Chapter 1588: Flanking the "Shanzhai" Strategic Plan
Wen Wenya laughed "poof", Ling Qingxuan is in the midst of thousands of flowers, and the leaves do not stick to his body, such people love to play, play the world, and are unruly, they have to be this [cramp and scrape the bones], there is nothing left, in order to see their deepest and most sincere feelings.
Therefore, for Ling Qingxuan chasing Ye Feiyu, all of them unanimously remained on the sidelines.
Ling Qingxuan didn't continue this topic, and asked curiously: "Why did you think of shooting an advertisement, do you want to compete with T-K Group in advertising?" ”
T-K Group's advertising offensive is menacing, warm and elegant they can't stop it, and it is natural for them to want to shoot advertisements and call T-K Group a board.
It's just that he doesn't approve of this, if it is against T-K Group in advertising, whether it is Orchid or NBJ, they have already fallen behind, because they have the best advertising team, which domestic companies can't do.
What's more, the huge financial consumption of advertising is not something that Orchid can afford.
T-K Group's advertising offensive, using its own strengths and attacking the weaknesses of others, makes the other party unable to deal with it, this trick is ruthless and poisonous.
Wen Wenya shook her head: "I'm not that stupid!" ”
Advertising war, it is impossible to fight, because domestic enterprises in this regard, has long lost to foreign acquisitions, for many years foreign acquisition of Z country enterprises, advertising war has always been their most powerful means, but also the key to the decisive point.
Ling Qingxuan was interested, and hurriedly asked: "Then how do you plan to deal with it, the first phase of T-K Group's advertising." ”
T-K Group's advertising campaign even he, an industry insider, can't help but admire, he has long expected that this game of Orchid and NBJ is only afraid of losing, but today he feels that the best is still to come.
Wen Wen Ya said lightly: "Do you know what the most powerful and powerful talent of the people of country Z is?" ”
Ling Qingxuan was a little confused, feeling that his brain circuits were a little unable to keep up with his warm and elegant thinking.
"Copycat!" Wen Wenya gently spit out cold and hard words: "Can you find a product in country Z that has not been copied?" ”
Imitation copycats in country Z cover almost all industries in country Z, many people say that people in country Z like to compete with themselves, and foreigners like to compete with others.
In fact, she agrees with this sentence quite a bit.
However, she doesn't think there is anything wrong with this, there are more products, only then can there be market competitiveness, and only then can the fittest be found.
Ling Qingxuan's eyes widened suddenly, and he looked at Wen Wenya in shock, and even speaking became difficult: "You...... You won't be thinking about ......."
Such a yin trick is beyond the comprehension of normal people, she can actually think of such a method, this is simply ...... He was suddenly so sympathetic and offended a warm and elegant person!
Wen Wenya took in his shock: "Yes, that's what you think, there is no legal responsibility for imitation in country Z, I can pat my chest and tell those foreigners that I am just imitating, not plagiarizing." ”
Oh, yes! Imitate!
Since in terms of advertising planning, the advertising industry of country Z is destined to be inferior to foreign countries, so she imitates the other party's advertising planning.
T-K Group's advertising is very good, and consumers are quite shocked, and she can't change everyone's mentality.
But what happens if three, five, or even ten, similarly creative, similarly curated ads enter the eyes of consumers?
T-K Group's advertising is no longer unique!
T-K Group's advertisement is no longer shocking!
T-K Group's advertising will fall to the public!
In this case, the T-K Group's propaganda war will end in failure.
Ling Qingxuan didn't know what to say anymore, looking at Wen Wenya's gaze was complicated: "You are bullying foreigners who don't understand the national conditions of country Z." ”
Cottages in country Z have a long history, and cottages are also the mainstream market for consumers, and most people in country Z are using copycat products.
This is the way for the Chinese people to make money, and it is also the talent of the Chinese people to do business, as well as the means of competition.
Just like a certain herbal tea, the imitation is better than the original, which is the business competition model of country Z.
Foreigners won't understand.
Therefore, they are destined to plant a big heel on this.
He can almost imagine the shock and disbelief of T-K Group when countless advertisements with similar ideas and plans to T-K Group entered the eyes of consumers.
Wen Wen Ya is undeniable: "I just treat others in the way of others." ”
T-K Group wants to encroach on the health care brand market in country Z, so she will do whatever it takes, and she can also let the other party suffer the consequences.
Ling Qingxuan was too insidious, too cunning, too vicious, and too insidious: "How did you come up with this extremely insidious move?" ”
It was just unexpected.
Wen Wenya also admitted that her moves were intriguing, and said lightly: "To deal with those shameless robbers, all my purpose and actions are just to win." ”
So, as for what means to use, she didn't care at all.
Ling Qingxuan grinned: "You're right, you don't have to be polite to those shameless invaders at all. ”
It's very bad, but it's also very happy.
For many years, country Z is helpless in the face of the acquisition of foreign-funded enterprises, they suppress country Z enterprises, bully the citizens of country Z, treat these people, should be unscrupulous, ruthlessly fight back.
However, he still has doubts: "If Orchid Company does imitation advertising, it will have an impact on Orchid Company's reputation, and even if it wins T-K Group in the future, it will be tarnished, you have to think clearly." ”
Imitation is never the right way of business, it is a crooked way, and serious businessmen are not ashamed of such behavior.
Wen Ya drank tea leisurely: "Who said that I want to use Lanxin's own brand to make a copycat?" ”
Against the T-K Group, although she has the courage to injure 800 enemies and lose 1,000 herself, she does not have the courage to fight for the future development of Orchid Company.
Ling Qingxuan said: "NBJ has always been the leader of domestic health care brands, and they naturally won't do it. ”
Either Orchid or NBJ does it, and someone has to die to deal with the T-K group.
Wen Wenya shook her head and said: "NBJ doesn't do it either, this year, the domestic health care brand market, because of the impact of the T-K Group acquisition war, has led to a number of small health brand companies can not be maintained, I spent money to inject capital into a few companies, so I plan to push these companies out." ”
She has studied for a long time a large number of cases of multinational companies acquiring enterprises in country Z, and found that propaganda warfare has almost become their invincible weapon, so she has planned for a long time, and it is this time that she is waiting for.
Ling Qingxuan didn't know what to say anymore, so he could only stretch out his thumb and hold back one word: "High!" ”
Wen Wen Ya is simply a business war trick, the sword goes sideways, and it doesn't matter if you don't play cards according to the rules, the means are yin, and the overall situation is in control, which is the most terrible.