Now the highest number of people who watch a single movie in the mainland is about 13 million recognized in the industry, which means that the two movies "If You Are Honest, Do Not Disturb" and "Titanic" have almost reached the box office limit of a single movie in the mainland, and further up, there is no room in the short term.

So just now, the reporters were shouting 2,300 million in the audience, just because they are knowledgeable, if you are a layman, it is normal to open your mouth to be "one billion", 600 million...... No matter how you look at it, this is an elusive goal.

"Director Li, let me ask you, I think "If You Are the Truth, Do Not Disturb" has reached the extreme at the box office, on what basis do you think that "Let the Bullets Fly" can break the record again at the box office?" A reporter in his forties from CCTV stood up and asked.

"In my opinion, because mainland films still have a lot of potential." Li Xiaole said in a deep tone: "In the previous era, our filmmakers have always taken winning awards at foreign film festivals as their ultimate goal due to institutional reasons, which is wrong and has greatly degraded our film market.

And now it is a capitalist society, the film industry is picking up, and everyone has begun to enter another misunderstanding, making movies is to make money, although many good directors are developing themes such as Feng Xiaogang and Zhou Xingxing, but most producers are still trying to use the least amount of money and make the most profits through the movie, and spend a lot of investment on the actors themselves and ignore the movie itself, this process is already wrong. ”

The reporters below all frowned when they heard this, and when it came to spending a lot of money to hire actors, you Li Crazy was the initiator, right...... In your last play, you kept creating the era of blockbusters, and this drama began to criticize other movies for just wanting to make money?

"We often ignore one link, the promotion and marketing of films." Li Xiaole then got to the point: "We all know that the box office of a movie depends on the number of moviegoers, such as a movie of the level of "Let the Bullets Fly", I expect to have 20 million viewers, and the concept is a box office of more than 600 million, so I must let at least 200 million Chinese know ......"

"200 million people promote radiation area?" This sentence really frightened the reporters, "Hero" was hailed as a classic film marketing back then, spending 25 million on publicity, and the advertising company responsible for promotion proudly claimed that "the advertising radiation area reached 100 million people".

"The principle of marketing is very simple, remove those scandals, hostility, and viral marketing, the core is that as long as we do the publicity and distribution in a down-to-earth manner, take out our hearts for everyone to see, and the audience will see that so many good actors are nothing more than spending 50 yuan to buy you a ticket, buy! That's the truth, 600 million box office is not impossible. ”

After Li Xiaole finished saying this, he glanced at Huang Jianxing next to him, and saw Huang Jianxing stand up and announce loudly: "Sorry everyone, the time for the venue has arrived, I announce that the press conference is over, thank you for coming~"

"Director Li~ Can you tell me, how will you let the 200 million audience know~?" "Can you tell us about your announcement?"

The reporters reacted and shouted, Li Xiaole and Jiang Wen all made a "sorry" gesture and left the table, according to the regulations, the press conference ended, and all the main creators no longer answered any questions, which made everyone unsatisfied, but no matter what, the headlines to go back finally came.

And in the next few days, as Li Xiaole expected, his photo of raising his hand compared to the "six" gesture appeared on the larger entertainment page, and the title was very sensational: "600 million!" Lee's crazy megalomaniacal dreams. "Movie maniac's fantasies, unrealistic goals." "Crazy words, Li Xiaole said amazing words again, 400 million is not his limit, 600 million is his new goal~~!"

When the traditional media hyped this astonishing remark, the online media kept relatively calm, and Li Xiaole's loyal support on Sohu was surrounded by the editor's Feng Qingyang:

"600 million box office, sounds unrealistic, but it is not impossible, the number of screens in our mainland has grown at an alarming rate every year in the past two years, and now the latest statistics have reached 2437, think about it, "Let the Bullets Fly" This kind of blockbuster can definitely be screened nationwide, each screen for this movie to harvest about 8000 viewers can reach 600 million box office, according to the peak of "Crazy Stone" The average attendance rate of a single screen is 91.4, "If You Are Honest, Do Not Disturb" The attendance rate is 83.7, and it only takes 20 plays on average to win 600 million box office per fast screen. ”

As soon as this clear-cut comment came out, it immediately sparked ridicule from netizens.

Netizen "Live Demon" said: "The author of this article reminds me of an article I learned in elementary school, in which it was said that red-eyed dragonflies can eat 20 mosquitoes per hour, and then concluded that a red-eyed dragonfly can eat 480 mosquitoes a day!" The logic of this editor is really ridiculous like this, how fucking it is possible that all the theaters will play "Let the Bullets Fly"! ”

The reply to "I'm not guilty of you" represents the opinion of most fans, and he illustrates his point of view with a very rational analysis:

According to the facts, "Let the Bullets Fly" theoretically if it wants to reach a box office of 600 million, then he must maintain a strong schedule of 2 months, according to the latest release date arrangement, although "Let the Bullets Fly" is the latest, but Li Crazy still maintains his super fast editing skills, and it has been determined that it will premiere on November 15, and the competitors he faces are not weak, although "Harry Potter 3" has passed the hot period, but Will Smith's "I, Robot" released in the same file, Matt Damon "Spy 2" are all Hollywood commercial masterpieces, even if "Let the Bullets Fly" is lucky enough to kill this American film, but his real test is still to come.

