Chapter 94 . Sweet and sour
"How old do you think I am?" Xiong Siwen has long been accustomed to this kind of questioning, and took out his ID card and put it on the table, "I was born in 1986, and I haven't reached my birthday this year. ”
"Then you are really ...... It's really a young man. Tong Zizhen watched it for a long time before he was willing to show Huang Wenbin his ID card, "I became the president of the cooperative at the age of twenty." ”
Huang Wenbin and Lu Zhilan were also taken aback, this Xiong Siwen looked like an uncle, let alone twenty years old, even thirty years old others will not believe it, forty or fifty years old is normal, if you want to say sixty years old, it is several times more credible than twenty years old. Even if you work hard and grow old, this is inevitably too mature.
"Our village is so poor that no one is willing to work as a village director, and they all want to go out to work." Xiong Siwen avoided his face and didn't talk about it, "After I finished my secondary school, I was not very happy after a few years outside, and I wanted to go back to the village to start a business, so they chose me to be the president of the new cooperative, and by the way, I put away the signboard of the previous fruit cooperative." The fruit cooperatives owe too much to run. ”
"If your reputation is bad, people don't care if you have limited liability." Lu Zhilan looked down on this kind of blatant default, "If the transporters refuse to come, then there are only dealers who buy agricultural products, and the price is very lossy, and there is still a shortage of two catties." Our village is also very poor, and we have formed a cooperative, and we have never dared to owe our debts and have a bad reputation. ”
"It's all bad with the city government, and no one wants the apple varieties that are promoted." Xiong Siwen said, "If they were promoting Red Fuji or something, wouldn't we be making money now?" ”
"Red Fuji is so common, it is all over the mountains during the harvest, and it can't be sold at all, so it can only rot in the ground." Tong Zizhen said, "Besides, the red Fuji variety has degraded a lot, in the past, the red Fuji was delicious, crisp and sweet, but now it is doughy and sour, and many people go to buy other varieties." ”
"If you want to say that it is sour, what is better than the little yellow light we are planting now." Xiong Siwen said, "Mr. Lu, how do you want to develop it?" Who would eat such a bad apple? Other fruit trees, when ripe, there are always children stealing them, and they have to find someone to watch them. This little yellow light, don't talk about children, not even birds. ”
"Of course, it's going to be a product line." Huang Wenbin hurriedly said, "First of all, the first step, let's make juice!" ”
"Juice?" Xiong Swen asked.
"Yes, fruit juice, fruit juice is sweet and sour." Now that the agreement has been signed, Huang Wenbin unveiled the mystery, "In fact, this apple is not sweet, but too sour." It's not okay to eat empty, just squeeze out the juice. ”
The acid of apples comes from malic acid and the sweetness comes from fructose, which are two different things. Generally, unripe apples have more malic acid, and when they are ripe, they turn into sugar. I don't know what's going on with this little yellow apple, and it produces a lot of malic acid, so I can't eat it like this.
But juicing is different. For other apples, you really need to use raw juice, at least two or three to make a small glass of apple juice. If you mix it with water, the apple flavor will fade and it will not taste so good. And this little yellow light, abundant malic acid will make the juice full of apple flavor, mixed with water, the acidity is just right, as for the sweetness, now the sugar is cheap to death. After all, one apple can be made into a large glass of very tasty juice, and the cost is reduced several times.
This is Huang Wenbin to take back the apples of the garden party, in order not to waste, Huang Wenbin's parents thought of countless methods, soaked in salt water, steamed to eat, boiled to eat, made soup to eat, made kimchi, and finally found that squeezing juice was the best, but unfortunately there were few small yellow apples left at that time.
"Juice? We don't seem to have any juice companies in our city. Tong Zizhen said, "Thousands of miles to send it over, are people willing to ask for it from the juice factory?" Even if you are willing to ask for it, the transportation fee is terrible, I heard that the juice factory is very cheap, and when the time comes, you may have to lose money. ”
"You don't have to send it over yet." Huang Wenbin was confident, "Anyway, we only have dozens of tons of goods on hand, and if we really take them to the juice factory, people may not be able to look at them." We have a lot of freshly squeezed juices in the city, so start with them. Later, we promoted our new flavor of apple juice, and then bought our own machine to build a factory. ”
"Freshly squeezed juice, isn't that going to be sold door-to-door?" Xiong Siwen felt troublesome when he thought about it, "How much does this cost?" It's a pity that the farming is busy now, and I have to plant rice and sow seeds after the New Year, otherwise I will pull all the people in the village to the city and sell them door to door. ”
"You can do this in the future, but for now, President Xiong is enough for you alone." Huang Wenbin said.
"Am I alone?" Xiong Siwen was a little inexplicable, "What can you do?" ”
There are a lot of things that can be done, and just that face like Zhang Fei is worth tens of millions. What's more, he is still a farmer in a poor mountain village, which is even more valuable. The position originally reserved for Lu Zhilan was replaced by Xiong Siwen, which was more handy.
