Chapter 76 . Open a branch
"yes, a lot." Huang Wenbin said, "The Food and Drug Administration, quality inspection, industry and commerce, urban management, health, any department can intervene, but there are still competent departments." As long as the competent department is dealt with, the other soy sauce players can deal with it casually. β
After the economic crisis in 08, the foreign trade business was not easy to do, Ding Liugen was tinkering with the transformation all day long, and he did domestic sales, physical stores, online sales, and catering. Of course, the transformation must make full use of crude oil resources, and Huang Wenbin is often sent to help, and by the way, he also learned a lot of common sense from all walks of life.
"Who's in charge of the restaurant?" Xiao Lei asked.
"It depends on the situation," Huang Wenbin explained in detail, "We have a table and guests eat in the restaurant, which is called catering, which is under the control of the Food and Drug Administration." We used to have the same store on Chunfeng Road, although customers rarely used our table, they all bought and left, but having a table is a food and drug tube. β
"What about the lack of a table?" Xiao Lei asked.
"If there is no dining table, it is a food workshop, which belongs to quality inspection and industrial and commercial management." Huang Wenbin said, "There are several situations in this, for example, our store on Chunfeng Road, when we saw that the dining table was not used at all, they were all taken away, leaving only a faΓ§ade to sell steamed buns, which is called the front store and the back factory, the front store belongs to industry and commerce, and the back store belongs to quality inspection." When you didn't have a faΓ§ade at the earliest, you made buns in the rental house, and after you finished it, you pushed the cart out to sell it, which is called the separation of production and sales, and it belongs to the quality inspection and control. β
"Isn't that right? If I make steamed buns at home, the industry and commerce won't be able to take care of me? Ding Shishi didn't understand, "If you don't have a business license, it's still illegal, right?" β
"The competent authorities, if you make steamed buns at home and then sell them, of course it is not legal, and it does not meet the requirements of food factories at all. Regardless of the meaning, industry and commerce will not take the initiative to manage, unless it is united by the quality inspection department. Huang Wenbin said, "As long as you pass the inspection of quality inspection and go to industry and commerce with the report, industry and commerce will issue you a business license, and then you can inspect it once a year last year." All business licenses in China are issued by industry and commerce, and if you manage everything, you can't manage those who are busy with industry and commerce. β
"I see." Ding Shishi finally understood.
"If you want to say it's illegal, doing business now is completely legal, and you can't do it at all. Now we not only sell steamed buns in the store, but also deliver them to the factory canteen in large quantities, which is actually wholesale food, and it is also quality control. According to the law, every batch of buns should be sent for inspection, and after passing the qualification, the packaging should be labeled with the production date before they can be sold. Huang Wenbin said, "Not to mention the inspection fee, what should I do about the delayed time?" β
"There are a lot of people who do this kind of wholesale, and I haven't seen anyone take it for inspection every day." Ding Shishi said.
"Yes, yes, even if you get a business license, it's very formal, at most you can get a physical examination certificate, which seems to be issued by the health department." Xiao Lei also said, "I have never heard of quality inspection or anything." β
"So, 99% of small businesses are not completely legal, but there is no way, it really needs to be fully enforced, not to mention that the small traders want to riot, even the government civil servants, they can't enforce it." Huang Wenbin said, "How many breakfast shops and restaurants are there in our city? The Industrial and Commercial Bureau, the Quality Supervision Bureau, and the total number of people are only many. β
"There is really a long way to go to build a society governed by the rule of law." Wang Rushan sighed.
"yes." Huang Wenbin said, but no matter what, it is now a black workshop rampant, and food safety problems are prominent, but the industrial and commercial quality inspection of food and drugs is not done, and others report it and procrastinate and do not inspect. Later, it was the rise of online public opinion that forced them to go.
"Then we open a branch, what is the explanation?" Ding Shishi asked.
"Open a branch? If the buns are made in a branch, it is an ordinary restaurant and belongs to the Food and Drug Administration. If it is done here and then sent to be sold, it is a wholesale product, which is subject to quality inspection. If you make semi-finished products and send them over for rough processing, then you can avoid ......," Huang said.
"Okay, okay, I thought I figured it out, but the more you talk about it, the more messy it becomes." Ding Shishi said, "It's good to leave these things to professionals for license registration." Anyway, it's not so fast to open a branch, so it's not too late to prepare slowly. β
After a few days, Ding Shishi's statement was different: "Quick, go find a place to prepare to open a branch." β
Huang Wenbin has been working hard for various legal documents these days, dealing with the follow-up matters of the auction, signing a sales contract with Ding Liugen, and borrowing money from Fang Tianhe. This is a transaction involving millions of dollars, although Ding Liugen Fang Tianhe should not lie to him, but he must be careful in everything, and he must read all the contracts and agreements for himself.
