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"What, you say it again?" Li Rongpyo, who was lying on the bed in the bedroom and reading this month's bar profit report, suddenly sat up straight and looked at Jiang Cangdong beside the bed with a slight frown.

"Lei Ting just called and said that Li Xiaole's movie is about to be released......" Jiang Cangdong lowered his head and repeated.

"Wait. I remember I only lent him 120 million? Li Rongbi thought about it for a while, and asked Jiang Cangdong sharply: "Did he (the fastest update) find financing from other aspects?" Didn't we say in the contract that we couldn't accept financing!? ”

According to Lei Ting, there is no other financing for Li Xiaole's film...... The accounts are clear. Jiang Cangdong is very accustomed to putting the blame on Lei Ting......

Li Rongbi was stunned, touched the beard on his chin, rolled his eyes and thought for a long time, and said strangely: "How is this possible?" Can a movie with an investment of more than 100 million be released? Is the review of the theater chain so loose now? ”

Jiang's company sends a film to those theater companies almost every six months to watch, and it is also the photography of Lao Cui Dang, and it has not passed until now, why did it pass as soon as Li Xiaole was replaced?

Working too much during the day, Ha Ji Won dozed off on the sofa as soon as he returned to the office, and was in a daze, when he was awakened by the contract thrown by Li Xiaole on her, and his eyes widened to see the contract clearly, and then he opened his mouth into an O-shape.

"You're not lying to me, are you, my movie is really going to be released?"

With anticipation and nervousness, Zhao Xianjae and Shen Yinhe waited here all day, and now they finally saw the contract, and they all hurriedly wanted to grab it to see the content.

"Wow~ I just said that the director is very good, and he really got the contract." Shen Yinhe looked at Li Xiaole with great admiration, and excitedly held Lei Ting's hand: "I'm going to become a movie star~!" Lei Ting, do you think I want to practice signing papers~"

Ha Ji Won didn't react for a while, and immediately ran out of the door screaming after suddenly waking up: "I'm going to call my dad." "Rushed out with his phone.

"What are you doing on the phone?" Shen Yinhe asked inexplicably, and Lei Ting lit a cigarette next to her: "She is afraid that someone will see her crying." As he spoke, he looked at Li Xiaole.

"Cut. Only 15 screens. After reading the contract, Cho Hyun Jae threw it on the table casually, feeling that they were making a big fuss, and hummed as if he had seen the world: "It's only shown in college student theaters, and it can't enter the mainstream, it's hopeless to be a star, it's not as good as the No. 5 character in the TV series." ”

"Don't worry, you'll definitely have a chance in the future." Li Xiaole didn't mind his cool words, and patted Zhao Xianzai on the shoulder, he could hear that Zhao Xianzai was actually very disappointed, he was busy with this play, he was an actor again, and he had to organize the scene, which can be regarded as a wholehearted dedication.

Although the movie is confirmed to be released, everyone is very excited, but at the same time, it also means that there will be more work to be carried out soon, Li Xiaole called Jin Nan to determine the next deployment.

Li Xiaole handed over his design of the haode poster and publicity plan to Jin Nan, Jin Nan was quite satisfied after reading it, and the film club was responsible for printing, because it was the students who went to help the film, the film club belonged to the distributor of "Color is Empty", and they were responsible for the publicity.

Although it will not buy physical advertising on TV and outdoor buildings like those local blockbusters, as long as "Color is Empty" is released in theaters, the film industry will provide posters and promotional supplies, of course, if "Color is Empty" is only shown in 3 cinemas, the cost of this leaflet is negligible.

In the student support film contract of the Film Club, the film industry is responsible for providing publicity funds, and at the same time, as a price, the part of the DVD and overseas distribution is fully bought out by the film industry, so Li Xiaole knows that his income only comes from 8% of the box office, and Jin Nan, as a supporter, has a 3% share of the DVD rental and sales.

Generally speaking, in South Korea, where piracy is currently controlled, the profit from the movie box office and DVD rental and sales is 5:5, that is, if there is a box office of 10 billion won, then DVD will have a profit of 10 billion won, and Kim Nam is not much different from the profit he gets (DVD has to deduct 6 percent of the commercial tax, 20 percent of the cost fee, if Li Xiaole can get 260 won per ticket, then Kim Nam's dividend is about 224 won. ）

As an investor, Fuming Company has a box office share of 32%, which is 3 percent according to 120 million. 7.5 billion box office to recoup the investment, that is, to reach 12. It doesn't sound difficult for 50,000 moviegoers to recoup the cost. But you know, it's 2001 in South Korea.

