach 3-5 million? In the history of American television, except for the period when television was just invented, since the 80s, only TV stations that have been in operation for more than ten years can achieve this achievement, even Fox TV, a subsidiary of the media empire News Corporation...... As far as your small TV station with the highest ratings has never broken 100,000 people, how dare you say such arrogant words~

Even if you shoot well, the publicity is in place, the last 1 million viewers is already a good result beyond expectations, you must know that the main competitors in the same period are extremely strong, ABC ace comedy "Two and a Half Heroes" has a 22 million viewership that surpasses "Friends", plus the hit drama "Prison Break", which got a record 18 million viewers last season, and "Hero", which is expected to exceed at least 10 million viewers, there are more than 10 dramas left...... There are almost no of them smaller than The Walking Dead.

In this period when the outside world is boiling and ridiculing Li Xiaole as a joke, what is Li Xiaole doing? Instead of waiting for the day of release with trepidation after other directors have edited the series, he organized Apple's software sound engineers to perfect the sound treatment of "The Walking Dead" in the Pirate Station's digital sound room.

He has long been accustomed to working in doubts and criticisms, with no external objects in his mind, and enjoys the pleasure of making perfect works, which is what fascinates him in film and television art.

When the summer heat fades, the summer movie boom also dies down, students return to school, the climate in eastern North America is getting cooler, and the autumn breeze makes people no longer want to be outdoors, whether they are men, women and children, after returning home for dinner, they will choose TV as their most hode pastime, all kinds of wonderful drama programs, and exciting ball games can accompany them to spend a relaxing evening.

And after 8 p.m., prime time officially begins, a pleasant start to the evening for viewers, but a painful start for millions of TV people in North America, because from the moment the clock points to 8 o'clock, they are drawn into a brutal and heinous war whirlwind......

Many people have heard of an economic term - "Red Sea", "Red Sea" refers to the fiercely competitive market, and this word has a more straightforward meaning, that is, in this sea of war, countless competitors continue to fight each other, slaughter to their heart's content, corpses are everywhere, and the blood of countless participants is splashed wantonly, until the sea water in this sea area is dyed red, so it is called the "Red Sea", and the color of the sea area of the North American TV series battlefield is red to almost black, which makes people shudder in the sea of red......

In this cruel and ruthless war, the ratings king of the last season is likely to be cut in half at any time because of the decline in the quality of the series, the characters that the audience hates are likely to be written to death by the screenwriter in the next episode, and the protagonist will be replaced at any time if he is not popular, and every week, the plot will change instantaneously due to the audience's preferences, which is a common thing in American dramas......

This situation is like a storm of lightning and thunder that is happening at any time in this sea of war, whether it is an invincible giant ship or a lone boat, if you are not careful, you will be swallowed by the merciless sea.

Those who survive will become famous in the sea and become the new overlord of this sea, while those who have fallen countless will only lose everything, and Zuihou can become the residue of the seabed......

In the eyes of all industry insiders, "The Walking Dead" is just a small broken ship that swaggers through the city because of the colorful flags, although it is eye-catching, but in the end it still can't escape the fate of being torn into pieces and residues by this dark sea.

Sept. 4, 8.27pm...... In the lobby of the Pirate Television Company, directors Li Xiaole, Mina, actors Wu Yangu, Lincoln, Chloe Moretz and others sat on stools, looking nervously at the huge 52-inch LCD screen on the wall, while an IBM laptop was placed on the coffee table next to it, and on the screen was the real-time ratings curve of Nielsen Ratings Research Company.

It is this simple curve that determines the fate of everyone present, can they have a third episode to film? It all depends on the movement of this curve.

Looking closely, there are estimates of various TV series that have not been broadcast at the beginning of the curve, and now the highest is the sitcom "Two and a Half Heroes" that has just finished broadcasting CBS, with an audience of 2013.30,000, followed by the second season of "Prison Break" on FOX, with a viewing population of 16.37 million, and the third person NBC's "Hero", which will be broadcast at 9 o'clock, has an estimated viewing population of 9.8 million.

Looking at the estimate of "The Walking Dead", it is only 812,000, ranking third from the bottom among all the 24 TV series reflecting the same period......

The people in the hall were almost nervous and didn't dare to come out, sometimes looking at the TV, sometimes turning their heads to look at the laptop.

"Mina, did you think there would be a company bidding for our advertising contract? We're not going to stop airing after two episodes, are we? Agai, who was in charge of receiving electronic orders on the iPhone in her hand, asked Mina nervously.

"Of course, it will definitely sell, and we have prepared advertising tapes from all 3,167 companies in the United States in the studio, and we can insert advertisements at any time." Mina assured in a firm tone, and Ah Gai was a little relieved, staring intently at the iPhone in his hand, while on the other side, Lei Ting, who was blowing bubble gum, was holding her computer, ready to accept and confirm the transfer order on the Internet for trading.

TV stations and manufacturers are traded through intermediary TV insurance companies,You can conduct online transactions similar to Taobao real-time,As long as there is a manufacturer willing to bid,Lei Ting immediately confirmed,Will let the studio insert the manufacturer's advertisement in the interval between episodes,Everything is ready,Just wait for the moment to start......