Chapter 137 . Eashop's business

"That's right, it's to hold customers, it's so troublesome, there are so many restrictions, can you still hold customers?" Huang Wenbin said politely, "Originally, other customers did a good job, but you suddenly got a system, there are still so many discounts, and you have to add additional restrictions, what does it mean?" ”

"Do you want each customer to add a percentage discount to the original discount?" Ding Shishi asked.

"It's all money." Huang Wenbin said, "The profit of more than one million, all customers are added a discount of 0.1, at least 100,000 or 200,000 less, if the profit is reduced, it is difficult for you to explain to the boss, right?" "But this is also better than the idea of raising the next level, if you follow that, the profit will be at least two or three hundred thousand less.

"At the beginning, there will be less, customer loyalty will be cultivated, and more new customers will be attracted, and the original profit will be exceeded." Ding Shishi said.

"Miss, it's going to take at least a few years." Huang Wenbin persuaded her, "How long can you do it in Dongsheng?" At most, it will be two or three years. When the time comes, your father will see that the original profit is 13.4 million yuan, but as soon as you come, the profit will decrease, and as soon as you leave, the profit will be higher again. ”

As a rich second generation who has always carried the black pot and received the credit, how could Ding Shishi tolerate this situation. "Take a customer rating and don't get it?" Ding Shishi was very regretful, "I finally came up with an idea." ”

It's best not to get it, so as not to lose hundreds of thousands. As for why they will lose so much, Li Jian and other Dongsheng said that Ding Shishi's system of grading customers has angered most customers, and they no longer do business with Dongsheng, and they rely on them to turn the tide and save a little. But later Ding Liugen also had a saying - the eastern high-level took advantage of his position to upgrade the preferential level of many ordinary customers without authorization, and then withdrew the deduction from the customer, resulting in a large loss of the company's profits.

Huang Wenbin didn't believe in Ding Liugen's statement in his last life, and the discount was originally negotiated by the business personnel, and the deduction should be withdrawn, and it can be received without this system. Why is it that after adopting the customer grading system, profits have dropped so much?

Now it seems that it is not necessarily, as long as you look at the turnover, you can know that the turnover in 07 years is more than that in 06 years, the customers are still those customers, the business is still those businesses, there is no less at all, but the profit level has dropped sharply. In the past, the people in the business department must have also recovered the deductions, but the profits are fixed, and if there is a sudden decline, it will definitely attract attention. Ding Shishi got a customer grading system and offended the customer, so why don't you hurry up and collect more rebates.

This kind of digging into the wall, once it starts, it is difficult to stop, the executives rush up, the salesmen are not to be outdone, everyone wants to collect more kickbacks, and it is easy to collapse the profits. As a result, Ding Shishi left gloomily, Ding Liugen still sent someone to clean it, and it was difficult for Dongsheng to recover, and no one was left behind. If you don't do it, you won't die, and you won't do it well.

But looking at Ding Shishi's regretful expression on her face, Huang Wenbin couldn't help but come out to be a hero, "If you want to get it, you can get it, but you have to change the plan." In fact, this customer-level system is very easy to use, after Ding Shishi left, the new general manager has been using it, and the customers like it very much, and the turnover and profit have been rising. It's just that because of the great damage to the vitality and the poor foreign trade environment, it has not been able to recover to its original height.

"How do you change it?" Ding Shishi asked.

"The crux of this grading scheme is that it imposes restrictions on customers. If the corresponding offer is not given, the customer will get angry. If the corresponding concession is given, then the profit will fall. Huang Wenbin said, "In fact, it is not difficult to solve this problem, there are many customer needs, not necessarily cheap." Eastop is a service company, as long as we do better service, I believe customers will understand these limitations. ”

"Ah......" Ding Shishi understood when she took it, "It is to squeeze the employees of the business department and let them work overtime, so that customers can enjoy better services and digest the inconvenience of the customer system." However, if you want to let the employees in the business department work overtime, you don't have to pay overtime pay and bonuses, and the profits will also decline. ”

"Who said that they should add money, love to do it or not." Huang Wenbin has become a fierce capitalist, and his resentment against the business department has been around for a long time. A group of uncles in the business department have always felt that the whole company is supported by them, and they will only drag them back if they see people in other departments as worthless. Especially the administrative department, which was regarded by them as sweeping the floor and changing the lamps, when Huang Wenbin was seconded to work in the business department, he was discriminated against enough.

"Then they'll complain." Ding Shishi said, "Once there is resistance, it is easy to be passive and slack off." ”

"Originally, the business department was accustomed to the current customer model of negotiation one by one, and they made a lot of money from it, and they would complain anyway if they wanted to establish a customer level." Huang Wenbin said, "Negative sabotage or something is very easy to solve, cut their basic salary to the minimum wage level, and then increase the business bonus." Whoever is passive and slacks off will be given the minimum wage. "It's 2007, and the local minimum wage is just over 800 yuan, depending on who can afford it.

