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Movie sexy marketing, to put it bluntly, is to take out some sexy and nude scenes in movies and television first, which makes people misunderstand that the focus of the film is eroticism, and cute teenagers like this kind of topic the most, and it is also the most spurned method by those high-level intellectuals, which can gather attention the most quickly.

The most typical example is the 2007 mainland release of the literary film "Lust Caution", in fact, director Ang Lee directed this film adapted from Zhang Ailing's novel, regardless of the actors, production, and plot are the best Chinese masterpieces of the year, but a month before the release of this literary film, an uncut version of the "Lust Caution" video began to circulate on the Internet, and the 7-minute passion scene between Liang Chaowei and Tang Wei caused an uproar on the Internet.

At that time, almost all the media used this video as the title, and scolded Liang Chaowei for glorifying the traitor and Tang Wei for being unethical, but many people felt that if they didn't criticize and condemn the sex, it seemed that they couldn't keep up with the trend.

But outsiders seem to be extremely slanderous, but in fact, unconsciously in people's saliva, they are repeatedly emphasizing the selling point that the audience is most interested in (the fastest update) of this film, frankly speaking, as long as you have seen this movie in the circle, you will understand that this one explores the most beautiful goodwill in human nature in the face of national love and personal emotional contradictions, and the film even won the Golden Lion Award, the highest honor at the Venice Film Festival.

But the propaganda company is afraid that the people don't like to watch this kind of profound thing, since you ordinary viewers love to watch intrigue and bloody pornography, then change the law and hook you to watch.

At the end of the year, everyone counted the box office, the mainland box office of this movie was 120 million, and the Hollywood giants MGM and Columbia's 007 "Battle of Casino Royale", as well as "Pirates of the Caribbean 3" that swept the global film market were stepped on.

In the eyes of the industry, this is definitely a classic marketing case!

Before the release, no one imagined that a literary film could reach this box office height, in the doubts of all film critics, the marketing team behind the scenes is already holding champagne to celebrate, that 7-minute film can be so widely spread on the Internet, in fact, it is completely the effect created by the behind-the-scenes team, with 7 minutes of "secular" to let so many people enter the cinema to watch a great literary film, this is definitely a magical page in the history of mainland film marketing!

Don't look at the audience scolding while watching, on the surface, they all say that the film is "vulgar and morally degenerate", but quite a subtext in the heart of one person is: "Why are you fucking all these bed scenes cut, it's really not fun to watch." What's even funnier is that a Ph.D. student at the University of Political Science and Law even sued the State Administration of Radio, Film and Television: "Deceiving consumers!! ”。

Sexy marketing is all about capturing the audience's ambivalence.

But then again, this kind of sexy marketing is a bit troublesome because there will be some sequelae, and it will hurt the image of the starring actor himself at some time, and the intermediate treatment is very subtle, the key point is whether the actor audience likes the actor's performance, such as "Lust. After "Ring" was down, few people would say bad things about Liang Chaowei, everyone was scolding Tang Wei, and director Ang Lee's image has also improved a lot.

To put it bluntly, this is the acceptance of the actor himself, sexy marketing, invisibly will make the audience focus on the actor himself, if the actor has a flaw, then this flaw will be infinitely magnified, if not, everyone will feel sorry for the actor because of their misunderstanding, when "Lust and Caution" was released, because Tang Wei was a newcomer, everyone thought that she was to be famous, and hugged Li Anliang Chaowei's thigh to take this movie.

Will everyone like Ha Ji Won? What is her character? Li Xiaole asked himself in his heart, well, there is no problem, and we are not Ang Lee, Kim Jong-min is not Liang Chaowei, Ha Ji-won, who has a super high reputation on the Internet, is the thigh of this "Color is Empty".

Li Xiaole thought about various possibilities in his mind, and after making sure that it would not have a negative impact on Ha Ji Won at all, he finally made up his mind.

But he thought about it, this matter really can't be known to Ha Ji Won, if it weren't for her temper with such a sense of justice, knowing that these are propaganda methods, she would stand up and refute the rumors, and in the future, I am afraid that she will have to be anxious with the black hand behind the scenes, and it will be worth the loss to hurt her feelings for work.

Thinking of this, Li Xiaole got up in the commissary next to him in order to leave a way back for himself (

The update speed is fast, Baidu search daomengren can find this site. I bought a bottle of mineral water, ran to the track next to the basketball court, and caught up with Ha Ji Won, who was jogging breathlessly, Huang Shumin, and handed it to them.

"Haven't you finished yet?" Li Xiaole asked with a smile while keeping pace with them.

"There are still 3,000 meters left, President Zhang. Finding this professor alive is the reincarnation of Agent Smith. Ha Ji Won, who was already soaked in the yellow sweatshirt, wiped the sweat from his forehead with his hand and said breathlessly.

Li Xiaole looked not far away, staring at their muscular men with a waist in his back, his expression was really a bit similar to the villain of the Matrix.

"By the way, President He, have you watched the news lately?" Li Xiaole looked at Ha Zhiyuan as he ran. Ha Ji Won's slightly sweaty cheeks in the sun are beautiful, clear and bright.

