051 The Past of the Sun Family

（1）

"Speaking of my dad, I always thought that he was not easy, he didn't go to school, he came out as an apprentice in his teens, starting from standing at the counter and running errands and deliveries. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ”

Although Sun Liang has always felt that his father's business is not big, there is always something in his father that will move him.

（2）

Sun Liang's father, Sun Defu, was in the hardware business, and he came out to work at the age of thirteen.

Sun Defu is very diligent, and very honest, like to study and learn, within a few years to see some of the doors in the field of hardware, but he did not think about doing it himself at the beginning, just want to learn little by little, accumulate experience.

"Defu, you look at the store in the store, I went out to buy goods, and it will take a few days to come back, and I will leave the matter in the store to you these days."

The owner of the hardware store is also surnamed Sun, a distant relative of Sun Defu, who is bitter and mean, although he is a relative, he does not trust Sun Defu. Five or six years have passed, and the shopkeeper may think that this young man is not bad, and he began to rest assured that Sun Defu would look after the store by himself.

"Boss, don't worry!"

Sun Defu is still the first time to see the store by himself, before the owner of the store went out to buy, will let his daughter-in-law come over to help for a few days, recently the boss and the boss lady have a little conflict, so the boss's daughter-in-law does not come to the store, heard the boss let him see the store, Sun Defu did not dare to ask more.

（3）

"Auntie, you're here!"

The next day, the owner's daughter-in-law came to the door, and Sun Defu didn't know that the proprietress deliberately waited for the boss to leave before coming.

"Defu, you're busy, I'll get something."

The proprietress came in to say hello to Sun Defu and went upstairs by herself.

The hardware store is located in the hardware city, all of which are three-storey shops, the first floor of the façade room, responsible for receiving users, the second floor is the office area, the general important customer negotiations go to the second floor, the third floor is the rest area and the boss's own office. The proprietress came to get something, but Sun Defu didn't care, and when she left, she saw a big bag in her hand.

When the boss came back, Sun Defu knew that the boss had taken all the boss's belongings.

"My money, my deposits, my gold bars"

The boss had worked hard to save money for 20 years, and all of it was taken away by his daughter-in-law.

"Sun Defu, are you blind, that woman came to get something, why didn't you stop her, why did you let her open my safe?"

The boss let him ignore the face of a big man, he cried for a long time, his wife was gone, the money was gone, such a big blow made him unacceptable, and all the depression and resentment were sent to Sun Defu.

"Boss, I really don't know what she's here for, besides, I didn't know you still had a safe on it, let alone let Auntie open it."

"That woman has been scheming for so many years and has always wanted my money, why did you let her go up, and why didn't you stop her when she left?"

（4）

Sun Defu didn't expect to run a good shop, because the boss and his daughter-in-law were not in harmony, he couldn't live a troubled life, and the business couldn't go on.

"Defu, come to me, I'm optimistic about you."

"Uncle Ma, thank you, I'm going to do it myself."

After studying for five or six years, Sun Defu understood a truth - working for a lifetime is not as good as being a boss for a year to earn more - so he decided to do it himself.

In recent years, Sun Defu has also accumulated a little money, although he can't open a store, but he doesn't have enough income to support himself for a year or two.

"Good boy, I support you, if you need Uncle Ma, just speak."

"Okay, Uncle Ma, I wrote down what you said, I will definitely ask you for help."

"Tell me what you're going to do? Uncle Ma gives you a tip! ”

"As for me, now I have little money, and it is definitely not realistic to open a store, but I have followed the boss for so many years, and I have accumulated a lot of regular customers, and now our boss is gone, and many customers often call me and ask me to buy goods for them, so I want to do the work of reloading goods first. When customers buy goods, I will run errands for them, such a big hardware city, as long as customers want something, I will buy them something. ”

"This is good, if you need anything in the future, come to Uncle Ma, and I will give you a wholesale price."

"Okay Uncle Ma, if the guests in your store need to run errands, I will run for you, and half of the money I earn will be shared with you."

"Good boy, I knew you could do it. I have to count on you to take care of Uncle Ma's business in the future! ”

Sun Defu relied on his diligent feet and diligent mouth, chatting in various shops in the hardware city all day long, no matter who met a customer who needed to purchase in bulk, Sun Defu ran the goods for the shopkeeper, came and went, he accumulated more and more customers in his hands, most of them are responsible for purchasing people in the enterprise.

The bosses of the hardware city are also more and more dependent on Sun Defu, they all know that he has a lot of customers, as long as he goes to someone's house to drink tea and chat, he will be able to receive one or two large orders, so Sun Defu has become a sought-after figure in the hardware city.

（5）

"If I'm not mistaken, your dad ended up running a trading company!"

After listening to Sun Liang tell his father's entrepreneurial story, Mao Yimiao and Zhang Xiaole both felt very powerful, starting from scratch and being able to make a name for themselves with only their legs.

"Sort of, there are also stores, after all, the stalls are spread, and when there is no money, he also bought his own shops in the hardware city, and he also bought a lot of shops in several other commercial centers in the city, all of which are used to open their own stores, and they are all big brands, and he said that good products can be forbidden, and they definitely don't sell cottage brands."

"Hardware also has a copycat?"

"Okay, there are cottages in any industry, okay! In fact, it is not a copycat, many factories in order to grab the market, often a commodity, registered several trademarks, and then divided into several agents to do, several agents together to do the market, users think they can pick and choose, and finally buy a commodity, so it is not possible to say who is a copycat. ”

"Then how does your dad know that he doesn't sell a copycat brand?"

"Of course, when each factory starts, it has its own flagship products, and it is impossible to make too many brands at once at the beginning, and then the market is saturated, so it is possible to launch a variety of so-called sub-brands in order to expand the market, but the earliest brand must be the one they attach the most importance to."

"This is true, the brand is the foundation of the enterprise's start, but also the foundation of survival, multi-brand strategy is used by many large enterprises, just to seize users with different preferences."

"Meow, you said that our Zhangji snacks, can you also get a few copycat brands?"

"Xiaole, do you mean that we also have multiple brands?"