However, although there are so many applicants, there is only one winner in the end, and the farther the conditions are, the more they must be excluded first. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Therefore, for the franchise application of Chengzhong District of Yuzhou City, the franchise department first excluded several bids for learning special grade and imperial kitchen grade bamboo tube rice.

Then, those who are willing to pay an annual franchise fee of less than 400,000 will not be considered.

If you are willing to pay an annual franchise fee of more than 400,000 yuan, you should consider it carefully.

Finally, after a day of selection, the franchise department selected the three bids with the best conditions, and gave Rao Mingyang, Zhou Xianying and Zuo Bohao a decision.

The three bids were Jing Jianbo and two other bidders.

The three bids all chose to pay a tuition fee of 500,000 yuan to learn the cooking skills of bamboo rice at the level of a chef. Then, the franchise fee is 488,000, 480,000, and 478,000, and there is not much difference.

Moreover, the facades of the three franchisees are all self-owned and have complete property certificates.

The location of the façade, Jing Jianbo, who is willing to pay a franchise fee of 480,000 yuan, is near the Liberation Monument; The franchisee who is willing to pay 488,000 yuan has a façade near the railway station in Yuzhou City, and the last franchisee who is willing to pay a franchise fee of 478,000 yuan is located near Chaotianmen Square close to the Yangtze River.

The locations of the three facades are quite superior, and they are all prosperous areas in the central district of Yuzhou City.

As for the area of the façade, Chaotianmen is the largest, with more than 50 square meters. Jing Jianbo is the second, with 40 square meters. The third near the train station is only 35 square meters.

Each of the three applicants has its own advantages and disadvantages. There are certain reasons for choosing anyone to be a partner of Yipinju. However, who to choose, the franchise department can't decide, and can only be discussed and decided by Rao Mingyang, Zhou Xianying and Zuo Bohao.

In Zhou Xianying's general manager's office, after reading the bids and related materials of Jing Jianbo's three bidders, Rao Mingyang asked: "Manager Zhou, Minister Zuo, who do you think we should choose?" ”

Although it is known that Rao Mingyang and Zhou Xianying are in a relationship. However, on formal occasions, the two still addressed each other by their positions, and Zuo Bohao was not surprised.

Rao Mingyang and Zhou Xianying are both leaders, so it is natural that Zuo Bohao should put forward his opinions first, and then the two leaders should make a decision.

So, Zuo Bohao spoke first: "The conditions of the three bidders are similar, and it is really difficult to decide, it is just a little different in the franchise fee." Or do we decide with the most franchise fee? The one at the railway station, the highest franchise fee, 488,000, we chose him as our franchisee in Chengzhong District, Yuzhou City? ”

Rao Mingyang asked Zhou Xianying: "Manager Zhou, what do you think?" ”

Zhou Xianying shook her head and said: "From the perspective of business area, the business area of the façade of the railway station is the smallest, which is not very superior. ”

Rao Mingyang said: "We don't want profit sharing, the business area has little to do with us, right?" We charge a fixed franchise fee, and the franchise fee is not larger, so the franchise fee will be a little more. ”

Zhou Xianying smiled: "You can think wrong!" Not to mention the impact of the business area and the popularity of the business on the value of the intangible assets of the Yipinju brand, let's just say that the business area is larger, the business is better, the sales volume is larger, and we sell much more seasoning packages and side dish packages, right? ”

Zuo Bohao patted his big~ leg and said, "Manager Zhou is right, I didn't take this layer into account." From this point of view, the area of the train station is too small, and the franchise fee of several thousand yuan a year is not an advantage at all! ”

Rao Mingyang also nodded and said, "Yes, Manager Zhou is thoughtful!" So, we first have to exclude bidders who own the façade of the train station? ”

Zhou Xianying nodded and said, "That's what I thought!" ”

The three of them reached an agreement, first of all, the railway station store with the smallest business area was excluded, and the two bidders' stores of Jiefangbei and Chaotianmen remained.

The business area of these two stores has reached the basic business area standard of Yipinju. However, there are still differences between the two stores.

The store in Chaotianmen is more than 50 square meters. It is already very spacious for a specialty store that only sells one item of bamboo rice, and the price is expensive, and the customers are sure not to be crowded.

However, the bidder has the least franchise fee. However, there is a limit to what is rare. Compared with the bidders of the Jiefangbei store, it is only 2,000 yuan less, and it is not much less.

As long as there are more bamboo rice, seasoning packages and side dish packages sold every day than the Liberation Monument, Yipinju will earn back the 2,000 yuan less franchise fee.

However, the Liberation Monument is the most prosperous commercial center in Chongqing, and compared with Chaotianmen Square, there are many more people and high-end consumers near the Liberation Monument. Perhaps, although the shop in the Liberation Monument is smaller, the business may be better.

After ignoring the difference of only 2,000 yuan in the franchise fee, in the central area of the same city, whether the business area is larger will attract more customers, or the location is superior to attract customers to patronize, they can't judge.

This contrast can only exist in the imagination.

In order to reassure the franchisees and form the exclusive right to operate only one bamboo rice franchise store in a district and county, Yipinju has already set the rule that there is only one bamboo rice franchise store in a district and county.

If this is not the case, interested franchisees around the world will not be so eager and willing to pay such a big price to join.

Therefore, it is impossible for Yipinju to agree to join both the Jiefangbei and Chaotianmen stores in the Chengzhong District of Yuzhou City, and then compare which store has better business.

Therefore, whether to choose the Liberation Monument with a more prosperous location or the Chaotianmen with a larger business area, the three of them are a little decided.

Just when everyone felt a headache, Wu Yan, who was listening to the side and had not spoken, suddenly raised her hand and said, "Mr. Rao, I have a suggestion, is it okay?" ”

Rao Mingyang nodded and said, "Yes, Wu Yan, you say!" ”

Wu Yan said: "If you really can't decide, I think it's better to call these two franchisees for an interview!" Anyway, their franchise fees are almost the same, who is capable, operates better, and can bring greater benefits to the brand value of Yipinju, we will choose whom. ”

Rao Mingyang and the three of them glanced at each other and felt that Wu Yan's proposal was good. Call two bidders, interview them face-to-face, and see who is more capable. Anyway, the franchise fee is almost the same, and the difference between the sales of seasoning packets and side dish packets will not be so big.

Therefore, the economic benefits and the benefits brought by the two franchisees to Yipinju are actually similar.

Therefore, if someone has more management experience, can run the franchise store better, and can make more contributions to the brand value of Yipinju, then who to choose, it must be right.

["A Taste of Food" sign-contract-first-send-in-from-point-Chinese-text-network, please have conditional book friends to start-point-Chinese-text-network to subscribe to the genuine version to support the author "Mingqiao", thank you! 】