085 Fight to Fame

The press conference of the new store expansion plan of Sanwei Yakiya was held at the Liston Hotel, and the meeting was chaired by Sun Jing. As a media representative and also the discoverer of Sanwei Yakiwu, www.biquge.info Ding Bingjia was the first to speak at the invitation of Mao Yimiao and Zhang Xiaole.

"Thank you, ladies and gentlemen, it is a great honor for me to be able to participate in the launch of the new Sanmiyakiya store expansion plan today. As a veteran media person who has been in the industry for many years in Binhai City, it is the responsibility of media people to be able to tap the new power of entrepreneurship and innovation in Binhai City. As an entrepreneurial project for college students in Binhai City, Sanmiyakiyaki House has been widely recognized in less than half a year. In addition to the excellent project itself, the outstanding performance of the project team is inseparable. There's also a little bit of pride and a little bit of private message, because the Sanmi Yakiya shop is, in a sense, a discoverer. Why do I say that, it's not that I have to lean up, it's true. On the first day of the opening of the Sanmi Yaki House, I happened to pass by. As soon as I saw the name Sanmiyakiyakiya, I liked it very much, Sanmiyakiyakiya, Sanmi Shoya, to be able to call this name at least means that the owner has read books, right? ”

When Ding Bingjia said this, there was a burst of laughter from the audience.

"yes, that's why I went in and gave it a try. Unexpectedly, the taste of their barbecue is really, how to say, there is a feeling of being in the heart. It immediately elicits a deep response in the brain. It's as if someone throws a basin of cold water on you when you're hot and groggy, and you'll wake up immediately. ”

Ding Bingjia spoke in a rambling manner for more than ten minutes, followed by Zhang Xiaole's speech. In the eyes of the public, Zhang Xiaole has become the image spokesperson of Sanwei Yakiwu, and Mao Yimiao has always been low-key, and he is also happy to be behind the scenes.

"Thank you Mr. Ding for your encouragement and support. We have been preparing for this expansion plan for Sanmiyakiyaki for a long time. Maybe many people have heard of Zhangji snacks, that is one of our experiments, but snacks and chain restaurants are not the same. So we did the planning of the brand chain, and the barbecue is a catering project that is very easy to standardize and easy to replicate. Sanmiyaki House is such a standardized project that can be expanded quickly. It took us less than half a year from opening the store to preparing to open 30 stores at the same time. ”

Zhang Xiaole's brief introduction caused a round of applause, and at the same time, it also caused a commotion in the audience, and many people turned their eyes to Ye Long.

At the invitation of Zhang Xiaole, Ye Long also prepared a speech, and after Zhang Xiaole's speech, Sun Jing invited Ye Long to the stage. Ye Long tidied up his suit and walked slowly to the stage.

"Hello everyone, I'm Ye Long from Wang Ji Steak. Xiaole is my younger brother and my partner in the entrepreneurship competition, and today he has become my opponent in the mall. ”

Ye Long's straightforward self-introduction made everyone under the stage feel a tense and awkward atmosphere, but Ye Long continued to talk as if he was fine.

"Many people know that McDonald's and KFC, Coca-Cola and Pepsi are competitive, and from a business point of view, a respectable opponent is precisely the luckiest thing for a business, because he can push you to progress at all times and remind you to work hard at all times. And Xiaole is such an opponent who deserves a lot of respect. So, if you really want to define our relationship, I think it is most appropriate to use the words "rivals in the mall, friends in life". To be honest, we have attached great importance to Sanmiyakiyaki since the opening of the store, but the speed of development is still beyond our imagination. This also proves what I just said, that good opponents are what motivates us to move forward. It is hoped that Sanwei Yakiya and Wang Kee Steak will grow together and expand together. Thank you! ”

Ye Long's confident and atmospheric speech was recognized by the guests present, and there was warm applause one after another.

In any case, the speed of opening the store of Sanwei Yaki House has been started, coupled with the rapid expansion of the previous cottage brand, in fact, the public has further deepened their understanding of the new model of barbecue, but after the launch of Sanwei Yakiya, the winter of the cottage brand is really coming. The copycat shops that are closer to the Sanwei Yakiya store basically changed their appearance in two or three months and no longer do barbecue business.

Mao Yimiao went to inspect the equipment of the central kitchen, and under Zhang Xiaole's repeated proposals, Mao Yimiao also thought that it was essential to become a chain brand central kitchen.

After the opening of the new store, in order to allow the new employees to quickly adapt to the corporate culture, Zhang Xiaole will take time out to go to each store every day to do staff strengthening training to ensure that each store can be implemented in accordance with the standardization of the previous training. After doing all the strengthening training of all the stores, Zhang Xiaole's tense heart was put down a little.

Although the traditional catering industry sneered at the two newcomers and disdained them, the development speed of the two of them made those traditional catering bigwigs envious.

Mao Yimiao came back from the inspection and convened Zhang Xiaole and Sun Liang to hold a shareholders' meeting.

"The winter vacation is coming soon, on the one hand, the number of part-time students will be greatly reduced, which will affect the level of service, on the other hand, the proportion of people eating barbecue in winter is much smaller.

Mao Yimiao first told Sun Liang about personnel recruitment, but Sun Liang didn't answer, and then asked Zhang Xiaole about product improvement.

"I'll come up with a few new products as soon as possible, and this shouldn't be a problem."

Zhang Xiaole was busy with the standardization of the store during this time, and the product research and development work was somewhat stagnant.

"Is there any good way to recruit people?" Mao Yimiao turned to Sun Liang and asked.

"It's a real problem, two-thirds of the students in the store are currently in school, and if half of them go home for the holidays, it's hard to reverse." Sun Liang replied.

"Is there any way to fix it? In the current state alone, if the manpower is reduced, the service level will definitely decline, and if Xiaole has new dishes developed, it is estimated that the manpower will be even more insufficient. Mao Yimiao thought about this problem very seriously, but he didn't have a clue at all.

"Xiaole, do you have anything to do?" Although Sun Liang is in charge of recruitment, Zhang Xiaole is in charge of training and standardization, so Sun Liang has not considered these.

"In fact, the process and standardization are to prepare for the flow of personnel, and if some students return to their hometowns, it is just a good time to test the results of the standardization work." Zhang Xiaole said disappreciatively.