On December 6th, the Chinese New Year film director Feng Xiaogang's "No Thieves in the World" was released, Liu Dehua, Ge You, Wang Baoqiang, Liu Ruoying's lineup is not inferior to "Let the Bullets Fly", and this period is likely to be half of the market for these two films, "Let the Bullets Fly" may be able to barely insist on it, but on December 26th, I am afraid it will be unlucky, Zhou Xingxing's "Kung Fu" will be released, and when the three annual strong films will be gathered at the same time, "Let the Bullets Fly", which has been released for more than a month, can still dominate? Can you believe it? I don't believe it anyway. ”

There are also many attentive netizens who believe that Li is crazy to create topics with crazy words to promote his new film,

600 million box office, this is said, not only on behalf of Li Xiaole, but also on behalf of China Film Group, Huang Jianxing, the producer, has been completely collapsed, and several group leaders kept talking to him and questioning him:

"Old Huang, you are also a veteran of several dynasties of the group, how do you manage Li Xiaole? He is not only the first to speak wildly in the media, he used to be just the director of the second producer, and now he is the director! How can the director of a state enterprise say that these unfounded predictions are made? Why don't you check it well!? ”

In the face of this kind of criticism, Huang Jianxing also felt that he was very innocent, he was just an outsider sent by Chairman Han to be a peacemaker, and he couldn't be the master at all, these directors couldn't find Han Sanpin and Li Xiaole's theory, and they could only pour their anger on him......

And things are not so simple to pass, the contradiction of internal opposition intensified has occurred at a new group meeting, this time it is completely different from the previous situation when Li Xiaole proposed the "Let the Bullets Fly" project, Li Xiaole attended as the director of the second studio, Jiang Wen followed behind him, he already felt the suffocating low pressure in the conference room, Yan Jie, who had taken a back seat, also attended this time, looking at Yan Jie, who was holding a cane, and seemed to be ten years older than before, Yan Jie, who was ten years older than before, sat with his eyes closed, which made Li Xiaole also feel very surprised, At the same time, I also felt that there was still an invisible pressure exuding from my drooping old body......

"Director Li, sit down." As the chairman of the board of directors Han Sanpin looks calm at the moment, but his mood is extremely complicated, during this period of time, Li Xiaole has suffered more criticism from him than he imagined, and he, the chairman of Xinke, is also facing huge internal pressure, but his style is to use people without suspicion, since he is responsible for Li Xiaole, he will definitely not interfere.

He also investigated clearly, most of Li Xiaole's funds for the filming of "Let the Bullets Fly" were invested by the Black Pearl Company, with Li Xiaole's old way, he Han Sanpin didn't believe that he would make aimless actions, the problem was how Li Xiaole needed him to cooperate, he asked several times, Li Xiaole didn't say anything, only told him:

"Mr. Han, we have a special relationship, and now everyone in the group is staring at us, the success or failure of this project must not involve you, otherwise I will have no way out."

"There are no new project applications during this time, is there anyone applying on an ad hoc basis? If not, move on to the next step. After a brief opening, Han Sanpin stepped into the topic: "What we are discussing today is how much money will be allocated by the distribution group of the "Let the Bullets Fly" project, and what is Jihua like? ”

Everyone is looking at Li Xiaole with their own thoughts, today he is the real protagonist, if nothing else, he will definitely apply for the highest amount of 40 million issuance fees, although it is a record, but everyone has nothing to say, after all, it is the success of "If You Are Honest, Do Not Disturb" is there, everyone is concerned about how to use this money, whether Li Xiaole will fill his pockets, and now the group has suppressed the phenomenon of black budget after a major rectification, but Li Xiaole, the new director, will he become the second Yan Fusheng, This is also unknown.

Li Xiaole stood up and turned his head to look at Shi Dongming, Liu Xiaoheng, Fu Guocang and others, all of whom were gloomy, making him laugh in his heart, these people couldn't even stop Yan Fusheng from making money in the group, how could they think that they could stop themselves.

"Mr. Han, the distribution of "Let the Bullets Fly" is fully responsible for our second production studio, and I apply for 61.5 million distribution funds."

Li Xiaole's voice echoed in the meeting, and the ten board members surprisingly did not show surprise, Li Xiaole had already given them most of the shock, so that they had begun to get used to Li Xiaole's crazy words.

This time, the demon king of the mixed world, who had been entrenched in the group, finally showed his fangs, pounced, and looked at Li Xiaole's aggressive eyes, the ambition that was bound to win seemed to be burning in his eyes, and everyone present clearly understood what he meant......

"Lao Tzu wants money, which of you can stop me?"