Chapter 445 - A Wine Tasting Agency (Guaranteed 1st Update)
In late July, Hua Wenyong reported that after scrapping two batches of health wines that did not meet the formula requirements, the first batch of Yipinju wines produced by Yipinju Distillery will leave the factory in early August. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Of course, in fact, the so-called waste is not poured out, but because the proportion of the formula is not controlled in the middle of the way, which is far from the health care effect of the wolfberry medicinal wine provided by Rao Mingyang. Therefore, it cannot be used for commercial sale.
Therefore, as a welfare gift, the employees of Yipinju can take the wine jug to beat two catties by themselves as long as they want it, and they will be delivered while supplies last.
Although it does not achieve the health care effect of the wolfberry medicinal wine sold by Rao Mingyang in Yipinju Restaurant, the wine used by Yipinju Distillery itself is a good wine produced by Mei Tan Distillery, and it is still very easy to value a few hundred yuan a catty with the brewing of medicinal materials.
But Yipinju took it out so easily as a benefit to the employees, and it was also a big deal.
Actually, Rao Mingyang originally wanted to sell it. However, he was stopped by Zhou Xianying.
According to Zhou Xianying, since these two batches of discarded wine cannot achieve the health care effect they should have, they are defective products when they are sold to the outside world, and they have not to lower the grade of Yipinju. And if you take money to sell to your own employees, you also have such a problem.
Defective products that do not meet the factory requirements are sold to their employees, what does it mean? Do you want to make some money back to your employees?
So, in order to avoid gossip, just send it directly! If you give it away for nothing, no one will say anything!
After scrapping two batches of wine, the third batch finally had no problems, and it was produced for more than a month, and it was close to leaving the factory. Hua Wenyong played the package ticket, this batch of wine is 100% fine, and it can definitely meet the factory requirements.
Rao Mingyang also saw it in person, and there is indeed no problem, and it can leave the factory in August.
However, before leaving the factory, it is necessary to determine the agents in each province.
According to the discussion between Rao Mingyang and Zhou Xianying, Zuo Bohao, Hua Wenyong, Fu Jiayu and others, Yipinju adopts two sales methods: online and offline.
There is no price difference between the two sales methods, which is 800 yuan a bottle for 100 grams and 4,000 yuan a bottle for 500 grams.
Online sales means that customers place orders directly on the official website of Yipinju, and then the goods are directly shipped by Yipinju Distillery with free shipping.
Offline sales is to determine the general agent of each province, and then the general agent will directly manage the district and county retailers. What the provincial general representative has to do is to take the goods from the Yipinju Distillery and then be responsible for delivering them to the retail stores in each district and county.
Yipinju is a scarce resource, and Yipinju will not be responsible for the delivery process. Whoever wants to take the provincial general agency right will pull the goods himself.
Moreover, in order to avoid multi-level distributors from weakening profits, offline sales only have a chain from Yipinju Distillery to the provincial general agent to the district and county retailers, and there is no regional general agent in North China, Southwest, Southeast and other regions, and there is no prefecture-level city grading agent and so on.
Because the health care effect of a wine is strong, the unit price is high, and the profit of one percentage point is not a small amount of money.
Therefore, according to the discussion of the company's management, it is proposed to keep 10 percent of the profit for the retailer and 5 percent for the provincial agent, and the final ex-factory price is set at 85 percent of the retail price.
Of course, this is only a suggestion, and the provincial general agent will finally give the retailers in each district and county how much profit they will agree on. Otherwise, everything is determined by Yipinju, what else do you want to do with the agent?
Yipinju Company only needs to control the ex-factory price and the final national unified retail price.
The general agent of each province must have an office address, and the retailer of each district and county must have a physical store. Moreover, there can only be one retailer in each district.
After all, if a wine tasting is such an expensive thing, it is enough to have a physical store in a district or county to sell it, and there is no need to form too much competition by yourself.
Then, after the office address of the general agent in each province and the physical store of the retailer in each district and county are determined, the photos and addresses must be sent to the Yipinju company, which will be announced by the official website of Yipinju.
After agreeing on these rules, the distillery also determined that the finished product could leave the factory in August, at the end of July, the official account and the official website of Yipinju Weixin issued a notice at the same time, and the Yipinju Distillery under the Yipinju Distillery in Meitan County, Qianzhou Province began to recruit provincial agents, and dealers from all over the country are welcome to compete for the qualification of general agents in various provinces, on a first-come, first-served basis.
Among them, the general agent of Yuzhou City has determined the candidate, Zhang Shenghua.
Because at present, Yipinju Distillery has just started production, the output is not high, and the amount of each province is not much, and the total profit is not high. Agents may only have a profit of hundreds of thousands to more than one million a month, which is not necessarily comparable to the food franchise store of Shangpinju.
Therefore, the agency fee of Yipinju Company is not high, and the five-year contract is only 2 million, which is only equivalent to the tuition price of joining a chef's god-level cuisine.
Of course, this is only the starting price, and it is not known how high the competitors in each province will put the price. Yipinju company selects the best according to the price offered by the agent, the strength of the company, the office address, etc.
Yipinju's investment promotion notice immediately caused a greater sensation than the investment promotion of Yipinju gourmet franchise stores.
This time, there is no limited area, and it is a nationwide investment.
What's more, this agent who makes a wine tasting is not the same as a franchise store. As a franchise restaurant, the owner has to learn cooking skills himself, and then he has to cook food for customers every day, which is very tiring.
But being a wine tasting agent is different, this is a complete business, and there is no need for the boss to work so hard. As long as you send a car to Qianzhou Province every month to pull wine back, and then distribute it to each retailer.
Therefore, many multimillionaires, or even billionaire-level bosses, as long as they know the effect of Yipinju health wine, have joined the competition.
Although the output of Yipinju Distillery is low now, it does not mean that it will always be low. Many big bosses who have drunk Yipinju health wine know that the health care effect of this health wine is by no means comparable to ordinary health care products.
Even if the price is sky-high, they also believe that modern people who cherish health more and more will definitely increase the sales of Yipinju health wine.
Although the output is low and the profit is not high, it will definitely be a good business in the future to win the general agent. The key is that you don't have to be as tired as opening a food franchise store, this is too suitable for those big bosses.
Therefore, after the announcement was issued, in just a few days, Yipinju Company received thousands of provincial agency applications.
In addition to a few provinces in the west and the general agent of Yuzhou City, the vast majority of provinces and cities have submitted an application for general agent, and attached company information, office address, and willing to pay the general agent price.
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