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And now I don't realize that after "Plants vs. Zombies" is charged, this small game will bring more than 100 million US dollars in revenue to Android and iOS platforms in the future, and Li Xiaole will not be able to buy this game to other institutions for a small profit no matter what.

Now the important thing is the publicity effect of "The Walking Dead", while "Plants vs. Zombies" is popular in the United States, Rick, Sean, Crossbow Brother, these characters in the game, have also become everyone's after-dinner topic, a variety of online strategies, have mentioned how to arrange the order of these guards, to pass the strategy of several special levels.

This is a subtle implant effect, look at the Google search index, the top two on the list of popular charts are "Plants vs. Zombies" and its clearance strategy, and the third is "The Walking Dead", everyone wants to know what story this interesting original game is about.

Thanks to the popularity of this game, the ratings of other programs on Pirate TV have risen dramatically, from an average of 30,000 viewers to 80,000, which is the first time in nearly five years that the ratings have increased!!

The only thing that surprised him was that Sony Columbia did not open his mouth to buy the replay rights of "The Walking Dead", and insisted on not offering himself a price, as if he would buy the replay rights only if he agreed to sell the pirate game company to the game department.

Even in order to put pressure on him, Sony even said on a CBS TV show: "Plants vs. Zombies is just a small game with a maximum lifespan of a month, and in a few weeks they will get tired of playing this game, and they will lose the iPhone as a short-lived 'game console' and return to the arms of the PSP." ”

This is the limitation of a large group company, for the sake of some local interests of his own, he would even make such a stupid move, Sony probably thought that he would rely on him to release movies in the future, right? Li Xiaole couldn't help but feel funny when he thought of this.

Now when this zombie-themed craze is at its peak, it is the most howard time for the release of "The Walking Dead", but before that, Li Xiaole still has to make an early audience distinction, although "The Walking Dead" is standard for adults to watch, but he doesn't want those children who have played "Plants vs. Zombies" to watch "The Walking Dead" noisily, he has to give them a wake-up call in advance.

So, a week before "The Walking Dead" was released, Li Xiaole released two posters of "The Walking Dead" on the official website of Pirate Television Company and his Facebook.

The first is a large panoramic poster of the city surrounded by zombies, the wide avenue on the left is full of hundreds of abandoned cars, the sky of the city is cloudy, the streets are uninhabited, the huge Atlanta, as lonely and desolate as an empty city, Rick walks alone on the empty streets, the reckless silence is extremely shocking.

The second is a close-up poster, in the dark light, the faces of six zombies of different genders and skin colors are close-up, and the eyes that sparkle like to stare at everyone who is looking at this poster.

The ordinary viewers who clicked on the second poster on the Internet were taken aback.

Hull, a car worker in Detroit, was pestering with his girlfriend, scrolling through Facebook to see what new news Li Xiaole had about the iPhone, and the mouse clicked on this picture to enlarge it, screaming on the spot and falling from the bench to the ground in fright.

"Damn~! This damn Li Xiaole~! I'm scared to death~! ”

"Hull...... Do you ever feel as if these zombies are looking at us...... They seem to be alive. Hull's Mexican girlfriend said tremblingly, and the two quickly closed the page.

At the same time, in Washington, D.C., a 7-year-old girl, Liz, was hiding under the covers and swiping Facebook with her iPhone, and suddenly saw this poster up close, and directly "Ah~~~" screamed and threw her baby phone to the ground.

After reacting to just a poster, she wanted to pick up the phone, but as soon as she walked in and saw the faces of those lifelike zombies, her heart trembled......

Finally, she couldn't help but go to her sister's room next door and hide in her sister's bed.

"Liz, what are you doing~? weishenme ran over and squeezed me~~" Sister Liz said impatiently.

"Susan~~ I have a nightmare, I'm scared...... Let me sleep with you today......" Liz said with a shudder in his teeth.

"Coward, where's your iPhone? Play with me, and I'll let you sleep with me. Eight-year-old Susan scoffed.

"On the floor of my room...... Don't go ......" Liz said in a haunted manner.

Susan got out of bed and rushed to her sister's room, where she heard the same scream as before, and Susan was so frightened that she hid back in her room with a bloodless face, and shrunk on the bed, and the two sisters hugged each other and nested under the covers......

Such a poster not only scared many fans into nightmares, but also made many fans who like horror themes scream excitedly, but many ordinary people who thought that "The Walking Dead" would continue the humorous style of "Plants vs. Zombies" were surprised by this result.

