As early as before T-K Group's products fully entered the health care brand market in country Z, they spent huge financial resources to make three seasons of promotional advertisements, with more than 20 types of advertisements and nearly a dozen promotional videos.

What they originally planned was to invest in these advertisements and promotional videos in a unified manner, covering the major TV channels and Internet TV channels in country Z, including the big screen of the public occasions in Beijing, as well as the billboards of bus stops on the side of the road, and even rentals......

However, the external war of Orchid Company damaged the company's reputation and brand image, and disrupted their plans.

In order to save the company's reputation and brand image, they could only release the first issue of advertising first, and at the same time, it was also to teach Orchid and NBJ a hard lesson.

Their strategy was quite successful.

Because, they know very well that most of the consumer psychology of people in country Z is which advertisement is good, fine, big, and well-known, then that product is good.

They are well versed in the consumption psychology of the people of country Z, so they prescribe the right medicine and invest a lot of energy, material and financial resources in advertising, which is to break through the health care brand market of country Z in one fell swoop.

However, their plans fell through.

Just as they were discussing the investment in the second phase of the advertisement when they were discussing the investment in the second phase of the advertisement, a bolt from the blue shocked everyone at T-K Group.

Their first issue of advertising was launched, and it brought not a sales boom, but a sales winter!

It's almost the most terrible winter in the history of the T-K Group.

Their goods, received the cold reception!

In the projection in the conference room, there was also an advertisement similar to the first phase of the T-K Group, which was like a huge slap in the face, and it was slammed into all of them.

Everyone was stunned, incredulous, even dumbfounded.

Jos lost his temper at the meeting, and slammed the stack of materials in front of him to the ground: "Oh, I can't believe my eyes, how can the people of country Z be so despicable and shameless, plagiarizing our advertising planning and creativity, they are simply robbers and scoundrels, I actually want to do business with such a group of people, it is simply an insult to my personality." ”

Jos had never encountered such a despicable, outrageous, robber and scoundrel, and it simply refreshed the lower limit of his outlook on life.

The people of country Z are really a group of guys with no quality and morality.

Chu Jingnan leaned back in the chair and looked at the angry Joss lightly: "Let me remind you that they are not plagiarizing, but imitating." ”

T-K Group's strategy of launching the first phase of the advertisement made him admire Jos's mind and determination, and with his own strengths and weaknesses, Jos's IQ was finally online.

However, Orchid's response was also greatly beyond his expectations!

Imitation, copycat, really brings the true colors of the people of country Z to the fullest.

Such an insidious method made him even more curious about the identity of the boss behind Lanxin's company.

Jos yelled angrily, "What's the difference between imitation and plagiarism? I will sue them, and I will sue them for ruining their property. ”

Yes, in response to Orchid Company's move this time, he intends to use legal means to protect his interests, and this time he must make Orchid Company and NBJ suffer heavy losses.

Chu Jingnan's lips showed a mocking smile: "I think Mr. Jos should have an in-depth understanding of the national conditions of country Z before making a decision before suing them." ”

Orchid's approach to dealing with T-K Group is quite clever.

They know very well that they can't fight for strength, financial resources, material resources, and manpower, no matter which one they can't fight.

Therefore, they never confronted the T-K group head-on, but resorted to peripheral warfare, flank warfare, to catch you off guard, fight and retreat, and let the T-K group mess up its own position.

Joss had already lost his mind because of his anger: "They will be punished by the law." ”

The roaring sound echoed in the silent conference room, and everyone who participated in the meeting did not dare to breathe!

Orchid Company's strange tricks are frequent, so that T-K, a behemoth, also feels tired and headaches, no one thought that a small company that is not listed can actually give them a heavy blow again and again.

"In country Z, imitation models and copycats have always occupied the mainstream market, it is not illegal, they will not be punished by the law, Mr. Jos naturally has to follow the local customs, and when he enters the gate of country Z, he must abide by the rules of country Z."

Chu Jingnan sighed slightly, this time the cooperation with T-K Group is obviously not very pleasant, he is just an investor, responsible for assisting in the acquisition, and does not have the right to interfere with any decision-making of T-K Group.

Joss was stunned.

Chu Jingnan said: "Lanxin Company uses its own strengths and weaknesses to attack its weaknesses, and they can't fight for their financial strength, but when it comes to the national conditions of country Z, they, who were born and raised in country Z, know better than you, so they start from the national conditions of country Z, and you only have to suffer losses." ”

Although, as an investor, he did everything he should have done, and it was a decision-making issue within T-K Group to cause such a situation as T-K Group, but he still didn't want this acquisition war to fail, because once he failed, even if he didn't have any fault, it would be a stain that he couldn't wash away in his life.

Jos's angry emotions came to his senses, and his heart was full of unwillingness.

Someone in the conference room asked, "So now, should we invest in the second season of advertising?" ”

He has been thinking about this problem for a long time, advertising warfare, which is their most powerful weapon, is a pity to abandon it like this.

Chu Jingnan smiled slightly and stopped talking.

The next topic is not suitable for him to participate in.

Interfering with any decision within T-K Group that leads to the failure of the acquisition is the fault of the investor.

Jos said sharply: "If our second phase of advertising is launched, Orchid Company will definitely use the same means to encircle us, so the second phase of advertising will be invested, but the strategy should be changed, the third phase of advertising and the second phase will be put on the market together, and the media network will be strengthened, I don't believe that they can cope with such an offensive of T-K Group." ”

The second phase of advertising is amazing, even if Orchid wants to imitate the model, but can they imitate it?

By the time they complete their imitation, their advertisements will already be deeply rooted in the hearts of the people, and they will be humiliated by themselves.

Chu Jingnan's lips hooked up a smile, this Joss still has brains, but he doesn't know how Orchid Company will deal with the "crushing" attack battle of the T-K Group.

Suddenly, he was looking forward to it!