"Yes, I just found that the business department treats customers unfairly, and they can get a lot of discounts, but honest customers can't get a lot of losses, and as a result, they will find another agent after a few singles, so I want to establish a fair customer level." Ding Shishi was thoughtful.

This is too naΓ―ve, what is the meaning of the noisy can get a discount, in fact, it is willing to give a rebate to get a discount. Ding Shishi sometimes seems to be very capable, and sometimes she is guilty of low-level infantile diseases, and she doesn't know what to say. "There will be complaints from the business department, so the customer's grading rights cannot be put in their hands, they must be held by themselves."

"I've only been here for a few months, and I don't do any specific business, so I only know a few customers." Ding Shishi said.

"Then leave it to me." Huang Wenbin said that he knows almost all of his customers, and he remembers clearly which customers are at which level: "We first went to the customers and talked to them about the new grading system." Then go to the business department and ask them to accept the reality. "Now that Ding Shishi has been in office for several months and has been on TV again, there will be no situation where customers don't know.

"One by one, go and find them?" Ding Shishi felt troublesome when she thought about it, "How much time does it take?" ”

"I guess I'll be able to find it in a little more than a month." Huang Wenbin said that the city's foreign trade circle is so big, and there are so many customers. After making dozens of important customers clear, other small customers will naturally go to important customers to inquire about the news, and the new policy will be spread.

"It's been more than a month." Ding Shishi sighed and patted Huang Wenbin on the shoulder, "You prepared the information, you investigated the background, and you were responsible for the negotiation, so I will give you a face, it's really hard for you." ”

This is too much to shirk responsibility, Dongsheng is obviously your company! Fortunately, Huang Wenbin came back from time travel, otherwise it would have been hard for a while. After getting ready, Huang Wenbin took Ding Shishi to find various customers, and the first one was a trading company called Shengshi.

After a brief greeting, he got to the point, "Mr. Xu, don't you hope we can give you a higher quota?" Huang Wenbin said to the general manager of Shengshi.

"Yes, our company's funds are relatively tight and the turnover is relatively slow, but the business is very stable, the profits are high, and the reputation is good." Xu Yangcheng said, "You are always urging the debt, which makes people annoyed." I will definitely give the money, even if it is a few months late, I told you a long time ago. ”

"Then the VIP system we are launching now is very suitable for you," Huang Wenbin said, "We plan to give customers a grading system, according to the situation of Shengshi, originally divided into the silver level, as long as you sign a long-term contract with us, promise that all the agents every year will be handed over to us, you can be upgraded to the gold level, then we can give you a higher amount, longer repayment period." Anyway, Shengshi's business is very stable, and it is nothing to sign a long-term contract. ”

"Can I make a payment every year?" Xu Yangcheng asked, "Pay in November every year." ”

"Yes, no problem." Huang Wenbin said that Shengshi only has money in November, so let them pay in November. The company's business is really stable, even if there is a crisis in the United States and Europe after 08, and foreign trade is wailing, the business of Shengshi has not been affected much. At that time, everyone rushed to act as an agent for them, not to mention paying once a year, everyone rushed to do it for two or three years.

"Is that so...... There won't be any strings attached, right? Xu Yangcheng is still not at ease.

"Join our VIP and enjoy better service." Huang Wenbin gave him a copy of the information, "You can take a closer look, there are a lot of discounts." Who is Miss Ding, the general manager of Dongsheng, I don't need to say more, how can I lie to people, are you right? ”

Ding Shishi nodded and smiled appropriately, Ding Liugen's daughter, an outstanding young entrepreneur, the general manager of Dongsheng Company, and the chairman of Xishi Catering, this series of titles made Xu Yangcheng relieved, "Okay, I'll join your VIP...... If there are so many discounts, I will leave all the agency business to you. ”

"Congratulations to Mr. Xu for becoming our most valued VIP customer." Ding Shishi stood up and shook hands with Xu Yangcheng.

"If Mr. Xu really hands over all the business to us, he can be promoted to Diamond VIP, and he can enjoy more discounts." Huang Wenbin added next to him, "In short, congratulations to Mr. Xu, the formal contract will be sent over in two weeks, I hope Mr. Xu can give more opinions, so that we can provide you with better services." ”

"I hope so." Xu Yangcheng nodded, "For this payment term, we are really nerve-wracked, we have to spend a lot of time every year to get a loan to pay the deposit, if we can really solve this problem, I can use more time to expand the customer research market, I hope we have a happy cooperation." Miss Ding really deserves her reputation. ”