Careful people also found that under the two posters, there are ten "zombie rules" that are marked with very small characters:

"The speed at which a zombie runs depends on how long it takes to become the 'living dead' and how much the zombie's body is rotting" "Zombies are like lions, you can walk past them when they are eating" "There are absolutely no sprinters in zombies, and the fastest speed is only a big waddling stride"...... A lot of details are shuddering, and this is completely the descriptive structure of a horror movie......

Finally, a part of the audience began to scold the game for not matching the content of the series, which also led to a surge in traffic on the official website of the pirate TV company after the poster was released, and hundreds of thousands of Facebook netizens also began to argue about this terrifying poster, except for a small number of comic book fans, many people began to want to figure out what kind of story their favorite characters in "Plants vs. Zombies" would be, and the audience's emotional rhythm had been unconsciously mobilized by Li Xiaole, a few days before the screening of "The Walking Dead", A peak has been reached.

A person who has not invested any penny in advertising, only a small game has been making a series popular before it is broadcast, which is extremely rare, and many TV series publicity planners have recorded this case on the computer, and they have also begun to let the game company make a small game to warm up when the next episode of Jihua is released.

In the brightly lit office of the pirate television company, Mina excitedly carried a stack of documents on Li Xiaole's desk:

"Boss, we have received advertising plans from 27 manufacturers~~"

Now with the popularity of "Plants vs. Zombies", the ratings of "The Walking Dead" are also optimistic, and many manufacturers and brands have also smelled business opportunities and have put forward requests for cooperation with Pirate TV companies.

Li Xiaole flipped through it casually and saw that most of them were contract agreements with a price of $20,000 per 30 seconds, and these brand manufacturers estimated that the audience of "The Walking Dead" should be around 800,000, although this estimate seems to be very objective...... But it's nowhere near as high as the real data.

"Are we going to sign now?" Mina couldn't wait to say that although their goal was 6 million, it was enough to be happy that there was such an advertising contract in the first episode, which was already the highest advertising cost on a pirate TV station.

"No, the prices are too low." Li Xiaole shook his head and thought for a while: "In this way, we only sell the first 2 minutes of advertising, and in the middle and the end of the 13 minutes, we use a limited-time bidding model, while broadcasting, we accept the bidding of advertisers." Li Xiaole thought for a while.

"Time-limited bidding?" Mina's mouth opened slightly when she listened, and after reacting, she couldn't help but explain in a hurry:

"Boss, in the United States, the limited-time bidding is only used at the Oscars, Major League Rugby games...... There are no episodes like this yet, and if we start airing and no advertiser is willing to bid in the previous section, we're going to lose $20,000 every 30 seconds...... At that time, we won't be able to wave the advertising money, but I'm afraid that the shooting budget for the third episode will be very tight~~"

This time-limited bidding advertising model is generally used for those ratings that fluctuate greatly, such as large-scale award ceremonies and ball games, and only this kind of large-scale ratings of more than 10 million people will advertisers squeeze their heads to get on, although these programs are not very easy to price, but because these programs are the favorite of American audiences, advertisers will never let go, so they don't worry about no one buying ads.

But "The Walking Dead" is different, after all, Pirate TV is a small TV station, which is a dispensable goal for many advertisers, and the estimated audience of only 800,000 speaks for itself, if there are no advertisers willing to bid at that time, then the hundreds of thousands of advertising fees cannot be recovered, and the filming cost of the third episode of "The Walking Dead" is not enough...... This is the most serious problem at hand.

Time-limited bidding, if you win the bet, of course, there will be an additional advertising fee of 1.2 million, but if you lose, it will affect the filming of Jihua later in the episode.

"Mina, don't be in a hurry." Li Xiaole smiled calmly: "You should know that the quality of our series is far more than 800,000 viewers, if we sell it directly at a price of 20,000 per 30 seconds, it is not cost-effective for us to invest." ”

"Well, you're right, but I don't think the audience has the ability to distinguish the quality of the series, after all, our TV station is a small station, even if they come to "Plants vs. Zombies", they won't stay for long, our competitors are very strong~!" Mina raised her voice in an attempt to remind Li Xiaole of their current situation.

At 8-9 o'clock on Monday this year's autumn file, more than 15 dramas with a viewing population of more than 1 million were concentrated, including "Two and a Half Heroes", "The Romance of Mom and Dad", "Prison Break", and "Hero" The four strong dramas fought at the same time, which made the TV drama battlefield filled with a bloody storm.

"The Walking Dead" is good...... Can it really compete with the ace dramas of these traditional powerful TV stations?