"What's the news?"

"He said that Ben Affleck didn't want to come to South Korea too far in an interview show and wasn't going to come to us to promote it, and said that even if he didn't come to Seoul, the box office of "Pearl Harbor" would not be too bad." Li Xiaole complained.

"Really, fake~?" Ha Ji Won was a little angry when he heard this, and snorted: "Hollywood stars are amazing, what is the hard work for the promotion of the movie, is it really a full man who doesn't know that a hungry man is hungry?" ”

"Weishenme? In fact, the profession of an actor only needs to shoot good works, and weishenme still has to participate in publicity, I think this is very unreasonable. Li Xiaole pretended to be puzzled.

"Who said that!" Ha Ji Won stopped angrily when he listened, took a few breaths, and said, "What age is it, actors are also responsible for the results of their works, pat their butts and leave, what is it!" It's not professional at all, and I'm most annoyed by the stars who don't participate in publicity and don't participate in film festivals. ”

"Ha Ji Won, who told you to stop!" The muscular male coach roared from afar, and Ha Ji Won started running again with a bitter face, but the speed slowed down a lot.

"Well, you're saying it simply." Li Xiaole held back a smile in his heart, and sighed on the surface: "The matter really comes to you, you can't stand the pain of propaganda, how wronged you are." ”

"You just look down on me~" Ha Ji Won wiped the fragrant sweat on his forehead and stared at his beautiful eyes unconvinced, with a look of course: "As long as it's for the sake of the movie, it's no problem for me to go to the soup!" What is a grievance~ and it won't lose a piece of meat~"

"When the time comes, the propaganda will be in trouble, you won't be angry with me~" Li Xiaole continued to dig the pit.

"How so." Ha Zhiyuan turned his head and stared at his beautiful eyes, made a kind and pure expression, and said gently: "Li Xiaole, in your mind, do I seem to be such a stingy person." "I thought it wouldn't be a running announcement, going to the TV station for an interview, or at most going to some game shows that made a fool of myself, what's the big deal.

"Well, it's not like that." Li Xiaole pretended to look at Xiahe Zhiyuan, thinking that this was what you said, and put two bottles of mineral water next to the runway: "Then I'll go back to work, you practice hard." ”

"Zhiyuan, what did this kid Li Xiaole tell you?" Huang Shumin caught up panting from behind and asked, looking at Li Xiaole's back with a bitter and hateful look, thinking about the fact that he fooled Zhao Xianzai to act in a bed scene, he couldn't help but hate itchy.

"Don't do anything, Senior Sister Huang, he's here to invite us to drink water." Ha Ji Won said with a smile.

"How can he be so kind?" Huang Shumin just noticed Li Xiaole's smug appearance when he was temporary, and felt that something must be wrong with him, and reminded Ha Zhiyuan: "Zhiyuan, you are too simple, I think he must have some conspiracy, you look at it, he will show his fox tail in a few days!" ”

"You still have time to chat!? There are still 2800 meters to go!! Are you going to run until night!! The muscular male professor yelled, making Huang Shumin and Ha Ji Won frightened.

Back to the company's office in the afternoon, Li Xiaole called the black hand and asked him to come over at night, and he called the outside of the fried noodles as dinner, Lei Ting came in and saw that he was sitting on the ground in shorts, holding a bowl of noodles and snorting loudly, and couldn't help frowning.

"It's a beautiful child, why do you always put on a sloppy look like an older man, isn't it dirty?" Lei Ting picked up the snack garbage bag on the ground, why are these artists so unclean?

"Sister Tingting, you came just in time, do you want to eat?" Li Xiaole wiped his hands and handed over the remaining half bowl of fried noodles.

"Eat it yourself." Lei Ting shook her head expressionlessly, very curious that Li Xiaole was not nervous at all now, even she, a person who has nothing to do with movies, was insomnia all night yesterday when she learned that "Color is Empty" was going to be released.

"If you want to recoup your investment, 15 screens is definitely not enough." Lei Ting sat on the bench, turned on the computer and looked at the movie column of the NAVER website, the movie trailers that will be released in the summer are hung in a prominent position, "Harry Potter and the Philosopher's Stone" occupies the largest one-third of the website, "Friends", "My Sassy Girlfriend" pops up in a small window on the NAVER web page, in contrast, "Color is Empty" is only mentioned in a small title under the web page, or a very general text description: "In addition to these blockbusters in the summer file, there are also films like " Bungee Jumping of Love" and "Color is Empty" are also worth paying attention to. ”

Lei Ting saw this, and her mood unconsciously began to get irritable, because she wanted to collect information, she would look at these web pages every day, but she had never felt like this today, what was wrong with herself?

"Sister Tingting, there will always be a way, don't worry." Li Xiaole noticed that Lei Ting was ravaging the keyboard with the same strength as Lang Lang closing his eyes and playing the piano, and he felt a little scared, since the last time he saw Lei Ting's ruthlessness, he was really afraid that Lei Ting would suddenly lose control of himself one day, Nima...... This violent chick is going crazy, and I'm going to be unlucky.