Chapter 159: Recipe Control
Although Qin Dashi personally tasted Yipinju's bamboo rice, he admitted that Yipinju's bamboo rice was indeed better than his cooking. Pen % fun % Pavilion www.biquge.info
However, whether it is necessary to pay 100,000 yuan in tuition and 200,000 yuan in franchise fees to join Yipinju is still worth considering.
With Qin Dashi's craftsmanship, although the bamboo tube rice he burned could not reach the level of Yipinju, it was no problem to open a shop and sell it for 20 yuan a piece.
However, at this price, the profit is relatively low. Coupled with the costs of ingredients and store rent, a bamboo tube rice may only earn a few yuan.
With such a little profit, everyone is not sure at all about achieving a higher income than Yang Zhijie and Qin Shuyu's part-time jobs.
However, to pay so much money to study, several old people are reluctant.
The point is, even if everyone is willing, you can get married without buying a house before getting married, and get married in the countryside, but after paying the tuition and franchise fees, where can you still have the money to open a store?
Shop rent, decoration, tableware purchase, what kind of money is not costly?
Therefore, the family felt quite entangled.
After thinking about it for a few days, Yang Zhijie and Qin Shuyu proposed that they should go to meet with the boss of Yipinju and bargain to see if they could reduce the price or change the payment method.
This has won the support of several old people, whether it is successful or not, it is always good to talk about it first.
Everyone has reached a consensus that part-time work cannot be a lifetime, and it is better to have your own career, which is the way out.
So, one day at the end of March, Yang Zhijie, father and son, Qin Shuyu, father and daughter, entered the city together and went to Yipinju, ready to talk to Rao Mingyang Rao's boss about this matter, but Yang Zhijie's mother didn't go this time.
Returning to Rao Mingyang, after discussing with Zhou Xianying to determine the cooking technology that can sell bamboo rice, although Yang Zhijie has not come to him yet, Rao Mingyang is already thinking about how to expand the scale of the chain.
If it is just Yang Zhijie's franchise store, even if it collects a franchise fee of 200,000 yuan a year, it is actually not much money. To make hundreds of millions of cash, this money is simply a drop in the bucket.
Therefore, it is necessary to expand the scale of the chain, let more people join Yipinju, collect more franchise fees, and win the volume, so as to hope to earn hundreds of millions of profits to upgrade cooking skills.
There are thousands of franchise stores across the country, and if the famous bamboo tube rice has this scale, the franchise fee alone will be hundreds of millions a year.
Of course, this ideal can only be hoped for at present!
However, it does not prevent Rao from fantasizing.
However, before Yang Zhijie's family of 4 came, Rao Mingyang was thinking about how to manage and control the formula if there were really so many franchise stores.
However, no matter how you think about it, there seems to be no way to control the leakage of the recipe.
People's hearts are the most difficult to control, no matter what confidentiality agreement you sign, how much liquidated damages for leaking secrets are stipulated, I am afraid that it will not stop someone from leaking the recipe of bamboo rice.
Moreover, the bamboo rice is freshly made and sold, and the recipe must be taught to the franchise store, otherwise what will others do?
Therefore, in the end, it can only be attributed to the brand management of Yipinju.
It's like nibbling on a chicken, but in fact, if you want to say how much fast food it eats, it doesn't necessarily matter.
But it is because the brand of gnawing chicken is valuable, and the franchise fee of millions of dollars for a franchise store, everyone has to pay one after another, willingly, no one is worried about losing money, and people join the brand of gnawing chicken.
As for the fast food cooking method inside, the value is not so valuable.
Chicken thighs with the same flavor can be sold for dozens of yuan a piece, and the nameless shop on the side of the road may only be worth a few yuan.
Therefore, the brand is the first important thing to operate a chain store, and it must be the object of protection. As for the formula, it's secondary.
Of course, it's also a bit inappropriate to completely give up control of the recipe and let it go.
However, this formula, how to master, is really a bit scratching.
This bamboo tube rice can only be cooked and sold by the franchisee itself, and the recipe has to be handed over to the franchisee. If this teaching is out, it can't be controlled.
Therefore, in the days when Yang Zhijie's family of four came to the door, Rao Mingyang hid in the office when he had nothing to do, and discussed with Zhou Xianying about the control of the formula.
In the end, Zhou Xianying put forward an idea, which is to use a management method similar to instant noodles.
The composition of bamboo rice, bamboo, rice, and water must be fresh, and can only be purchased locally at franchise stores, and freshly made and sold.
However, other spices and side dishes seem to be able to be thought of.
For example, can oil, salt, vegetables, and meat be made into seasoning packets like instant noodles and then provided to franchise stores?
How many seasonings and side dishes are needed for a bamboo tube rice, Yipinju Main Store opens a seasoning processing factory, processes it into a package of seasoning packages, and then provides it directly to the franchise store.
Franchisees only need to master the recipe of rice and water, then add the seasoning packet and cook it directly.
As for the preservation of side dishes, they can be dehydrated like instant noodle seasoning packets, and when the time comes, they will be cooked with water when they are grilled in a bamboo tube, and there will be no problem.
The solution proposed by Zhou Xianying made Rao Mingyang David's heart move.
If someone really joins, with this management method, Yipinju provides oil, salt, dehydrated vegetables, chicken, and beef seasoning packets, and only teaches the recipe and cooking skills of rice and water to the franchise store, it seems that it is better to limit the leakage of the recipe.
In this way, although it is still possible for someone else to find a food research institute to study the proportion of seasoning and ingredient recipes in the seasoning package, the cost of that research is not cheap. No one should do this at a single franchise store.
Just like nibbling chicken, the head office also provides ketchup, chili powder and other seasoning packets, but no franchise store has nothing to do, to study the recipe composition of these seasoning packets, and then develop their own use.
Not to mention that the head office restricts the franchise store from using the contract to use the seasoning package provided by the head office, it is the process of researching and cracking the formula, and it is not something that ordinary private organizations can do.
Even if you do it, you can't use it blatantly, because it would be a breach of contract to do so, and it would be a thankless task.
Therefore, using Yipinju to provide seasoning packages to control the formula, coupled with the focus on brand building, should be able to avoid the possibility of franchisees leaking the formula to the outside to the greatest extent, and then doing it on their own.
However, in this way, it is a bit too much to charge franchisees 100,000 yuan for bamboo tube rice cooking technology tuition.
Because, the value of bamboo rice is actually in the recipe. As for cooking skills, like Rao Mingfa's, they can be learned in a few days, and they are actually not worth much.
Since the recipe is divided by the head office in the form of seasoning packets, it is not suitable to charge such high tuition fees as others.
[This book is signed-about-first-sent-in-from-point-Chinese-text-network, if you want to see the latest chapter content for the first time, please come to the start-point-Chinese-text-network to support the author for genuine subscription, thank you! (To be continued.) )