At the same time, he also had to run around, taking care of going to work, and was so busy that his feet didn't touch the ground, Ding Shishi still had to come to propose such a major matter at this time, Huang Wenbin felt a headache when he heard it, "Didn't you say that you are not in a hurry to open a branch?" β
"It wasn't in a hurry, but now it's different." Ding Shishi turned on the TV, "I just received the news that the master's bun is on TV!" I have to take advantage of this gust of wind to open a branch quickly. Otherwise, if others want to eat it, they can't find it anywhere, and the popularity will be wasted. β
"What's so strange about being on TV, hasn't the Shih Tzu bun shop been on TV several times?" Huang Wenbin disagreed, "Where is there any popularity." "The city TV station can be used for money, it is not unusual at all, all kinds of soft advertisements are flying all over the sky, Ding Shishi has spent a lot of money on promotion, and naturally has been on TV many times.
Now the business of Xi Shi Bun Shop is not very good, and the Bun Xi Shi Ding Shi Shi is a big name, what a young man, a beautiful boss, an IT rookie, and countless beautiful words. There are always people in the bun shop who ask why he can't see the bun Xi Shi, which makes Xiao Lei's boss unhappy.
"This time it's different, it's not the city platform, it's the provincial platform!" Ding Shishi picked up the remote control and changed the channel, which happened to be the news broadcast.
"Recently, the city affairs special search received the wind, saying that a new delicious thing has appeared, and there can be great benefits after eating, what is so magical, the city affairs special search reporter will search with you!" The voice of the famous host of the provincial station came out of the TV.
After a few switches, the camera focused on a big chubby bun and made countless question marks. "What's it called?" The host asked a guest.
"This is a master's bun!" The guest replied.
"Master buns? How do you call it a master's bun? What does it have to do with a master's degree? The host asked again, "Why are so many people queuing up to buy it?" β
At the same time, the camera zoomed out, showing the whole picture of the Shih Tzu bun shop, a dragon lined up densely, from the store to the outside of the store, seeing the camera coming, they all smiled at the camera and made a V.
"First of all, of course, it's delicious." The guest took out a bun, took a bite hard, and pointed the cut at the camera, "Look at how full this meat is, and there is a lot of juice in it." One bite is fresh, better than any lobster and abalone, only one dollar, it's really a bargain! β
"It's only a dollar?" The reporter also pretended to be surprised, "It doesn't take ten yuan to eat enough." β
"Yes, it's so conscientious, now if you walk around the street casually, what else can you buy for a dollar? Eat a meal casually, just ten or twenty yuan. Especially foreign fast food, children have to eat dozens of yuan, and it is unhealthy. The customer said, "And this bun is good, master's bun, my child is in the third year of high school this year, I will buy him this bun to eat, hoping that he can be admitted to university, even if he can't get a master's degree, just go to undergraduate." β
"Wow, that's what it means." The reporter also picked up a bun and took a bite, "Well, it's really good." So, how do you make a master's bun for only one dollar? Don't walk away, it's even more exciting after the ad. β
"Wow, how much money is this from, Miss?" Huang Wenbin asked. The market is casually on the market, and it is very cheap. Provincial Taiwan is different, Provincial Taiwan is a satellite TV station, which can be watched all over the country, and advertisements are tens of thousands of dollars a minute, let alone this kind of soft news. And it was the most famous host reporter who shot it, and the interview was so detailed, didn't hundreds of thousands of people be able to get it?
"I didn't pay for it, I really found it by myself in the city." Ding Shishi shook her head and said.
"Won't it?" Huang Wenbin doesn't believe it very much, you said that the kind of negative news restaurant runs rat buns and eats dead people or something, and the TV station itself runs over it is not strange at all, this kind of propaganda positive news can be on without spending money? Xi Shi bun shop is not a state-owned enterprise, how is it possible. Besides, the guy who was interviewed, Huang Wenbin, still knows him, whether he is the deputy general manager or deputy of Ding Liugen's other company.
"I really came here on my own." Ding Shishi said, "I found the customers in line, and the reporter asked us to shoot like this." I inquired with the reporter only to find out that there was no special product in our city, and there were leaders outside to inspect, saying that they wanted to try the local taste, and the provincial government reception office thought about it for a long time and didn't come up with it, so he scolded the city propaganda department when he came back. The city propaganda then decided to find a number of special catering publicity in the city, our steamed bun shop was famous a while ago, and this time it was also listed by the way. β
How to say that the local is also a provincial capital, most of the provincial TV stations are active in the city, and many things such as traffic education require government departments, and this face will still be given. However, Huang Wenbin still felt that it was wrong, "What a good free advertising opportunity, how could it be our turn?" β
"There are too few special restaurants, there are a lot of people who get the news, and there are many people who go through the back door, but it is not easy to come up with local special restaurants in an instant." Ding Shishi said, "Originally, we didn't have our share on the support list, but when the leaders of the Municipal Propaganda Department saw it, they actually had Cantonese and Sichuan restaurants on it, and scolded those who drew up the list." β
"We're so lucky." Huang Wenbin felt incredible.
"Yes! So how can you do it without opening a branch? Ding Shishi said, "This support is a long-term plan, to support a few local famous specialty restaurants, which is equivalent to others giving us publicity for nothing, or 100,000 yuan per month." The overpass is inherently lacking here, and we are going to open a store in the city center! β