Just last year, South Korea's "Drifting Room" shot by the great B-grade film director Kim Ki-duk, although it won the most popular Asian film at the Venice Film Festival, it only had less than 110,000 viewers in South Korea......

This is also the reason why Weishenme, everyone is not optimistic about "Color is Empty", which also uses nude shots as a selling point, Li Xiaole realized that now is not the time to sit back and relax.

What he needs is to do some publicity and deployment before the movie is released, of course, he doesn't have the resources to go through traditional channels, but he has his own advantages, a place where he is unimpeded - Internet shijie.

was bored, but Li Xiaole received an unexpected phone call, which was from Cui Zhongxiu, the investment manager of Anmin Company.

"Hello? Li Xiaole, let me tell you a good news, our company's market analysis department has passed the review of your script, I think it is very good, and I agree to invest in the standard sharing model. ”

"Oh...... Yes, but I've already got the investment, and the movie is finished. Li Xiaole felt that he couldn't cry or laugh, and now the review has been completed, if you wait for your investment in daylily, it will be cold.

Cui Zhongxiu received a call over there, and his first reaction was that Li Xiaole was reckless, without their investment, how could Li Xiaole's crew have a film crew, children have strong self-esteem, and they refuse to eat back grass, right, so they can only say helplessly: "Is it?" Well, if anything changes, you can contact me again......"

Li Xiaole put down the phone, looked at the sunny outside, and walked leisurely to Dankook University, sitting on the grass next to the open basketball court, the sun shining lazily on his face, a few students in the center of the basketball court who stripped off their shirts to reveal their thin bodies played basketball, wearing sunglasses The fitness coach was holding a stopwatch, monitoring Ha Ji Won who was walking briskly along the outer track of the basketball court, Huang Shumin was doing physical training, Li Xiaole was lying on the grass leisurely, and began to think about how to promote his ideas for this movie.

After so many years of working in this circle, he has summed up two rules, in fact, the so-called film and television industry is composed of two completely different circles in practice.

One is made up of directors, actors, photographers. and so on professional film and television personnel composed of "film and television circles", people in the film and television industry are generally very simple, those who can get ahead, almost all of them are people who work hard in the profession, in this circle, everyone respects the talent, level, and even character of their peers, there are few hostile situations, they are all collaborators.

The other circle is much more complicated, that is, the so-called "entertainment circle" composed of production companies, distribution companies, entertainment media, and investors, and this circle is a chain of interests with the value of the film and television industry as the core.

Ordinary audiences can usually only see the entertainment industry, what actors' intrigues, producers' big mouths, what directors and actresses unspoken rules, these are the rolling giant wheel of the entertainment industry to draw a wave trajectory, in a word, all in order to strive for more exposure, attention, and then let more people know about film and television works, looking at the entertainment industry, as long as it can attract attention, anything can be done.

As the saying goes: "The aroma of wine (remember daomengren for a second to see the fastest update) is not afraid of deep alleys, that is because there is no competition." ”

Now Li Xiaole has completed his jishu work in the film and television industry and filmed "Color is Empty", but it does not mean that it will definitely achieve a good box office like "Future", he still needs to put more effort into the "entertainment industry", to let people know the movie "Color is Empty", in terms of propaganda methods, he has a lot of things in his head, and the major film companies in China did everything for the sake of exposure, of course Li Xiaole has some of his own jihua.

The first thing that comes to Li Xiaole's mind is viral marketing, which is also simple, nothing more than to shoot a video that makes people feel curious or surprised, and let people discuss and spread it, but this concept needs some suspenseful ideas to make people create topics.

For example, in 2009, the low-budget horror film "Ghost Shadow" filmed a "real ghost", so that everyone could discuss whether the ghost was real, and before the release of "The Dark Knight", Sith Ledger, who played the "Joker", put a video on the movie website, and Heath Ledger personally read a terrifying letter, telling everyone that there are 49 letters, and in different cities, you can solve the mystery of the movie by finding all 49 letters, and finally triggered all Shijie's fans to solve the puzzle. Before it was released, it caused a strong response among Batman fans.

But Li Xiaole thought about it for a long time, for a youth comedy like "Color is Empty", it seems. There is no entry point, so it is not enough for people to guess what color Ha Ji Won's underwear is.

Alas...... This road doesn't work, let's think differently, how about sexy marketing? This trick is a rotten trick used by the promotion company of mainland films.