Huang Wenbin has already laid out the bureau, two days later, the evening news issued a news report, the city's freshly squeezed juice spot check, the failure rate of 99%, only one restaurant qualified, food safety situation is worrying. There are spot checks, but now it's 07 years, and there hasn't been so much news about toxic food, and everyone is not very keen on it, and it all depends on Huang Wenbin finding someone to get on the news - in fact, not only on the news, but also on this freshly squeezed juice spot check, which Huang Wenbin will do when he finds people.
Regarding the examination results, Huang Wenbin did not move his hands and feet at all. He had long known that the results of the inspection would definitely be unqualified, and even in the future, when the food safety inspection was in full swing in 1213, these people who sold freshly squeezed juice still used fakes to fool the people, not to mention the 7th year of the year.
Just if the freshly squeezed juice is found to be unqualified, the people will not have any reaction, at most, they will not drink freshly squeezed juice for a period of time, and they must make good use of it in order to transform it into purchasing power.
After the evening news, there is the in-depth report - the city's evening news is not watched by many people, and the ratings of the in-depth report are much higher. The main reason is that the evening news is too boring, full of content that ordinary people are not interested in at all, such as where the leaders go to inspect and what meetings they have. The in-depth report is more story-like, and after reading the news, you can at least know the ins and outs.
The secondary reason is that Bai Wei, the host of the in-depth report, is young and beautiful, and it is pleasing to the eye when she looks at it. Huang Wenbin was really surprised to learn that the famous host would personally report on the juice incident.
"Whether it is a Western restaurant, a Chinese restaurant, or a variety of hotels and dessert shops, the price of freshly squeezed juice is very expensive, and it costs twenty or thirty yuan at every turn." Bai Wei's clear voice spread to thousands of households through the TV, "So, are these freshly squeezed juices made from fresh fruits, as the store said?" ”
The following is a clip of an undercover visit, dangling from the camera, a famous restaurant in the city appeared - although the name of the restaurant is coded, but the surrounding environment is all filmed, not blind anyone can recognize which one.
The undercover reporter asked the restaurant staff, "Is your freshly squeezed apple juice really fresh?" ”
The employee said, "Of course it's true, it's all made of fresh apples." ”
Then the undercover reporter ordered a glass of apple juice, and the restaurant staff went to get the juice. He opened a box, took out a box of Huiyuan juice from it, tore open a hole, poured it into the cup, and then served the juice. The picture cut back to the studio, and Bai Wei said sadly: "You can see that this bottle of Huiyuan juice sells for more than three yuan in the supermarket, and it sells for a high price of 30 yuan when it is poured out." And this is not an isolated phenomenon, but the unspoken rules of the city's catering industry. ”
This was followed by a few undercover episodes, some of which used ready-made juices, some of which were made by themselves, none of which were freshly squeezed from apples, as they claimed.
"A cup of freshly squeezed juice, cheap more than ten yuan, expensive thirty or forty yuan, it is not easy for us ordinary people to make some money, and we finally want to taste fresh juice, but we can't do it at all, and what we drink is not fake juice mixed with chemical dyes and sugar, or two or three finished products in the supermarket. So, what are these merchants doing so unscrupulously? Let's talk to people in the know. For security reasons, we cannot disclose the specific identity of this person familiar with the matter. ”
Xiong Siwen's huge body appeared in the studio, but only with a back, and he also used a voice changer.
"Hello, what do you do?" Bai Wei asked.
"I'm a local apple grower." "In the past few years, we have followed the government's call and planted a lot of apple trees. Others grow ordinary apples that are suitable for empty eating, but the apple trees I grow are suitable for juicing. ”
"Why would you grow such a special apple?" Bai Wei asked.
"There are too many ordinary apples to grow, and when it comes to a bumper harvest, they can't sell them at all." Xiong Siwen scolded in his heart while reading the manuscript, obviously the varieties promoted by the city government are not good, "I came to the city and saw that many restaurants sell freshly squeezed juice, and I had an idea, planting apples suitable for juice extraction, isn't it a new way to make money?" ”
"What's the difference between the apples we usually eat and the apples we juice?" Bai Wei asked.
"Ordinary apples pay attention to appearance, requiring them to be big, red skin, and crisp." Xiong said, "It's not easy to do so many requirements at the same time, you have to prune the fruit trees frequently, put a lot of fertilizer, and use a lot of manual care to take care of them, so the price is relatively high." The apples used for juicing are not so particular, it doesn't matter if they are big, it doesn't matter if the skin color is big, the sweet and sour is moderate and the moisture content is high, so it saves materials and labor, has a large output, and is cheap. ”
"Sounds like a great way to make money." Bai Wei continued to ask.
"After several years of cultivation, it finally began to be mass-produced, and after the harvest, I happily took the juiced apples to the city to sell, but I didn't expect that no one wanted them at all." Xiong Siwen's voice was very insincere, and he had no acting talent at all, but fortunately, people couldn't hear it through the voice changer.