The meeting between the two sides was carried out in secret, and no one in the outside world knew the content of this conversation.

Many years later, everyone knows that the two giants of the world's health care brands, when the national brand suffered a huge crisis many years ago, the news of the meeting and interview was revealed, and I don't know how many people beat their chests and stomped their feet, and failed to witness this historic moment.

However, after NBJ's chairman Rodson and Orchid's behind-the-scenes boss Wen Wenya met, NBJ began to block the T-K group at all costs and spent a lot of money.

At the same time, the warm and elegant peripheral war also began.

The general offensive campaign was completely launched.

Because T-K Group had just entered the market of country Z, it was caught off guard by NBJ, who was barefoot and not afraid to wear shoes.

Wen Wenya snuggled in Si Yiyan's arms, watching an old movie from the World War II period in country E, the black and white picture presents a classic after the vicissitudes of life.

Si Yiyan fed fresh strawberries from time to time.

Wen Wenya looked at the time, it was already nine o'clock, she hurriedly swallowed the strawberry in her mouth: "Quickly change to the BJ Education Channel." ”

Si Yiyan took the remote control to change the channel: "How did you think of watching the education channel?" ”

Xinya watches TV, usually financial and legal programs, and occasionally watches movies.

Wen Wenya smiled mysteriously: "You'll know in a while." ”

Si Yiyan changed the channel to BJ Education Channel, and at this time, BJ Education Channel was broadcasting expert lectures, and the theme of the lecture was about the acquisition of multinational companies, the impact on the national brand, the overall economy, and the development of people's livelihood in country Z.

He suddenly laughed: "This is the first step in your peripheral war?" ”

BJ Education Channel is currently a channel that has attracted a lot of attention.

If you want to resist foreign acquisitions, you must first start from the hearts of the people, and this step is very good.

As long as more people understand the bad impact of foreign acquisitions on national brands, let the Chinese people realize that the local brands of country Z are not inferior to foreign brands, but because they have no opportunity to grow, I believe that most of the Chinese people's hearts will be inclined to their own brands.

And Wen Wenya also grasped the country's resistance mentality in the face of foreign vicious acquisitions, spending a lot of money to do such a program, the state supports, the TV station has money to make, everyone is happy, why not do it?

This is the best use of national resources.

I have to say that this trick is quite clever.

Wen Wen Ya pulled Si Yiyan's arm, her eyes shining: "Do you think that my trick is very familiar?" ”

Si Yiyan laughed again: "It's really familiar." ”

At the beginning, Xia Ruya's [Nude Photos] incident triggered the [Hymen-Membrane Identification] incident, and afterwards, in order to minimize the impact of this incident, Xia Ruya once bribed experts to give lectures on this incident, and she did achieve her goal.

Wen Wenya laughed: "I have to say, Xia Ruya's trick is quite effective, T-K Group and NBJ and Orchid Company have started the market battle in an all-round way, and now the business community, the media, and the public are paying attention to this matter, and the attention will be very high when such a program is launched at this time." ”

"And I not only did this program on BJ Channel, but also did similar programs on the seven major channels with the most attention in China, from Monday to Sunday, different channels, different time periods will broadcast such programs, and I also invited a hacker team to do related topics on the Internet."

Start with the hearts of the people and popularize everyone's knowledge about acquisitions.

Si Yiyan gently stroked her hair and asked, "So, what is your second step plan?" ”

Wen Ya said softly: "I have already done it!" ”

Then, Wen Wenya took the remote control in Si Yiyan's hand and turned up a channel for financial evening news.

It is reported above that NBJ and Orchid Company, because they cannot bear the huge pressure of multinational companies to enter the health care brand market in country Z, have made substantial price cuts.

From the original price, it was lowered by 30%, and the profit was pressed extremely thin, intending to occupy the market with small profits and confront the T-K group.

The smile between Si Yiyan's lips was faint: "This is to show weakness to strength." ”

The audience of newspapers and magazines is faster, more widespread, stronger, and more deeply rooted in the hearts of the people than television and the Internet, and tomorrow's media will report on this matter in a big way, and the tragedy of Orchid Company and NBJ will also be greatly known by more people.

At a time when T-K has not yet occupied the market and has no popularity, this move can discredit the image of T-K Group and create an impression that T-K Group is strong and domineering, which will lead to psychological disgust with the company and prejudice against their company's brand.

Ordinary people don't understand business things, and price reduction is a good thing for them, and at the same time, they will also know that their own enterprises are oppressed by outsiders, and they are both from country Z, and everyone does not sympathize with their own companies in country Z, will they still support foreign brands that they know nothing about?

Si Yiyan had to admit that this move was really clever, and it was the people's hearts that were manipulated: "So what's next?" ”

Wen Wen Ya said: "Planting, framing, smearing, and doing everything possible to further hit the corporate image and brand influence of T-K Group, while Orchid Company and NBJ will continue to lower the market price and continue to show weakness, and the price will be adjusted to forty percent, to the point where it is unsustainable." ”

If you want to show weakness, you must show it to the end.

At all costs, even if you lose all your money.

Health care brand, pay more attention to the effect and quality, no one has used this product, on the premise of not knowing the effect and quality, it is particularly important to build a good product image, product image, but also the main consideration for consumers to choose this product.

Planting, framing, smearing, these are not clever means, the other party is easy to see, and others in the business world are not fools, but so what, consumers don't understand business things, they won't know, they know that if the reputation of the product is not good, then they would rather not buy it.

Si Yiyan sighed slightly: "A woman's battlefield is sometimes more cruel and treacherous than a man's battlefield. ”

At least, on the battlefield of men, everyone prefers the collision and confrontation of strength, but like Wen Wenya, reckless, reckless, indiscriminate attacks, it is really terrifying.

Wen Wenya smiled and fell into Si Yiyan's arms: "Therefore, in the future, if Xia Sishi intends to enter the health care brand market and take a share of the health care brand market, remember to see Lanxin Company and remember to retreat and take a detour." ”

Of course, this is just a peripheral battle, she also formulated a flank battle!

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